When comparing the average speeds across athletics events, the 4x100 meter relay is the fastest event for both men and women. When setting the Olympic Records in 2012, Jamaica's men's team ran at over 39km/h throughout the event, while the United States' women's team ran at over 35 km/h. Both of these speeds are more than 1km/h faster than those recorded in the individual 100m sprints; the reason for this is that only the first relay runner starts from a stationary position, while the other three runners are able to build up momentum (usually reaching speeds close to their top speed) before starting their own leg. For example, when Jamaica set the world record in the 4x100m relay in 2015, Usain Bolt ran the final leg of the race in 8.65 seconds; almost a full second faster than his world record in the 100m sprint. Hurdles Another possibly surprising result is in the men's 110m Hurdles, where Xiang Liu's speed in 2004 was actually slower than that of Kevin Young in the 400m hurdles in 1992. The reasons for this are the difference in heights of the hurdles and the tighter spaces between them, which prevent athletes from maintaining their top speed in the 110m event. In contrast to this, the women's 100m hurdles was more than 1km/h faster than in the women's 400m hurdles, as the hurdle measurements are disproportionally smaller in comparison to the men's measurements (the difference between men's sprint and 400m hurdles is more than double the difference between the women's). Speeds in other events When compared to other Olympic sports, athletic sprinting events are still some of the fastest on display. When compared to the 50m Freestyle events (the fastest swimming events), the Olympic records were set at speeds of 8.45 and 7.48 km/h for men and women respectively; just slightly over half of the speeds recorded in the 20km race walks. In individual Kayak sprints, the men and women's records for the 200m events were set with average speeds of 20.5 and 18.1 km/ respectively, although the fastest individual time trials in cycling (now discontinued) saw speeds of almost 60 or 54 km/h for men and women respectively. In the Winter Olympics, Alpine Skiing, Bobsled and Luge events can see athletes reaching top speeds of around 150km/h. While these events relate to the speed at which the athletes move, other Summer Olympic sports can see objects move at blistering speeds, with badminton shuttlecocks often moving at over 300km/h, and tennis or golf balls can reach speeds exceeding 250 km/h in competitive environments.

The Running and Jogging market has experienced significant growth over the past decade, evolving into a dynamic segment of the global sports and fitness industry. As more individuals embrace healthy lifestyles, running and jogging have emerged as popular activities that not only enhance physical fitness but also pro

Running Gear Market Outlook

The global running gear market size is projected to grow from USD 18.2 billion in 2023 to USD 28.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.2% during the forecast period. This robust growth can be attributed to increasing health awareness among consumers, the rising popularity of running as a form of exercise, and advancements in technology that enhance the performance and comfort of running gear.

One of the primary growth factors driving the running gear market is the increasing health consciousness among individuals worldwide. More people are recognizing the importance of regular exercise to maintain a healthy lifestyle, and running is one of the most accessible and cost-effective forms of exercise. This growing preference for running has led to a surge in demand for high-quality running gear, including footwear, apparel, and accessories, to enhance performance and reduce the risk of injury. Additionally, the influence of social media and fitness influencers who promote running as a beneficial activity further boosts market growth.

Technological advancements in running gear have significantly contributed to market expansion. Innovations such as lightweight and breathable fabrics, moisture-wicking materials, and advanced cushioning and support systems in running shoes have improved the overall running experience. Moreover, the integration of smart technologies, such as fitness trackers and smart running shoes that provide real-time data and performance analytics, has attracted tech-savvy consumers. These advancements not only enhance the functionality and comfort of running gear but also cater to the growing demand for personalized and data-driven fitness solutions.

The growing trend of participating in marathons, half-marathons, and other running events also drives the running gear market. These events have gained immense popularity globally, attracting a diverse range of participants, from amateur runners to professional athletes. The increasing number of such events encourages individuals to invest in appropriate running gear to enhance their performance and ensure comfort during races. Additionally, the rise of virtual running events, especially during the COVID-19 pandemic, has further fueled the demand for running gear, as participants seek high-quality products for their training and virtual race experiences.

Regionally, North America dominates the running gear market, accounting for a significant share of the global revenue. The region's strong market presence can be attributed to the high prevalence of fitness culture, well-established sports infrastructure, and the presence of leading running gear manufacturers. Europe also holds a substantial market share, driven by a growing focus on health and fitness and the popularity of running events. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, fueled by increasing disposable incomes, rising health awareness, and a growing interest in recreational sports activities among the population.

Product Type Analysis

Footwear is the largest segment within the running gear market, driven by the continuous demand for high-performance running shoes. This segment includes various types of running shoes, such as road-running shoes, trail-running shoes, and racing flats, designed to meet the specific needs of different running surfaces and styles. Technological innovations in this segment, such as enhanced cushioning, improved stability, and lightweight materials, have significantly improved the performance and comfort of running shoes. Additionally, the growing trend of athleisure has expanded the use of running shoes beyond sports activities, further boosting market demand.

Apparel is another significant segment, encompassing a wide range of products such as running shorts, leggings, tops, jackets, and socks. The demand for running apparel is driven by the need for comfortable and functional clothing that can enhance performance and provide protection against various weather conditions. Innovations in fabric technology, such as moisture-wicking, anti-odor, and UV-protection properties, have made running apparel more appealing to consumers. Moreover, the increasing trend of personalized and stylish sportswear has led to the introduction of fashionable running apparel that caters to both performance and aesthetic preferences.

Accessories form a crucial segment in the running gear market, including items such as running belts, hydration packs, headbands, gloves, and fitnes

Workout Apps for Runners Market Outlook

The global market size for workout apps for runners was valued at approximately USD 10 billion in 2023 and is projected to reach USD 30 billion by 2032, growing at a compound annual growth rate (CAGR) of 12%. This remarkable growth is driven by several factors including the increasing awareness about health and fitness, the proliferation of smartphones, and the advancement in app technologies that offer tailored and interactive running experiences.

One key growth factor for the workout apps for runners market is the rising awareness and emphasis on health and fitness among individuals worldwide. With the growing prevalence of lifestyle-related health issues such as obesity, diabetes, and cardiovascular diseases, there has been a significant shift towards adopting healthier lifestyles. Running is one of the most accessible forms of exercise, and workout apps tailored for runners provide users with structured training plans, performance analytics, and motivation through social sharing features. This increasing health consciousness is expected to continue driving the demand for these apps.

Another critical driver is the widespread use of smartphones and the advancement of mobile technology. With more than 3 billion smartphone users globally, workout apps for runners have a vast potential audience. The continuous improvement in smartphone capabilities, including better GPS accuracy, enhanced processing power, and more sophisticated sensors, enables these apps to offer more precise tracking, real-time feedback, and advanced features such as heart rate monitoring and personalized coaching. These technological advancements make workout apps more appealing and effective, thereby boosting their adoption.

Furthermore, the increasing integration of artificial intelligence (AI) and machine learning (ML) into workout apps is enhancing user experience and engagement. AI and ML algorithms can analyze a runner's performance data and provide personalized training plans and feedback. These technologies can also predict and prevent injuries by monitoring running patterns and suggesting corrective actions. The ability of AI and ML to offer a more customized and effective training experience is a significant factor contributing to the growth of the market.

Regionally, North America holds the largest share in the workout apps for runners market due to the high penetration of smartphones, a well-established fitness culture, and the presence of several key market players. The Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by the increasing adoption of smartphones, rising disposable incomes, and growing awareness about fitness and health. Europe also represents a significant market due to the high popularity of running as a form of exercise and the widespread use of fitness apps.

Platform Analysis

The workout apps for runners market can be segmented by platform into iOS, Android, and others. The iOS segment holds a substantial share of the market, driven by the significant number of iPhone users who are willing to spend on premium apps and services. iOS apps are known for their user-friendly interfaces and seamless integration with other Apple devices, which enhances the user experience. Additionally, iOS developers often prioritize security and data privacy, which is a crucial consideration for users sharing sensitive health data.

Android, on the other hand, commands the largest share in terms of user base, given the widespread adoption of Android smartphones globally. The Android segment benefits from a diverse range of devices at various price points, making workout apps accessible to a broader audience. Moreover, the flexibility of the Android platform allows developers to introduce innovative features and customizations, which can cater to specific user needs and preferences. The large user base and continuous innovation make Android a critical segment for market growth.

Other platforms, including wearables and smartwatches, are also gaining traction in the workout apps for runners market. Wearable devices such as smartwatches offer the convenience of real-time tracking and feedback without the need to carry a smartphone during runs. These devices often come with pre-installed workout apps or allow users to download third-party apps, providing additional opportunities for market expansion. The growing adoption of wearables, particularly among tech-savvy and fitness-conscious consumers, is expected to further drive the market.

According to Cognitive Market Research, the global Running apps market size will be USD 695.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 18.20% from 2024 to 2031.

North America was the major market, accounting for more than 40% of global revenue and having a market size of USD 278.08 million in 2024. It will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 208.56 million.
Asia Pacific held a market of around 23% of the global revenue with a market size of USD 159.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031.
Latin America's market has more than 5% of the global revenue, with a market size of USD 34.76 million in 2024, and will grow at a compound annual growth rate (CAGR) of 17.6% from 2024 to 2031.
The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 13.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031.
The beginners segment held the highest running apps market revenue share in 2024

Market Dynamics of Running Apps Market

Key Drivers for Running Apps Market

Incresae in Remote Work and flexible lifestyles to Increase the Demand Globally

One key driver in the running apps market is an increase in remote work and flexible lifestyles. As individuals prioritize health and fitness amidst changing work dynamics, these apps offer convenient solutions for maintaining physical well-being. They provide tailored exercise plans, real-time tracking, and personalized coaching, aligning seamlessly with the on-the-go nature of remote work and flexible schedules. Moreover, the emphasis on mental health and work-life balance further propels the adoption of running apps, as they serve as versatile tools for stress relief and overall wellness management.

Integration of Wearable Technology to Propel Market Growth

Another key driver in the running apps market is the integration of wearable technology. These apps leverage wearable devices like smartwatches and fitness trackers to provide real-time data on users' performance metrics such as heart rate, distance covered, and calories burned. It enhances the overall user experience by offering personalized insights, goal tracking, and adaptive training plans. Moreover, it fosters a sense of community through social features, challenges, and sharing capabilities, thereby motivating users to achieve their fitness goals and maintain an active lifestyle.

Restraint Factor for the Running Apps Market

Data Privacy Concerns to Limit the Sales

One key restraint in the running apps market is the challenge of data privacy concerns. Users are increasingly wary of sharing personal information due to potential misuse or breaches, impacting adoption rates. Heightened awareness about data protection laws and instances of data misuse have intensified this apprehension, leading to hesitancy in embracing new running apps. Consequently, developers need help convincing users of their commitment to safeguarding privacy, hindering the market's growth.

Impact of Covid-19 on the Running Apps Market

The running apps market has experienced challenges and opportunities due to the impact of COVID-19. With lockdowns and restrictions on outdoor activities, there was an initial surge in downloads as people sought ways to maintain fitness indoors. However, as restrictions eased, interest waned due to competing priorities and fatigue from virtual workouts. Some apps adapted by offering new features like virtual races and personalized coaching to retain users. Yet, the market remains unpredictable as consumer habits continue to evolve amidst ongoing public health concerns and changing lifestyle preferences. Introduction of the Running Apps Market

Running apps refer to software applications designed for tracking, monitoring, and analyzing physical activity, such as jogging, walking, or cycling. These apps often utilize GPS technology to map routes, measure distances, and record performance metrics like pace and calories burned, providing users with insights for fitness improvement. One of the key drivers bolstering the growth of the running apps market is the increased adoption of smartphones. As more individuals integrate smartphones into their daily lives, they seek t...

GPS Running Watches Market Outlook

The global GPS running watches market size is projected to grow remarkably from USD 2.3 billion in 2023 to USD 5.8 billion by 2032, reflecting a robust compound annual growth rate (CAGR) of 11.3%. This impressive growth trajectory can be attributed to several factors, including increasing health awareness, technological advancements, and the growing trend of fitness tracking among various demographics.

One of the primary growth drivers of the GPS running watches market is the rising health consciousness among individuals worldwide. More people are becoming aware of the importance of maintaining a healthy lifestyle, which includes regular physical activity like running. GPS running watches provide essential data such as distance, speed, and heart rate, which are crucial for monitoring and improving running performance. This trend is particularly prominent in urban areas where sedentary lifestyles are more common, thus driving the demand for such wearable fitness devices.

Technological advancements have also played a significant role in the market's growth. Modern GPS running watches are equipped with advanced features like multi-sport tracking, VO2 max estimation, and smartwatch functionalities, making them more appealing to users. The integration of AI and machine learning technologies has further enhanced the user experience by providing personalized coaching and data analytics. These innovations have not only improved the accuracy and reliability of the devices but have also expanded their application scope, attracting a broader customer base.

The growing popularity of social fitness communities and virtual running events has also contributed to the rising demand for GPS running watches. Platforms like Strava and Runkeeper allow users to share their running stats, participate in challenges, and track their progress over time. This sense of community and competition has encouraged more individuals to invest in GPS running watches to stay connected and motivated. Additionally, the COVID-19 pandemic has accelerated the adoption of home and outdoor fitness activities, further boosting the market.

Regionally, North America holds a significant share of the GPS running watches market, driven by high disposable incomes, advanced healthcare infrastructure, and a strong fitness culture. Meanwhile, the Asia Pacific region is expected to witness the fastest growth during the forecast period, owing to increasing urbanization, rising health awareness, and a growing middle-class population. The European market is also poised for substantial growth, supported by government initiatives promoting physical activity and well-established sports infrastructure.

Product Type Analysis

Within the GPS running watches market, the product type segment is divided into standalone GPS watches and smartwatches with GPS. Standalone GPS watches are favored by professional athletes and serious runners who require precise data and robust performance. These devices are designed specifically for tracking running metrics and often come with extended battery life, making them ideal for long-distance runners and outdoor enthusiasts. The focus on specialized features and durability makes standalone GPS watches a preferred choice in this segment.

On the other hand, smartwatches with GPS are gaining popularity due to their multifunctionality. These devices are not only capable of tracking running metrics but also offer a wide range of features such as smartphone connectivity, music storage, and contactless payments. This makes them attractive to a broader audience, including recreational runners and fitness enthusiasts who value convenience and versatility. The integration of lifestyle features with fitness tracking has significantly expanded the user base for smartwatches with GPS.

Technological advancements in both standalone GPS watches and smartwatches with GPS have contributed to their market growth. Innovations such as improved GPS accuracy, heart rate monitoring, and advanced data analytics have enhanced the user experience. Additionally, the increasing affordability of these devices due to competitive pricing and economies of scale has made them accessible to a wider audience. As a result, both product types are expected to witness substantial growth during the forecast period.

The competition between standalone GPS watches and smartwatches with GPS is likely to drive further innovation in the market. Manufacturers are continually enhancing their products to offer unique feat

Smart Running Shoes Market Outlook

The global smart running shoes market size was valued at USD 1.5 billion in 2023 and is projected to expand significantly to reach USD 4.3 billion by 2032, reflecting a robust compound annual growth rate (CAGR) of 12.5% during the forecast period. The accelerated growth of the market is driven by several factors including technological advancements, growing health awareness, and the rising demand for smart wearable devices.

One of the primary drivers of growth in the smart running shoes market is the increasing adoption of wearable technology. With the proliferation of smartphones and advancements in sensor technology, consumers are more inclined to integrate smart features into their daily fitness routines. Smart running shoes equipped with GPS, Bluetooth, and Wi-Fi capabilities provide users with real-time data on their running patterns, speed, distance, and even health metrics like heart rate and calorie burn. This data helps users enhance their performance while maintaining their health, thus driving market growth.

Another growth factor is the rising health consciousness among consumers. As people become more aware of the benefits of an active lifestyle, there is an increasing focus on activities such as running, jogging, and walking. Smart running shoes cater to this demand by offering enhanced features that can monitor and improve fitness routines. The integration of artificial intelligence (AI) and machine learning algorithms in these shoes further personalizes the user experience by providing customized workout plans and real-time feedback, thereby increasing their popularity.

The growing trend of urbanization and the consequent lifestyle changes are also significant contributors to the marketÂ’s expansion. Urban environments offer limited space for physical activities, prompting individuals to seek innovative fitness solutions. Smart running shoes are increasingly seen as a convenient and effective way to maintain physical fitness in urban settings. Additionally, the younger population, which is more tech-savvy, is particularly inclined towards adopting these advanced fitness solutions, further bolstering market growth.

In the realm of fitness and lifestyle, Multifunctional Jogging Shoes are gaining traction as a versatile option for consumers. These shoes are designed to cater to various physical activities, from jogging to casual walking, providing the perfect blend of comfort and functionality. With the integration of smart technology, multifunctional jogging shoes offer real-time feedback and performance analytics, making them an attractive choice for those who seek a comprehensive fitness solution. The adaptability of these shoes to different terrains and activities makes them a valuable addition to the smart running shoes market, appealing to a broad spectrum of users who value both style and substance in their footwear.

Regionally, North America holds a substantial share of the smart running shoes market owing to the early adoption of advanced technologies and a high level of health consciousness among consumers. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by rapid urbanization, rising disposable incomes, and increasing health awareness. Countries like China, Japan, and India are key markets in this region, showing significant potential for market expansion.

Product Type Analysis

The smart running shoes market is segmented by product type into training shoes, racing shoes, trail running shoes, and others. Training shoes dominate the market, primarily due to their versatility and wide usage among both casual runners and professional athletes. These shoes are designed to offer maximum comfort and support, making them suitable for various running activities. The integration of smart features like activity tracking and performance analytics further enhances their appeal, driving their market growth.

Racing shoes, while catering to a niche market, have witnessed a surge in demand owing to the increasing popularity of competitive running and marathons. These shoes are designed to be lightweight and offer superior speed and performance, making them a preferred choice for professional athletes. The inclusion of smart technology in racing shoes provides real-time data and insights, helping athletes optimize their performance and achieve better results.

The Running Headphones market has seen an explosive growth trajectory over the last decade, evolving into a critical segment within the broader audio device industry. As more individuals gravitate towards health and fitness, the demand for high-quality, performance-oriented audio devices designed for runners has sur

The first modern Olympic Games in Athens in 1896 saw just 241 athletes compete across 43 different events. Over the next 125 years, these numbers have gradually climbed, and the Games in Rio in 2016 were the largest to date, with more than eleven thousand athletes taking part in 306 different events. The Athens Games in 1896 was exclusively for male athletes, while the Paris Games in 1900 had 22 female competitors in non-athletic events such as tennis and golf (although the golf participants were not aware that it was an Olympic event, and the gold medalist's family was not informed of this until recently). Over time, the number of female athletes slowly increased, although it did not hit the ten percent mark until 1952, or the quarter mark until 1988; while the highest level of female participation was in 2020, where almost 5,400 women competed (49 percent). In the 2020 Olympics in Tokyo, a number of mixed shooting events, table tennis doubles, and swimming and sprinting relays were introduced in an attempt to improve participation among female athletes, although overall participation was lower as many did not travel, withdrew, or were unable to compete due to coronavirus (Covid-19) related problems.

The Night Runners Running Lights market has emerged as a vital segment within the outdoor and sports gear industry, serving a diverse array of consumers who prioritize safety and visibility during their nighttime activities. As more individuals engage in outdoor activities post-sundown, the demand for effective ligh

The global 3D mapping and modeling market is expected to grow significantly in the next few years as demand increases for detailed and accurate representations of physical environments in three-dimensional space. Estimated to be valued at USD 38.62 billion in the year 2025, the market was expected to grow at a CAGR of 14.5% from 2025 to 2033 and was estimated to reach an amount of USD 90.26 billion by the end of 2033. The high growth rate is because of improvement in advanced technologies with the development of high-resolution sensors and methods of photogrammetry that make possible higher-resolution realistic and immersive 3D models.Key trends in the market are the adoption of virtual and augmented reality (VR/AR) applications, 3D mapping with smart city infrastructure, and increased architecture, engineering, and construction utilization of 3D models. Other factors are driving the growing adoption of cloud-based 3D mapping and modeling solutions. The solutions promise scalability, cost-effectiveness, and easy access to 3D data, thus appealing to business and organizations of all sizes. Recent developments include: Jun 2023: Nomoko (Switzerland), a leading provider of real-world 3D data technology, announced that it has joined the Overture Maps Foundation, a non-profit organization committed to fostering collaboration and innovation in the geospatial domain. Nomoko will collaborate with Meta, Amazon Web Services (AWS), TomTom, and Microsoft, to create interoperable, accessible 3D datasets, leveraging its real-world 3D modeling capabilities., May 2023: The Sanborn Map Company (Sanborn), an authority in 3D models, announced the development of a powerful new tool, the Digital Twin Base Map. This innovative technology sets a new standard for urban analysis, implementation of Digital Cities, navigation, and planning with a fundamental transformation from a 2D map to a 3D environment. The Digital Twin Base Map is a high-resolution 3D map providing unprecedented detail and accuracy., Feb 2023: Bluesky Geospatial launched the MetroVista, a 3D aerial mapping program in the USA. The service employs a hybrid imaging-Lidar airborne sensor to capture highly detailed 3D data, including 360-degree views of buildings and street-level features, in urban areas to create digital twins, visualizations, and simulations., Feb 2023: Esri, a leading global provider of geographic information system (GIS), location intelligence, and mapping solutions, released new ArcGIS Reality Software to capture the world in 3D. ArcGIS Reality enables site, city, and country-wide 3D mapping for digital twins. These 3D models and high-resolution maps allow organizations to analyze and interact with a digital world, accurately showing their locations and situations., Jan 2023: Strava, a subscription-based fitness platform, announced the acquisition of FATMAP, a 3D mapping platform, to integrate into its app. The acquisition adds FATMAP's mountain-focused maps to Strava's platform, combining with the data already within Strava's products, including city and suburban areas for runners and other fitness enthusiasts., Jan 2023: The 3D mapping platform FATMAP is acquired by Strava. FATMAP applies the concept of 3D visualization specifically for people who like mountain sports like skiing and hiking., Jan 2022: GeoScience Limited (the UK) announced receiving funding from Deep Digital Cornwall (DDC) to develop a new digital heat flow map. The DDC project has received grant funding from the European Regional Development Fund. This study aims to model the heat flow in the region's shallower geothermal resources to promote its utilization in low-carbon heating. GeoScience Ltd wants to create a more robust 3D model of the Cornwall subsurface temperature through additional boreholes and more sophisticated modeling techniques., Aug 2022: In order to create and explore the system's possibilities, CGTrader worked with the online retailer of dietary supplements Hello100. The system has the ability to scale up the generation of more models, and it has enhanced and improved Hello100's appearance on Amazon Marketplace.. Key drivers for this market are: The demand for 3D maps and models is growing rapidly across various industries, including architecture, engineering, and construction (AEC), manufacturing, transportation, and healthcare. Advances in hardware, software, and data acquisition techniques are making it possible to create more accurate, detailed, and realistic 3D maps and models. Digital twins, which are virtual representations of real-world assets or systems, are driving the demand for 3D mapping and modeling technologies for the creation of accurate and up-to-date digital representations.

. Potential restraints include: The acquisition and processing of 3D data can be expensive, especially for large-scale projects. There is a lack of standardization in the 3D mapping modeling industry, which can make it difficult to share and exchange data between different software and systems. There is a shortage of skilled professionals who are able to create and use 3D maps and models effectively.. Notable trends are: 3D mapping and modeling technologies are becoming essential for a wide range of applications, including urban planning, architecture, construction, environmental management, and gaming. Advancements in hardware, software, and data acquisition techniques are enabling the creation of more accurate, detailed, and realistic 3D maps and models. Digital twins, which are virtual representations of real-world assets or systems, are driving the demand for 3D mapping and modeling technologies for the creation of accurate and up-to-date digital representations..

The Water Bottles for Runner market has increasingly gained attention in recent years as more individuals prioritize fitness and staying hydrated during their athletic activities. With a growing awareness of the importance of hydration for enhanced performance and overall health, runners are increasingly using speci

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

Running Watches Market Outlook

The global running watches market size was valued at approximately USD 15 billion in 2023, and it is projected to reach a remarkable USD 22 billion by 2032, with a Compound Annual Growth Rate (CAGR) of 4.2% during the forecast period. The increasing awareness regarding health and wellness, coupled with technological advancements in wearable technology, are key growth factors driving this market. Running watches have become essential gadgets for athletes and fitness enthusiasts, integrating various advanced features like heart rate monitoring, GPS, and connectivity to enhance user experience and performance tracking.

One of the primary growth factors for the running watches market is the growing emphasis on health and fitness across the globe. With the rising incidence of lifestyle-related diseases, there is a heightened awareness regarding the importance of regular physical activities, such as running. Running watches, equipped with features that monitor physical activities and health metrics, are becoming indispensable tools for individuals striving to maintain a healthy lifestyle. Furthermore, the development of smart technologies and IoT (Internet of Things) integration in wearable devices are propelling the demand, as these innovations provide users with real-time data and seamless connectivity with other smart devices.

Technological advancements in wearable technology have significantly contributed to the expansion of the running watches market. The integration of cutting-edge technologies such as artificial intelligence, machine learning, and advanced sensors has revolutionized the functionality of running watches. These devices now offer personalized coaching, performance tracking, and actionable insights based on collected data, enhancing user engagement. Moreover, the continual improvement in battery life and the miniaturization of components have made these watches more convenient and appealing to a broader consumer base, thus stimulating market growth.

The increasing popularity of professional sports and fitness events is another vital factor driving the demand for running watches. As more individuals participate in marathons, triathlons, and other endurance events, the need for accurate performance tracking tools has surged. Running watches not only offer precise tracking of distance, speed, and calories burned but also provide comprehensive data analysis to aid in training and recovery processes. The adoption of running watches among professional athletes further endorses their reliability and effectiveness, encouraging recreational runners to invest in these devices.

In addition to running watches, the market for Swim and Multisport Watch devices is gaining traction among athletes who participate in diverse sporting activities. These watches are designed to cater to the needs of swimmers and multisport athletes by offering features such as swim tracking, open water GPS, and multisport modes that seamlessly transition between different sports. The demand for such versatile devices is increasing as more individuals engage in triathlons and other multisport events, where tracking performance across various disciplines is crucial. Swim and Multisport Watches are becoming essential tools for athletes who require accurate data and insights to enhance their training and performance across multiple sports.

Regionally, North America is expected to dominate the running watches market due to the high adoption rate of advanced fitness technologies and a strong inclination towards a fitness-oriented lifestyle. Europe is also a significant market, driven by the increasing number of fitness enthusiasts and the presence of leading market players. The Asia Pacific region is anticipated to exhibit the highest growth rate during the forecast period, fueled by the growing middle-class population, rising disposable income, and increasing health consciousness. Emerging economies in Latin America and the Middle East & Africa are also showing promising growth potential with the expansion of sports infrastructure and awareness campaigns promoting fitness and wellness.

Product Type Analysis

Within the running watches market, the product type segmentation includes GPS watches, heart rate monitor watches, smartwatches, and others. GPS watches hold a significant share due to their ability to provide precise location tracking and distance measurement, essential for runners who aim to monitor their performance and ma

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

A total of 133 Olympic medals (42 gold, 43 silver and 48 bronze) have been retroactively stripped from athletes for a variety of offences at the Summer Games. Most* of these offences were related to doping, usually where banned substances were found in urine samples, but also where athletes tampered with these samples or failed to provide a valid sample on time (and a small number of non-doping related offences). The death of Danish cyclist Knud Enemark Jensen during the Team Time Trial in 1960 led to the formation of an Olympic medical committee in 1961; this committee then introduced drug testing at the Summer Olympics in 1968. The first athlete to have a medal rescinded as a result of these tests was Hans-Gunnar Liljenwall in 1968; the Swede had two beers to calm his nerves before a shooting event, but had inadvertently consumed an illegal amount of alcohol. Since then, a number of other athletes (or their horses) have accidentally or unknowingly taken banned substances, but evidence suggests that a great deal more have done so intentionally. The first high-profile athlete to be stripped of their medal was Canada's Ben Johnson, following his victory in the 100m sprint in 1988. The scandal rocked the world of sport, was covered heavily by international news outlets, and increased public awareness of the use of steroids in top-level sports.

BALCO and Team USA in 2000

Athletes representing the U.S. have been stripped of ten medals in total, with seven of these coming in the 2000 Games in Sydney; five of these were from one athlete. A 2002 federal investigation into the Bay Area Laboratory Co-operative found that the lab was providing many professional and Olympic athletes with prohibited substances. When investigators were anonymously provided with a syringe containing unknown substances, this allowed them to trace the materials back to other athletes' samples, who were speedily implicated and charged. The anonymous whistleblower turned out to be the running coach of Marion Jones, who took gold in the 100m, 200m, and 4x400m, and bronze in the Long Jump and 4x100m in Sydney. The investigation did not immediately incriminate Jones, further testing led to her admission of guilt in 2007, and she subsequently turned over her five Olympic medals. Although Jones had won two of her medals in team events, her co-competitors had their medals restored to them in 2010 as the rules in 2000 did not punish teams for the actions of one member. This ruling also benefitted the men's 4x400 team, who had been stripped of their medals in 2004 for the actions of one of the runners in the heats and semi-finals. The men's team's records and medals were restored the following year, but the team was then re-stripped of their medals in 2008 when another member (who ran in the final) also admitted to doping. The seventh medal was stripped from Lance Armstrong, who won the bronze in Individual Time Trial; Armstrong returned his medal in 2013, following the development of the largest doping scandal relating to any individual athlete.

Russian doping scandal

While the Soviet Union and Eastern European states had a history of state-sponsored doping programs throughout the 1970s and 1980s, their doping methods were usually one step ahead of the testing methods, and were difficult to prove (in the past twenty years these countries have had more medals stripped than the rest of the world combined). WADA, the World Anti-Doping Agency, was formed in 1999 by the IOC, and is the world's leading organization in the fight against doping in sports. Their actions in the past two decades have led to large improvements in testing methods and regulations, and they have helped to identify many cheats throughout this time. In spite of this, it was not until Russian whistleblowers came forward in the early 2010s that the largest doping scandal in the world came to light.

Starting in 2010, a small number of athletes and testing officials reported that RUSADA (the Russian Anti-Doping Agency) was deliberately working against WADA to help athletes cheat and conceal this from testing authorities. The allegations implicated many renowned athletes and high-ranking testing officials, and even indicated that President Vladimir Putin was aware of these activities. In the wake of these revelations and WADA's investigations, 145 Russian athletes have been added to the "most suspicious" list, and have been banned from taking part in any major athletics tournaments. Since 2010, Russian athletes have been stripped of more medals than any other country, 29 medals were stripped from Russian competitors relating to the 2008 and 2012 games alone. In December 2019, WADA announced that RUSADA were still non-compliant with international procedures and regulations, and Russia would be banned from all major sporting events for a period of four years. WADA did, however, allow Russian athletes to participate in the Toky...