The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

Super Bowl Game Records

2019 Super Bowl Game Records

By Throwback Thursday [source]

About this dataset

This dataset provides comprehensive information about Super Bowl games that took place in 2019, including game details such as the winning team, losing team, venue, city, attendance, network that broadcasted the game, average number of viewers in the United States who watched the game, rating (representing the percentage of households with televisions that were tuned into the game), share (representing the percentage of households with televisions in use that were tuned into the game), and cost per 30-second advertisement. Additionally, this dataset includes specific details about each Super Bowl game such as the final score (in terms of winning team points minus losing team points), conference affiliations of both winning and losing teams, and any additional notes or information about each respective Super Bowl. All of these data points collectively provide a comprehensive overview of each recorded Super Bowl game from 2019

How to use the dataset

• Game details: The 'Game' column represents the number or identifier of the Super Bowl game. For example, '1' indicates it is the first Super Bowl game.

• Winning team: The 'Winning team' column lists the name of the team that won the Super Bowl game. For example, 'New England Patriots'.

• Winning Team Points: The 'Winning Team Points' column shows the number of points scored by the winning team in that particular game.

• Winning Team Conference: The 'Winning Team Conference' column indicates which conference (e.g., AFC or NFC) the winning team belongs to.

• Score: The 'Score' column displays a summary of the final score in each game, showcasing how many points were scored by both teams in this format - Winning Team Points - Losing Team Points.

• Losing team: Similar to winning teams, losing teams are listed under the 'Losing team' column.

• Losing Team Conference: This column represents which conference (e.g., AFC or NFC)the losing team belongs to.

• Venue and city: The columns 'Venue' and 'City' show where each Super Bowl game was played, respectively.

• Attendance : This column shows numbers associated with how many people attended a particular super bowl event

• Network : Indicates Television network for broadcasted super bowl

11.Average U.S viewers : It denotes average number of viewers in United States who watched a specific super bowl

12.Rating & Share : These represent data associated with watching percentage (Rating)and households televisions percanton tuned into a particular event(Share).

13.Cost Per 30s Ad: The 'Cost Per 30s Ad' column specifies the cost of a 30-second advertisement during the Super Bowl game in dollars.

14.Notes: The 'Notes' column includes additional notes or information about each Super Bowl game.

This dataset provides a comprehensive record of every Super Bowl game that took place in 2019. By analyzing these attributes, you can gain insights into team performance, viewer interest, and commercial aspects of the games. Use this guide to explore and analyze the dataset effectively for your analysis or research purposes

Research Ideas

• Analyzing the popularity and reach of the Super Bowl: With data on average U.S. viewers, rating, share, and cost per 30-second ad, this dataset can be used to analyze the Super Bowl's popularity and reach. By comparing these metrics across different games, one can assess how the viewership and interest in the Super Bowl has changed over time.
• Evaluating advertising effectiveness during the Super Bowl: The dataset includes information on the cost per 30-second ad during each Super Bowl game. This data can be used to analyze whether there is a correlation between ad costs and viewer ratings or share. It can also help marketers and advertisers understand how effective their advertisements were in reaching a wide audience during past Super Bowls.
• Studying game attendance trends: The dataset provides information on attendance at each Super Bowl game. By analyzing this data, one can identify trends in game attendance over the years and evaluate factors that may impact ticket sales such as venue location or teams competing in the game. This analysis could be useful for event organizers and stadium operators looking to optimize future hosting decisions for large-scale events like sports championships or music festivals

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

See the dataset descrip...

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.