In 2023, Salesforce's customer relationship management (CRM) is segmented equally among diverse professional service industries. These sectors encompass manufacturing, banking, and financial services. T The Salesforce CRM product is composed of different cloud services that help customers manage contact information and support sales, marketing, and customer support.

In 2023, approximately 50 percent of Salesforce customer relationship management (CRM) software customers are located in the United States. Some well-known Salesforce CRM customers include Walmart Inc., UnitedHealth Group Incorporated, and McKesson Corporation. Salesforce's main services are tools for task and issue management, which also include customer tracking abilities.

Salesforce Сотрудники Общее число - Текущие значения, предыдущие значения, прогнозы, графики и экономический календарь - May 2025.Data for Salesforce | Сотрудники | Общее число including historical, tables and charts were last updated by Trading Economics this last May in 2025.

Technological progress has fueled online business activity and companies’ resulting demand for new software tools to enhance operations and customer interactions. Their increased investment in technology has fostered considerable revenue growth over recent years for business analytics and enterprise software publishers. However, macroeconomic factors have also induced volatility in revenue. The e-commerce surge and solid GDP growth amid the pandemic recovery raised corporate profit and, in turn, spending on software from various businesses. Many software providers have also been able to keep prices elevated since the need for software has consistently been very high, pushing profit upward since 2022. At the same time, the Federal Reserve's interest rate hikes between 2021 and 2023 to battle inflation led to fears of a recession. This prompted businesses to limit software investments and slowed revenue growth in 2023 and 2024. In late 2024, many economists reached the consensus that the US had achieved the desired soft landing. The industry has also been impacted by various long-term trends. The shift to cloud-based solutions, accelerated by the need to boost IT security during pandemic-induced lockdowns, has facilitated the use of advanced analytics and AI that allow companies to harness large data efficiently. Major players have incorporated AI features into their platforms to enhance functionality, driving demand for enterprise software providers’ services. Smaller software publishers, lacking the resources to invest heavily in new technologies, have increasingly focused on niche markets. Acquisition activity has also expanded, with companies like Salesforce and Microsoft expanding capabilities by acquiring specialized firms. Overall, revenue for business analytics and enterprise software publishing businesses has surged at a CAGR of 12.8% over the past five years, and is estimated to reach $253.0 billion in 2025. This includes a projected 5.1% rise in revenue in 2025. Moving forward, demand for business analytics and enterprise software across various sectors is expected to remain strong. However, the market is likely to become saturated, slowing revenue growth. Economic uncertainty, marked by the potential for a recession due to tariffs imposed in early 2025, might constrain software demand from the manufacturing and tech sectors. Cybersecurity investment will rise, with big players like Salesforce and Oracle enhancing defenses. AI integration will present new challenges, necessitating advanced infrastructure and skilled workers, which could increase operating costs for software publishers. Overall, revenue for business analytics and enterprise software publishers is anticipated to soar at a CAGR of 7.5% over the next five years, reaching an estimated $363.0 billion in 2030.

The Business Intelligence (BI) Software industry in the US has experienced substantial growth, driven primarily by surging demand for data-driven decision-making amidst increasing online business activities. The pandemic significantly accelerated this trend as companies shifted their operations online and invested in sophisticated analytics tools. In 2024, the industry is valued at $36.4 billion, with revenue climbing 6.4% during 2024 alone. The industry has benefited from investments in cloud-based services and AI solutions, which have been critical growth drivers, leading to profit accounting for 24.6% of revenue during the current year. Mergers and acquisitions (M&A) have been pivotal in reshaping the BI landscape. Prominent firms like Salesforce, Google and Microsoft are leveraging their robust financial positions to acquire innovative startups, expanding their market share and product portfolios. This strategic consolidation targets niche markets and drives rapid technology adoption. These investment activities provide significant competitive edges by integrating artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) into BI solutions. These technologies have proven essential for automated data analysis, enhancing efficiency and streamlining business processes. Moving forward, the BI software industry seeks to capitalize on the growing potential of AI to drive revenue up at a CAGR of 3.5% to $39.1 billion. As businesses rely on data to make business decisions, they will demand enhanced real-time features that incorporate predictive AI to allow them to make immediate decisions. As industry participants prioritize efficiency and data security in their product offerings, they will solidify their indispensable role in contemporary business operations. This will lead to favorable margins moving forward. While the BI software sector remains highly dynamic with stiff competition, companies focusing on rapid technology adoption, strategic M&A activities and catering to SME needs are poised to benefit immensely from this ongoing digital transformation. Such forward-thinking strategies will open new opportunities and drive continual innovation within the industry.