Meta Platforms had ****** full-time employees as of December 2024, down from ****** people in 2023. As of December 2023, more than ******* employees at tech companies worldwide were laid off throughout the year across more than 1,000 companies. Facebook: how it all beganIn 2003, a sophomore at named Mark Zuckerberg hacked into protected areas of the university's computer network in order to find photos of other students. He then would pair two of them next to each other on a program called “Facemash” and ask users to choose the more attractive person. At the beginning of 2004, Zuckerberg launched “The Facebook,” a social network dedicated to Harvard students, which later grew to encompass Columbia, Yale and Stanford. The popularity of this new service sky-rocketed and in mid-2004, Zuckerberg interrupted his studies and moved his operation to Palo Alto, California, in the heart of Silicon Valley. By 2006, Facebook was open to the general public. In 2020, the company reported almost ** billion U.S. dollars in revenue and a net income of ***** billion US dollars. It is also the most popular social network in the world, with *** billion monthly active users as of December 2020. Facebook employee diversity criticismLike many other tech companies, Facebook has been criticized for having a diversity problem. As of June 2020, tech positions, as well as management roles in U.S. offices were overwhelmingly occupied by men. Furthermore, almost ** percent of Facebook employees in the U.S. are White and only *** percent are African-American, which has sparked concern regarding representation and equal opportunities. Around **** percent of senior level positions are occupied by White employees and only *** percent by Hispanic-Americans.

Meta reported 67.32K in Employees for its fiscal year ending in December of 2023. Data for Meta | FB - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last August in 2025.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2022, 6.5 percent of Meta employees in the United States identified as Hispanic and 4.9 percent identified as Black. Asian employees accounted for over 46.5 percent of the overall workforce, whilst white employees made up 37.6 percent of Meta's workforce.

As of June 2022, only 37.1 percent of all global Meta Platforms employees were women. The majority of employees were male. Overall, women made up 25.8 percent of tech roles and 60.5 percent of non-tech roles.

In the second half of 2024, Facebook received approximately 324,000 law enforcement agency requests for user information. Overall, the social network produced some user data for nearly 77 percent of requests.

Abstract

To gain a deeper understanding of the perspectives, challenges, and opportunities for small and medium sized businesses (SMBs) around the world during the COVID-19 pandemic, Facebook and partners collaborate to collect and share timely information with the broader community. The State of Small Business (SoSB) Survey surveys SMBs, employees, and consumers from approximately 30 countries across the globe. This combination of survey respondents allows us to evaluate how the impacts on SMBs, their employees, and their clients have developed throughout 2021.

Geographic coverage

Argentina Australia Belgium Brazil Canada Colombia Egypt France Germany Ghana India Indonesia Ireland Israel Italy Kenya Mexico Nigeria Pakistan Philippines Poland Portugal Russian Federation (the) South Africa Spain Taiwan Turkey United Kingdom of Great Britain and Northern Ireland United States of America (the) Vietnam

Analysis unit

The study describes small and medium-sized business owners, their employees and consumers.

Universe

The survey uses a random sample of SMB leaders with Facebook Page administrator privileges and of the general population of Facebook users. Therefore, the sample covered in the survey is representative of SMB leaders surveyable through Facebook at the country level.

Kind of data

Sample survey data [ssd]

Sampling procedure

The survey reaches a random sample of SMB leaders with Facebook Page administrator privileges and of the general population of Facebook users. A random sample of firms, representing the target population in each country, is selected to respond to the survey. To achieve better representation of the broader small business population on Facebook, Facebook also weights our results based on known characteristics of the Facebook Page admin population.

Mode of data collection

Internet [int]

Research instrument

Questions cover a range of topics depending on the survey wave such as business characteristics, challenges, financials and strategy in addition to custom modules related to regulation, access to finance, digital technologies, reduction in revenues, business closures, reduction of employees and challenges/needs of the business

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design. To achieve better representation of the broader small business population on Facebook, Facebookwe also weights our results based on known characteristics of the Facebook Page admin population.

Note: Response rates are calculated as the number of respondents who completed the survey divided by the total number of SMBs invited.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy: Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.Other factors beyond sampling error that contribute to such potential differences are frame or coverage error (sampling frame of Page owners does not include all relevant businesses but also may include individuals that don’t represent businesses), and nonresponse error.

Note that the sample is meant to reflect the population of businesses on Facebook, not the population of small businesses in general. This group of digitized SMEs is itself a community worthy of deeper consideration and of considerable policy interest. However, care should be taken when extrapolating to the population of SMEs in general. Moreover, future work should evaluate the external validity of the sample. Particularly, respondents should be compared to the broader population of SMEs on Facebook, and the economy as a whole.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

United States CPI W: FB: Food: Away: Food at Employee Sites & Schools data was reported at 177.618 Dec1997=100 in Jun 2018. This records an increase from the previous number of 177.480 Dec1997=100 for May 2018. United States CPI W: FB: Food: Away: Food at Employee Sites & Schools data is updated monthly, averaging 129.450 Dec1997=100 from Dec 1997 (Median) to Jun 2018, with 247 observations. The data reached an all-time high of 177.618 Dec1997=100 in Jun 2018 and a record low of 99.900 Dec1997=100 in Jan 1998. United States CPI W: FB: Food: Away: Food at Employee Sites & Schools data remains active status in CEIC and is reported by Bureau of Labor Statistics. The data is categorized under Global Database’s USA – Table US.I012: Consumer Price Index: Urban Wage and Clerical Workers.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Unlock the full potential of your social media outreach with our comprehensive Global Social Media Database, meticulously designed to meet your strategic needs. Covering major regions across the globe—APAC, Europe, Africa, North America, South America, and LATAM—this dynamic resource spans 16 diverse industries, making it a powerful catalyst for your marketing and social engagement strategies.

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6. LATAM (Latin America): Brazil, Argentina, Peru, Venezuela, and other nations.

This widespread reach ensures that your campaigns resonate across both developed and emerging markets.

Industries Covered: Our data spans the following key industries:

1. Technology
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13. Automotive
14. Pharmaceutical
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16. Retail

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    Key Database Attributes: Our comprehensive social media data offers the following key attributes:

17. Total Contacts: 120M+

18. Social Platforms: LinkedIn, Facebook, YouTube, TwitterX

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    7. Strategic Asset:
       Our database isn't just a collection of contacts—it's a strategic asset. With 250M+ verified contacts, direct dials, and email addresses, it empowers you to align your social media strategy with your overall sales and marketing goals, enabling meaningful interactions that can translate into successful business engagements.

    Amplify Your Social Media Presence: Use our Global Social Media Data to drive meaningful connections and enhance your social media presence. With our data, you’ll have the ability to reach the right people, at the right time, on the right platforms. Whether you're exploring new territories, scaling your operations, or targeting niche industries, our data will empower you to make an impactful difference in your social media outreach.

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The population of the world, allocated to 1 arcsecond blocks. This refines CIESIN’s Gridded Population of the World project, using machine learning models on high-resolution worldwide Digital Globe satellite imagery. More information.

There is also a tiled version of this dataset that may be easier to use if you are interested in many countries.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The population of the world, allocated to 1 arcsecond blocks. This refines CIESIN’s Gridded Population of the World project, using machine learning models on high-resolution worldwide Digital Globe satellite imagery. More information.

There is also a tiled version of this dataset that may be easier to use if you are interested in many countries.

How many employees does Microsoft have? The American technology company Microsoft employs approximately ******* people in full-time positions worldwide. Around ** percent of Microsoft’s employees are located in the company’s home country the United States. The employees are spread out over four business units: operations (manufacturing, distribution, product support, and consulting services), research and development, sales and marketing, and general and administration. Product portfolio and business segmentsMicrosoft sells a wide range of consumer and enterprise software, hardware, and services. The technology company had a revenue standing at around *** billion U.S. dollars in fiscal year 2024, most of which came from the commercial licensing of its software and operating systems. For example, Microsoft Windows is a dominating presence in the desktop operating systems market, with a market share of around ** percent. Microsoft U.S. tech giant Microsoft is one of the biggest technology companies in the United States next to Apple, Facebook, Google, Amazon, and IBM. Microsoft’s market capitalization has consistently grown to over three trillion U.S. dollars over the period from 2014 to 2024. Today Microsoft is one of the most valuable brands worldwide with a brand value close to *** trillion U.S. dollars, with only Apple having a higher brand value. The fiscal year-end of the company is June, 30th.

The population of the world, allocated to 1 arcsecond blocks. This refines CIESIN’s Gridded Population of the World project, using machine learning models on high-resolution worldwide Digital Globe satellite imagery. More information.

There is also a tiled version of this dataset that may be easier to use if you are interested in many countries.

Germany MI: FB: Expect w Employees in Next 3 Months data was reported at 1.600 Balances in May 2021. This records a decrease from the previous number of 15.200 Balances for Apr 2021. Germany MI: FB: Expect w Employees in Next 3 Months data is updated monthly, averaging -3.700 Balances from Jul 1997 (Median) to May 2021, with 287 observations. The data reached an all-time high of 17.800 Balances in Jul 2013 and a record low of -27.400 Balances in Feb 2005. Germany MI: FB: Expect w Employees in Next 3 Months data remains active status in CEIC and is reported by Ifo Institute - Leibniz Institute for Economic Research at the University of Munich. The data is categorized under Global Database’s Germany – Table DE.S017: Business Survey: Manufacturing Industry: IFO Institute: WZ 2008.

The population of the world, allocated to 1 arcsecond blocks. This refines CIESIN’s Gridded Population of the World project, using machine learning models on high-resolution worldwide Digital Globe satellite imagery. More information.

There is also a tiled version of this dataset that may be easier to use if you are interested in many countries.