Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

According to a May 2025 forecast, a higher share of Gen Z users performed online activities, such as digital video consumption and social media usage. In total, over 96 percent of Gen Z were watching online videos, compared to around 80 percent of the general population.

This dataset is about books. It has 1 row and is filtered where the book is The selfie vote : where millennials are leading America (and how Republicans can keep up. It features 7 columns including author, publication date, language, and book publisher.

Dataset Details

This dataset contains a rich collection of popular slang terms and acronyms used primarily by Generation Z. It includes detailed descriptions of each term, its context of use, and practical examples that demonstrate how the slang is used in real-life conversations. The dataset is designed to capture the unique and evolving language patterns of GenZ, reflecting their communication style in digital spaces such as social media, text messaging, and online forums. Each… See the full description on the dataset page: https://huggingface.co/datasets/MLBtrio/genz-slang-dataset.

Data from a survey held in August 2022 in the United States revealed that the most popular news source among millennials was social media, with 45 percent of respondents reporting daily news consumption on social networks. This was more than double the share who got their news via radio. When it comes to trust, though, social media does not fare well.

Social media and news consumption

As adults of all ages spend more and more time on social media, news consumption via this avenue is likely to increase, but something which could affect this trend is the lack of trust in the news consumers encounter on social platforms. Although now the preferred option for younger audiences, social networks are among the least trusted news sources in the United States, and concerns about fake news remain prevalent.

Young audiences and fake news

Inaccurate news is a major problem which worsened during the 2016 and 2020 presidential election campaigns and the COVID-19 pandemic. A global study found that most Gen Z and Millennial news consumers ignored fake coronavirus news on social media, but almost 20 percent interacted with such posts in the comments section, and over seven percent shared the content. Younger news consumers in the United States were also the most likely to report feeling overwhelmed by COVID-19 news. As younger audiences were the most likely to get their updates on the outbreak via social media, this also made them the most susceptible to fake news, and younger generations are also the most prone to ‘doomscrolling’, an addictive act where the reader pursues and digests multiple negative or upsetting news articles in one sitting.

This dataset includes 20 identified challenges employers face with Gen Z workers, categorized by behavioral trends, workplace expectations, and communication gaps.

ai-maker-space/gen-z-translation dataset hosted on Hugging Face and contributed by the HF Datasets community

Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.

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Our proprietary consumer intelligence engine combines deterministic transaction-based data with Smart Audience Engineering that transforms first-party signals from anonymized website traffic, behavioral indicators, and CRM enrichment into precision-modeled segments. Unlike traditional data providers who sell static lists, our AI-powered predictive modeling continuously learns and optimizes for unprecedented precision and superior conversion outcomes.

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In 2025, baby boomers and Gen X still accounted for the largest share of sales for consumer packaged goods (CPG) and general merchandise, holding over a third each. So far, Gen Z accounted for just over six percent, a figure that is likely to grow considerably in the coming years.

Comprehensive demographic dataset for Texas, US including population statistics, household income, housing units, education levels, employment data, and transportation with year-over-year changes.

This statistic presents information on the share of LGBTQ consumers who attended an LGBTQ film festival in the United States as of June 2018, sorted by generation. The data reveals that just nine percent of Millennials had attended an LGBTQ film festival within 12 months of the date of survey, compared to 14 percent of Baby Boomers.

The statistic presents preferred media activities of consumers in the United States as of July 2018, sorted by age group. The data shows that 25 percent of respondents aged between 16 and 19 stated that listening to music was their preferred media activity, compared to 17 percent of adults aged between 25 and 34 years old.

During an October 2023 survey, two percent of responding Gen Z consumers from the United States said that influencer recommendations in a social media ad would be the most influential factor in their decision to make a purchase. Product reviews ranked first, named by 30 percent of respondents in this age group.

In 2023, the disposable income of a household led by a Millennial in the United States was 97,866 U.S. dollars per year. Households led by someone born in Generation X, however, had a disposable income of around 113,886 U.S. dollars in 2023.

According to a September 2022 survey, 18 percent of social media users in the United States felt that Facebook protected their privacy and data, down from 27 percent in 2021. Overall, Millennials trusted the social media giant the most with their data in 2022, whilst Baby boomers were the least trusting, with just one in ten belonging to this generation feeling that Meta's Facebook protected their privacy and data.

This statistic illustrates the most popular social networks among Millennials for finding the most relevant content on the cost of living crisis in the United States in 2023. According to a survey by We Are Social and Statista Q, 61 percent of Millennials who use TikTok find the most relevant content over there, followed by another 59 percent of the consumers who use YouTube.

During a late 2023 survey in the United States, 43 percent of Gen Z respondents said they had seen a product they later bought in an ad on TikTok. For this generation, TikTok had the highest purchase influence. For Millennials and for Generation X, it was Facebook.

In 2023, nearly a third of millennials living in the United States planned to spend between 101 and 250 U.S. dollars on Halloween, making it the most common budget range that year. Many also planned to spend under 100 U.S. dollars. Less than five percent of millennial Halloween shoppers intended to spend over a grand.

In 2023, roughly a third of Gen Z consumers living in the United States planned to spend between one and 100 U.S. dollars on Halloween, making it the most common budget range that year. Interestingly, the most common budget range for U.S. millennials was 101 to 250 U.S. dollars. Only about five percent of zoomers intended to spend over a grand.