Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Here is the full breakdown of Netflix global subscribers by year since 2013.

Here is the full breakdown of Netflix subscribers by region.

Analysis of ‘Netflix subscribers and revenue by country’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/pariaagharabi/netflix2020 on 28 January 2022.

--- Dataset description provided by original source is as follows ---

I prepare this dataset for one of my courses to show how Netflix’s subscription figures and Netflix's revenue($) have grown in four different regions: - the United States and Canada, - Europe, the Middle East, and Africa, - Latin America, - Asia-Pacific over the last 2.5 years. According to the final month of the quarter 2020(March) was being the start of the global coronavirus pandemic in many countries, Netflix noted that it added 26 million paid new subscribers in the first two quarters of 2020 alone; in 2019, the company added 28 million subscribers in total.

Dataset Description: This dataset contains four CSV files. 1. DataNetflixRevenue2020_V2.csv: three columns Area, Years, Revenue.

1. DataNetflixSubscriber2020_V2.csv: three columns Area, Years, Subscribers.

2. NetflixSubscribersbyCountryfrom2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

3. Netflix'sRevenue2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

--- Original source retains full ownership of the source dataset ---

In 2024, Netflix revealed that it had 89.63 million paying streaming subscribers in the United States and Canada. North America had long been Netflix's biggest market, though subscriber numbers in the EMEA region surpassed that in the U.S. and Canada for the first time during 2022. The number of paid streaming memberships in Asia Pacific grew the most, by 13 percent compared with the previous year.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

These are the top 10 countries for Netflix in terms of penetration rate.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

In the fourth quarter of 2024, Netflix generated total revenue of over **** billion U.S. dollars, up from about *** billion dollars in the corresponding quarter of 2023. The company's annual revenue in 2024 amounted to around ** billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade. Netflix’s global position Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is Europe, Middle East, and Africa, surpassing the U.S. and Canada in terms of subscriber count. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability. Netflix’s original content Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as “Orange is the New Black,” “Black Mirror,” and “House of Cards” won the hearts of subscribers long ago, but newer content such as English-language shows “Bridgerton,” “Wednesday,” and “Stranger Things,” as well as local TV shows such as “Squid Game” have also been favorably reviewed and proved popular among users.

This dataset offers a comprehensive historical record of Netflix’s stock price movements, capturing the company’s financial journey from its early days to its position as a global streaming giant.

From its IPO in May 2002, Netflix (Ticker: NFLX) has transformed from a DVD rental service to a powerhouse in on-demand digital content. With its disruptive innovation, strategic shifts, and global expansion, Netflix has seen dramatic shifts in stock prices, reflecting not just market trends but also cultural impact. This dataset provides a window into that evolution.

What’s Included?

Each row in this dataset represents daily trading activity on the stock market and includes the following columns:

• Date – The trading day (from 2002 onward)
• Open – Stock price when the market opened
• High – Highest trading price of the day
• Low – Lowest trading price of the day
• Close – Final price at market close
• Adj Close – Closing price adjusted for splits and dividends
• Volume – Number of shares traded that day

The data is structured in CSV format and is clean, easy to use, and ready for immediate analysis.

Why Use This Dataset?

Whether you're learning data science, building a financial model, or exploring machine learning in the real world, this dataset is a goldmine of insights. Netflix's market history includes:

• Periods of explosive growth during digital transformation
• Volatility during market crashes and global events (e.g., 2008, COVID-19)
• Strategic pivots such as the shift to original content
• Market reactions to earnings, acquisitions, and subscriber milestones

This makes the dataset ideal for:

• Time-series forecasting (ARIMA, Prophet, LSTM)
• Technical and trend analysis (moving averages, RSI, Bollinger Bands)
• Predictive modeling with machine learning
• Investment simulation projects
• Stock market visualization and storytelling
• Financial dashboards (Tableau, Power BI, Streamlit, etc.)

Who Can Use It?

This dataset is designed for:

• Aspiring data scientists practicing EDA and modeling
• Financial analysts and traders exploring trends
• AI researchers working on time-series models
• Students building ML projects
• Developers creating stock visualization tools
• Kaggle competitors seeking real-world datasets

Data Source & Credits

The dataset is derived from publicly available historical stock price data, such as Yahoo Finance, and has been cleaned and organized for educational and research purposes. It is continuously maintained to ensure accuracy.

Start Exploring

Netflix’s rise is more than just a business story — it’s a data-driven journey. With this dataset, you can analyze the company’s stock behavior, train models to predict future trends, or simply visualize how tech reshapes the market.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

The company reported that its users are 49% women and 51% men.

About this Dataset: Disney+ is another one of the most popular media and video streaming platforms. They have close to 1300 movies or tv shows available on their platform, as of mid-2021, they have over 116M Subscribers globally. This tabular dataset consists of listings of all the movies and tv shows available on Amazon Prime, along with details such as - cast, directors, ratings, release year, duration, etc.

Interesting Task Ideas

1. Understanding what content is available in different countries
2. Identifying similar content by matching text-based features
3. Network analysis of Actors / Directors and find interesting insights
4. Does Disney+ has more focus on TV Shows than movies in recent years.

Other Platform's Datasets (Click on the logos to view)

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[7]: https://i.imgur.com/nCL8Skc.png?1 =75x32

• Amazon Prime Video Movies and TV Shows
• Disney+ Movies and TV Shows
• Netflix Prime Video Movies and TV Shows
• Hulu Movies and TV Shows

Industry data revealed that Slovakia had the most extensive Netflix media library worldwide as of July 2024, with over 8,500 titles available on the platform. Interestingly, the top 10 ranking was spearheaded by European countries. Where do you get the most bang for your Netflix buck? In February 2024, Liechtenstein and Switzerland were the countries with the most expensive Netflix subscription rates. Viewers had to pay around 21.19 U.S. dollars per month for a standard subscription. Subscribers in these countries could choose from between around 6,500 and 6,900 titles. On the other end of the spectrum, Pakistan, Egypt, and Nigeria are some of the countries with the cheapest Netflix subscription costs at around 2.90 to 4.65 U.S. dollars per month. Popular content on Netflix While viewing preferences can differ across countries and regions, some titles have proven particularly popular with international audiences. As of mid-2024, "Red Notice" and "Don't Look Up" were the most popular English-language movies on Netflix, with over 230 million views in its first 91 days available on the platform. Meanwhile, "Troll" ranks first among the top non-English language Netflix movies of all time. The monster film has amassed 103 million views on Netflix, making it the most successful Norwegian-language film on the platform to date.