Access detailed insights with our Instagram datasets, featuring follower counts, verified status, account types, and engagement scores. Explore post information including URLs, descriptions, hashtags, comments, likes, media, posting dates, locations, and reel URLs. Perfect for understanding user engagement and content trends to drive informed decisions and optimize your social media strategies. Over 750M records available Price starts at $250/100K records Data formats are available in JSON, NDJSON, CSV, XLSX and Parquet. 100% ethical and compliant data collection Included datapoints:

Account Fbid Id Followers Posts Count Is Business Account Is Professional Account Is Verified Avg Engagement External Url Biography Business Category Name Category Name Post Hashtags Following Posts Profile Image Link Profile URL Profile Name Highlights Count Highlights Full Name Is Private Bio Hashtags URL Is Joined Recently And much more

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

Instagram data-download example dataset

In this repository you can find a data-set consisting of 11 personal Instagram archives, or Data-Download Packages (DDPs).

How the data was generated

These Instagram accounts were all new and generated by a group of researchers who were interested to figure out in detail the structure and variety in structure of these Instagram DDPs. The participants user the Instagram account extensively for approximately a week. The participants also intensively communicated with each other so that the data can be used as an example of a network.

The data was primarily generated to evaluate the performance of de-identification software. Therefore, the text in the DDPs particularly contain many randomly chosen (Dutch) first names, phone numbers, e-mail addresses and URLS. In addition, the images in the DDPs contain many faces and text as well. The DDPs contain faces and text (usernames) of third parties. However, only content of so-called `professional accounts' are shared, such as accounts of famous individuals or institutions who self-consciously and actively seek publicity, and these sources are easily publicly available. Furthermore, the DDPs do not contain sensitive personal data of these individuals.

Obtaining your Instagram DDP

After using the Instagram accounts intensively for approximately a week, the participants requested their personal Instagram DDPs by using the following steps. You can follow these steps yourself if you are interested in your personal Instagram DDP.

1. Go to www.instagram.com and log in
2. Click on your profile picture, go to Settings and Privacy and Security
3. Scroll to Data download and click Request download
4. Enter your email adress and click Next
5. Enter your password and click Request download

Instagram then delivered the data in a compressed zip folder with the format username_YYYYMMDD.zip (i.e., Instagram handle and date of download) to the participant, and the participants shared these DDPs with us.

Data cleaning

To comply with the Instagram user agreement, participants shared their full name, phone number and e-mail address. In addition, Instagram logged the i.p. addresses the participant used during their active period on Instagram. After colleting the DDPs, we manually replaced such information with random replacements such that the DDps shared here do not contain any personal data of the participants.

How this data-set can be used

This data-set was generated with the intention to evaluate the performance of the de-identification software. We invite other researchers to use this data-set for example to investigate what type of data can be found in Instagram DDPs or to investigate the structure of Instagram DDPs. The packages can also be used for example data-analyses, although no substantive research questions can be answered using this data as the data does not reflect how research subjects behave `in the wild'.

Authors

The data collection is executed by Laura Boeschoten, Ruben van den Goorbergh and Daniel Oberski of Utrecht University. For questions, please contact l.boeschoten@uu.nl.

Acknowledgments

The researchers would like to thank everyone who participated in this data-generation project.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

Popular Use Cases

Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.

Please cite the following paper when using this dataset:

N. Thakur, “Five Years of COVID-19 Discourse on Instagram: A Labeled Instagram Dataset of Over Half a Million Posts for Multilingual Sentiment Analysis”, Proceedings of the 7th International Conference on Machine Learning and Natural Language Processing (MLNLP 2024), Chengdu, China, October 18-20, 2024 (Paper accepted for publication, Preprint available at: https://arxiv.org/abs/2410.03293)

Abstract

The outbreak of COVID-19 served as a catalyst for content creation and dissemination on social media platforms, as such platforms serve as virtual communities where people can connect and communicate with one another seamlessly. While there have been several works related to the mining and analysis of COVID-19-related posts on social media platforms such as Twitter (or X), YouTube, Facebook, and TikTok, there is still limited research that focuses on the public discourse on Instagram in this context. Furthermore, the prior works in this field have only focused on the development and analysis of datasets of Instagram posts published during the first few months of the outbreak. The work presented in this paper aims to address this research gap and presents a novel multilingual dataset of 500,153 Instagram posts about COVID-19 published between January 2020 and September 2024. This dataset contains Instagram posts in 161 different languages. After the development of this dataset, multilingual sentiment analysis was performed using VADER and twitter-xlm-roberta-base-sentiment. This process involved classifying each post as positive, negative, or neutral. The results of sentiment analysis are presented as a separate attribute in this dataset.

For each of these posts, the Post ID, Post Description, Date of publication, language code, full version of the language, and sentiment label are presented as separate attributes in the dataset.

The Instagram posts in this dataset are present in 161 different languages out of which the top 10 languages in terms of frequency are English (343041 posts), Spanish (30220 posts), Hindi (15832 posts), Portuguese (15779 posts), Indonesian (11491 posts), Tamil (9592 posts), Arabic (9416 posts), German (7822 posts), Italian (5162 posts), Turkish (4632 posts)

There are 535,021 distinct hashtags in this dataset with the top 10 hashtags in terms of frequency being #covid19 (169865 posts), #covid (132485 posts), #coronavirus (117518 posts), #covid_19 (104069 posts), #covidtesting (95095 posts), #coronavirusupdates (75439 posts), #corona (39416 posts), #healthcare (38975 posts), #staysafe (36740 posts), #coronavirusoutbreak (34567 posts)

The following is a description of the attributes present in this dataset

Post ID: Unique ID of each Instagram post

Post Description: Complete description of each post in the language in which it was originally published

Date: Date of publication in MM/DD/YYYY format

Language code: Language code (for example: “en”) that represents the language of the post as detected using the Google Translate API

Full Language: Full form of the language (for example: “English”) that represents the language of the post as detected using the Google Translate API

Sentiment: Results of sentiment analysis (using the preprocessed version of each post) where each post was classified as positive, negative, or neutral

Open Research Questions

This dataset is expected to be helpful for the investigation of the following research questions and even beyond:

How does sentiment toward COVID-19 vary across different languages?

How has public sentiment toward COVID-19 evolved from 2020 to the present?

How do cultural differences affect social media discourse about COVID-19 across various languages?

How has COVID-19 impacted mental health, as reflected in social media posts across different languages?

How effective were public health campaigns in shifting public sentiment in different languages?

What patterns of vaccine hesitancy or support are present in different languages?

How did geopolitical events influence public sentiment about COVID-19 in multilingual social media discourse?

What role does social media discourse play in shaping public behavior toward COVID-19 in different linguistic communities?

How does the sentiment of minority or underrepresented languages compare to that of major world languages regarding COVID-19?

What insights can be gained by comparing the sentiment of COVID-19 posts in widely spoken languages (e.g., English, Spanish) to those in less common languages?

All the Instagram posts that were collected during this data mining process to develop this dataset were publicly available on Instagram and did not require a user to log in to Instagram to view the same (at the time of writing this paper).

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

The aircraft image dataset used in this study consists of 8 classes with a total of 4,520 images. The classes in the dataset include: Airbus, ATR, Boeing, C130, F16, Grob, KAI, and Sukhoi.

These classes represent various types of aircraft from various manufacturers, both commercial, military, and training aircraft. The selection of this class aims to reflect the diversity of shapes and sizes of each aircraft, so that it can improve the model's ability to distinguish the visual characteristics of each type of aircraft.

Some of this dataset, 70%, was collected from my personal work. I collected the work as a dataset by collecting the results of my aircraft photography hobby that I have been doing consistently for a long time. The other 30% of the dataset comes from the photographic work of members of the Indonesian Aviation Photographers Community (KFAI). As part of the KFAI Public Relations Division, I have obtained official permission from the KFAI Supervisory Board to be allowed to use it as a dataset in my research.

More details of KFAI : https://www.instagram.com/kfa_indonesia

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Prior studies have identified various determinants of differential immune responses to COVID-19. This study focused on the Ig-G anti-RBD marker, analyzing its potential correlations with sex, vaccine type, body fat percentage, metabolic risk, perceived stress, and previous COVID-19 exposure. In this study, data (available in S1 Data) were obtained from 108 participants from the ESFUERSO cohort, who completed questionnaires detailing their COVID-19 experiences and stress levels assessed through the SISCO scale. IgG anti-RBD concentrations were quantified using an ELISA assay developed by UNAM. Multiple regression analysis was employed to control for covariates, including sex, age, body fat percentage, body mass index (BMI), and perceived stress. This sample comprised young individuals (average age of 21.4 years), primarily consisting of females (70%), with a substantial proportion reporting a family history of diabetes, hypertension, or obesity. Most students had received the Moderna or Pfizer vaccines, and 91% displayed a positive anti-RBD response. A noteworthy finding was the interaction between body fat percentage and sex. In males, increased adiposity was associated with decreased Ig-G anti-RBD concentration; in females, the response increased. Importantly, this pattern remained consistent regardless of the vaccine received. No significant associations were observed for dietary habits or perceived stress variables. This research reports the impact of sex and body fat percentage on the immune response through Ig-G anti-RBD levels to COVID-19 vaccines. The implications of these findings offer a foundation for educational initiatives and the formulation of preventive policies aimed at mitigating health disparities.

The increasing popularity and use of digital platforms and social media such as WhatsApp, Facebook, YouTube and Instagram are opening up new opportunities for children, young people and adults to pursue cultural interests or to stage themselves aesthetically. If we focus on young people between the ages of 12 and 19, a number of studies on media use show that YouTube in particular has become the leading medium for this age group. Given the growth in importance of this web video platform, questions arise about the receptive and productive content of experience and the significance of cultural content and practices. Furthermore, there are hardly any findings on the extent to which YouTube stimulates young people to engage in cultural activities and self-organized learning processes. The sample is composed of n=818 adolescents aged 12-19 years. The selection of the study units was based on a quota procedure. The adolescent target subjects were recruited via the IFAK interviewer staff according to predefined quotas for age, gender, region, place size class, type of school attended (for students), and occupation (for non-students). The characteristics "age and gender" and "region and place size" were crossed or combined with each other to produce as accurate a representation of the population as possible. The characteristic "migration background" was not used as a quota characteristic. The specifications for this are based on the latest data from the Federal Statistical Office and ma Radio 2018 II. The structural composition of the sample corresponds to the data for the population according to the characteristics mentioned. The study was conducted as a face-to-face oral survey. The answers of the young people were recorded by an interviewer on a laptop via a corresponding survey program. 111 face-to-face interviewers from the in-house interviewing staff, who have experience in interviewing children and adolescents, were used. The predefined questionnaire was binding for all interviewers with regard to the wording and sequence of questions. The maximum number of interviews per interviewer was n=10. Each interviewer received a detailed written briefing on the project at the beginning of the study. Die zunehmende Verbreitung und Nutzung digitaler Plattformen und sozialer Medien wie z. B. WhatsApp, Facebook, YouTube oder Instagram eröffnen Kindern, Jugendlichen und Erwachsenen neue Möglichkeiten, kulturellen Interessen nachzugehen oder sich ästhetisch zu inszenieren. Richtet man seinen Blick auf Jugendliche im Alter von 12 bis 19 Jahren, so zeigt eine Reihe von Studien zur Mediennutzung, dass sich insbesondere YouTube zum Leitmedium dieser Altersgruppe entwickelt hat. Angesichts des Bedeutungszuwachses dieser Webvideo-Plattform stellen sich Fragen nach den rezeptiven und produktiven Erfahrungsgehalten sowie der Bedeutung kultureller Inhalte und Praktiken. Weiterhin existieren kaum Erkenntnisse darüber, inwiefern YouTube die Jugendlichen zu kulturellen Aktivitäten und selbstorganisierten Lernprozessen anregt. Die Stichprobe setzt sich aus n=818 Jugendlichen im Alter von 12-19 Jahren zusammen. Die Auswahl der Untersuchungseinheiten erfolgte auf der Grundlage eines Quotenverfahrens. Die Rekrutierung der jugendlichen Zielpersonen erfolgte über den IFAK-Interviewerstab nach vorgegeben Quoten für Alter, Geschlecht, Region, Ortsgrößenklasse, besuchter Schultyp (bei Schülern) und Berufstätigkeit (bei Nicht-Schülern). Dabei wurden die Merkmale „Alter und Geschlecht“ sowie „Region und Ortsgröße“ gekreuzt bzw. miteinander kombiniert, um ein möglichst genaues Abbild der Grundgesamtheit herzustellen.Das Merkmal „Migrationshintergrund“ wurde nicht als Quotierungsmerkmal herangezogen. Die Vorgaben hierfür basieren auf den aktuellsten Angaben des Statistischen Bundesamtes und der ma Radio 2018 II. Die strukturelle Zusammensetzung der Stichprobe entspricht nach den genannten Merkmalen den Daten für die Grundgesamtheit. Die Studie wurde als persönlich-mündliche Befragung durchgeführt. Die Antworten der Jugendlichen wurden dabei über ein entsprechendes Befragungsprogramm von einem Interviewer auf einem Laptop erfasst. Zum Einsatz kamen 111 face-to-face Interviewer aus dem hauseigenen Interviewerstab, die Erfahrungen mit der Befragung von Kindern und Jugendlichen haben. Der vorgegebene Fragebogen war im Hinblick auf Wortlaut und Reihenfolge der Fragen für alle Interviewer verbindlich. Die maximale Anzahl an Interviews pro Interviewer lag bei n=10. Jeder Interviewer erhielt zu Beginn der Studie eine detaillierte schriftliche Einweisung in das Projekt.

This survey charted the gambling, social media usage and subjective well-being of young people aged 15-25 years in the United States. The study was conducted as part of the "Problem Gambling and Social Media: Social Psychological Study on Youth Behaviour in Online Gaming Communities" research project. The aim of the project was to analyse how young social media users evaluate, adopt and share gambling-related online content and how online group processes affect their gambling and gambling-related attitudes. FSD's holdings also include two other datasets that were collected using a nearly identical questionnaire (FSD3399 and FSD3400). Data for the research project have been collected in Finland, the United States, Spain, and South Korea. First, the respondents were asked which social media services they used (e.g. Facebook, YouTube, Instagram, discussion forums, online casinos) and how often. Topics that the respondents discussed on gambling-related social media were charted more closely, and they were asked, for example, whether the discussion usually related to instructions or tips on gambling or to problem gambling and recovering from problem gambling. Some questions on the respondents' social media activity were also presented, for instance, how often they saw gambling-related advertising online, how often they changed their most important social media passwords, and how often they uploaded pictures of themselves on social media. The respondents were asked whether they had ever been harassed online or had been the victim of a crime on the Internet in the past three years (e.g. defamation, identity theft, fraud, sexual harassment). The respondents' identity bubbles on social media were surveyed by using the IBR scale (Identity Bubble Reinforcement Scale). The respondents were asked, for instance, whether they thought they could be themselves on social media and whether they only interacted with people similar to them on social media. Additionally, the CIUS scale (Compulsive Internet Use) was used to examine problems related to Internet use. Questions focused on, for example, whether the respondents found it difficult to stop using the Internet when they were online, whether people close to them said they should use the Internet less, and whether they felt restless, frustrated or irritated when they couldn't use the Internet. In the next section of the questionnaire, the respondents were randomly assigned to two groups for a vignette experiment. Respondents in the test group were told they belong to Group C because they had answered the earlier questions in a similar manner to others in the group. Those in the control group were given no information on the group. The respondents were presented with different gambling-related social media scenarios, and they were asked to evaluate the contents of the gambling-related messages by "liking" or "disliking" the message or by not reacting to it at all. Each respondent was shown four different gambling messages with different contents. Three factors were manipulated in the scenarios (2x2x2 design): expressed stance of the message on gambling (positive or negative), narrative perspective of the message (experience-driven first-person narration or fact-driven third-person narration) and majority opinion of other respondents on the message (positively or negatively biased distribution of likes or dislikes). For Group C, the majority opinion was seemingly provided by other Group C members, whereas for the control group the majority opinion was seemingly provided by other respondents. Additionally, the respondents' attitudes towards the message were surveyed with statements regarding, for instance, how likely they would find the message interesting or share it on social media. Next, the respondents' attitudes towards gambling were charted by using the ATGS scale (Attitudes Towards Gambling Scale). They were asked, for example, whether people should have the right to gamble whenever they want, whether most people who gamble do so sensibly and whether it would be better if gambling was banned altogether. The respondents' gambling habits were examined by using the SOGS scale (South Oaks Gambling Screen), and they were asked, for instance, which types of gambling they had done in the past 12 months (played slot machines, visited an online casino, bet on lotteries etc.), whether the people close to them had gambling problems, and whether they had borrowed money to gamble or to pay gambling debts. In addition, the respondents' alcohol consumption was surveyed with a few questions from the AUDITC scale (The Alcohol Use Disorders Identification Test), and they were asked whether they had used various drugs for recreational purposes (e.g. cannabis, LSD, amphetamine, opioids) and which online resources they had used to purchases these drugs (e.g. Facebook, Instagram, Craigslist). The respondents' subjective well-being and social relationships were examined next. The respondents were asked how happy they were in general and how satisfied they were with their economic situation and life in general. They were also asked how well the single statement "I have high self-esteem" from the SISE scale (Single-item Self-esteem Scale) described them. The three statements on lacking companionship, feeling left out and feeling isolated from the LONE scale (Three-item Loneliness Scale) were also included in the survey. Feelings of belonging to different groups or communities (e.g. family, friends, neighbourhood, parish/religious community) were charted, and the 12-item GHQ scale (General Health Questionnaire) was used to survey the respondents' recent mental health. Questions included, for example, whether the respondents had been able to concentrate on what they were doing, had felt they couldn't overcome their difficulties, and had been losing confidence in themselves. Finally, the respondents' sense of control over the events in their lives was examined with the MASTERY scale (Sense of Mastery Scale), with questions focusing on, for instance, whether they thought they had little control over the things that happen to them and whether they often felt helpless in dealing with the problems of life. The respondents' impulsivity was surveyed by using the EIS scale (Eysenck Impulsivity Scale) and their willingness to delay gratification was surveyed with the GRATIF scale (Delay of Gratification). Background variables included the respondent's gender, age, country of birth (own and parents') level of education, type of municipality of residence, household composition, disposable income, possible financial problems, and economic activity and occupational status.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The worlds worst and most commonly used passwords, from various data leaks. Top 10,000,000 of the most commonly used passwords ranked. Source: https://github.com/danielmiessler/SecLists/tree/master/Passwords

License: https://github.com/danielmiessler/SecLists/blob/master/LICENSE

During the fourth quarter 2024, approximately 20.6 million TikTok accounts were removed from the platform due to suspicion of being operated by users under the age of 13. During the last measured period, around 185 million fake accounts were removed from fake accounts removed from TikTok.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.