53 datasets found
  1. U.S. population by generation 2024

    • statista.com
    • ai-chatbox.pro
    Updated May 13, 2025
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    Statista (2025). U.S. population by generation 2024 [Dataset]. https://www.statista.com/statistics/797321/us-population-by-generation/
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    Dataset updated
    May 13, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

  2. Number of people in the U.S. by generation 2030

    • statista.com
    Updated Apr 16, 2012
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    Statista (2012). Number of people in the U.S. by generation 2030 [Dataset]. https://www.statista.com/statistics/281697/us-population-by-generation/
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    Dataset updated
    Apr 16, 2012
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2012
    Area covered
    United States
    Description

    The statistic shows the number of people in the U.S. in 2011 and 2030, by generation. By 2030, the Millennial generation will have 78 million people whereas the Boomer generation will only have 56 million people in the United States.

  3. News consumption frequency among millennials in the U.S. 2022, by source

    • statista.com
    Updated Jan 4, 2024
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    Statista (2024). News consumption frequency among millennials in the U.S. 2022, by source [Dataset]. https://www.statista.com/statistics/1010456/united-states-millennials-news-consumption/
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    Dataset updated
    Jan 4, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Aug 11, 2022 - Aug 17, 2022
    Area covered
    United States
    Description

    Data from a survey held in August 2022 in the United States revealed that the most popular news source among millennials was social media, with 45 percent of respondents reporting daily news consumption on social networks. This was more than double the share who got their news via radio. When it comes to trust, though, social media does not fare well.

    Social media and news consumption

    As adults of all ages spend more and more time on social media, news consumption via this avenue is likely to increase, but something which could affect this trend is the lack of trust in the news consumers encounter on social platforms. Although now the preferred option for younger audiences, social networks are among the least trusted news sources in the United States, and concerns about fake news remain prevalent.

    Young audiences and fake news

    Inaccurate news is a major problem which worsened during the 2016 and 2020 presidential election campaigns and the COVID-19 pandemic. A global study found that most Gen Z and Millennial news consumers ignored fake coronavirus news on social media, but almost 20 percent interacted with such posts in the comments section, and over seven percent shared the content. Younger news consumers in the United States were also the most likely to report feeling overwhelmed by COVID-19 news. As younger audiences were the most likely to get their updates on the outbreak via social media, this also made them the most susceptible to fake news, and younger generations are also the most prone to ‘doomscrolling’, an addictive act where the reader pursues and digests multiple negative or upsetting news articles in one sitting.

  4. w

    Dataset of books called The selfie vote : where millennials are leading...

    • workwithdata.com
    Updated Apr 17, 2025
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    Work With Data (2025). Dataset of books called The selfie vote : where millennials are leading America (and how Republicans can keep up [Dataset]. https://www.workwithdata.com/datasets/books?f=1&fcol0=book&fop0=%3D&fval0=The+selfie+vote+%3A+where+millennials+are+leading+America+%28and+how+Republicans+can+keep+up
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    Dataset updated
    Apr 17, 2025
    Dataset authored and provided by
    Work With Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This dataset is about books. It has 1 row and is filtered where the book is The selfie vote : where millennials are leading America (and how Republicans can keep up. It features 7 columns including author, publication date, language, and book publisher.

  5. h

    gen-z-translation

    • huggingface.co
    Updated May 6, 2024
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    AI Maker Space (2024). gen-z-translation [Dataset]. https://huggingface.co/datasets/ai-maker-space/gen-z-translation
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    May 6, 2024
    Dataset authored and provided by
    AI Maker Space
    Description

    ai-maker-space/gen-z-translation dataset hosted on Hugging Face and contributed by the HF Datasets community

  6. Film festival attendance among LGBTQ consumers in the U.S. 2018, by...

    • statista.com
    Updated Mar 26, 2025
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    Laura Carollo (2025). Film festival attendance among LGBTQ consumers in the U.S. 2018, by generation [Dataset]. https://www.statista.com/topics/2367/us-millennials-media-and-marketing/
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    Dataset updated
    Mar 26, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Laura Carollo
    Description

    This statistic presents information on the share of LGBTQ consumers who attended an LGBTQ film festival in the United States as of June 2018, sorted by generation. The data reveals that just nine percent of Millennials had attended an LGBTQ film festival within 12 months of the date of survey, compared to 14 percent of Baby Boomers.

  7. d

    Audience Targeting Data I US Consumer | Behavioral Intelligence | Purchase,...

    • datarade.ai
    .csv, .xls
    Updated Mar 1, 2024
    + more versions
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    Allforce (2024). Audience Targeting Data I US Consumer | Behavioral Intelligence | Purchase, Shopper, Lifestyle Data | Verified Email, Phone, Address [Dataset]. https://datarade.ai/data-products/audience-targeting-data-i-us-consumer-behavioral-intelligen-allforce
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    .csv, .xlsAvailable download formats
    Dataset updated
    Mar 1, 2024
    Dataset authored and provided by
    Allforce
    Area covered
    United States
    Description

    Access high-fidelity consumer data powered by our proprietary modeling technology that provides the most comprehensive consumer intelligence, accurate targeting, first-party data enrichment, and personalization at scale. Our deterministic dataset, anchored in the purchasing habits of over 140 million U.S. consumers, delivers superior targeting performance with proven 70% increase in ROAS.

    Core Data Assets Transactional Data Foundation: Real purchasing behavior from over 140 million U.S. consumers with 8.5 billion behavioral signals across 250 million adults. Seven years of daily credit card and debit card purchase data aggregated from all major credit cards sourced from more than 300 national banks, capturing $2+ trillion in annual discretionary spending.

    Consumer Demographics & Lifestyle: Comprehensive profiles including age, income, household composition, geographic distribution, education, employment, and lifestyle indicators. Our proprietary taxonomy organizes consumer spending across 8,000+ brands and 2,500+ merchants, from major retailers to emerging direct-to-consumer brands.

    Behavioral Segmentation: 150+ custom consumer communities including demographic groups (Gen Z, Millennials, Gen X), lifestyle segments (Health & Fitness Enthusiasts, Tech Early Adopters, Luxury Shoppers), and behavioral categories (Deal Seekers, Brand Loyalists, Premium Service Users, Streaming Subscribers). Purchase Intelligence: Deep insights into consumer spending patterns across entertainment, fitness, fashion, technology, travel, dining, and retail categories. Our models identify cross-category purchasing behaviors, seasonal trends, and brand switching patterns to optimize targeting strategies. Advanced Modeling Technology

    Our proprietary consumer intelligence engine combines deterministic transaction-based data with Smart Audience Engineering that transforms first-party signals from anonymized website traffic, behavioral indicators, and CRM enrichment into precision-modeled segments. Unlike traditional data providers who sell static lists, our AI-powered predictive modeling continuously learns and optimizes for unprecedented precision and superior conversion outcomes.

    Performance Advantages: Audiences built on user-level transactional data deliver 70% increase in ROAS compared to traditional targeting methods. Weekly-optimized audiences with performance narratives eliminate wasted ad spend by 20-30%, while our deterministic AI models analyze hundreds of attributes and conversion-validated signals to identify prospects with genuine purchase intent, not just lookalike behaviors.

  8. s

    How Many Social Media Accounts Does The Average Person Have?

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). How Many Social Media Accounts Does The Average Person Have? [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

  9. s

    Social Media Usage By Age

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Usage By Age [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Gen Z and Millennials are the biggest social media users of all age groups.

  10. S

    Social Media Addiction Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    Search Logistics (2025). Social Media Addiction Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Search Logistics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

  11. Favorite media activities in the U.S. in 2018, by age group

    • statista.com
    Updated Mar 26, 2025
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    Amy Watson (2025). Favorite media activities in the U.S. in 2018, by age group [Dataset]. https://www.statista.com/topics/2367/us-millennials-media-and-marketing/
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    Dataset updated
    Mar 26, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Amy Watson
    Description

    The statistic presents preferred media activities of consumers in the United States as of July 2018, sorted by age group. The data shows that 25 percent of respondents aged between 16 and 19 stated that listening to music was their preferred media activity, compared to 17 percent of adults aged between 25 and 34 years old.

  12. U.S. Facebook users 2025, by age and gender

    • statista.com
    Updated Jul 17, 2025
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    Statista (2025). U.S. Facebook users 2025, by age and gender [Dataset]. https://www.statista.com/statistics/187041/us-user-age-distribution-on-facebook/
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    Dataset updated
    Jul 17, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 2025
    Area covered
    United States
    Description

    As of June 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

  13. U.S. social media users on Facebook protecting their data 2022. by...

    • statista.com
    Updated Dec 15, 2023
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    Statista (2023). U.S. social media users on Facebook protecting their data 2022. by generation [Dataset]. https://www.statista.com/statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/
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    Dataset updated
    Dec 15, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    According to a September 2022 survey, 18 percent of social media users in the United States felt that Facebook protected their privacy and data, down from 27 percent in 2021. Overall, Millennials trusted the social media giant the most with their data in 2022, whilst Baby boomers were the least trusting, with just one in ten belonging to this generation feeling that Meta's Facebook protected their privacy and data.

  14. U.S. mean disposable household income 2023, by generation

    • statista.com
    Updated May 15, 2025
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    Abigail Tierney (2025). U.S. mean disposable household income 2023, by generation [Dataset]. https://www.statista.com/topics/9997/generation-z-fashion-in-the-united-states/
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    Dataset updated
    May 15, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Abigail Tierney
    Description

    In 2023, the disposable income of a household led by a Millennial in the United States was 97,866 U.S. dollars per year. Households led by someone born in Generation X, however, had a disposable income of around 113,886 U.S. dollars in 2023.

  15. Digital banking users in the U.S. 2018-2022, by generation

    • statista.com
    Updated Jul 14, 2025
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    Statista (2025). Digital banking users in the U.S. 2018-2022, by generation [Dataset]. https://www.statista.com/statistics/946104/digital-banking-users-by-generation-usa/
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    Dataset updated
    Jul 14, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2018
    Area covered
    United States
    Description

    This statistic shows the share of population using digital banking in the United States from 2018 to 2022, by generation. In 2018, almost ** percent of Millennials in the U.S. used digital banking, which is set to rise to **** percent by 2022.

  16. U.S social media daily engagement 2022, by generation

    • statista.com
    Updated Jun 25, 2025
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    Statista (2025). U.S social media daily engagement 2022, by generation [Dataset]. https://www.statista.com/statistics/1366903/us-gen-z-adults-daily-social-media-usage/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    According to a 2022 survey conducted in the United States, ** percent of Generation Z respondents reported spending more than **** hours on social media daily - almost ****** the amount of time adults of other generations spent on social media daily. Overall, *** in **** adults spent less than *** hour per day on social media.

  17. Audio listening time of Gen Z in the U.S. 2024, by platform

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Audio listening time of Gen Z in the U.S. 2024, by platform [Dataset]. https://www.statista.com/statistics/1541554/audio-listening-time-share-gen-z-united-states-platform/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    United States
    Description

    According to the latest data gathered in the United States in 2024, teens and young adults spent most of their audio listening time with streaming music, that is, ** percent. Streaming music videos on YouTube is also a popular choice, with ** percent of audio time spent on the platform. AM/FM Radio closely followed with a share of ** percent of Gen Z audio time.

  18. U.S. consumers concerned about online privacy December 2021, by generation

    • statista.com
    Updated Apr 5, 2024
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    Statista (2024). U.S. consumers concerned about online privacy December 2021, by generation [Dataset]. https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
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    Dataset updated
    Apr 5, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2021
    Area covered
    United States
    Description

    According to a survey conducted in December 2021, around eight in 10 Baby-Boomers in the United States were concerned about digital privacy. Additionally, 74 percent of the consumers of Generation X states had such worries. Generation Y, or Millennials, represented the lowest share of individuals concerned about their data privacy.

  19. How Gen Z employees prefer to work in the U.S. 2024

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). How Gen Z employees prefer to work in the U.S. 2024 [Dataset]. https://www.statista.com/statistics/1359789/how-gen-z-employees-prefer-work-us/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2024
    Area covered
    United States
    Description

    As of 2024, ** percent of Generation Z college graduates in the United States preferred hybrid work, while ** percent preferred for work to be in-person. Only **** percent of Gen Z college grads preferred work to be fully remote.

  20. Frequency of using Disney Plus in the U.S. 2022, by generation

    • statista.com
    Updated Jun 25, 2025
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    Statista (2025). Frequency of using Disney Plus in the U.S. 2022, by generation [Dataset]. https://www.statista.com/statistics/1117460/disney-plus-subscription-by-generation-us/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Nov 2, 2022 - Nov 4, 2022
    Area covered
    United States
    Description

    According to data from a survey held in the United States in November 2022, Disney's streaming service Disney Plus was most popular with Gen Z and millennials (the generations born between 1981 and 2012), with respectively ** and ** percent saying that they used it on a daily basis. Meanwhile, just *** percent of baby boomers (born between 1946 and 1964) had watched the service at least once a day.

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Statista (2025). U.S. population by generation 2024 [Dataset]. https://www.statista.com/statistics/797321/us-population-by-generation/
Organization logo

U.S. population by generation 2024

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93 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
May 13, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
United States
Description

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

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