The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

Content

Whether or not you like football, the Super Bowl is a spectacle. There's a little something for everyone at your Super Bowl party. Drama in the form of blowouts, comebacks, and controversy for the sports fan. There are the ridiculously expensive ads, some hilarious, others gut-wrenching, thought-provoking, and weird. The half-time shows with the biggest musicians in the world, sometimes riding giant mechanical tigers or leaping from the roof of the stadium. In this notebook, we're going to find out how some of the elements of this show interact with each other. After exploring and cleaning our data a little, we're going to answer questions like:

1. What are the most extreme game outcomes?
2. How does the game affect television viewership?
3. How have viewership, TV ratings, and ad cost evolved over time?
4. Who are the most prolific musicians in terms of halftime show performances?

Acknowledgements

The dataset we'll use was scraped and polished from Wikipedia. It is made up of three CSV files, one with game data, one with TV data, and one with halftime musician data for all 52 Super Bowls through 2018.

Reference

This dataset is one of the projects of Data Scientist with Python Career Track at DataCamp. Link: https://www.datacamp.com/projects/684

Context

Whether or not you like football, the Super Bowl is a spectacle. There's drama in the form of blowouts, comebacks, and controversy in the games themselves. There are the ridiculously expensive ads, some hilarious, others gut-wrenching, thought-provoking, and weird.

Content

The halftime shows with the biggest musicians in the world, sometimes riding a giant mechanical tiger or leaping from the roof of the stadium. In this project, you will find out how some of the elements interact with each other.

What are the most extreme game outcomes? How does point difference affect television viewership? How have viewership, TV ratings, and advertisement costs evolved? Who are the most prolific musicians in terms of halftime show performances?

We estimated ideological preferences of 3.8 million Twitter users and, using a dataset of 150 million tweets concerning 12 political and non-political issues, explored whether online communication resembles an “echo chamber” due to selective exposure and ideological segregation or a “national conversation.” We observed that information was exchanged primarily among individuals with similar ideological preferences for political issues (e.g., presidential election, government shutdown) but not for many other current events (e.g., Boston marathon bombing, Super Bowl). Discussion of the Newtown shootings in 2012 reflected a dynamic process, beginning as a “national conversation” before being transformed into a polarized exchange. With respect to political and non-political issues, liberals were more likely than conservatives to engage in cross-ideological dissemination, highlighting an important asymmetry with respect to the structure of communication that is consistent with psychological theory and research. We conclude that previous work may have overestimated the degree of ideological segregation in social media usage.