This table includes platform data for Facebook participants in the Deactivation experiment. Each row of the dataset corresponds to data from a participant’s Facebook user account. Each column contains a value, or set of values, that aggregates log data for this specific participant over a certain period of time.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

This layer shows the market potential that an adult has visited facebook.com in the last 30 days in the U.S. in 2016 in a multiscale map (by country, state, county, ZIP Code, tract, and block group). The pop-up is configured to include the following information for each geography level:Market Potential Index and count of adults expected to visit FacebookMarket Potential Index and count of adults expected to visit various social media websitesMarket Potential Index and count of adults expected to visit various news websitesEsri's 2016 Market Potential (MPI) data measures the likely demand for a product or service in an area. The database includes an expected number of consumers and a Market Potential Index (MPI) for each product or service. An MPI compares the demand for a specific product or service in an area with the national demand for that product or service. The MPI values at the US level are 100, representing average demand for the country. A value of more than 100 represents higher demand than the national average, and a value of less than 100 represents lower demand than the national average. For example, an index of 120 implies that demand in the area is 20 percent higher than the US average; an index of 80 implies that demand is 20 percent lower than the US average. See Market Potential database to view the methodology statement and complete variable list.Esri's Electronics & Internet Data Collection includes data that measures the likely demand for electronics and internet usage. The database includes an expected number of consumers and a Market Potential Index (MPI) for each product, activity, or service. See the United States Data Browser to view complete variable lists for each Esri demographics collection.Additional Esri Resources:U.S. 2016/2021 Esri Updated DemographicsEssential demographic vocabularyEsri's arcgis.com demographic map layers

This Monthly Active Population (MAP) dataset contains aggregated Facebook interactions for adult US monthly active users.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

This fileset contains a series of screenshots taken from our facebook advertising account. A few days ago we noticed that some negative "SEO" tactics, for lack of a better term, were having a negative impact on the performance of ads and fan engagement on the facebook page that we've been building.

I developed a custom software package, which utilizes nueural networks I've developed, to identify a target demographic, and suggest advertising content for said target demographic.

After a short training period we were able to create advertisemsents on facebook that averaged a cost of 0.01 cents per like. We also had a fan page engagement of nearly 4 times that of major brands like Wal-Mart.

Shortly after we began to obtain success we started noticing problems with our page. Since we have a stalker issue, we determined that the issues with our page were likely related to him.

We assued this because we had a disproportinately high number of spammy, negative, and inapporpriate comments on our posts. Offline harassment of our staff by the stalker also increased significantly during this time.

Curiously, we believe that the incident with the stalker allowed us to ascertain some interesting observations about Facebook's algorithims, which I've outlined below.

We believe, after reseraching this issue, that Facebook's algorithims suffer from the following issues:

1. They are easily gamed. We think that Facebook's algorithims are hypersensitive to negative comments being made on a post, and conversely likely positive ones as well. If a post is hidden, the comments are negative, or if a user interacts with the post negatively in some way, then Facebook's algorithims will "punish" your page.

2. We think that a series of scripted fake bot accounts would easily cause the issues that we've been expriencing.

As you can see from the data provided, over 90% of our likes come from paid facebook advertisement, therefore we do not have a significant number of fake accounts on our page brought in by third party advertising because we didn't do any of that.

Moreover, we did not send any of our fans obtained via mailing lists, or offline contact to our facebook page, those fans participate with us via email and/or through our private Google+ community.

So it is safe to say that our problems have not been caused by purchasing a large amount of fake likes from any third party vendor.

In addition, because our likes were gained very quickly, at a rate of about 2.5k likes a day, we do not believe that we have suffered from changes in the general demographic of our Facebook fan base over time.

Yet almost immediately after we started expericing trolling issues with our page, we also noticed a dip in the number of fans our posts were shown to by Facebook, and the performance of our ads began to go down, even though the content on our page had not changed.

We attributed this to holes in Facebook's algorithims, and potentially to the excessive use of fake bot accounts by Facebook itself.

We cannot prove the latter satement, but there have been similar reports before. Reference - http://www.forbes.com/sites/davidthier/2012/08/01/facebook-investigating-claims-that-80-of-ad-clicks-come-from-bots/

This article from Forbes outlines how one startup company repoted that up to 80% of their Facebook likes were fake bot accounts even though they paid for advertising directly through Facebook.

Our reserach suggests that Facebook's advertising platform functions as follows: - An advertiser pays for likes with Facebook, and the quality of the content on their page is initially assessed by those who are liking the page, but once the page obtains a following, we believe that the quality of the content is assessed by how many people like the posts on the page directly after they are posted.

If a post gets hidden, marked as spammed, skipped over, whatever, then we beleive that Facebook kicks that post out of the newsfeeds. If this happens to a significant number of posts on the page, then we believe that Facebook places the page on an advertising black-list.

Once on this black-list ads will begin to perform poorly, and content will drop out of newsfeeds causing even the most active page to go silent.

We tested this by posting pictures of attractive blond women, which with our demographic would have normally obtained a large number of likes and we struggled to get even 10 likes at over 20k page likes when we would have previosuly obtained almost 100 likes without boosting at only 5k page likes.

Why this probably isn't seen more often: In most cases this probably takes a while to occur as pages become old and fans grow bored, but in our case, because we have a stalker trolling our page with what appears to be hundres of scripted bot accounts, the effect was seen immediately.

Our data suggests that it became a tug of war between our stalker's army of fake bot accounts (making spammy comments, hiding our posts from newsfeeds, etc) and the real fans that actually like our page (who were voting our conent up - i.e. liking it, etc).

If you look at the graph of page likes in the figures provided - you can see that the darker purple are the fans we obtained via facebook advertising, well over 90%. We believe that the light purple (the "organic" fans) is mostly comprised of our stalker's fake drone accounts. We have less than 20 family members and friends liking our page, when we began this experiment we asked them not to interact with our page or the content.

In conclusion: We still have a lot more work to do, but it is highly likely that many Facebook likes are either scripted bots, and/or that Facebook's "weighting" algorithims are very suceptible to gaming via negative "SEO" tactics. Conversely, they are likely sensitive to gaming via positive "SEO" tactics as well.

Of course we cannot say for certain where the Facebook accounts that like a page come from without acess to their internal systems, but the evidence does strongly suggest that Facebook might be plagued with a large quantity of bot accounts, and that their algorithim has to be sensitive to actions from live users, so that the quality of the content can be easily ascertained. Otherwise it would be pretty easy for an advertiser to game Facebook's system by paying for, and getting, a large quantity of likes for content that is not appealing to any significant group of people.

Again we have to reiterate that we have no solid proof of this, but our data strongly suggests that this is the case.

We have reported the issues to Facebook, but interestingly, after we made it clear that we were going to analyze and investigate the issues with our page, we have been suddenly and incessently plagued with a never ending stream of "technical difficulties" related to our advertising account.

If you'd like to collaborate on this project, please feel free to email me at Jamie@ITSmoleculardesign.com.

The Social Connectedness Index measures the strength of connectedness between two geographic areas as represented by Facebook friendship ties. These connections can reveal important insights about economic opportunities, social mobility, trade and more. An anonymized snapshot of all active Facebook users and their friendship networks to measure the intensity of connectedness between locations was used.

The metrics in this dataset measure users who viewed posts with links to civic news URLs. The dataset contains URL-level metrics from Facebook activity data for adult U.S. monthly active users, aggregated over the study period. Includes content views, audience size, content attributes, user attributes.

vivekath0/FB-user-engagement-data dataset hosted on Hugging Face and contributed by the HF Datasets community

TOOLVERIFIER: Generalization to New Tools via Self-Verification

This repository contains the ToolSelect dataset which was used to fine-tune Llama-2 70B for tool selection.

  Data

ToolSelect data is synthetic training data generated for tool selection task using Llama-2 70B and Llama-2-Chat-70B. It consists of 555 samples corresponding to 173 tools. Each training sample is composed of a user instruction, a candidate set of tools that includes the ground truth tool, and a… See the full description on the dataset page: https://huggingface.co/datasets/facebook/toolverifier.

The metrics in this dataset measure users who engaged with posts with links to civic news domains and the volume of their engagement. The dataset contains domain-level metrics from Facebook activity data for adult U.S. monthly active users, aggregated over the study period. Includes content views, audience size, content attributes, user attributes.

Data you can expect: - Metadata (country, region, city, coordinates, address, categories, description, operating hours, and more) - Contacts (phone contacts, email, website) - Social profiles (LinkedIn, Twitter, Instagram, Facebook) - Reviews (reviews and ratings on different sites) - Menus (categories, items, prices, descriptions and photos) - Other info (awards, Michelin stars, executive chef, popular dishes, average meal price, and more) - Photos (ambience, food, menu photos)

Let us know if you have a specific request, and we'll try to fulfil it.

How we deliver data: - We transform it to fit your system's data schema, (ease the pain and cost of having data engineers from your side) - We are completely flexible on the delivery format and method.

McGRAW’s US B2B Data: Accurate, Reliable, and Market-Ready

Our B2B database delivers over 80 million verified contacts with 95%+ accuracy. Supported by in-house call centers, social media validation, and market research teams, we ensure that every record is fresh, reliable, and optimized for B2B outreach, lead generation, and advanced market insights.

Our B2B database is one of the most accurate and extensive datasets available, covering over 91 million business executives with a 95%+ accuracy guarantee. Designed for businesses that require the highest quality data, this database provides detailed, validated, and continuously updated information on decision-makers and industry influencers worldwide.

The B2B Database is meticulously curated to meet the needs of businesses seeking precise and actionable data. Our datasets are not only extensive but also rigorously validated and updated to ensure the highest level of accuracy and reliability.

Key Data Attributes:

• Personal Identifiers: First name, last name
• Professional Details: Title, direct dial numbers
• Business Information: Company name, address, phone number, fax number, website
• Company Metrics: Employee size, sales volume
• Technology Insights: Information on hardware and software usage across organizations
• Social Media Connections: LinkedIn, Facebook, and direct dial contacts
• Corporate Insights: Detailed company profiles

Unlike many providers that rely solely on third-party vendor files, McGRAW takes a hands-on approach to data validation. Our dedicated nearshore and offshore call centers engage directly with data before each delivery to ensure every record meets our high standards of accuracy and relevance.

In addition, our teams of social media validators, market researchers, and digital marketing specialists continuously refine and update records to maintain data freshness. Each dataset undergoes multiple verification checks using internal validation processes and third-party tools such as Fresh Address, BriteVerify, and Impressionwise to guarantee the highest data quality.

Additional Data Solutions and Services

• Data Enhancement: Email and LinkedIn appends, contact discovery across global roles and functions

• Business Verification: Real-time validation through call centers, social media, and market research

• Technology Insights: Detailed IT infrastructure reports, spending trends, and executive insights

• Healthcare Database: Access to over 80 million healthcare professionals and industry leaders

• Global Reach: US and international GDPR-compliant datasets, complete with email, postal, and phone contacts

• Email Broadcast Services: Full-service campaign execution, from testing to live deployment, with tracking of key engagement metrics such as opens and clicks

Many B2B data providers rely on vendor-contributed files without conducting the rigorous validation necessary to ensure accuracy. This often results in outdated and unreliable data that fails to meet the demands of a fast-moving business environment.

McGRAW takes a different approach. By owning and operating dedicated call centers, we directly verify and validate our data before delivery, ensuring that every record is up-to-date and ready to drive business success.

Through continuous validation, social media verification, and real-time updates, McGRAW provides a high-quality, dependable database for businesses that prioritize data integrity and performance. Our Global Business Executives database is the ideal solution for companies that need accurate, relevant, and market-ready data to fuel their strategies.

The metrics in this dataset measure users who potentially viewed posts with links to civic news URLs that were shared by one of their connections. The dataset contains URL-level metrics from Facebook activity data for adult U.S. monthly active users, aggregated over the study period. Includes potential audience size, content attributes, user attributes, political interest.

This dataset measures the ideological segregation index and favorability score of the potential, exposed and engaged audience of posts with links to domains and URLs classified as civic news. The dataset contains domain- and URL-level metrics from Facebook activity data for adult U.S. monthly active users, aggregated weekly over the study period. Includes ideological segregation index, favorability score, content attributes, user attributes.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

The metrics in this dataset measure the audience size and views of posts with links to a specific pair of URLs classified as civic news. The dataset contains URL-level metrics from Facebook activity data for adult U.S. monthly active users, aggregated over the study period. Includes content views, audience size, content attributes, user attributes, political interest.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

This dataset contains participant-level metrics from Facebook activity data for the participants in the platform interventions conducted on Facebook as part of the U.S. 2020 Facebook and Instagram Election Study (User attributes, User connections, Time spent, Content views, Content engagement).

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.