This statistic displays the opinion of Italian mothers with respect to the preferred sales channels for purchasing baby diapers in Italy in 2017. According to data, roughly half of the respondents (45 percent) stated to usually purchase baby diapers in supermarkets, while only 23 percent of the responding mothers stated to buy diaper pants in specialized baby products shops.

Snapshot img

Online Baby Products Retailing Market Size 2025-2029

The online baby products retailing market size is forecast to increase by USD 23.8 billion at a CAGR of 12.1% between 2024 and 2029.

The market is experiencing significant growth driven by competitive pricing and discounts, making online shopping an attractive option for budget-conscious parents. Additionally, the trend towards omnichannel retailing is gaining momentum, with retailers offering seamless shopping experiences across multiple channels, including brick-and-mortar stores and e-commerce platforms. However, the market is not without challenges. The availability of counterfeit baby products poses a significant threat, with consumers often unable to distinguish between authentic and fake products. This not only undermines brand reputation but also poses safety concerns for infants. To capitalize on market opportunities and navigate challenges effectively, companies must prioritize product authenticity, invest in supply chain management systems, and offer competitive pricing and discounts to remain competitive. By staying abreast of market trends and consumer preferences, retailers can differentiate themselves and build long-term customer loyalty.

What will be the Size of the Online Baby Products Retailing Market during the forecast period?

Request Free SampleThe online baby products market encompasses a wide range of offerings, from toys and baby clothing to furniture and eco-friendly items. Brick-and-mortar stores continue to face competition from digital channels, with e-commerce platforms gaining traction among wealthy millennial parents. Augmented reality tools and subscription boxes add an element to online shopping, while ethically sourced products and after-sales assistance enhance the customer experience. Diapers, clothes, shoes, and food are among the most frequently purchased items, and quick delivery, exclusive deals, and promotions are key drivers of sales. Payment service providers and AI-driven recommendations streamline the purchasing process, while mobile applications and websites ensure accessibility and convenience. Eco-friendly products and furniture are emerging trends in the market, reflecting parents' increasing focus on sustainability.

How is this Online Baby Products Retailing Industry segmented?

The online baby products retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. PlatformMobilePC/tabletProductBaby toysBaby gearBaby apparelBaby diaper productsOthersGeographyAPACChinaIndiaJapanSouth KoreaNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaSouth America

By Platform Insights

The mobile segment is estimated to witness significant growth during the forecast period.The mobile segment of the market caters to sales and transactions conducted via mobile devices, primarily smartphones. With the widespread adoption of smartphones worldwide, these devices have become the primary means for consumers to access the Internet. Parents and caregivers can now effortlessly browse, search, and purchase baby essentials such as clothing, shoes, diapers, furniture, and toys through mobile applications and optimized websites. Retailers in the baby products sector have responded by developing mobile applications and optimizing websites to deliver a seamless user experience. Features like personalized recommendations, easy navigation, and secure mobile payment options have fueled the increasing preference for mobile platforms. Additionally, digital channels offer promotions, after-sales assistance, and exclusive deals to attract and retain clients. The integration of AI-driven recommendations, Augmented reality tools, and eco-friendly and ethically sourced products further enhances the shopping experience. Payment service providers and E-commerce platforms facilitate lower costs and convenient delivery choices, making internet buying an increasingly popular choice for parents. The market encompasses a diverse range of client categories, including wealthy millennial parents, and offers various digital products and accessories.

Get a glance at the market report of share of various segments Request Free Sample

The Mobile segment was valued at USD 13.80 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 40% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market size of various regions, Request Free Sample

The market in Asia Pacific is projected to expand at a notable pace during the forecast period. Fa