This dataset provides information about user subscriptions and related details. It includes the following columns:

User ID: A unique identifier for each user.

Serial Number: Another identifier related to the user or their subscription.

Subscription Type: The type of subscription the user has (Basic or Standard).

Monthly Revenue: The revenue generated from the user on a monthly basis.

Join Date: The date when the user joined the subscription service.

Last Payment Date: The date when the user last made a payment.

Country: The country where the user is located.

Age: The age of the user.

Gender: The gender of the user.

Device: The type of device the user typically uses (Tablet, Mobile, Desktop).

Plan Duration: The duration of the user's subscription plan.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.