In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

Use our Instagram dataset (public data) to extract business and non-business information from complete public profiles and filter by hashtags, followers, account type, or engagement score. Depending on your needs, you may purchase the entire dataset or a customized subset. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The dataset includes all major data points: # of followers, verified status, account type (business / non-business), links, posts, comments, location, engagement score, hashtags, and much more.

The number of Instagram users in Mexico was forecast to continuously increase between 2024 and 2028 by in total 9.3 million users (+23.89 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 48.24 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like United States and Canada.

The number of Instagram users in Brazil was forecast to continuously increase between 2024 and 2028 by in total 26.6 million users (+20.57 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 155.84 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Instagram users in Thailand was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+8.62 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 18.94 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Cambodia and Malaysia.

The current dataset comprises a total of 1681 instances (rows) of Instagram posts that originate from 120 academic library profiles across the globe. Each post instance comes with a range of features, including the publication date, text caption, profile name, post interaction rate, post link, post type (image, carousel, reel), and the thematic category to which it belongs out of 14 proposed categories. This dataset provides a valuable resource for researchers and practitioners interested in investigating the social media practices and content structure strategies of academic libraries worldwide.

Note: This dataset was developed by the authors and has been utilized in the publication of the paper titled "Unveiling the Feed: Academic Libraries' Instagram Unpacked" in The Journal of Academic Librarianship. Find more for this publication at: https://doi.org/10.1016/j.acalib.2024.102924.

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Instagram users ranking is led by India with 331.94 million users, while the United States is following with 156.08 million users. In contrast, Seychelles is at the bottom of the ranking with 0.02 million users, showing a difference of 331.92 million users to India. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

These four datasets are gathered from Instagram users who were chosen randomly.

The MainDataset encompasses data for 818 users. The TestDataset encompasses data for 78 users.

Data gathered for each user includes :

1- number of posts

2- number of followers

3- number of followings

4- number of likes for the tenth previous post

5- number of likes for the eleventh previous post

6- number of likes for the twelfth previous post

7- number of self-presenting posts from nine previous posts

8- gender

The MainDataset_after_150_days and TestDataset_after_150_days encompass data of the users of the Main data set and the Test data set, respectively, for after 150 days. For example, User_1 in the MainDataset has 486 posts and in the MainDataset_after_150_days has 562 posts, which means over the course of 150 days he had published 76 posts.

Kindly refer to my paper for more information. Please cite my work if you use my dataset in any work : K. R. Purba, D. Asirvatham and R. K. Murugesan, "Classification of instagram fake users using supervised machine learning algorithms," International Journal of Electrical and Computer Engineering (IJECE), vol. 10, no. 3, pp. 2763-2772, 2020.

The dataset was collected using web scraping from third-party Instagram websites, to capture their metadata and up to 12 latest media posts from each user. The collection process was executed from September 1st, 2019, until September 20th, 2019. The dataset contains authentic users and fake users, which were filtered using human annotators. The authentic users were taken from followers of 24 private university pages (8 Indonesian, 8 Malaysian, 8 Australian) on Instagram. To reduce the number of users, they are picked using proportional random sampling based on their source university. All private users were removed, which is a total of 31,335 out of 63,795 users (49.11%). The final number of public users used in this research was 32,460 users.

Var name | Feature name | Description pos | Num posts | Number of total posts that the user has ever posted. flg | Num following | Number of following flr | Num followers | Number of followers bl | Biography length | Length (number of characters) of the user's biography pic | Picture availability | Value 0 if the user has no profile picture, or 1 if has lin | Link availability | Value 0 if the user has no external URL, or 1 if has cl | Average caption length | The average number of character of captions in media cz | Caption zero | Percentage (0.0 to 1.0) of captions that has almost zero (<=3) length ni | Non image percentage | Percentage (0.0 to 1.0) of non-image media. There are three types of media on an Instagram post, i.e. image, video, carousel erl | Engagement rate (Like) | Engagement rate (ER) is commonly defined as (num likes) divide by (num media) divide by (num followers) erc | Engagement rate (Comm.) | Similar to ER like, but it is for comments lt | Location tag percentage | Percentage (0.0 to 1.0) of posts tagged with location hc | Average hashtag count | Average number of hashtags used in a post pr | Promotional keywords | Average use of promotional keywords in hashtag, i.e. {regrann, contest, repost, giveaway, mention, share, give away, quiz} fo | Followers keywords | Average use of followers hunter keywords in hashtag, i.e. {follow, like, folback, follback, f4f} cs | Cosine similarity | Average cosine similarity of between all pair of two posts a user has pi | Post interval | Average interval between posts (in hours)

Output : 2-class User classes : r (real/authentic user), f (fake user / bought followers) 4-class User classes : r (authentic/real user), a (active fake user), i (inactive fake user), s (spammer fake user) Note that the 3 fake user classes (a, i, s) were judged by human annotators.

The number of Instagram users in the United Arab Emirates was forecast to continuously decrease between 2024 and 2028 by in total 0.5 million users (-17.18 percent). After the seventh consecutive decreasing year, the Instagram user base is estimated to reach 2.43 million users and therefore a new minimum in 2028. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Jordan and Kuwait.

Researcher(s): Alexandros Mokas, Eleni Kamateri

Supervisor: Ioannis Tsampoulatidis

This repository contains 3 social media datasets:

2 Post-processing datasets: These datasets contain post-processing data extracted from the analysis of social media posts collected for two different use cases during the first two years of the Deepcube project. More specifically, these include:

• The UC2 dataset containing the post-processing analysis of the Twitter data collected for the DeepCube use case (UC2) dealing with the climate induced migration in Africa. This dataset contains in total 5,695,253 social media posts collected from the Twitter platform, based on the initial version of search criteria relevant to UC2 defined by Universitat De Valencia, focused on the regions of Ethiopia and Somalia and started from 26 June, 2021 till March, 2023.
• The UC5 dataset containing the post-processing analysis of the Twitter and Instagram data collected for the DeepCube use case (UC5) related to the sustainable and environmentally-friendly tourism. This dataset contains in total 58,143 social media posts collected from the Twitter and Instagram platform (12,881 collected from Twitter and 45,262 collected from Instagram), based on the initial version of search criteria relevant to UC5 defined by MURMURATION SAS, focused on the regions of Brasil and started from 26 June, 2021 till March, 2023.

1 Annotated dataset: An additional anottated dataset was created that contains post-processing data along with annotations of Twitter posts collected for UC2 for the years 2010-2022. More specifically, it includes:

• The UC2 dataset contain the post-processing of the Twitter data collected for the DeepCube use case (UC2) dealing with the climate induced migration in Africa. This dataset contains in total 1721 annotated (412 relevant and 1309 irrelevant) by social media posts collected from the Twitter platform, focused on the region of Somalia and started from 1 January, 2010 till 31 December, 2022.

For every social media post retrieved from Twitter and Instagram, a preprocessing step was performed. This involved a three-step analysis of each post using the appropriate web service. First, the location of the post was automatically extracted from the text using a location extraction service. Second, the images included in the post were analyzed using a concept extraction service, which identified and provided the top ten concepts that best described the image. These concepts included items such as "person," "building," "drought," "sun," and so on. Finally, the sentiment expressed in the post's text was determined by using a sentiment analysis service. The sentiment was classified as either positive, negative, or neutral.

After the social media posts were preprocessed, they were visualized using the Social Media Web Application. This intuitive, user-friendly online application was designed for both expert and non-expert users and offers a web-based user interface for filtering and visualizing the collected social media data. The application provides various filtering options, an interactive map, a timeline, and a collection of graphs to help users analyze the data. Moreover, this application provides users with the option to download aggregated data for specific periods by applying filters and clicking the "Download Posts" button. This feature allows users to easily extract and analyze social media data outside of the web application, providing greater flexibility and control over data analysis.

The dataset is provided by INFALIA.

INFALIA, being a spin-off of the CERTH institute and a partner of a research EU project, releases this dataset containing Tweets IDs and post pre-processing data for the sole purpose of enabling the validation of the research conducted within the DeepCube. Moreover, Twitter Content provided in this dataset to third parties remains subject to the Twitter Policy, and those third parties must agree to the Twitter Terms of Service, Privacy Policy, Developer Agreement, and Developer Policy (https://developer.twitter.com/en/developer-terms) before receiving this download.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024. The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers. How popular is Instagram? Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023. Who uses Instagram? Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States. Celebrity influencers on Instagram Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

The average Twitter user spends 5.1 hours per month on the platform.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

This dataset supports research on how engagement with social media (Instagram and TikTok) was related to problematic social media use (PSMU) and mental well-being. There are three different files. The SPSS and Excel spreadsheet files include the same dataset but in a different format. The SPSS output presents the data analysis in regard to the difference between Instagram and TikTok users.

There are over 1.5 billion registered users on Instagram in 2024.

The number of Instagram users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+4.25 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 129.83 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Philippines and Thailand.

There were 18 490 001 Instagram users in Pakistan in April 2024, which accounted for 8% of its entire population. The majority of them were men - 65.3%. People aged 18 to 24 were the largest user group (8 900 000). The highest difference between men and women occurs within people aged 18 to 24, where men lead by 5 700 000.

The number of Instagram users in Europe was forecast to continuously increase between 2024 and 2028 by in total 26.7 million users (+8.73 percent). After the sixth consecutive increasing year, the Instagram user base is estimated to reach 332.44 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Africa and Australia & Oceania.