In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.
How popular is Instagram?
Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.
India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.
Gen Z and Instagram
As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.
Most followed accounts on Instagram
As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.
The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.
Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.
The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.
How popular is Instagram?
Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.
Who uses Instagram?
Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.
Celebrity influencers on Instagram
Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.
As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.
Instagram users
With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.
Instagram features
One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
As of the second quarter of 2021, Snapchat had 293 million daily active users.
As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.
Teens and social media
As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Analysis of ‘📸 Most Followed on Instagram’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/most-followed-on-instagrame on 13 February 2022.
--- Dataset description provided by original source is as follows ---
Data from Iconsquare.com. The company delivers Instagram analytics to tens of thousands of businesses, agencies and individuals.
- BRAND
- CATEGORIES 1
- CATEGORIES 2
- FOLLOWERS
- ER - Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post.
- POSTS ON HASHTAG
- MEDIA POSTED
Source: ICONSQUARE
This dataset was created by Social Media Data and contains around 100 samples along with Categories 1, Categories 2, technical information and other features such as: - Followers - Categories 1 - and more.
- Analyze Categories 2 in relation to Followers
- Study the influence of Categories 1 on Categories 2
- More datasets
If you use this dataset in your research, please credit Social Media Data
--- Original source retains full ownership of the source dataset ---
Explore the short-form video landscape on Instagram with this specialized dataset featuring Reels content. This collection includes millions of Reels posts from global creators, influencers, and brands, providing a focused view into one of Instagram’s fastest-growing content formats.
Key Features:
🎥 Reel-Specific Posts: Every entry in the dataset is confirmed to be an Instagram Reel, with associated metadata.
📊 Content & Engagement Metrics: Includes video captions, hashtags, view counts, like counts, comment counts, share counts, and timestamp data.
👤 Creator Information: Features public account data such as usernames, follower counts, bio snippets, and account category where available.
📈 Trend Discovery & Analysis: Perfect for analyzing video content performance, audio trends, visual themes, and influencer strategies on Reels.
🎯 Ready for Analysis: Delivered in clean CSV format, API, or custom formats, optimized for direct use in analytics, dashboards, machine learning models, or campaign planning.
This dataset is ideal for marketers, social strategists, and researchers looking to understand what drives engagement in short-form video content across the Instagram ecosystem.
As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.
Instagram’s Global Audience
As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.
Who is winning over the generations?
Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.
🔍 ️⃣ NOTE: We can provide data on any hashtag or word 🔍 ️⃣
Dive into fashion culture on Instagram with this curated dataset of posts tagged with fashion-related hashtags. It includes millions of real-time and historical posts from creators across the style spectrum—featuring content from influencers, brands, and users worldwide.
Key Features:
📱 Post-Level Detail: Captures caption text, hashtags, image URLs, timestamps, like counts, comment counts, and engagement metrics.
👗 Fashion-Centric Filtering: Every entry includes at least one fashion-related hashtag (e.g., fashion, ootd, style).
👤 Creator Metadata: Includes username, follower count, bio, and account type where available.
⚡ Insight-Ready: Ideal for trend spotting, campaign benchmarking, sentiment analysis, and brand tracking within the fashion space.
🚀 Scalable Format: Delivered in structured CSV, ready for analysis or model training.
This dataset is perfect for brands, agencies, researchers, and AI teams looking to analyze how fashion is represented, consumed, and engaged with on Instagram at scale. Post data: By default the dataset provides the latest 10 posts per profile. This can be expanded at request.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
This dataset is about politicians. It has 1 row and is filtered where the political party is Aford (Malawi). It features 4 columns: country, political party, and Instagram followers.
This dataset provides a collection of user reviews for the Threads mobile application from both the Google Play Store and the Apple App Store. It is designed to offer insights into user satisfaction, app performance, and to help identify emerging user patterns and sentiments. The data was gathered by scraping reviews from the respective app marketplaces.
The dataset is typically provided in a CSV file format. Specific row or record counts are not available for the entire dataset, but review counts are detailed for various rating ranges and daily periods. For instance, 15,559 reviews are rated between 4.80 and 5.00, while 11,338 reviews were recorded between 5th and 6th July 2023.
This dataset is ideal for: * Sentiment analysis to understand overall user sentiment towards the Threads app. * Investigating factors that lead to 1-star and 5-star ratings, offering insights into user satisfaction and dissatisfaction. * Evaluating the application's performance and identifying recurring themes in user feedback.
The dataset's geographic scope is global, collecting reviews from users worldwide. The time range for the reviews spans from 6th July 2023 to 25th July 2023. The dataset was last updated on 26th July 2023. It captures feedback from users across two major mobile platforms, Google Play (92% of reviews) and Apple App Store (8% of reviews).
CC-BY-NC
Original Data Source: Threads, an Instagram app Reviews
Unlock high-performing content insights with this dataset of Instagram posts that each received 75,000+ plays. Focused on highly engaging media—primarily Reels and videos—it offers a clear window into what captures attention and drives reach on the platform.
Key Features:
🎯 High-Engagement Content: Each post included has 75K+ views, ideal for identifying top-performing formats and creators.
📱 Post-Level Detail: Includes captions, hashtags, play counts, likes, comments, post type (e.g., Reel or Video), and timestamps.
👤 Creator Insights: Where available, includes public data such as usernames, follower counts, bios, and account types.
📈 Trend Spotting & Benchmarking: Use this data to analyze viral content trends, track creator growth, or benchmark campaign performance.
🏷️ Clean & Structured: Delivered in CSV format, API, or customized formats, ready for ingestion into analytics platforms, dashboards, or ML workflows.
Ideal for social media analysts, marketers, and platforms seeking insight into what drives scale on Instagram.
This dataset contains information on application install interactions of users in the Myket android application market. The dataset was created for the purpose of evaluating interaction prediction models, requiring user and item identifiers along with timestamps of the interactions. Hence, the dataset can be used for interaction prediction and building a recommendation system. Furthermore, the data forms a dynamic network of interactions, and we can also perform network representation learning on the nodes in the network, which are users and applications.
Data Creation The dataset was initially generated by the Myket data team, and later cleaned and subsampled by Erfan Loghmani a master student at Sharif University of Technology at the time. The data team focused on a two-week period and randomly sampled 1/3 of the users with interactions during that period. They then selected install and update interactions for three months before and after the two-week period, resulting in interactions spanning about 6 months and two weeks.
We further subsampled and cleaned the data to focus on application download interactions. We identified the top 8000 most installed applications and selected interactions related to them. We retained users with more than 32 interactions, resulting in 280,391 users. From this group, we randomly selected 10,000 users, and the data was filtered to include only interactions for these users. The detailed procedure can be found in here.
Data Structure The dataset has two main files.
myket.csv: This file contains the interaction information and follows the same format as the datasets used in the "JODIE: Predicting Dynamic Embedding Trajectory in Temporal Interaction Networks" (ACM SIGKDD 2019) project. However, this data does not contain state labels and interaction features, resulting in associated columns being all zero. app_info_sample.csv: This file comprises features associated with applications present in the sample. For each individual application, information such as the approximate number of installs, average rating, count of ratings, and category are included. These features provide insights into the applications present in the dataset.
Dataset Details
Total Instances: 694,121 install interaction instances Instances Format: Triplets of user_id, app_name, timestamp 10,000 users and 7,988 android applications Item features for 7,606 applications
For a detailed summary of the data's statistics, including information on users, applications, and interactions, please refer to the Python notebook available at summary-stats.ipynb. The notebook provides an overview of the dataset's characteristics and can be helpful for understanding the data's structure before using it for research or analysis.
Top 20 Most Installed Applications | Package Name | Count of Interactions | | ---------------------------------- | --------------------- | | com.instagram.android | 15292 | | ir.resaneh1.iptv | 12143 | | com.tencent.ig | 7919 | | com.ForgeGames.SpecialForcesGroup2 | 7797 | | ir.nomogame.ClutchGame | 6193 | | com.dts.freefireth | 6041 | | com.whatsapp | 5876 | | com.supercell.clashofclans | 5817 | | com.mojang.minecraftpe | 5649 | | com.lenovo.anyshare.gps | 5076 | | ir.medu.shad | 4673 | | com.firsttouchgames.dls3 | 4641 | | com.activision.callofduty.shooter | 4357 | | com.tencent.iglite | 4126 | | com.aparat | 3598 | | com.kiloo.subwaysurf | 3135 | | com.supercell.clashroyale | 2793 | | co.palang.QuizOfKings | 2589 | | com.nazdika.app | 2436 | | com.digikala | 2413 |
Comparison with SNAP Datasets The Myket dataset introduced in this repository exhibits distinct characteristics compared to the real-world datasets used by the project. The table below provides a comparative overview of the key dataset characteristics:
Dataset | #Users | #Items | #Interactions | Average Interactions per User | Average Unique Items per User |
---|---|---|---|---|---|
Myket | 10,000 | 7,988 | 694,121 | 69.4 | 54.6 |
LastFM | 980 | 1,000 | 1,293,103 | 1,319.5 | 158.2 |
10,000 | 984 | 672,447 | 67.2 | 7.9 | |
Wikipedia | 8,227 | 1,000 | 157,474 | 19.1 | 2.2 |
MOOC | 7,047 | 97 | 411,749 | 58.4 | 25.3 |
The Myket dataset stands out by having an ample number of both users and items, highlighting its relevance for real-world, large-scale applications. Unlike LastFM, Reddit, and Wikipedia datasets, where users exhibit repetitive item interactions, the Myket dataset contains a comparatively lower amount of repetitive interactions. This unique characteristic reflects the diverse nature of user behaviors in the Android application market environment.
Citation If you use this dataset in your research, please cite the following preprint:
@misc{loghmani2023effect, title={Effect of Choosing Loss Function when Using T-batching for Representation Learning on Dynamic Networks}, author={Erfan Loghmani and MohammadAmin Fazli}, year={2023}, eprint={2308.06862}, archivePrefix={arXiv}, primaryClass={cs.LG} }
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Please cite this paper when using this dataset: N. Thakur, “Mpox narrative on Instagram: A labeled multilingual dataset of Instagram posts on mpox for sentiment, hate speech, and anxiety analysis,” arXiv [cs.LG], 2024, URL: https://arxiv.org/abs/2409.05292Abstract: The world is currently experiencing an outbreak of mpox, which has been declared a Public Health Emergency of International Concern by WHO. During recent virus outbreaks, social media platforms have played a crucial role in keeping the global population informed and updated regarding various aspects of the outbreaks. As a result, in the last few years, researchers from different disciplines have focused on the development of social media datasets focusing on different virus outbreaks. No prior work in this field has focused on the development of a dataset of Instagram posts about the mpox outbreak. The work presented in this paper (stated above) aims to address this research gap. It presents this multilingual dataset of 60,127 Instagram posts about mpox, published between July 23, 2022, and September 5, 2024. This dataset contains Instagram posts about mpox in 52 languages.For each of these posts, the Post ID, Post Description, Date of publication, language, and translated version of the post (translation to English was performed using the Google Translate API) are presented as separate attributes in the dataset. After developing this dataset, sentiment analysis, hate speech detection, and anxiety or stress detection were also performed. This process included classifying each post intoone of the fine-grain sentiment classes, i.e., fear, surprise, joy, sadness, anger, disgust, or neutralhate or not hateanxiety/stress detected or no anxiety/stress detected.These results are presented as separate attributes in the dataset for the training and testing of machine learning algorithms for sentiment, hate speech, and anxiety or stress detection, as well as for other applications.The 52 distinct languages in which Instagram posts are present in the dataset are English, Portuguese, Indonesian, Spanish, Korean, French, Hindi, Finnish, Turkish, Italian, German, Tamil, Urdu, Thai, Arabic, Persian, Tagalog, Dutch, Catalan, Bengali, Marathi, Malayalam, Swahili, Afrikaans, Panjabi, Gujarati, Somali, Lithuanian, Norwegian, Estonian, Swedish, Telugu, Russian, Danish, Slovak, Japanese, Kannada, Polish, Vietnamese, Hebrew, Romanian, Nepali, Czech, Modern Greek, Albanian, Croatian, Slovenian, Bulgarian, Ukrainian, Welsh, Hungarian, and Latvian.The following is a description of the attributes present in this dataset:Post ID: Unique ID of each Instagram postPost Description: Complete description of each post in the language in which it was originally publishedDate: Date of publication in MM/DD/YYYY formatLanguage: Language of the post as detected using the Google Translate APITranslated Post Description: Translated version of the post description. All posts which were not in English were translated into English using the Google Translate API. No language translation was performed for English posts.Sentiment: Results of sentiment analysis (using the preprocessed version of the translated Post Description) where each post was classified into one of the sentiment classes: fear, surprise, joy, sadness, anger, disgust, and neutralHate: Results of hate speech detection (using the preprocessed version of the translated Post Description) where each post was classified as hate or not hateAnxiety or Stress: Results of anxiety or stress detection (using the preprocessed version of the translated Post Description) where each post was classified as stress/anxiety detected or no stress/anxiety detected.All the Instagram posts that were collected during this data mining process to develop this dataset were publicly available on Instagram and did not require a user to log in to Instagram to view the same (at the time of writing this paper).
Instagram’s most popular post
As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.
Instagram’s most popular accounts
As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.
Instagram influencers
In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.
Instagram around the globe
Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.
As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.
As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.
Facebook connects the world
Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.
How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.
As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.
The number of Instagram users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+4.25 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 129.83 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Philippines and Thailand.
The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.
How popular is Instagram?
Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.
India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.
Gen Z and Instagram
As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.
Most followed accounts on Instagram
As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.
The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.