In 2024, the seasonal and outdoor living product category of Lowe's generated over 7.37 billion U.S. dollars worth of sales. Meanwhile, Lowe's appliances category reached over 12.1 billion U.S. dollars.

In 2023, Home Depot’s indoor garden product category generated global sales of 14.7 billion U.S. dollars. Meanwhile, the company’s décor/storage net sales amounted to roughly six billion U.S. dollars. Headquartered in Georgia, United States, The Home Depot, Inc. is the largest home improvement corporation in the United States.

Home improvement and hardware stores

With over 4,860 retail stores, Ace Hardware had the highest number of home improvement outlets located in the United States in 2022. The Home Depot accounted for less than half that number. In terms of customer satisfaction, Ace Hardware also took the lead with 873 out of 1,000 points, as reflected in a 2023 survey. The Home Depot earned a score of 849, just below industry average.

Home improvement projects

Among the main reasons for kitchen and bathroom renovations in the U.S. was the fact that people were no longer happy with the appearance of their previous kitchens/bathrooms. According to a surveys conducted in July 2023, 42 percent wanted to renovated their kitchens for that reason, and 48 percent wanted to spruce up their bathrooms.

Home Depot – a retailer providing home improvement supplies and services in North America since 1978 – spent 1.09 billion U.S. dollars on advertising in the United States in 2019. The latest data shows that Home Depot also beat its own record in terms of brand value – in 2020 the brand was worth 50.5 billion U.S. dollars, representing an increase of three billion over the previous year.
Home Depot’s advertising and competitors Home Depot is one of the most recognized brands in the United States, appearing not only in brand rankings of companies within the home improvement industry but also more general rankings for other sectors. The company had a strong media presence and in 2018 was among the leaders in a ranking by Buzz Score (measuring viewability of brands in media) - one of the several positive outcomes of a clear and successful advertising strategy. In 2019 Home Depot ranked higher in terms of ad expenditures than its closest industry competitor – Lowe’s and was also the sixth largest radio advertiser in the United States that year. Unsurprisingly, and owing to the fact that the company implemented a successful integration of its physical and online operations, in 2018 Home Depot made it to the list of the top 10 retailers in North America, based on sales. Consequently, survey results show that more U.S. consumers prefer shopping for home improvement and hardware products in Home Depot than in Lowe’s or Walmart.