Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

How many iPhones have been sold in 2018?

In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018; more recent shipment data can be found here.

iPhone’s popularity

As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007.

Apple products

Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.

This dataset provides customer reviews for Apple iPhones, sourced from Amazon. It is designed to facilitate in-depth analysis of user feedback, enabling insights into product sentiment, feature performance, and underlying discussion themes. The dataset is ideal for understanding customer satisfaction and market trends related to iPhone products.

Columns

• productAsin: Amazon's unique identifier for a product.
• country: The country where the review was submitted.
• date: The date the review was submitted.
• isVerified: A boolean indicator showing if the reviewer is a verified purchaser. Approximately 93% of reviewers are verified.
• ratingScore: The numerical rating given to the product, typically on a scale from 1 to 5.
• reviewTitle: The title of the customer's review.
• reviewDescription: The detailed text content of the review.
• reviewUrl: The specific URL of the individual review.
• reviewedIn: The particular product or category for which the review was left.
• variant: If applicable, details of the specific product variant or version reviewed, such as 'Colour: BlueSize: 128 GB'.

Distribution

The dataset is typically provided in a CSV file format. While specific record counts are not available, data points related to verified purchasers indicate over 3,000 entries. The dataset's quality is rated as 5 out of 5.

Usage

This dataset is well-suited for various analytical projects, including: * Sentiment analysis: To determine overall sentiment and identify trends in customer opinions. * Feature analysis: To analyse user satisfaction with specific iPhone features. * Topic modelling: To discover underlying themes and common discussion points within customer reviews. * Exploratory Data Analysis (EDA): For initial investigations and pattern discovery. * Natural Language Processing (NLP) tasks: For text analysis and understanding.

Coverage

The dataset has a global regional coverage. While a specific time range for the reviews is not detailed, the dataset itself was listed on 08/06/2025.

License

CCO

Who Can Use It

• Data Scientists: For developing and applying machine learning models for sentiment analysis and topic modelling.
• Product Managers: To gain insights into customer satisfaction and identify areas for product improvement.
• Market Researchers: To understand market trends, competitor analysis, and consumer preferences for electronics.
• Academics and Students: For research projects focused on consumer behaviour, text analysis, and data science.

Dataset Name Suggestions

• iPhone Customer Review Data
• Apple iPhone Review Dataset
• Smartphone User Feedback Data
• Global iPhone Reviews
• Amazon iPhone Review Data

Attributes

Original Data Source: Apple IPhone Customer Reviews

In the first quarter of its 2025 fiscal year, Apple generated around ** billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than *** billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over ** percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about ********* of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly ** percent, equating to less than ** billion U.S. dollars in that quarter. In terms of units sold, Apple went from around **** million units in 2010 to about *** million in 2023, but registered a peak in the fourth quarter of 2020 with more than ** million iPhones sold worldwide.

How many people have iPhones in the United States?

In 2022, there were more than 120 million iPhone users in the United States, accounting for nearly 49 percent of all smartphone users in the country. Overall, nearly 300 million people in the United States use a smartphone, which means that roughly 90 percent of the country’s population has access to a smartphone. Apple iPhone worldwide

As of 2022, Apple’s iOS operating system had a share of close to 60 percent of the mobile operating system market in the United States, the country with the highest market share both for the iPhone and the iOS operating system. Apple did not enjoy such a dominant market position in any other country, yet remained one of the top three smartphone vendors worldwide, selling more than 200 million iPhones every year. Taken together, the top three smartphone vendors Samsung, Apple, and Xiaomi accounted for over half of the annual smartphone shipments during the second quarter of 2022.

iPhone is Apple’s main revenue source The iPhone is Apple’s main source of revenue, consistently generating around 50 percent of the company's sales worldwide. Apple does offer a multitude of other products across a variety of consumer electronics categories, including laptops, smartwatches, and tech-related services such as its App Store, Apple Pay, and cloud storage.

825 Global import shipment records of Iphones with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

During the fourth quarter of 2024, Apple shipped around ** million iPhones, representing a more than ** million unit increase compared to the previous quarter, though this figure was about *** million units lower than the same quarter in the previous year. There has been a tendency of increased Apple smartphone shipments in the fourth quarters every year since 2011.  iPhones in the global smartphones picture After its release in 2007, the iPhone has gained solid ground in the global smartphone market, with market share fluctuating between ** and ** percent in recent years. As of the fourth quarter of 2024, Apple’s iPhones sales composed over ** percent of the total global smartphone sales. COVID-19 impact With the outbreak of the novel coronavirus (COVID-19), shipments of various high-tech products were expected to stagnate during the first quarter of 2020, according to revised forecasts from March **, 2020. Fewer smartphone units were expected to be shipped over the course of 2020, compared to previous forecasts. In 2021, however, Apple shipped more units globally than ever before.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

17 Global import shipment records of Apple Iphone with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

The new mobile operating system iOS 18 was installed on 68 percent of the Apple devices that accessed the Apple App Store in March 2025, while the older iOS 16 was running on 14 percent of mobile devices and earlier releases on the remaining nine percent. Apple’s smartphone market share Apple held over 18 percent share of the global smartphone sales market in 2024, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone 15 and 15 Plus, as well as iPhone 15 Pro and Pro Max led to Apple announcing a sales figures of more than 77 million units sold worldwide in the fourth quarter of 2024. In the first quarter of Apple's 2024 fiscal year, iPhone sales accounted for around 49 percent of Apple's total revenue in the same quarter. The world at your fingertips Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.

According to DeviceAtlas's data, Apple's iPhone 7 was the most popular iPhone model in 2020 with a ***** percent share in the overall global web usage . Among the other Apple smartphone models,iPhone 6S, iPhone 8, iPhone X and iPhone 6 enjoyed large share as well in that year. Apple was the vendor with the highest most smartphones sold globally as of the fourth quarter of 2020. This trend has been observed for the past couple of years, except for the third quarter of 2019, when Huawei generated more smartphone sales than Apple and therefore, ranked second.

 What part of Apple’s revenue comes from iPhones?  

iPhone sales composed more than half of Apple’s global revenue in the first quarter of 2021. This was a large increase from the quarter before, but the peak was reached in the first quarter of 2018, when nearly ** percent of the company’s revenue came from selling smartphones.

 Apple Pay   

With digital payments getting more and more popular, the number of Apple Pay users has also increased in recent years. Apple Pay is a mobile payment and digital wallet service by apple, initially released in October 2014. As of September 2019, nearly half of global iPhone users were using the service.

The Americas are Apple’s largest regional market, bringing in net sales of ***** billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the **** generation, the new iPhone ** Pro and ** Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

The share of Apple iPhone in the Indian mobile phone market reached around **** percent as of May 2025. There was a general growth trend in the market share of iPhone over the observed time frame. In this period, it reached its highest market share in February 2025, at **** percent.

In the first quarter of 2023, Lenovo shipped 22.4 percent of all personal computers worldwide, whilst HP Inc. occupied 21.1 percent of the PC market. Dell ranked third among vendors in terms of PC shipments, accounting for 16.7 percent of the market.

The Americas region accounted for the largest share of Apple’s revenue in terms of geographical distribution. As of the first quarter of fiscal year 2025, the Americas held around ** percent of the revenue, whereas Europe came in second with roughly over ** percent. Apple’s revenue tends to be the highest in the first quarters of every financial year (October to December), when the holiday seasons take place. iPhone's prominence First introduced in 2007, the iPhone has been described as “revolutionary” for the mobile phones industry with its unique designs, features, and services. Despite a slight fluctuations in the share of Apple’s revenue, iPhone still generates the largest part of the company’s revenue. Within the smartphone industry, iPhones composed **** percent of the total smartphone sales globally in the second quarter of 2024. Smartphones global picture Looking at the global smartphone market over the years, Apple and Samsung have been the main competitors until recent years, when the Chinese brands Huawei and Xiaomi started to grow rapidly. According to the most recent data, Samsung was positioned first, closely followed Apple.

57 Global import shipment records of Apple Iphone with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

Apple’s iPhone sales accounted for around ** percent of the company’s overall revenue in the first quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around *** billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around ** percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of almost ** percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.