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E-commerce has become a new channel to support businesses development. Through e-commerce, businesses can get access and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. E-commerce has also changed the way people shop and consume products and services. Many people are turning to their computers or smart devices to order goods, which can easily be delivered to their homes.
This is a sales transaction data set of UK-based e-commerce (online retail) for one year. This London-based shop has been selling gifts and homewares for adults and children through the website since 2007. Their customers come from all over the world and usually make direct purchases for themselves. There are also small businesses that buy in bulk and sell to other customers through retail outlet channels.
The data set contains 500K rows and 8 columns. The following is the description of each column. 1. TransactionNo (categorical): a six-digit unique number that defines each transaction. The letter “C” in the code indicates a cancellation. 2. Date (numeric): the date when each transaction was generated. 3. ProductNo (categorical): a five or six-digit unique character used to identify a specific product. 4. Product (categorical): product/item name. 5. Price (numeric): the price of each product per unit in pound sterling (£). 6. Quantity (numeric): the quantity of each product per transaction. Negative values related to cancelled transactions. 7. CustomerNo (categorical): a five-digit unique number that defines each customer. 8. Country (categorical): name of the country where the customer resides.
There is a small percentage of order cancellation in the data set. Most of these cancellations were due to out-of-stock conditions on some products. Under this situation, customers tend to cancel an order as they want all products delivered all at once.
Information is a main asset of businesses nowadays. The success of a business in a competitive environment depends on its ability to acquire, store, and utilize information. Data is one of the main sources of information. Therefore, data analysis is an important activity for acquiring new and useful information. Analyze this dataset and try to answer the following questions. 1. How was the sales trend over the months? 2. What are the most frequently purchased products? 3. How many products does the customer purchase in each transaction? 4. What are the most profitable segment customers? 5. Based on your findings, what strategy could you recommend to the business to gain more profit?
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Overview:
This dataset contains 1000 rows of synthetic online retail sales data, mimicking transactions from an e-commerce platform. It includes information about customer demographics, product details, purchase history, and (optional) reviews. This dataset is suitable for a variety of data analysis, data visualization and machine learning tasks, including but not limited to: customer segmentation, product recommendation, sales forecasting, market basket analysis, and exploring general e-commerce trends. The data was generated using the Python Faker library, ensuring realistic values and distributions, while maintaining no privacy concerns as it contains no real customer information.
Data Source:
This dataset is entirely synthetic. It was generated using the Python Faker library and does not represent any real individuals or transactions.
Data Content:
Column Name | Data Type | Description |
---|---|---|
customer_id | Integer | Unique customer identifier (ranging from 10000 to 99999) |
order_date | Date | Order date (a random date within the last year) |
product_id | Integer | Product identifier (ranging from 100 to 999) |
category_id | Integer | Product category identifier (10, 20, 30, 40, or 50) |
category_name | String | Product category name (Electronics, Fashion, Home & Living, Books & Stationery, Sports & Outdoors) |
product_name | String | Product name (randomly selected from a list of products within the corresponding category) |
quantity | Integer | Quantity of the product ordered (ranging from 1 to 5) |
price | Float | Unit price of the product (ranging from 10.00 to 500.00, with two decimal places) |
payment_method | String | Payment method used (Credit Card, Bank Transfer, Cash on Delivery) |
city | String | Customer's city (generated using Faker's city() method, so the locations will depend on the Faker locale you used) |
review_score | Integer | Customer's product rating (ranging from 1 to 5, or None with a 20% probability) |
gender | String | Customer's gender (M/F, or None with a 10% probability) |
age | Integer | Customer's age (ranging from 18 to 75) |
Potential Use Cases (Inspiration):
Customer Segmentation: Group customers based on demographics, purchasing behavior, and preferences.
Product Recommendation: Build a recommendation system to suggest products to customers based on their past purchases and browsing history.
Sales Forecasting: Predict future sales based on historical trends.
Market Basket Analysis: Identify products that are frequently purchased together.
Price Optimization: Analyze the relationship between price and demand.
Geographic Analysis: Explore sales patterns across different cities.
Time Series Analysis: Investigate sales trends over time.
Educational Purposes: Great for practicing data cleaning, EDA, feature engineering, and modeling.
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A dataset consisting of 751,500 English app reviews of 12 online shopping apps. The dataset was scraped from the internet using a python script. This ShoppingAppReviews dataset contains app reviews of the 12 most popular online shopping android apps: Alibaba, Aliexpress, Amazon, Daraz, eBay, Flipcart, Lazada, Meesho, Myntra, Shein, Snapdeal and Walmart. Each review entry contains many metadata like review score, thumbsupcount, review posting time, reply content etc. The dataset is organized in a zip file, under which there are 12 json files and 12 csv files for 12 online shopping apps. This dataset can be used to obtain valuable information about customers' feedback regarding their user experience of these financially important apps.
Revolutionize Customer Engagement with Our Comprehensive Ecommerce Data
Our Ecommerce Data is designed to elevate your customer engagement strategies, providing you with unparalleled insights and precision targeting capabilities. With over 61 million global contacts, this dataset goes beyond conventional data, offering a unique blend of shopping cart links, business emails, phone numbers, and LinkedIn profiles. This comprehensive approach ensures that your marketing strategies are not just effective but also highly personalized, enabling you to connect with your audience on a deeper level.
What Makes Our Ecommerce Data Stand Out?
Unique Features for Enhanced Targeting
Our Ecommerce Data is distinguished by its depth and precision. Unlike many other datasets, it includes shopping cart links—a rare and valuable feature that provides you with direct insights into consumer behavior and purchasing intent. This information allows you to tailor your marketing efforts with unprecedented accuracy. Additionally, the integration of business emails, phone numbers, and LinkedIn profiles adds multiple layers to traditional contact data, enriching your understanding of clients and enabling more personalized engagement.
Robust and Reliable Data Sourcing
We pride ourselves on our dual-sourcing strategy that ensures the highest levels of data accuracy and relevance:
Primary Use Cases Across Industries
Our Ecommerce Data is versatile and can be leveraged across various industries for multiple applications: - Precision Targeting in Marketing: Create personalized marketing campaigns based on detailed shopping cart activities, ensuring that your outreach resonates with individual customer preferences. - Sales Enrichment: Sales teams can benefit from enriched client profiles that include comprehensive contact information, enabling them to connect with key decision-makers more effectively. - Market Research and Analytics: Research and analytics departments can use this data for in-depth market studies and trend analyses, gaining valuable insights into consumer behavior and market dynamics.
Global Coverage for Comprehensive Engagement
Our Ecommerce Data spans across the globe, providing you with extensive reach and the ability to engage with customers in diverse regions: - North America: United States, Canada, Mexico - Europe: United Kingdom, Germany, France, Italy, Spain, Netherlands, Sweden, and more - Asia: China, Japan, India, South Korea, Singapore, Malaysia, and more - South America: Brazil, Argentina, Chile, Colombia, and more - Africa: South Africa, Nigeria, Kenya, Egypt, and more - Australia and Oceania: Australia, New Zealand - Middle East: United Arab Emirates, Saudi Arabia, Israel, Qatar, and more
Comprehensive Employee and Revenue Size Information
Our dataset also includes detailed information on: - Employee Size: Whether you’re targeting small businesses or large corporations, our data covers all employee sizes, from startups to global enterprises. - Revenue Size: Gain insights into companies across various revenue brackets, enabling you to segment the market more effectively and target your efforts where they will have the most impact.
Seamless Integration into Broader Data Offerings
Our Ecommerce Data is not just a standalone product; it is a critical piece of our broader data ecosystem. It seamlessly integrates with our comprehensive suite of business and consumer datasets, offering you a holistic approach to data-driven decision-making: - Tailored Packages: Choose customized data packages that meet your specific business needs, combining Ecommerce Data with other relevant datasets for a complete view of your market. - Holistic Insights: Whether you are looking for industry-specific details or a broader market overview, our integrated data solutions provide you with the insights necessary to stay ahead of the competition and make informed business decisions.
Elevate Your Business Decisions with Our Ecommerce Data
In essence, our Ecommerce Data is more than just a collection of contacts—it’s a strategic tool designed to give you a competitive edge in understanding and engaging your target audience. By leveraging the power of this comprehensive dataset, you can elevate your business decisions, enhance customer interactions, and navigate the digital landscape with confi...
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The Product Comparison dataset for online shopping is a new, manually annotated dataset with about 15K human generated sentences, which compare related products based on one or more of their attributes (the first such data we know of for product comparison). It covers ∼8K product sets, their selected attributes, and comparison texts.
This dataset is having data of customers who buys clothes online. The store offers in-store style and clothing advice sessions. Customers come in to the store, have sessions/meetings with a personal stylist, then they can go home and order either on a mobile app or website for the clothes they want.
The company is trying to decide whether to focus their efforts on their mobile app experience or their website.
Success.ai’s Ecommerce Store Data for the APAC E-commerce Sector provides a reliable and accurate dataset tailored for businesses aiming to connect with e-commerce professionals and organizations across the Asia-Pacific region. Covering roles and businesses involved in online retail, marketplace management, logistics, and digital commerce, this dataset includes verified business profiles, decision-maker contact details, and actionable insights.
With access to continuously updated, AI-validated data and over 700 million global profiles, Success.ai ensures your outreach, market analysis, and partnership strategies are effective and data-driven. Backed by our Best Price Guarantee, this solution helps you excel in one of the world’s fastest-growing e-commerce markets.
Why Choose Success.ai’s Ecommerce Store Data?
Verified Profiles for Precision Engagement
Comprehensive Coverage of the APAC E-commerce Sector
Continuously Updated Datasets
Ethical and Compliant
Data Highlights:
Key Features of the Dataset:
Comprehensive E-commerce Business Profiles
Advanced Filters for Precision Campaigns
Regional and Sector-specific Insights
AI-Driven Enrichment
Strategic Use Cases:
Marketing Campaigns and Outreach
Partnership Development and Vendor Collaboration
Market Research and Competitive Analysis
Recruitment and Talent Acquisition
Why Choose Success.ai?
Best Price Guarantee
Seamless Integration
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Analysis of ‘E-Shop Clothing Dataset’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/adityawisnugrahas/eshop-clothing-dataset on 28 January 2022.
--- Dataset description provided by original source is as follows ---
Data description “e-shop clothing 2008”
Variables:
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1-Australia 2-Austria 3-Belgium 4-British Virgin Islands 5-Cayman Islands 6-Christmas Island 7-Croatia 8-Cyprus 9-Czech Republic 10-Denmark 11-Estonia 12-unidentified 13-Faroe Islands 14-Finland 15-France 16-Germany 17-Greece 18-Hungary 19-Iceland 20-India 21-Ireland 22-Italy 23-Latvia 24-Lithuania 25-Luxembourg 26-Mexico 27-Netherlands 28-Norway 29-Poland 30-Portugal 31-Romania 32-Russia 33-San Marino 34-Slovakia 35-Slovenia 36-Spain 37-Sweden 38-Switzerland 39-Ukraine 40-United Arab Emirates 41-United Kingdom 42-USA 43-biz (.biz) 44-com (.com) 45-int (.int) 46-net (.net) 47-org (*.org)
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1-beige 2-black 3-blue 4-brown 5-burgundy 6-gray 7-green 8-navy blue 9-of many colors 10-olive 11-pink 12-red 13-violet 14-white
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1-top left 2-top in the middle 3-top right 4-bottom left 5-bottom in the middle 6-bottom right
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1-en face 2-profile
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1-yes 2-no
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I want to know how to solve this data regarding any problem (clustering, regression, classification, EDA)
Source: https://archive.ics.uci.edu/ml/datasets/clickstream+data+for+online+shopping
--- Original source retains full ownership of the source dataset ---
In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.
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License information was derived automatically
A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.
Success.ai’s Ecommerce Leads Data for Retail, E-commerce & Consumer Goods Executives Worldwide delivers a robust and comprehensive dataset designed to help businesses connect with decision-makers and professionals in the global retail and e-commerce sectors. Covering industry leaders, marketing strategists, product managers, and logistics executives, this dataset offers verified contact details, business locations, and decision-maker insights.
With access to over 700 million verified global profiles and actionable data from retail and consumer goods companies, Success.ai ensures your outreach, market research, and business development initiatives are powered by accurate, continuously updated, and AI-validated data. Supported by our Best Price Guarantee, this solution equips you to succeed in the competitive e-commerce landscape.
Why Choose Success.ai’s Ecommerce Leads Data?
Verified Contact Data for Precision Outreach
Comprehensive Global Coverage
Continuously Updated Datasets
Ethical and Compliant
Data Highlights:
Key Features of the Dataset:
Professional Profiles in E-commerce and Retail
Advanced Filters for Precision Campaigns
Industry and Regional Insights
AI-Driven Enrichment
Strategic Use Cases:
Marketing Campaigns and Lead Generation
Product Development and Innovation
Partnership Development and Collaboration
Market Research and Competitive Analysis
Why Choose Success.ai?
Best Price Guarantee
Seamless Integration
This dataset provides insights into eCommerce shopping preferences and trends among UK adults in 2024. The findings are derived from data collected from a sample of 2,017 UK adults regarding their shopping habits and influencing factors.Furthermore, hundreds of thousands online searches were analysed to collate the most up-to-date statistics.
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According to Cognitive Market Research, the global Artificial Intelligence in Retail market size is USD 4951.2 million in 2023and will expand at a compound annual growth rate (CAGR) of 39.50% from 2023 to 2030.
Enhanced customer personalization to provide viable market output
Demand for online remains higher in Artificial Intelligence in the Retail market.
The machine learning and deep learning category held the highest Artificial Intelligence in Retail market revenue share in 2023.
North American Artificial Intelligence In Retail will continue to lead, whereas the Asia-Pacific Artificial Intelligence In Retail market will experience the most substantial growth until 2030.
Market Dynamics of the Artificial Intelligence in the Retail Market
Key Drivers for Artificial Intelligence in Retail Market
Enhanced Customer Personalization to Provide Viable Market Output
A primary driver of Artificial Intelligence in the Retail market is the pursuit of enhanced customer personalization. A.I. algorithms analyze vast datasets of customer behaviors, preferences, and purchase history to deliver highly personalized shopping experiences. Retailers leverage this insight to offer tailored product recommendations, targeted marketing campaigns, and personalized promotions. The drive for superior customer personalization not only enhances customer satisfaction but also increases engagement and boosts sales. This focus on individualized interactions through A.I. applications is a key driver shaping the dynamic landscape of A.I. in the retail market.
January 2023 - Microsoft and digital start-up AiFi worked together to offer Smart Store Analytics. It is a cloud-based tracking solution that helps merchants with operational and shopper insights for intelligent, cashierless stores.
Source-techcrunch.com/2023/01/10/aifi-microsoft-smart-store-analytics/
Improved Operational Efficiency to Propel Market Growth
Another pivotal driver is the quest for improved operational efficiency within the retail sector. A.I. technologies streamline various aspects of retail operations, from inventory management and demand forecasting to supply chain optimization and cashier-less checkout systems. By automating routine tasks and leveraging predictive analytics, retailers can enhance efficiency, reduce costs, and minimize errors. The pursuit of improved operational efficiency is a key motivator for retailers to invest in AI solutions, enabling them to stay competitive, adapt to dynamic market conditions, and meet the evolving demands of modern consumers in the highly competitive artificial intelligence (AI) retail market.
January 2023 - The EY Retail Intelligence solution, which is based on Microsoft Cloud, was introduced by the Fintech business EY to give customers a safe and efficient shopping experience. In order to deliver insightful information, this solution makes use of Microsoft Cloud for Retail and its technologies, which include image recognition, analytics, and artificial intelligence (A.I.).
Key Restraints for Artificial Intelligence in Retail Market
Data Security Concerns to Restrict Market Growth
A prominent restraint in Artificial Intelligence in the Retail market is the pervasive concern over data security. As retailers increasingly rely on A.I. to process vast amounts of customer data for personalized experiences, there is a growing apprehension regarding the protection of sensitive information. The potential for data breaches and cyberattacks poses a significant challenge, as retailers must navigate the delicate balance between utilizing customer data for AI-driven initiatives and safeguarding it against potential security threats. Addressing these concerns is crucial to building and maintaining consumer trust in A.I. applications within the retail sector.
Key Trends for Artificial Intelligence in Retail Market
Surge in Voice-Enabled Shopping Interfaces Reshaping Retail Experiences
Voice-enabled A.I. assistants such as Amazon Alexa and Google Assistant are revolutionizing the way consumers engage with retail platforms. Shoppers can now utilize voice commands to search, compare, and purchase products, thereby streamlining and accelerating the buying process. Retailers...
By UCI [source]
Comprehensive Dataset on Online Retail Sales and Customer Data
Welcome to this comprehensive dataset offering a wide array of information related to online retail sales. This data set provides an in-depth look at transactions, product details, and customer information documented by an online retail company based in the UK. The scope of the data spans vastly, from granular details about each product sold to extensive customer data sets from different countries.
This transnational data set is a treasure trove of vital business insights as it meticulously catalogues all the transactions that happened during its span. It houses rich transactional records curated by a renowned non-store online retail company based in the UK known for selling unique all-occasion gifts. A considerable portion of its clientele includes wholesalers; ergo, this dataset can prove instrumental for companies looking for patterns or studying purchasing trends among such businesses.
The available attributes within this dataset offer valuable pieces of information:
InvoiceNo: This attribute refers to invoice numbers that are six-digit integral numbers uniquely assigned to every transaction logged in this system. Transactions marked with 'c' at the beginning signify cancellations - adding yet another dimension for purchase pattern analysis.
StockCode: Stock Code corresponds with specific items as they're represented within the inventory system via 5-digit integral numbers; these allow easy identification and distinction between products.
Description: This refers to product names, giving users qualitative knowledge about what kind of items are being bought and sold frequently.
Quantity: These figures ascertain the volume of each product per transaction – important figures that can help understand buying trends better.
InvoiceDate: Invoice Dates detail when each transaction was generated down to precise timestamps – invaluable when conducting time-based trend analysis or segmentation studies.
UnitPrice: Unit prices represent how much each unit retails at — crucial for revenue calculations or cost-related analyses.
Finally,
- Country: This locational attribute shows where each customer hails from, adding geographical segmentation to your data investigation toolkit.
This dataset was originally collated by Dr Daqing Chen, Director of the Public Analytics group based at the School of Engineering, London South Bank University. His research studies and business cases with this dataset have been published in various papers contributing to establishing a solid theoretical basis for direct, data and digital marketing strategies.
Access to such records can ensure enriching explorations or formulating insightful hypotheses about consumer behavior patterns among wholesalers. Whether it's managing inventory or studying transactional trends over time or spotting cancellation patterns - this dataset is apt for multiple forms of retail analysis
1. Sales Analysis:
Sales data forms the backbone of this dataset, and it allows users to delve into various aspects of sales performance. You can use the Quantity and UnitPrice fields to calculate metrics like revenue, and further combine it with InvoiceNo information to understand sales over individual transactions.
2. Product Analysis:
Each product in this dataset comes with its unique identifier (StockCode) and its name (Description). You could analyse which products are most popular based on Quantity sold or look at popularity per transaction by considering both Quantity and InvoiceNo.
3. Customer Segmentation:
If you associated specific business logic onto the transactions (such as calculating total amounts), then you could use standard machine learning methods or even RFM (Recency, Frequency, Monetary) segmentation techniques combining it with 'CustomerID' for your customer base to understand customer behavior better. Concatenating invoice numbers (which stand for separate transactions) per client will give insights about your clients as well.
4. Geographical Analysis:
The Country column enables analysts to study purchase patterns across different geographical locations.
Practical applications
Understand what products sell best where - It can help drive tailored marketing strategies. Anomalies detection – Identify unusual behaviors that might lead frau...
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The dataset contains 1,462 entries and 22 columns, primarily capturing responses from a survey about e-customer relationships in e-commerce. Key demographic information includes age and sex, alongside questions on e-commerce usage patterns, such as daily app usage time and weekly purchase frequency.
The survey assesses factors influencing customer decisions, including the impact of e-commerce promotions (vouchers, coupons, flash sales), app usability, order processing speed, logistics ease, and customer service responsiveness. Further columns explore trust in sellers, the importance of regular order updates, perceived product quality, pricing competitiveness compared to physical stores, and the influence of social media advertisements and famous ambassadors. Additionally, participants rated their confidence in flagship stores, consideration of online shop ratings, and tendency to purchase from well-reviewed stores. Each response is rated on a scale, reflecting the importance of various factors in their e-commerce shopping behaviors.
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Korean Companies’ E-commerce Data provides important information to analyze online shopping behavior and trends. This data includes purchase history, product reviews, and cart behavior. Collected from e-commerce platforms and payment systems, it helps investors identify online market trends, analyze consumer preferences, and optimize marketing strategies, essential for valuing Korean e-commerce companies.
• 3M+ Contact Profiles • 5M+ Worldwide eCommerce Brands • Direct Contact Info for Decision Makers • Contact Direct Email and Mobile Number • 15+ eCommerce Platforms • 20+ Data Points • Lifetime Support Until You 100% Satisfied
Buy eCommerce leads from our eCommerce leads database today. Reach out to eCommerce companies to expand your business. Now is the time to buy eCommerce leads and start running a campaign to attract new customers. We provide current and accurate information that will assist you in achieving your goals.
Our database is made up of highly valuable and interested leads who are ready to make online purchases. You can always filter our data and choose the database that best meets your needs if you need eCommerce leads based on industry.
We have millions of eCommerce data ready to go no matter where you are. We’ve acquired hundreds of clients from all over the world over the years and delivered data that they’re happy with.
We were able to do so by obtaining data from various locations around the world. As a result, our database is widely accessible, and anyone can use it from any location on the planet. Please contact us if you want the best eCommerce leads .
We sell eCommerce leads that can be filtered by industry. We know what you’re going through and what you’ll need for your next project. As a result, we’ve compiled a list of eCommerce leads that are exactly what you require. With the most potential data we provide, you can grow your business and achieve your business goals. All of our eCommerce leads are generated professionally, with real people – not bots – entering data.
We’re a leading brand in the industry because we source data from the most well-known platforms, ensuring that the information you receive from us is accurate and reliable. That’s especially true because we verify each and every piece of information in order to provide you with yet another benefit in your life.
The majority of our customers have had success with the information we’ve provided. That is why they keep contacting us for our services. You can count on our business-to-business eCommerce sales leads. Contact us to work with one of the most effective lead generation companies in the industry, which has already helped thousands of potential members achieve success.
Every month, we update our eCommerce store sales leads in order to provide our clients with the most accurate data possible. We have a team of professionals who strive for excellence when it comes to gathering the right leads to ensure you get the number of sales you need. Our experts also double-check that all of the sales data we receive is genuine and accurate.
The accuracy of our eCommerce database is why the majority of our clients choose us. Furthermore, we offer round-the-clock support to provide on-demand solutions. We take care of everything so you can spend less time evaluating our product database and more time becoming one of them.
As of early 2023, approximately 43 percent of consumers in the United States said they would prefer to shop mostly online rather than in-store, making it the country with highest online shopping preference. In contrast, more shoppers preferred visiting physical stores in countries such as Austria, Finland, and New Zealand.
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We'll customize a Wildberries dataset to align with your unique requirements, incorporating data on product categories, customer reviews, pricing trends, popular items, demographic insights, sales figures, and other relevant metrics. Leverage our Wildberries datasets for various applications to strengthen strategic planning and market analysis. Examining these datasets enables organizations to understand consumer preferences and online shopping trends, facilitating refined product offerings and marketing campaigns. Tailor your access to the complete dataset or specific subsets according to your business needs. Popular use cases include conducting competitor analysis to understand market positioning, monitoring brand reputation through consumer feedback, and performing consumer market analysis to identify and predict emerging trends in e-commerce and online retail.
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License information was derived automatically
This is a dataset obtained from an online survey conducted in August 2020.
In the survey, participants were introduced to the concept of a smartphone-based shopping assistant application with the help of pictures and videos when shopping with and without the application. Participants were presented with three different shopping scenarios. In each scenario, we showed products on a shelf (groceries, luxury chocolate, shoes, books). The first shopping scenario was a regular shopping scenario (RSS), the second was an augmented reality shopping scenario (ARSS), and the third was an augmented reality shopping scenario with explainable AI features (XARSS). For each scenario participants had to answer questions about how they perceived the scenario and how it influenced their overall purchase intention.
The present work was conducted within the Innovative Training Network project PERFORM funded by the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie grant agreement No. 765395. The EU Research Executive Agency is not responsible for any use that may be made of the information it contains.
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E-commerce has become a new channel to support businesses development. Through e-commerce, businesses can get access and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. E-commerce has also changed the way people shop and consume products and services. Many people are turning to their computers or smart devices to order goods, which can easily be delivered to their homes.
This is a sales transaction data set of UK-based e-commerce (online retail) for one year. This London-based shop has been selling gifts and homewares for adults and children through the website since 2007. Their customers come from all over the world and usually make direct purchases for themselves. There are also small businesses that buy in bulk and sell to other customers through retail outlet channels.
The data set contains 500K rows and 8 columns. The following is the description of each column. 1. TransactionNo (categorical): a six-digit unique number that defines each transaction. The letter “C” in the code indicates a cancellation. 2. Date (numeric): the date when each transaction was generated. 3. ProductNo (categorical): a five or six-digit unique character used to identify a specific product. 4. Product (categorical): product/item name. 5. Price (numeric): the price of each product per unit in pound sterling (£). 6. Quantity (numeric): the quantity of each product per transaction. Negative values related to cancelled transactions. 7. CustomerNo (categorical): a five-digit unique number that defines each customer. 8. Country (categorical): name of the country where the customer resides.
There is a small percentage of order cancellation in the data set. Most of these cancellations were due to out-of-stock conditions on some products. Under this situation, customers tend to cancel an order as they want all products delivered all at once.
Information is a main asset of businesses nowadays. The success of a business in a competitive environment depends on its ability to acquire, store, and utilize information. Data is one of the main sources of information. Therefore, data analysis is an important activity for acquiring new and useful information. Analyze this dataset and try to answer the following questions. 1. How was the sales trend over the months? 2. What are the most frequently purchased products? 3. How many products does the customer purchase in each transaction? 4. What are the most profitable segment customers? 5. Based on your findings, what strategy could you recommend to the business to gain more profit?