The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years.User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

According to a global survey conducted in February 2024, almost 40 percent of Facebook users paid attention to news from mainstram news outlets and mainstream journalists on the social network. Additionally, 39 percent reported paying attention to personalities, such as celebrities and influencers. Around one in four Facebook users paid attention to politicians and politican activists on the network.

The number of Facebook users in India was forecast to continuously increase between 2024 and 2028 by in total **** million users (+*** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Nepal and Pakistan.

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Thailand and Vietnam.

The Multi-aspect Integrated Migration Indicators (MIMI) dataset is the result of the process of gathering, embedding and combining traditional migration datasets, mostly from sources like Eurostat and UNSD Demographic Statistics Database, and alternative types of data, which consists in multidisciplinary features and measures not typically employed in migration studies, such as the Facebook Social Connectedness Index (SCI). Its purpose is to exploit these novel types of data for: nowcasting migration flows and stocks, studying integration of multiple sources and knowledge, and investigating migration drivers.

The MIMI dataset is designed to have a unique pair of countries for each row. Each record contains country-to-country information about: migrations flows and stock their share, their strength of Facebook connectedness and other features, such as corresponding populations, GDP, coordinates, NET migration, and many others.

Methodology.

After having collected bilateral flows records about international human mobility by citizenship, residence and country of birth (available for both sexes and, in some cases, for different age groups), they have been merged together in order to obtain a unique dataset in which each ordered couple (country-of-origin, country-of-destination) appears once. To avoid duplicate couples, flow records have been selected by following this priority: first migration by citizenship, then migration by residence and lastly by country of birth.

The integration process started by choosing, collecting and meaningfully including many other indicators that could be helpful for the dataset final purpose mentioned above.

• International migration stocks (having a five-year range of measurement) for each couple of countries.
• Geographical features for each country: ISO3166 name and official name, ISO3166-1 alpha-2 and alpha-3 codes, continent code and name of belonging, latitude and longitude of the centroid, list of bordering countries, country area in square kilometres. Also, the following features have been included for each pair of countries: geodesic distance (in kilometres) computed between their respective centroids.

• Non-bidirectional migration measures for each country: total number of immigrants and emigrants for each year, NET migration and NET migration rate in a five-year range.

• Other multidisciplinary indicators (cultural, social, anthropological, demographical, historical features) related to each country: religion (single one or list), yearly GDP at PPP, spoken language (or list of languages), yearly population stocks (and population densities if available), number of Facebook users, percentage of Facebook users, cultural indicators (PDI, IDV, MAS, UAI, LTO). Also the following feature have been included for each pair of countries: Facebook Social Connectedness Index.

Once traditional and non-traditional knowledge is gathered and integrated, we move to the pre-processing phase where we manage the data cleaning, preparation and transformation. Here our dataset was subjected to various computational standard processes and additionally reshaped in the final structure established by our design choices.

The data quality assessment phase was one of the longest and most delicate, since many values were missing and this could have had a negative impact on the quality of the desired resulting knowledge. They have been integrated from additional sources such as The World Bank, World Population Review, Statista, DataHub, Wikipedia and in some cases extracted from Python libraries such as PyPopulation, CountryInfo and PyCountry.

The final dataset has the structure of a huge matrix having countries couples as index (uniquely identified by coupling their ISO 3166-1 alpha-2 codes): it comprises 28725 entries and 485 columns.

Breakdown of the Facebook dataset.

Sign Up for a free trial: https://rampedup.io/sign-up-%2F-log-in - 7 Days and 50 Credits to test our quality and accuracy.

These are the fields available within the RampedUp Global dataset.

CONTACT DATA: Personal Email Address - We manage over 115 million personal email addresses Professional Email - We manage over 200 million professional email addresses Home Address - We manage over 20 million home addresses Mobile Phones - 65 million direct lines to decision makers Social Profiles - Individual Facebook, Twitter, and LinkedIn Local Address - We manage 65M locations for local office mailers, event-based marketing or face-to-face sales calls.

JOB DATA: Job Title - Standardized titles for ease of use and selection Company Name - The Contact's current employer Job Function - The Company Department associated with the job role Title Level - The Level in the Company associated with the job role Job Start Date - Identify people new to their role as a potential buyer

EMPLOYER DATA: Websites - Company Website, Root Domain, or Full Domain Addresses - Standardized Address, City, Region, Postal Code, and Country Phone - E164 phone with country code Social Profiles - LinkedIn, CrunchBase, Facebook, and Twitter

FIRMOGRAPHIC DATA: Industry - 420 classifications for categorizing the company’s main field of business Sector - 20 classifications for categorizing company industries 4 Digit SIC Code - 239 classifications and their definitions 6 Digit NAICS - 452 classifications and their definitions Revenue - Estimated revenue and bands from 1M to over 1B Employee Size - Exact employee count and bands Email Open Scores - Aggregated data at the domain level showing relationships between email opens and corporate domains. IP Address -Company level IP Addresses associated to Domains from a DNS lookup

CONSUMER DATA: Education - Alma Mater, Degree, Graduation Date Skills - Accumulated Skills associated with work experience
Interests - Known interests of contact Connections - Number of social connections. Followers - Number of social followers

Download our data dictionary: https://rampedup.io/our-data

The number of Facebook users in Malaysia was forecast to continuously decrease between 2024 and 2028 by in total 2.2 million users (-9.36 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the sixth consecutive year to 21.33 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Indonesia and Singapore.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The number of Facebook users in Vietnam was forecast to increase between 2024 and 2028 by in total *** million users (+**** percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Facebook user base is estimated to amount to ***** million users in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Indonesia and Malaysia.

The number of Facebook users in Europe was forecast to continuously increase between 2024 and 2028 by in total 15.5 million users (+3.91 percent). According to this forecast, in 2028, the Facebook user base will have increased for the sixth consecutive year to 412.26 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like South America and North America.

The number of Facebook users in Central & Western Europe was forecast to decrease between 2024 and 2028 by in total 29.8 million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The Facebook user base is estimated to amount to 192.47 million users in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Eastern Europe and Russia.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

The number of Facebook users in Russia increased by *** million users (+**** percent) in 2021 in comparison to the previous year. Therefore, the Facebook user base in Russia reached a peak in 2021 with ***** million users. Notably, the Facebook user base in this industry continuously increased over the last years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Eastern Europe and Northern Europe.

The number of Facebook users in Africa was forecast to continuously increase between 2024 and 2028 by in total 141.6 million users (+56.79 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 390.94 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Europe and Asia.

This statistic shows a ranking of the estimated number of Facebook users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The number of Facebook users in Saudi Arabia was forecast to continuously decrease between 2024 and 2028 by in total 1.4 million users (-5.93 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the seventh consecutive year to 22.17 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Israel and Iraq.

The number of Facebook users in Australia was forecast to continuously decrease between 2024 and 2028 by in total 1.5 million users (-9.94 percent). After the eighth consecutive decreasing year, the Facebook user base is estimated to reach 13.62 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Fiji and New Zealand.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.