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Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.
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TikTok has 136 million monthly active users in the US alone.
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These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.
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There are currently over 1.5 billion active users on TikTok worldwide.
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The average adult TikTok user in America spends 33 minutes per day on the app.
In 2023, the number of TikTok users in Malaysia was estimated to reach around 17 million. The number was forecast to continuously increase between 2024 and 2029. Based on the forecast, the number of TikTok users in Malaysia will reach 21.7 million by 2029.User figures, shown here with regards to the platform TikTok, have been estimated by considering company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
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Teenagers make up the largest group of active users on TikTok.
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Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.
The confluence of Search and Recommendation (S&R) services is a vital aspect of online content platforms like Kuaishou and TikTok. The integration of S&R modeling is a highly intuitive approach adopted by industry practitioners. However, there is a noticeable lack of research conducted in this area within the academia, primarily due to the absence of publicly available datasets. Consequently, a substantial gap has emerged between academia and industry regarding research endeavors in this field. To bridge this gap, we introduce the first large-scale, real-world dataset KuaiSAR of integrated Search And Recommendation behaviors collected from Kuaishou, a leading short-video app in China with over 300 million daily active users. Previous research in this field has predominantly employed publicly available datasets that are semi-synthetic and simulated, with artificially fabricated search behaviors. Distinct from previous datasets, KuaiSAR records genuine user behaviors, the occurrence of each interaction within either search or recommendation service, and the users’ transitions between the two services. This work aids in joint modeling of S&R, and the utilization of search data for recommenders (and recommendation data for search engines). Additionally, due to the diverse feedback labels of user-video interactions, KuaiSAR also supports a wide range of other tasks, including intent recommendation, multi-task learning, and long sequential multi-behavior modeling etc. We believe this dataset will facilitate innovative research and enrich our understanding of S&R services integration in real-world applications.
This dataset consists of 734 entries representing social media activity and performance from a local SME (Micro, Small, and Medium Enterprise) across TikTok, Instagram, and Twitter platforms. It captures key metrics related to audience interaction and content strategy effectiveness, and is valuable for evaluating and optimizing digital marketing efforts for small businesses.
Area : Target location or customer region where the UMKM's content is directed. Category : The business content category (e.g., product promotion, education, seasonal campaign). Day : The day of the week the content was published. Month : The month the post went live. Platform : The social media platform used by the UMKM (TikTok, Instagram, or Twitter). Post Type : The format of the content posted: image, video, carousel, or text. Timestamp : The exact date and time when the content was posted. User : The username or business account that posted the content. Week : Week number within the year for time-based analysis. Year : The year the content was posted. Comments : Total number of comments received on the post. Engagement Rate : A calculated metric showing how engaging the content is (based on likes, comments, shares vs. reach/impressions). Hour : Hour of the day the post was published. Impressions : Number of times the content appeared on users' feeds. Likes : Number of likes the post received. Reach : Number of unique users who saw the content. Shares : Number of times users shared the content.
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TikTok has a significantly larger female user base globally.
As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
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In 2020, TikTok brought in $33.4 billion in revenue.
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This dataset provides daily stock data for some of the top companies in the USA stock market, including major players like Apple, Microsoft, Amazon, Tesla, and others. The data is collected from Yahoo Finance, covering each company’s historical data from its starting date until today. This comprehensive dataset enables in-depth analysis of key financial indicators and stock trends for each company, making it valuable for multiple applications.
The dataset contains the following columns, consistent across all companies:
Machine Learning & Deep Learning:
Data Science:
Data Analysis:
Financial Research:
This dataset is a powerful tool for analysts, researchers, and financial enthusiasts, offering versatility across multiple domains from stock analysis to algorithmic trading models.
The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.
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TikTok has risen through the ranks to become the 5th most popular social media network worldwide.
As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.
The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.
According to a March 2024 survey conducted in the United States, 32 percent of adults reported feeling that social media had neither a positive nor negative effect on their own mental health. Only seven percent of social media users said that online platforms had a very positive effect on their mental health, while 12 percent of users said it had a very negative impact. Furthermore, 22 percent of respondents said social media had a somewhat negative effect on their mental health. Is social media addictive? A 2023 survey of individuals between 11 and 59 years old in the United States found that over 73 percent of TikTok users agreed that the platform was addictive. Furthermore, nearly 27 percent of those surveyed reported experiencing negative psychological effects related to TikTok use. Users belonging to Generation Z were the most likely to say that TikTok is addictive, yet millennials felt the negative effects of using the app more so than Gen Z. In the U.S., it is also not uncommon for social media users to take breaks from using online platforms, and as of March 2024, over a third of adults in the country had done so. Following mental health-related content Although online users may be aware of the negative and addictive aspects of social media, it is also a useful tool for finding supportive content. In a global survey conducted in 2023, 32 percent of social media users followed therapists and mental health professionals on social media. Overall, 24 percent of respondents said that they followed people on social media if they had the same condition as they did. Between January 2020 and March 2023, British actress and model Cara Delevingne was the celebrity mental health activist with the highest growth in searches tying her name to the topic.
The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
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Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.