Dataset for Instagram influencers and females' consumer behaviour
- zenodo.org
- data.niaid.nih.gov
Updated Jan 7, 2024
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EmailClick to copy linkLink copiedCiteMaria Limniou; Maria Limniou; Ellen Lovatt; Harriet Graham; Ellen Lovatt; Harriet Graham (2024). Dataset for Instagram influencers and females' consumer behaviour [Dataset]. http://doi.org/10.5281/zenodo.10467062Unique identifierhttps://doi.org/10.5281/zenodo.10467062Dataset updatedJan 7, 2024AuthorsMaria Limniou; Maria Limniou; Ellen Lovatt; Harriet Graham; Ellen Lovatt; Harriet GrahamLicenseAttribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automaticallyDescriptionThis dataset supports research on how Instagram Influencers impact female consumer behaviour to purchase products and the role of factors such as envy, scepticism towards advertising, satisfaction with life, social comparison and maternalism on consumer behaviour. There are two different files. The SPSS and CVS spreadsheet files include the same dataset but in a different format.
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FacebookTwitterEmailAttribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
This dataset supports research on how Instagram Influencers impact female consumer behaviour to purchase products and the role of factors such as envy, scepticism towards advertising, satisfaction with life, social comparison and maternalism on consumer behaviour. There are two different files. The SPSS and CVS spreadsheet files include the same dataset but in a different format.