The average time spent daily on a phone, not counting talking on the phone, has increased in recent years, reaching a total of * hours and ** minutes as of April 2022. This figure was expected to reach around * hours and ** minutes by 2024.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Do you know?

Do you know how much time you spend on an app? Do you know the total use time of a day or average use time of an app?

What it consists of?

This data set consists of - how many times a person unlocks his phone. - how much time he spends on every app on every day. - how much time he spends on his phone.

It lists the usage time of apps for each day.

What we can do?

Use the test data to find the Total Minutes that we can use the given app in a day. we can get a clear stats of apps usage. This data set will show you about the persons sleeping behavior as well as what app he spends most of his time. with this we can improve the productivity of the person.

The dataset was collected from the app usage app.

In 2023, Android users in Singapore spent an average of **** hours per day using their mobile devices. This represents an increase from the **** hours that users in the country spent on their devices in 2020.

This Location Data & Foot traffic dataset available for all countries include enriched raw mobility data and visitation at POIs to answer questions such as:

-How often do people visit a location? (daily, monthly, absolute, and averages). -What type of places do they visit ? (parks, schools, hospitals, etc) -Which social characteristics do people have in a certain POI? - Breakdown by type: residents, workers, visitors. -What's their mobility like enduring night hours & day hours?
-What's the frequency of the visits partition by day of the week and hour of the day?

Extra insights -Visitors´ relative income Level. -Visitors´ preferences as derived by their visits to shopping, parks, sports facilities, churches, among others.

Overview & Key Concepts Each record corresponds to a ping from a mobile device, at a particular moment in time and at a particular latitude and longitude. We procure this data from reliable technology partners, which obtain it through partnerships with location-aware apps. All the process is compliant with applicable privacy laws.

We clean and process these massive datasets with a number of complex, computer-intensive calculations to make them easier to use in different data science and machine learning applications, especially those related to understanding customer behavior.

Featured attributes of the data Device speed: based on the distance between each observation and the previous one, we estimate the speed at which the device is moving. This is particularly useful to differentiate between vehicles, pedestrians, and stationery observations.

Night base of the device: we calculate the approximated location of where the device spends the night, which is usually their home neighborhood.

Day base of the device: we calculate the most common daylight location during weekdays, which is usually their work location.

Income level: we use the night neighborhood of the device, and intersect it with available socioeconomic data, to infer the device’s income level. Depending on the country, and the availability of good census data, this figure ranges from a relative wealth index to a currency-calculated income.

POI visited: we intersect each observation with a number of POI databases, to estimate check-ins to different locations. POI databases can vary significantly, in scope and depth, between countries.

Category of visited POI: for each observation that can be attributable to a POI, we also include a standardized location category (park, hospital, among others). Coverage: Worldwide.

Delivery schemas We can deliver the data in three different formats:

Full dataset: one record per mobile ping. These datasets are very large, and should only be consumed by experienced teams with large computing budgets.

Visitation stream: one record per attributable visit. This dataset is considerably smaller than the full one but retains most of the more valuable elements in the dataset. This helps understand who visited a specific POI, characterize and understand the consumer's behavior.

Audience profiles: one record per mobile device in a given period of time (usually monthly). All the visitation stream is aggregated by category. This is the most condensed version of the dataset and is very useful to quickly understand the types of consumers in a particular area and to create cohorts of users.

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Context

An education company named X Education sells online courses to industry professionals. On any given day, many professionals who are interested in the courses land on their website and browse for courses.

The company markets its courses on several websites and search engines like Google. Once these people land on the website, they might browse the courses or fill up a form for the course or watch some videos. When these people fill up a form providing their email address or phone number, they are classified to be a lead. Moreover, the company also gets leads through past referrals. Once these leads are acquired, employees from the sales team start making calls, writing emails, etc. Through this process, some of the leads get converted while most do not. The typical lead conversion rate at X education is around 30%.

Now, although X Education gets a lot of leads, its lead conversion rate is very poor. For example, if, say, they acquire 100 leads in a day, only about 30 of them are converted. To make this process more efficient, the company wishes to identify the most potential leads, also known as ‘Hot Leads’. If they successfully identify this set of leads, the lead conversion rate should go up as the sales team will now be focusing more on communicating with the potential leads rather than making calls to everyone.

There are a lot of leads generated in the initial stage (top) but only a few of them come out as paying customers from the bottom. In the middle stage, you need to nurture the potential leads well (i.e. educating the leads about the product, constantly communicating, etc. ) in order to get a higher lead conversion.

X Education wants to select the most promising leads, i.e. the leads that are most likely to convert into paying customers. The company requires you to build a model wherein you need to assign a lead score to each of the leads such that the customers with higher lead score h have a higher conversion chance and the customers with lower lead score have a lower conversion chance. The CEO, in particular, has given a ballpark of the target lead conversion rate to be around 80%.

Content

Variables Description * Prospect ID - A unique ID with which the customer is identified. * Lead Number - A lead number assigned to each lead procured. * Lead Origin - The origin identifier with which the customer was identified to be a lead. Includes API, Landing Page Submission, etc. * Lead Source - The source of the lead. Includes Google, Organic Search, Olark Chat, etc. * Do Not Email -An indicator variable selected by the customer wherein they select whether of not they want to be emailed about the course or not. * Do Not Call - An indicator variable selected by the customer wherein they select whether of not they want to be called about the course or not. * Converted - The target variable. Indicates whether a lead has been successfully converted or not. * TotalVisits - The total number of visits made by the customer on the website. * Total Time Spent on Website - The total time spent by the customer on the website. * Page Views Per Visit - Average number of pages on the website viewed during the visits. * Last Activity - Last activity performed by the customer. Includes Email Opened, Olark Chat Conversation, etc. * Country - The country of the customer. * Specialization - The industry domain in which the customer worked before. Includes the level 'Select Specialization' which means the customer had not selected this option while filling the form. * How did you hear about X Education - The source from which the customer heard about X Education. * What is your current occupation - Indicates whether the customer is a student, umemployed or employed. * What matters most to you in choosing this course An option selected by the customer - indicating what is their main motto behind doing this course. * Search - Indicating whether the customer had seen the ad in any of the listed items. * Magazine
* Newspaper Article * X Education Forums
* Newspaper * Digital Advertisement * Through Recommendations - Indicates whether the customer came in through recommendations. * Receive More Updates About Our Courses - Indicates whether the customer chose to receive more updates about the courses. * Tags - Tags assigned to customers indicating the current status of the lead. * Lead Quality - Indicates the quality of lead based on the data and intuition the employee who has been assigned to the lead. * Update me on Supply Chain Content - Indicates whether the customer wants updates on the Supply Chain Content. * Get updates on DM Content - Indicates whether the customer wants updates on the DM Content. * Lead Profile - A lead level assigned to each customer based on their profile. * City - The city of the customer. * Asymmetric Activity Index - An index and score assigned to each customer based on their activity and their profile * Asymmetric Profile Index * Asymmetric Activity Score * Asymmetric Profile Score
* I agree to pay the amount through cheque - Indicates whether the customer has agreed to pay the amount through cheque or not. * a free copy of Mastering The Interview - Indicates whether the customer wants a free copy of 'Mastering the Interview' or not. * Last Notable Activity - The last notable activity performed by the student.

Acknowledgements

UpGrad Case Study

Inspiration

Your data will be in front of the world's largest data science community. What questions do you want to see answered?

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Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

Xiaomi and Dixon to Make Mobile Phones in India, Boosting Local Manufacturing

Financial data:

• Historical daily stock prices (open, high, low, close, volume)

• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

Machine learning features:

• Feature engineering based on financial data and technical indicators

• Sentiment analysis data from social media and news articles

• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

Potential Applications:

• Stock price prediction

• Portfolio optimization

• Algorithmic trading

• Market sentiment analysis

• Risk management

Use Cases:

• Researchers investigating the effectiveness of machine learning in stock market prediction

• Analysts developing quantitative trading Buy/Sell strategies

• Individuals interested in building their own stock market prediction models

• Students learning about machine learning and financial applications

Additional Notes:

• The dataset may include different levels of granularity (e.g., daily, hourly)

• Data cleaning and preprocessing are essential before model training

• Regular updates are recommended to maintain the accuracy and relevance of the data

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Topics: average time spent on watching TV on a weekday and on a weekend day; broadband internet access at: workplace, home, both; average time spent on watching TV over the internet; frequency of using the internet to find news sites; frequency of watching news programmes on TV and over the internet; interest in European Union affairs; tendency to avoid news about the EU: on TV, on the radio, on the internet, in newspapers; interest in political programmes; interest in programmes about current affairs; preferred type of TV programmes; attitude towards the following statements: too limited choice of TV programmes, too many TV channels, not enough quality programmes, uncreative political programmes, not enough political programmes, interested in politics, no understanding of politics, bored by politics, good way how news are presented, news are too superficial, too much sensationalism, too much politics in news programmes, not enough information about the EU, wish for more interactive programmes on the EU; access to: cable TV, TV by satellite; frequency of watching selected specialized channels: sports channels, community channels, local or regional channels, cultural channels, travel channels, music channels, movie channels, channels for children, foreign language channels, national continuous news channel, international continuous news channels, exclusively political channels, other; interest in additional information on: rights as a European citizen, how other Europeans solve selected problems, history of the EU, how EU institutions work, European economics, EU foreign and defence policy, impact of EU enlargement, EU social, health and employment policy, impact of moving to another member state, EU cultural, youth and education policies, role of the EU in the world; preferred sources of information on the EU; most important characteristics of information media; naming of all TV channels respondent has access to that broadcast not only in the own country; frequency of watching first named TV channel; best TV channels that broadcast not only in the own country with regard to information on the European Union. Demography: age; sex; age at end of education; occupation; professional position; type of community; number of fixed phone lines in the household (only in PL); number of fixed phone lines in the household used exclusively for business purposes or for electronic equipment (only in PL); number of fixed phone lines in the household listed in telephone directory (not in PL); number of fixed phone lines in the household listed in telephone directory and used exclusively for business purposes or for electronic equipment (not in PL). Additionally coded was: respondent ID; interviewer ID; language of the interview; country; date of interview; time of the beginning of the interview; duration of the interview; type of phone line; region; weighting factor.

The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Australia & Oceania and Asia.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

Switzerland is leading the ranking by population share with mobile internet access , recording 95.06 percent. Following closely behind is Ukraine with 95.06 percent, while Moldova is trailing the ranking with 46.83 percent, resulting in a difference of 48.23 percentage points to the ranking leader, Switzerland. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total *** billion users (+***** percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like the Americas and Asia.

The number of smartphone users in the Philippines was forecast to increase between 2024 and 2029 by in total 5.6 million users (+7.29 percent). This overall increase does not happen continuously, notably not in 2026, 2027, 2028 and 2029. The smartphone user base is estimated to amount to 82.33 million users in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

China is leading the ranking by number of smartphone users, recording ****** million users. Following closely behind is India with ****** million users, while Seychelles is trailing the ranking with **** million users, resulting in a difference of ****** million users to the ranking leader, China. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.