Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

This statistical dataset contains estimates on the number of active online Facebook users living outside of their country of origin within the European Union. The dataset includes information on Facebook users' age, gender, country of residence, and country of previous residence. The data is divided in the number of Monthly Active Users and Daily Active Users. The data was collected through standard CSV format via an advertising API platform by using an R Studio code, and the data collection was conducted twice a month from January to November 2021. The dataset was originally published in DiVA and moved to SND in 2024. Detta statistiska dataset innehåller uppskattningar av antalet aktiva Facebook-användare online som bor utanför sitt ursprungsland inom Europeiska unionen. Se engelsk beskrivning för mer information. Datasetet har ursprungligen publicerats i DiVA och flyttades över till SND 2024.

As of the fourth quarter of 2023, Facebook had a combined 272 million monthly active users (MAU) in the United States and Canada, up by one million users when compared to the previous quarter.

Facebook user data – additional information

Facebook’s data use policy or privacy policy as it is also known, highlights the company’s guidelines concerning user privacy, information and how they are likely to be used. It also highlights the difference between public and private data and the websites and third part apps which are integrated into its services.

Federal agencies and governments have the right to request user data from Facebook. This issue was highlighted in late 2014, when Facebook came under attack from the British press for not releasing relevant information on the men responsible for the supposed pre planned murder on the British soldier Lee Rigby. In the second half of 2020, the number of user data requests issued to Facebook from the United States amounted to 61,262. This figure was higher than any other country, and India ranked second with 40,300 data requests.

Abstract

In partnership with the Yale Program on Climate Change Communication, Facebook launched a Climate Change Opinion Survey that explores public climate change knowledge, attitudes, policy preferences, and behaviors across 31 countries and territories. Aggregated data is available publicly on Humanitarian Data Exchange (HDX). De-identified microdata is also available to nonprofits and universities under a data license agreement through Facebook’s Data for Good (DFG) program. For more information please email dataforgood@fb.com.

Analysis unit

Public Aggregate Data on HDX: country or regional levels De-identified Microdata through Facebook Data for Good program: Individual level

Universe

The survey was fielded to active Facebook users ages 18+

Kind of data

Sample survey data [ssd]

Sampling procedure

Sampled Facebook users saw an invitation to answer a short survey at the top of their Facebook Newsfeed and had the option to click the invitation to complete the survey on the Facebook platform. The sample was drawn from the population of Facebook monthly active users, defined as registered and logged-in Facebook users who had visited Facebook through the website or a mobile device in the last 30 days.

Within each country or territory surveyed, Facebook drew a sample in proportion to publicly available age and gender benchmarks. The sample population in the United States was drawn in proportion to the U.S. Census Bureau Current Population Survey 2018 March Supplement. All other countries and territories were sampled in proportion to data from the United Nations Population Division 2019 World Population Projections. Data were weighted separately for each country and territory using a multi-stage, pre- and post-survey weighting process based on census and nationally representative survey benchmarks, Facebook demographics, and Facebook engagement metrics, balanced to the total number of survey completions.

Mode of data collection

Internet [int]

Research instrument

The survey includes questions about people’s climate change knowledge, attitudes, policy preferences, and behaviors. The codebook with survey questions is available here.

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design. Facebook provides survey weights to help make the sample more representative of each country or territory’s population.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

Other factors beyond sampling error that contribute to such potential differences are frame or coverage error and nonresponse error.

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

Facebook is the leading social network worldwide, and its accessibility through multiple mobile apps as well as its mobile website. In January 2021, over 98 percent of active user accounts worldwide accessed the social network via any kind of mobile phone.

Facebook in mobile-first markets India is thecountry with the largest Facebook audience by far, with 340 million users on the platform, followed the United States, Indonesia, and Brazil all of which have more than 100 million Facebook users each. With the exception of the United States, all of these are digital markets with mobile-first audiences. In many emerging markets, mobile is often the first online experience, providing online users with their first internet experience through inexpensive smartphones and mobile data contracts. In India and Indonesia, mobile by far surpasses desktop in terms of audiences and time spent.

Mobile Facebook access Due to the social network’s wide reach on mobile, it is unsurprising that Facebook consistently ranks as one of the most-downloaded app publishers worldwide. Some of the apps published by Facebook include the eponymous social networking app (and its low-bandwidth version, Facebook Lite), Facebook Messenger (also available as Messenger Lite), Facebook Pages Manager and Facebook Local. In the Google Play Store, Facebook Messenger, Messenger Lite and Facebook frequently rank among the top downloaded apps every month.

Abstract

Facebook’s Survey on Gender Equality at Home generates a global snapshot of women and men’s access to resources, their time spent on unpaid care work, and their attitudes about equality. This survey covers topics about gender dynamics and norms, unpaid caregiving, and life during the COVID-19 pandemic. Aggregated data is available publicly on Humanitarian Data Exchange (HDX). De-identified microdata is also available to eligible nonprofits and universities through Facebook’s Data for Good (DFG) program. For more information, please email dataforgood@fb.com.

Geographic coverage

This survey is fielded once a year in over 200 countries and 60 languages. The data can help researchers track trends in gender equality and progress on the Sustainable Development Goals.

Analysis unit

• Public Aggregate Data on HDX: country or regional levels
• De-identified Microdata through Facebook Data for Good program: Individual level

Universe

The survey was fielded to active Facebook users.

Kind of data

Sample survey data [ssd]

Sampling procedure

Respondents were sampled across seven regions: - East Asia and Pacific; Europe and Central Asia - Latin America and Caribbean - Middle East and North Africa - North America - Sub-Saharan Africa - South Asia

For the purposes of this report, responses have been aggregated up to the regional level; these regional estimates form the basis of this report and its associated products (Regional Briefs). In order to ensure respondent confidentiality, these estimates are based on responses where a sufficient number of people responded to each question and thus where confidentiality can be assured. This results in a sample of 461,748 respondents.

The sampling frame for this survey is the global database of Facebook users who were active on the platform at least once over the past 28 days, which offers a number of advantages: It allows for the design, implementation, and launch of a survey in a timely manner. Large sample sizes allow for more questions to be asked through random assignment of modules, avoiding respondent fatigue. Samples may be drawn from diverse segments of the online population. Knowledge of the overall sampling frame allowed for more rigorous probabilistic sampling techniques and non-response adjustments than is typical for online and phone surveys

Mode of data collection

Internet [int]

Research instrument

The survey includes a total of 75 questions, split across into the following sections: - Basic demographics and gender norms - Decision making and resource allocation across household members - Unpaid caregiving - Additional household demographics and COVID-19 impact - Optional questions for special groups (e.g. students, business owners, the employed, and the unemployed)

Questions were developed collaboratively by a team of economists and gender experts from the World Bank, UN Women, Equal Measures 2030, and Ladysmith. Some of the questions have been borrowed from other surveys that employ alternative modes of administration (e.g., face-to-face, telephone surveys, etc.); this allows for comparability and identification of potential gaps and biases inherent to Facebook and other online survey platforms. As such, the survey also generates methodological insights that are useful to researchers undertaking alternative modes of data collection during the COVID-19 era.

In order to avoid “survey fatigue,” wherein respondents begin to disengage from the survey content and responses become less reliable, each respondent was only asked to answer a subset of questions. Specifically, each respondent saw a maximum of 30 questions, comprising demographics (asked of all respondents) and a set of additional questions randomly and purposely allocated to them.

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

Other factors beyond sampling error that contribute to such potential differences are frame or coverage error and nonresponse error.

Data appraisal

Survey Limitations The survey only captures respondents who: (1) have access to the Internet (2) are Facebook users (3) opt to take this survey through the Facebook platform. Knowledge of the overall demographics of the online population in each region allows for calibration such that estimates are representative at this level. However, this means the results only tell us something about the online population in each region, not the overall population. As such, the survey cannot generate global estimates or meaningful comparisons across countries and regions, given the heterogeneity in internet connectivity across countries. Estimates have only been generated for respondents who gave their gender as male or female. The survey included an “other” option but very few respondents selected it, making it impossible to generate meaningful estimates for non-binary populations. It is important to note that the survey was not designed to paint a comprehensive picture of household dynamics but rather to shed light on respondents’ reported experiences and roles within households

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Thailand and Singapore.

The main goal of the DFS data collection project is to map the online friendship networks of Dutch adolescents. Specifically, the Facebook networks of Dutch adolescents participating in the offline CILS4EU and CILSNL data collection are mapped. Facebook is an American social networking site (SNS) where users create an online profile, provide personal information on this profile and invite other users to become connected as friends. With these connections, users can interact via personal messaging, post directly on others’ personal profile pages and react to others’ posts. During the time of our data collection, in 2014, Facebook was the largest SNS of the world with approximately 1.3 billion members. The DFS data are collected to study the relationship between offline face-to-face contacts, and online friendship network on Facebook. To this purpose we coded variables that show respondents’ Facebook friends’ gender, numbers of friends, privacy settings and ethnicity.

United States FB: REV: Liabilities data was reported at -374.757 USD bn in Mar 2018. This records a decrease from the previous number of 1,195.959 USD bn for Dec 2017. United States FB: REV: Liabilities data is updated quarterly, averaging 5.236 USD bn from Dec 1951 (Median) to Mar 2018, with 266 observations. The data reached an all-time high of 1,994.139 USD bn in Sep 2009 and a record low of -3,469.305 USD bn in Dec 2008. United States FB: REV: Liabilities data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB078: Integrated Macroeconomic Accounts: Financial Business.

United States FB: Changes in Vol Acct: Less: Statistical Discrepancy data was reported at -60.413 USD bn in Mar 2018. This records an increase from the previous number of -89.435 USD bn for Dec 2017. United States FB: Changes in Vol Acct: Less: Statistical Discrepancy data is updated quarterly, averaging -0.488 USD bn from Dec 1951 (Median) to Mar 2018, with 266 observations. The data reached an all-time high of 378.199 USD bn in Mar 2009 and a record low of -143.035 USD bn in Mar 2005. United States FB: Changes in Vol Acct: Less: Statistical Discrepancy data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB078: Integrated Macroeconomic Accounts: Financial Business.

United States FB: Balance Sheet: Assets data was reported at 101,502.578 USD bn in Jun 2018. This records an increase from the previous number of 100,929.304 USD bn for Mar 2018. United States FB: Balance Sheet: Assets data is updated quarterly, averaging 9,486.196 USD bn from Dec 1951 (Median) to Jun 2018, with 267 observations. The data reached an all-time high of 101,502.578 USD bn in Jun 2018 and a record low of 479.801 USD bn in Dec 1951. United States FB: Balance Sheet: Assets data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB078: Integrated Macroeconomic Accounts: Financial Business.

United States FB: Balance Sheet: Liabilities: DS: Open Market Paper data was reported at 258.747 USD bn in Mar 2018. This records an increase from the previous number of 238.056 USD bn for Dec 2017. United States FB: Balance Sheet: Liabilities: DS: Open Market Paper data is updated quarterly, averaging 222.867 USD bn from Dec 1951 (Median) to Mar 2018, with 266 observations. The data reached an all-time high of 1,688.039 USD bn in Jun 2007 and a record low of 1.559 USD bn in Dec 1951. United States FB: Balance Sheet: Liabilities: DS: Open Market Paper data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB078: Integrated Macroeconomic Accounts: Financial Business.

36.8% of the entire world’s population uses Facebook at least once per month.

Germany FB: Branches: Commissions: Paid data was reported at 10.000 EUR mn in 2018. This records a decrease from the previous number of 14.000 EUR mn for 2017. Germany FB: Branches: Commissions: Paid data is updated yearly, averaging 8.000 EUR mn from Dec 1999 (Median) to 2018, with 20 observations. The data reached an all-time high of 34.000 EUR mn in 1999 and a record low of 5.000 EUR mn in 2009. Germany FB: Branches: Commissions: Paid data remains active status in CEIC and is reported by Deutsche Bundesbank. The data is categorized under Global Database’s Germany – Table DE.KB025: Profit and Loss Accounts: by Category of Banks.