According to a May 2023 survey of internet users in the United States, around 40 percent of the respondents worried about companies selling their personal data or people stealing their identity online. A further 15 percent expressed concerns about law enforcement monitoring what they do online.

The awareness among worldwide consumers about companies selling their personal data to third parties has grown in recent years. As of July 2022, three in four consumers in selected countries worldwide said they knew that companies sell personal information. In comparison, in 2020, this share was a little over 60 percent.

Life satisfaction and trust. Opinion towards different privacy and security scenarios. Perceptions of privacy and security issues. Privacy and data protection specifies. Values questions.

Topics: A: life satisfaction; trust in people; trust in institutions (country´s parliament and government, the legal system, the police, the press and broadcasting media, politicians, businesses); frequency of media use (television, radio, printed newspaper, internet, social networks).

B: Opinion towards different privacy and security scenarios (each respondent to be asked a random selection of four of these scenarios) 1. NSA surveillance: governments should vs. should not monitor the communications of people living in other countries; impact of the foreign government´s practices on people´s rights and freedoms (helps to protect people´s rights and freedoms, threatens people´s rights and freedoms, or has no impact); attitude towards this scenario practices of monitoring the communications of people (these practices make me feel vulnerable, make the world a better place, trust in governments that monitor internet and digital communications, even if they are from another country, charity´s officials have no need to worry about their members´ personal information). 2. Biometric logical access control systems: the school should vs. should not be asking people who enter or leave the school to use their fingerprints to identify themselves; impact of the school´s practices on people´s rights and freedoms (helps to protect, threatens, or has no impact); attitude towards this scenario (it would be better to control access to the school by having staff members who know children and parents at the school gate, parents should be consulted about decisions like this, trust the school to store children´s fingerprints safely); reasons for the opinion that it would be better to control access to school by using staff members (it would be more likely to stop wrong people getting into the school, cheaper, doesn´t collect as much information about people, more respectful of people´s rights, don´t like the idea of giving fingerprints generally and of children giving their fingerprints, the technology would not work, another reason). 3. Smart grids / meters: energy companies should vs. should not use data from smart meters to get a more detailed picture of how their customers use energy; impact of the electricity companies´ practices on people´s rights and freedoms (helps to protect, threatens, or has no impact); attitude towards this scenario (the power company should only use the information they collect to bill households and not for any other purpose, the power company should be able to use data collected to market new products to consumers based on the energy they use, energy companies should give information to public authorities to detect fraud or criminal behavior, would support any device that helps ensure the own country does not run out of energy, a smart meter would help to reduce how much energy is used, no trust in the power company to keep this data secure). 4. Internet monitoring: security agencies should vs. should not be watching special kinds of internet use concerning terrorist propaganda; impact of the security agencies´ practices on people´s rights and freedoms (helps to protect, threatens, or has no impact); view about how the parents should react if they find out that their son visits websites that contain terrorist propaganda (the parents should worry, the parents might be right to worry depending on their family background, parents should not worry, because security agencies can tell the difference between innocent users and those they need to watch). 5. ANPR (automatic number plate recognition) cameras: local authorities should be able to use ANPR systems which identify and track all vehicles and calculate their average speed in suburban streets; impact of the local authorities´ practices on people´s rights and freedoms (helps to protect, threatens, or has no impact); better or worse alternatives to ANPR cameras (designing the streets in a way that makes it difficult to drive too fast (e.g. by installing speed bumps), increasing police presence, installing speed control cameras, which identify speeding vehicles but do not track them, making it easier for commuters to use alternatives, for example by improving public transport or introducing incentives for cyclists); reason for this better alternative (more effective at reducing speeding, cheaper, it collects less information about people, more respectful of people´s rights and freedoms, it only affects people who are speeding, another reason). 6. ISP data (only respondents who use the internet ever): companies offering services on the internet should vs. should not be able to sell information about the respondent and about people; impact of selling ISP data by companies offering services on the internet on people´s rights and freedoms (helps to protect,...

Survey on Privacy and Transparency of Location Data

Author: Maxim Van de Wynckel
Supervisor: Prof. Dr. Beat Signer
Survey published on: January, 2025
Survey closed on: End of May, 2025

This dataset contains information about our survey on the “Privacy and Transparency of Location Data”. The survey was launched in January 2025 and was primarily used to determine how users perceive the privacy and transparency of their location data in mobile applications.

File Structure

• README.md: This file.
• data_pseudonymised.xlsx: Pseudonymised survey results.
• data_pseudonymised.csv: Pseudonymised survey results.
• images/: Contains aggregated images of the survey results.
• screenshots/: Screenshots of the survey

data_pseudonymised.{xlsx,csv}

Columns

• ID: Identifier of the participant (randomised)
• Q2 -> Q29: Question answers
• QX_Y: X is the question, Y is the subquestion
• Q*_TRANSLATION: Translation from Dutch for questions where Q* was an open question with a Dutch response
• Origin: Country code

Questions

In this section, we list all the questions asked in the survey. We also provide additional context as to why some of these questions were asked. Each question is numbered (e.g., Q5); this is an internal numbering and corresponds to the results presented in Pseudonymised Results.

General Awareness

We began with general questions concerning participants' awareness of location data privacy. Some of these questions also serve as redundant questions for other questions. The possible answers to these questions are sometimes intentionally vague or self-explanatory to encourage participants to think critically about the potential impacts. Additionally, these questions help scope the follow-up questions.

[Q2] How familiar are you with the concept of location data tracking?

Participants were asked about their familiarity with location data tracking. Choices ranged from "Not at all familiar" (1) to "Extremely familiar" (5).

[Q3] How can services or companies track your physical location? (Tick all that apply)

Options (random order):

1. By sharing my location data using an application
2. Through surveillance cameras
3. By monitoring wireless activity
4. By accessing cloud data
5. Through my visits to websites
6. By intercepting cellular signals
7. Through my social media posts

[Q4] Which of the following applications do you think use your location data? (Tick all that apply)

Options (random order):

1. GPS/Maps applications
2. Social media apps
3. Weather apps
4. E-commerce platforms
5. Ride-sharing or food delivery apps
6. Smart home devices or assistants
7. Travel or airline apps
8. Fitness or health-tracking apps
9. Banking apps
10. E-mail clients
11. Applications to control smart devices
12. None of the above

[Q5] Have you ever installed a navigation application for one specific building?

Context: For navigating an airport, conference, hospital or any other building. Answers: yes, no, or unsure.

[Q6] How often do you check the permissions granted to apps regarding location tracking?

Answers: always, often, sometimes, rarely, never.

[Q7] How often do you read privacy policies when downloading or using apps?

Gauge: 0 (never) to 10 (always).

[Q8] Without checking, what percentage of applications on your smartphone have constant access to your location data?

Context: Constant access means the app can request your location even when not running. Gauge: 0% to 100%.

[Q9] On a scale from 1 to 10, how valuable do you think your location data is to third parties?

Gauge: 1 to 10.

Privacy Concerns

This set of questions aims to assess any privacy issues associated with location data.

[Q10] Rank the following concerns about location data tracking

Options:

1. Data being shared with third parties
2. Data used for targeted advertising
3. Data being stolen in a breach
4. Lack of transparency about data usage
5. Being monitored by authorities/employers
6. Being monitored by friends/family
7. Denied access due to profiling
8. Apps collecting more information than needed
9. Unclear consent processes
10. Cross-device tracking by third parties

[Q11] How concerned are you about the following scenarios?

Scale: 1 (not at all concerned) to 5 (extremely concerned). Scenarios:

1. Data sold to third parties
2. Detailed profiling
3. Denial of services due to profiling
4. Unauthorised movement tracking
5. Data vulnerable to breaches

[Q12] Do you feel you have enough control over how your location data is used?

Scale: 1 (definitely not) to 5 (definitely yes). Follow-up based on answer:

• Why do you feel you need more control?
• Why do you feel you have enough control?

[Q13] Have you ever refused to use an app or service because of privacy concerns?

Yes/No.

[Q14] What actions, if any, do you take to limit location tracking?

Open question.

Transparency of Applications and Systems

[Q15] How transparent do you believe apps and systems are about location data?

Scale: 1 (strongly disagree) to 5 (strongly agree). Statements:

1. Apps explain why they need location
2. Privacy policies are easy to understand
3. I feel informed about sharing
4. I know how often apps access my location
5. I understand the impact of declining sharing

[Q16] Would you trust an app more with real-time location access notifications?

Context: e.g., an icon like when the camera is used Options:

1. Yes, much more confident
2. Yes, if not intrusive
3. No, it wouldn’t affect trust

[Q17] If a company misuses location data, how would it affect your behaviour?

Options:

1. Stop using the service
2. Change permissions
3. Switch to a competitor
4. Demand accountability
5. No change in behaviour

[Q18] What’s your preferred way for apps to communicate location policies?

Options:

1. Summary during setup
2. Detailed document
3. Short video
4. Periodic notifications
5. Other (with text field Q18_TEXT)

[Q19] How comfortable would you be with local storage of location data?

Scale: 1 (extremely uncomfortable) to 5 (extremely comfortable)

Valuation of Location Data

[Q20] How important is location data to your daily apps?

Options: not at all, slightly, moderately, very, extremely, don’t know.

[Q21] Would you pay for a no-tracking version of an app?

Context: Disable tracking via fee Options: yes, maybe, no

[Q22] What kind of incentive would justify location tracking?

Options:

1. Improved performance/features
2. Personalised content
3. Monetary rewards
4. None
5. Other (Q22_TEXT)

[Q23] Why do you think companies collect location data?

Options:

1. Improve features
2. Advertising
3. Sell data
4. Analytics
5. Legal compliance
6. UX improvements
7. Other (Q23_TEXT)

[Q24] How valuable are the following tracking types to third parties?

Scale: 1 (not valuable) to 5 (extremely valuable) Types:

1. Exact current location
2. Constant movement tracking
3. General area (e.g., city)
4. Past location history
5. Aggregated trends

[Q25] Rank the following personal data by importance

Data types (random order):

• Location data
• Web browsing activity
• Home address
• Phone number
• Email address
• Social media profile
• Health/medical info
• Calendar info
• Photos
• Email messages

Demographic Information

Only age ([Q26]) and whether the participant lives in the EU ([Q27]) were collected to assess the impact of regulations like the GDPR.

Pseudonymised Results

In total, 58 users participated. Identifiable info (e.g., IP, rough location, timestamps, internal IDs) was removed. Responses were cleaned and randomised. Open answers were reviewed and translated (if in Dutch).

The results highlighted that third-party selling of location data is a major concern. Interoperable positioning systems could offer better transparency and support privacy optimisation in future systems.

License

This dataset is licensed under the CC BY-NC-SA 4.0 license. You

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Direct-selling companies retail a range of products from one person to another away from a fixed retail location. The COVID-19 outbreak caused a substantial shift in the industry, as mass layoffs propelled industry participation levels, resulting in heightened performance. However, intense competition from big-box retailers and e-commerce has pressured the industry, as competitors can offer a wider selection of substitute products at lower prices and in a convenient one-stop location. Direct sellers have embraced innovative sales strategies and digital platforms to maintain growth. Direct selling revenue is expected to climb at a CAGR of 5.0% to $75.2 billion through the end of 2025, including growth of 2.3% in 2025 alone. Profit will also improve as rising per capita disposable income levels improve spending on high-priced goods. Direct-selling companies have relatively low start-up costs and some unemployed or underemployed Americans establish direct-selling businesses as a means of income. As the unemployment rate fluctuated but ultimately climbed in recent years, more enterprises entered the industry. As demand and direct sellers' revenue rose, more businesses entered the industry to use it as a flexible, low-commitment way to earn supplemental income. The health and wellness segment has boomed, with consumers seeking natural and sustainable products. This shift has fueled sales of nutritional supplements and skincare products. Direct sellers have harnessed social media to reach wider audiences, creating personal connections that resonate with consumers. Positive economic trends, like rising consumer confidence and spending, will contribute to rising revenue for direct-selling companies in the coming years. However, rising incomes and consumer spending will also lead many consumers to shop at substitute industries, like mass retailers and online competitors. As e-commerce continues to expand, direct sellers will further integrate digital tools and platforms to enhance customer engagement and streamline sales processes. Artificial intelligence and data analytics will enable companies to fine-tune marketing strategies, personalize shopping experiences and optimize inventory management. Sustainability will continue to be a critical focus, with consumers demanding greater transparency and environmentally friendly practices. Regulatory scrutiny remains a wildcard, as the industry must navigate potential challenges to ensure ethical practices and the protection of both consumers and sellers. Revenue is expected to expand at a CAGR of 3.0% to $87.0 billion through the end of 2030.

Update — December 7, 2014. – Evidence-based medicine (EBM) is not working for many reasons, for example: 1. Incorrect in their foundations (paradox): hierarchical levels of evidence are supported by opinions (i.e., lowest strength of evidence according to EBM) instead of real data collected from different types of study designs (i.e., evidence). http://dx.doi.org/10.6084/m9.figshare.1122534 2. The effect of criminal practices by pharmaceutical companies is only possible because of the complicity of others: healthcare systems, professional associations, governmental and academic institutions. Pharmaceutical companies also corrupt at the personal level, politicians and political parties are on their payroll, medical professionals seduced by different types of gifts in exchange of prescriptions (i.e., bribery) which very likely results in patients not receiving the proper treatment for their disease, many times there is no such thing: healthy persons not needing pharmacological treatments of any kind are constantly misdiagnosed and treated with unnecessary drugs. Some medical professionals are converted in K.O.L. which is only a puppet appearing on stage to spread lies to their peers, a person supposedly trained to improve the well-being of others, now deceits on behalf of pharmaceutical companies. Probably the saddest thing is that many honest doctors are being misled by these lies created by the rules of pharmaceutical marketing instead of scientific, medical, and ethical principles. Interpretation of EBM in this context was not anticipated by their creators. “The main reason we take so many drugs is that drug companies don’t sell drugs, they sell lies about drugs.” ―Peter C. Gøtzsche “doctors and their organisations should recognise that it is unethical to receive money that has been earned in part through crimes that have harmed those people whose interests doctors are expected to take care of. Many crimes would be impossible to carry out if doctors weren’t willing to participate in them.” —Peter C Gøtzsche, The BMJ, 2012, Big pharma often commits corporate crime, and this must be stopped. Pending (Colombia): Health Promoter Entities (In Spanish: EPS ―Empresas Promotoras de Salud).

1. Misinterpretations New technologies or concepts are difficult to understand in the beginning, it doesn’t matter their simplicity, we need to get used to new tools aimed to improve our professional practice. Probably the best explanation is here in these videos (credits to Antonio Villafaina for sharing these videos with me). English https://www.youtube.com/watch?v=pQHX-SjgQvQ&w=420&h=315 Spanish https://www.youtube.com/watch?v=DApozQBrlhU&w=420&h=315 ----------------------- Hypothesis: hierarchical levels of evidence based medicine are wrong Dear Editor, I have data to support the hypothesis described in the title of this letter. Before rejecting the null hypothesis I would like to ask the following open question:Could you support with data that hierarchical levels of evidence based medicine are correct? (1,2) Additional explanation to this question: – Only respond to this question attaching publicly available raw data.– Be aware that more than a question this is a challenge: I have data (i.e., evidence) which is contrary to classic (i.e., McMaster) or current (i.e., Oxford) hierarchical levels of evidence based medicine. An important part of this data (but not all) is publicly available. References
2. Ramirez, Jorge H (2014): The EBM challenge. figshare. http://dx.doi.org/10.6084/m9.figshare.1135873
3. The EBM Challenge Day 1: No Answers. Competing interests: I endorse the principles of open data in human biomedical research Read this letter on The BMJ – August 13, 2014.http://www.bmj.com/content/348/bmj.g3725/rr/762595Re: Greenhalgh T, et al. Evidence based medicine: a movement in crisis? BMJ 2014; 348: g3725. _ Fileset contents Raw data: Excel archive: Raw data, interactive figures, and PubMed search terms. Google Spreadsheet is also available (URL below the article description). Figure 1. Unadjusted (Fig 1A) and adjusted (Fig 1B) PubMed publication trends (01/01/1992 to 30/06/2014). Figure 2. Adjusted PubMed publication trends (07/01/2008 to 29/06/2014) Figure 3. Google search trends: Jan 2004 to Jun 2014 / 1-week periods. Figure 4. PubMed publication trends (1962-2013) systematic reviews and meta-analysis, clinical trials, and observational studies.
   Figure 5. Ramirez, Jorge H (2014): Infographics: Unpublished US phase 3 clinical trials (2002-2014) completed before Jan 2011 = 50.8%. figshare.http://dx.doi.org/10.6084/m9.figshare.1121675 Raw data: "13377 studies found for: Completed | Interventional Studies | Phase 3 | received from 01/01/2002 to 01/01/2014 | Worldwide". This database complies with the terms and conditions of ClinicalTrials.gov: http://clinicaltrials.gov/ct2/about-site/terms-conditions Supplementary Figures (S1-S6). PubMed publication delay in the indexation processes does not explain the descending trends in the scientific output of evidence-based medicine. Acknowledgments I would like to acknowledge the following persons for providing valuable concepts in data visualization and infographics:
4. Maria Fernanda Ramírez. Professor of graphic design. Universidad del Valle. Cali, Colombia.
5. Lorena Franco. Graphic design student. Universidad del Valle. Cali, Colombia. Related articles by this author (Jorge H. Ramírez)
6. Ramirez JH. Lack of transparency in clinical trials: a call for action. Colomb Med (Cali) 2013;44(4):243-6. URL: http://www.ncbi.nlm.nih.gov/pubmed/24892242
7. Ramirez JH. Re: Evidence based medicine is broken (17 June 2014). http://www.bmj.com/node/759181
8. Ramirez JH. Re: Global rules for global health: why we need an independent, impartial WHO (19 June 2014). http://www.bmj.com/node/759151
9. Ramirez JH. PubMed publication trends (1992 to 2014): evidence based medicine and clinical practice guidelines (04 July 2014). http://www.bmj.com/content/348/bmj.g3725/rr/759895 Recommended articles
10. Greenhalgh Trisha, Howick Jeremy,Maskrey Neal. Evidence based medicine: a movement in crisis? BMJ 2014;348:g3725
11. Spence Des. Evidence based medicine is broken BMJ 2014; 348:g22
12. Schünemann Holger J, Oxman Andrew D,Brozek Jan, Glasziou Paul, JaeschkeRoman, Vist Gunn E et al. Grading quality of evidence and strength of recommendations for diagnostic tests and strategies BMJ 2008; 336:1106
13. Lau Joseph, Ioannidis John P A, TerrinNorma, Schmid Christopher H, OlkinIngram. The case of the misleading funnel plot BMJ 2006; 333:597
14. Moynihan R, Henry D, Moons KGM (2014) Using Evidence to Combat Overdiagnosis and Overtreatment: Evaluating Treatments, Tests, and Disease Definitions in the Time of Too Much. PLoS Med 11(7): e1001655. doi:10.1371/journal.pmed.1001655
15. Katz D. A-holistic view of evidence based medicinehttp://thehealthcareblog.com/blog/2014/05/02/a-holistic-view-of-evidence-based-medicine/ ---

This table provides information on the use of information and communication technology (ICT) by companies. This concerns: — the use of computers; — ICT systems for office administration; — internal and external networks, including the Internet; — software and application thereof; — (problems in) recruiting ICT specialists; — outsourcing of work of ICT specialists; — communication with governments via the internet; — the extent to which companies use the internet for buying and selling.

The data relate to holdings with 10 and more active people. The reference date is 31 December.

Data available for the year 2006.

Amendment as of 24 December 2009: Analysis has shown that in the composition of part of the old data in this table has encountered a processing error. Data on the staff working with the Internet and the data on companies with computer users were not right. The extent of the corrections is minimal.

Status of the figures: The figures are final.

When are new figures coming? A new table is created for each new reporting year.
The 2007 table will be available in December 2008.

Snapshot img

Direct Selling Market Size 2025-2029

The direct selling market size is forecast to increase by USD 73.2 million at a CAGR of 5.3% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing use of social media as a sales channel. The social media platforms have become essential tools for direct selling companies to reach and engage with customers, leading to increased sales and market expansion. Another key trend in the market is the rising demand for personalized customer experiences. Direct selling companies are responding to this trend by leveraging technology to offer customized product recommendations and tailored customer interactions, enhancing the overall shopping and social commerce experience. However, the market also faces challenges that require careful navigation.
Regulatory scrutiny and compliance are becoming increasingly important issues for direct selling companies. The governments around the world are increasing their focus on regulating the direct selling industry, with stricter rules regarding product safety, labeling, and marketing practices. Companies must invest in compliance efforts to avoid potential legal issues and maintain their reputation. These challenges, while significant, also present opportunities for companies that can effectively navigate the regulatory landscape and provide high-quality, safe products and services to customers.

What will be the Size of the Direct Selling Market during the forecast period?

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The market continues to evolve, driven by shifting consumer preferences and advances in technology. Independent consultants leverage customer service and residual income to build thriving businesses in various sectors, including personal care, home products, health and wellness, and financial services. Sales promotion and lead generation are key strategies, with trade shows and social media marketing essential for expanding customer bases. Team building and party plans facilitate growth through a multi-level marketing structure, offering flexible schedules and professional development opportunities. Customer retention remains a priority, with consumer loyalty fostered through exceptional customer relationship management and product quality.
Regulatory frameworks ensure business ethics and legal compliance. Data analytics and digital marketing tools, including mobile apps, provide valuable insights and competitive advantages. Brands continue to launch innovative products, from essential oils to weight management solutions, meeting diverse consumer needs and enhancing brand awareness. The industry association supports members with training and development, product launches, and industry news. Overall, the market's continuous dynamism offers opportunities for growth and innovation across numerous sectors.

How is this Direct Selling Industry segmented?

The direct selling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Single-level marketing
  Multi-level marketing


Product

  Health and wellness
  Cosmetics and personal care
  Household goods and durables
  Others


Sales Channel

  Person-to-Person
  Online Sales
  Party Plan


End-User

  Individual Consumers
  Businesses


Geography

  North America

    US


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The single-level marketing segment is estimated to witness significant growth during the forecast period.

Direct selling is a dynamic and evolving market where independent consultants directly connect with customers to sell a range of products and services. This model, which includes personal care, home products, cosmetics , health and wellness, financial services, and more, prioritizes customer service and relationship management. Flexible schedules enable consultants to balance their work and personal lives, making it an attractive option for many. Direct sales events such as trade shows and parties provide opportunities for lead generation and brand awareness. Business ethics are crucial in this industry, with a focus on transparency and legal compliance. Team building and training and development are essential for consultant success, fostering a collaborative and supportive environment.

Compensation plans offer residual income, ensuring consultants earn commissions on their sales volume. Sales promotions and digital marketing, including social media and mobile apps, help boost sales and customer retention. Data analytics plays a significant role in understanding consumer preferences and optimizing marketing strategi

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The global market size of Cosmetic Skin Care is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global Cosmetic Skin Care Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Cosmetic Skin Care industry. The key insights of the report:
1.The report provides key statistics on the market status of the Cosmetic Skin Care manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of Cosmetic Skin Care industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of Cosmetic Skin Care Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of Cosmetic Skin Care as well as some small players.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of Cosmetic Skin Care market
* Product Type I
* Product Type II
* Product Type III

For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Online Sales
* Standalone Retail Outlets
* Factory Outlet
* Supermarkets

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

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* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
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Calorie Counter Software Market size was valued at USD 308.2 Million in 2023 and is projected to reach USD 1005 Million by 2031, growing at a CAGR of 16% during the forecast period 2024-2031.

Global Calorie Counter Software Market Drivers

The market drivers for the Calorie Counter Software Market can be influenced by various factors. These may include:

Increasing Health Consciousness: The rising awareness of health and fitness among consumers is a pivotal driver for the Calorie Counter Software Market. As people become more health-conscious, they seek tools that help track their dietary habits, caloric intake, and overall wellness. This shift towards preventive healthcare emphasizes the importance of managing weight and consuming a balanced diet, stimulating demand for calorie counting apps. Additionally, educational campaigns by public health organizations regarding obesity and nutrition have led more individuals to adopt calorie tracking as a lifestyle change. This growing trend is expected to continue driving the market forward as consumers prioritize healthier choices.

Technological Advancements: The evolution of technology plays a significant role in propelling the Calorie Counter Software Market. Innovations in mobile technologies, wearable devices, and artificial intelligence have enhanced user experience and engagement with these applications. Modern software often features barcode scanning, recipe analyzers, and personalized diet recommendations, making it easier for users to track their calories. Furthermore, the integration of social features and gamification elements encourages user interaction and adherence to dietary plans. As technology continues to advance, the functionality and accessibility of calorie counter applications will improve, attracting more users and bolstering market growth.

Global Calorie Counter Software Market Restraints

Several factors can act as restraints or challenges for the Calorie Counter Software Market. These may include:

Data Privacy Concerns: The calorie counter software market faces significant restraint from data privacy concerns. Users are becoming increasingly aware of how their personal health data is collected, stored, and utilized. Regulatory frameworks, like GDPR and HIPAA, impose strict rules on data handling, leading to heightened scrutiny. Companies that do not comply risk penalties and loss of customer trust. Moreover, any data breach can lead to severe backlash and litigation, negatively affecting brand reputation. Consequently, potential customers may hesitate to engage with software that does not have robust privacy measures, ultimately limiting market growth.

High Competition: The calorie counter software market is highly competitive, presenting a restraint for new entrants and existing players. Numerous applications offer similar functionalities, such as calorie tracking, meal planning, and fitness tracking. This saturation makes it challenging for any single software to stand out, compelling many companies to invest heavily in marketing and feature enhancement. Additionally, price wars can erode profit margins, discouraging innovation and improvement. Companies lacking unique selling propositions may struggle to retain users, contributing to market instability and inhibiting long-term growth.

The AI-powered sales tool market is experiencing robust growth, driven by the increasing need for sales teams to enhance efficiency and productivity. The market, estimated at $15 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 25% from 2025 to 2033. This rapid expansion is fueled by several key factors. Firstly, the adoption of AI-powered solutions like chatbots and virtual sales assistants is streamlining sales processes, automating repetitive tasks, and improving lead qualification. Secondly, the growing availability of large datasets and advancements in machine learning are enabling more sophisticated and accurate sales predictions, leading to improved targeting and conversion rates. Thirdly, businesses across all sizes, from SMEs leveraging automated email campaigns to large enterprises implementing complex CRM integrations, are recognizing the value proposition of AI in boosting sales performance. This widespread adoption across various segments fuels market expansion. However, several challenges restrain market growth. The high initial investment costs associated with implementing AI-powered sales tools can be a barrier for some businesses, especially smaller companies. Furthermore, concerns regarding data security and privacy, coupled with the need for skilled personnel to manage and interpret AI-driven insights, present hurdles. Despite these challenges, the long-term potential of AI in sales automation and enhancement remains significant. The market's segmentation, encompassing various tools (chatbots, virtual assistants, sales automation software) and applications across SMEs and large enterprises, presents numerous opportunities for specialized vendors and continued innovation. The diverse regional landscape, with North America and Europe currently dominating market share, also promises further expansion into emerging markets in Asia-Pacific and other regions.

The Business Analysis Tools and Software market is experiencing robust growth, driven by the increasing adoption of big data and analytics across enterprises, governments, and individuals. The market's expansion is fueled by the need for improved decision-making, enhanced operational efficiency, and the ability to leverage data-driven insights for competitive advantage. Key trends include the rising popularity of augmented analytics, which simplifies complex data analysis for non-technical users, and the growing demand for predictive analytics to forecast future trends and mitigate risks. Furthermore, the increasing prevalence of cloud-based solutions offers scalability, accessibility, and cost-effectiveness, contributing significantly to market growth. While data security and privacy concerns pose a challenge, the overall market trajectory remains positive, with a projected Compound Annual Growth Rate (CAGR) exceeding 10% from 2025 to 2033. This expansion is being driven by strong demand across various segments, including enterprise performance management, enterprise planning, forecasting and simulation, and advanced and predictive analytics. The market is fragmented, with numerous established players and emerging technology providers competing for market share. Geographic growth is expected to be broad-based, with North America and Europe maintaining significant market leadership, while the Asia-Pacific region demonstrates substantial growth potential due to increasing digital transformation initiatives and economic development. The competitive landscape is dynamic, characterized by both established industry giants like IBM, Microsoft, and SAP, as well as innovative startups offering specialized solutions. Companies are focusing on strategic partnerships, mergers, and acquisitions to expand their product portfolios and enhance their market presence. The success of individual vendors will depend on factors such as their ability to innovate, provide robust customer support, integrate with existing business systems, and adapt to the evolving needs of the market. The ongoing emphasis on data governance and compliance is crucial for vendors to address security concerns and maintain user trust. The future of the market will likely involve greater integration with artificial intelligence (AI) and machine learning (ML) to further automate analysis and improve predictive capabilities, pushing the boundaries of what's possible with business analysis tools.

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US Sauna Market Size 2025-2029

The US sauna market size is forecast to increase by USD 151.3 million, at a CAGR of 6.4% between 2024 and 2029.

The Sauna Market in the US is experiencing significant growth, driven by the increasing prioritization of wellness and self-care. This trend is leading to a surge in demand for saunas, both commercial and residential. Moreover, the growing adoption of home saunas is contributing to the market's expansion. However, the market faces challenges, primarily the high cost of equipment and maintenance. This obstacle may limit the market penetration for some consumers and businesses. Companies seeking to capitalize on market opportunities can focus on offering affordable financing options, maintenance plans, and energy-efficient solutions to attract price-sensitive consumers. Additionally, partnerships with health clubs and gyms could provide a lucrative revenue stream by offering sauna and spa services to their members.
In summary, the Sauna Market in the US is poised for growth, fueled by the wellness trend and increasing adoption of home saunas. However, high costs remain a significant challenge that companies must address to expand their customer base.

What will be the size of the US Sauna Market during the forecast period?

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The US sauna market encompasses various distribution channels, including import and retail sales. Repair parts and after-sales service play crucial roles in ensuring user experience and customer satisfaction. Safety regulations and building codes are integral to the industry, shaping product design and installation guidelines. At trade shows and industry events, technological innovation takes center stage, with trends leaning towards dry heat and moist saunas, as well as sound therapy and energy-saving modes. Prices are strategically set to cater to diverse customer segments, with brand building and marketing campaigns playing a significant role. Safety regulations also influence the export market, where energy monitoring and digital or remote control features are increasingly popular.
Product lifespan, maintenance schedule, and warranty claims are essential considerations for both manufacturers and customers. Sauna therapy and salt therapy continue to gain popularity, driven by their health benefits. Aesthetic appeal and design trends, such as mobile app integration, are also essential factors in the market. Energy efficiency and environmental impact are increasingly important to consumers, with many manufacturers focusing on eco-friendly materials and production methods. Customer support and customer loyalty are key drivers of success in the sauna market. Pricing strategies and product life cycle management are essential for staying competitive, while technological advancements, such as smart saunas and heat therapy, offer opportunities for differentiation.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Hotel
  Gym
  Household
  Others


Product Type

  Traditional
  Steam
  Infrared


Application

  Residential
  Commercial


Distribution Channel

  Online Retail
  Specialty Stores
  Direct Sales


Installation

  Portable
  somaBuilt-In


Geography

  North America

    US

By End-user Insights

The hotel segment is estimated to witness significant growth during the forecast period.

The US sauna market encompasses various applications, including residential and commercial settings. In the residential sector, saunas serve as an essential component of home wellness and self-care routines. Sauna construction incorporates diverse elements, such as water filtration systems, temperature sensors, humidity sensors, sauna benches, lighting systems, and audio systems, to create a relaxing and rejuvenating experience. The commercial sector caters to various industries, including fitness centers, spas, and hotels. In the hotel industry, saunas are increasingly popular, with many establishments investing in sauna facilities to attract guests seeking relaxation and rejuvenation. Sauna offerings range from traditional steam saunas to modern infrared saunas, offering various health benefits, including improved circulation, muscle relaxation, pain relief, and weight loss.

Sauna design incorporates various materials, such as spruce wood and cedar wood, while energy efficiency is a crucial consideration, with energy-efficient insulation and convection heating technology. Custom-built saunas and prefabricated saunas cater to different budgets and requirements. Sauna maintenance and rep

Sales Operations Planning (S&OP) Market size was valued at USD 5.45 Billion in 2023 and is estimated to reach USD 10.52 Billion by 2031, growing at a CAGR of 10.4% from 2024 to 2031.

Global Sales Operations Planning (S&OP) Market Drivers

The market drivers for the Sales Operations Planning (S&OP) Market can be influenced by various factors. These may include:

Growing Need for Integrated Business Planning: Businesses are realizing they need a unified approach that unites finance, operations, and sales. The use of S&OP solutions to improve forecasting, resource optimization, and decision-making is being fueled by this move away from compartmentalized planning and toward an integrated strategy.

Increasing Complexity in Supply networks: Geopolitical concerns, varying demand, and supply interruptions are some of the reasons contributing to the complexity of global supply networks. By offering real-time data visibility, which is crucial for reducing risks and enhancing supply chain agility, S&OP solutions assist companies in adapting.

Technological Advancements: One of the main growth drivers in S&OP processes is the integration of cutting-edge technologies like machine learning (ML), artificial intelligence (AI), and predictive analytics. These tools improve data-driven decision-making, scenario planning, and forecasting accuracy.

Growing Emphasis on Customer-Centric Strategies: Companies are putting customer pleasure first by making sure that products are available and delivered on schedule. Better demand planning and inventory control are made possible by S&OP, which helps businesses more effectively satisfy client demands.

Pressure to Increase Operational Efficiency: Businesses face ongoing pressure to boost profitability, optimize resources, and cut expenses. S&OP solutions facilitate improved collaboration across various business units through streamlined planning processes, which reduces costs and boosts productivity.

Adoption of Cloud-Based Solutions: Organizations, particularly small and medium-sized enterprises (SMEs) looking for scalable and affordable planning solutions, are finding it easier to install these systems as cloud-based S&OP platforms gain popularity.

Global Sales Operations Planning (S&OP) Market Restraints

Several factors can act as restraints or challenges for the Sales Operations Planning (S&OP) Market. These may include:

High Implementation Costs: Smaller businesses or those with tighter budgets may be discouraged from implementing a full S&OP system since it may involve significant upfront investments in software, technology, and training.

Complex Integration: It can be difficult and time-consuming to integrate S&OP with current supply chain management (SCM), customer relationship management (CRM), or enterprise resource planning (ERP) systems. This can lead to delays and extra expenses.

Opposition to Change: Employee acclimatization to old planning procedures and organizational inertia might impede the adoption of S&OP practices, hence reducing their overall efficacy.

Problems with Data Quality: S&OP significantly depends on timely and correct data from multiple departments. The efficacy of the process can be restricted by inconsistent or poor quality data, which can compromise the precision of projections and choices.

Limited Skilled Personnel: S&OP implementation and management demand qualified individuals with the ability to manage forecasts, data analytics, and cross-functional cooperation. Many firms may find it difficult to adopt S&OP due to a lack of such talent.

Dynamic Market Conditions: Businesses may find it difficult to maintain precise S&OP plans, which will hinder their capacity to adapt quickly. Examples of such rapidly changing market conditions include fluctuating demand or supply chain interruptions.

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US Hair Care Market Size 2025-2029

The US hair care market size is forecast to increase by USD 4.39 billion at a CAGR of 4.6% between 2024 and 2029.

The Hair Care Market in the US is characterized by a diverse range of offerings, with a focus on color variety and natural ingredients. The availability of an extensive array of color shades in hair care products caters to consumers' desire for personalized looks and self-expression. This trend is particularly evident in popular product categories such as hair dyes and hair chalks. Another significant market driver is the increasing demand for natural and organic hair care products. Consumers are becoming more health-conscious and are seeking alternatives to traditional hair care products that contain harsh chemicals. As a result, companies are investing in research and development to create formulations using natural and organic ingredients.
However, the market also faces challenges, including the prevalence of counterfeit hair care products. The proliferation of these products not only undermines brand reputation but also poses potential safety risks to consumers. Companies must invest in robust anti-counterfeiting measures to protect their intellectual property and ensure consumer safety. Additionally, the market is witnessing the emergence of innovative product categories, such as hair care supplements and hair growth treatments. These offerings cater to consumers seeking holistic solutions for hair health and growth. Companies that can effectively address consumer needs in these areas and differentiate themselves from competitors will have a competitive edge in the market.
In conclusion, the Hair Care Market in the US presents both opportunities and challenges. Companies that can cater to consumers' desire for personalized looks, natural ingredients, and innovative solutions while addressing the issue of counterfeit products will be well-positioned to succeed in this dynamic market.

What will be the size of the US Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The hair care market in the US is a dynamic and innovative industry, encompassing a wide range of products and services. From hair care research and development to retail sales, this sector caters to various consumer needs. Styling tools, such as hair curling irons and straighteners, remain popular choices for consumers seeking to enhance their hair's appearance. Hair care formulations focusing on hair loss prevention, repair, and growth stimulation continue to gain traction. Scalp health and hair repair are increasingly important areas of focus, with many brands investing in research and innovation. Hair care education and training for professionals play a crucial role in ensuring consumers receive expert advice and services.
The use of natural ingredients for hair care, including those for hair strengthening and texture modification, is a growing trend. Hair care e-commerce platforms have disrupted traditional retail channels, offering convenience and competitive pricing. Heat protection and color protection are essential features in many hair care products, catering to consumers' concerns for hair damage. The hair care industry continues to evolve, with a strong focus on branding, distribution, and community engagement to meet the diverse needs of consumers.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Price Range

  Mass
  Premium
  Luxury


Product

  Hair color
  Shampoo
  Conditioner
  Others


End-User

  Male
  Female
  Unisex


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The hair care market in the US is a dynamic and evolving industry, encompassing a range of products and services. Subscription boxes deliver personalized hair care solutions, while hair growth products and hair styling tools address various concerns such as split ends and hair damage. Aloe vera and vitamin E are popular natural ingredients for hair care, and hair extensions offer a quick solution for length and volume. Hair cuts and keratin treatments are common salon services, and vegan and cruelty-free options cater to ethical consumers. Coloring products, hair masks, and hair serums are essential hair care items, with sulfate-free, silicone-free, and paraben-free options available.

Hair porosity and elasticity tests help consumers choose the right hair care products, and professional-grade hair

The Customer Relationship Management Market size was valued at USD 65.59 billion in 2023 and is projected to reach USD 163.12 billion by 2032, exhibiting a CAGR of 13.9 % during the forecasts period. This growth is attributed to factors such as increasing adoption of cloud-based CRM solutions, growing need for customer data management and analytics, and rising demand for personalized customer experiences. Customer Relationship Management (CRM) is a critical component of contemporary business as the concentration is on the improvement of customer relations. It incorporates technological tools for capturing and monitoring customer communications and information across the customer journey and striving for better customer loyalty and increased sales. CRM tools include sales, marketing, and customer service that makes it easier to offer customers value enhancing experiences. Customer database integration can help business organizations to personalize products and services, identify and forecast customer requirements, and provide timely assistance to ensure customers’ satisfaction and loyalty. Thus, the proper CRM strategies not only bring direct financial returns but also foster customer loyalty essential for today’s saturated markets where the customer experience matters most. Recent developments include: In November 2023, Creatio collaborated with CRM consultancy firm zolution in Singapore to provide its no-code platform to automate the workflows of Zolution’s clients. This will assist its clients in optimizing their CRM strategies and boost customer engagement. , In September 2023, technology company Genesys announced a strategic partnership with Salesforce.com, Inc. to assist businesses in gathering bots, communication channels, and data together for enriched employees and customer experience. The companies will introduce AI-powered CRM solutions that integrate Salesforce Service Cloud called CX Cloud and Genesys Cloud CX from Salesforce.com, Inc. and Genesys. , In July 2023, Salesforce announced the general availability of the ‘Sales Planning’ solution for simplifying the creation of end-to-end plans powered by CRM data. This Sales Cloud solution will enable organizations to efficiently distribute territories, compensation, capacity, and quota, among other aspects, thus driving their growth. , In July 2023, Creatio and CVM People announced a partnership for maximizing profitability for customers in the United Kingdom through the implementation of no-code-powered CRM and workflow automation. CVM People is a practitioner-led organization specializing in enabling medium-sized to enterprise firms in transforming their customer management capability across the areas of marketing, sales, and service. , In July 2023, Creatio and xAfrica announced a partnership aimed at equipping xAfrica with the tools to drive organizational capacity and efficiency for its clients across several major industries and improve their business outcomes. xAfrica is a business consultancy and service provider that specializes in the areas of sales enablement, prospecting, brand awareness, revenue management, and compliance. , In July 2023, Copper CRM announced several improvements to its list views experience to make the data easy to comprehend and offer an intuitive and user-friendly appearance. The company has added various design elements to ease navigation and increased the record preview side panel size. In-line editing has also been introduced to smoothen workflow, as well as the choice to create an ‘active list’ or a ‘basic list’ to avoid the use of tags. , In June 2023, SugarCRM and sales-i announced a partnership for improving the B2B sales performance in the manufacturing, wholesale, and distribution sectors, through the use of AI and machine learning to offer enhanced customer insights, analytics, and intelligence. The collaboration would instantly centralize sales analytics access for each customer, sales team, branch, and product, benefiting sales in industries such as manufacturing and logistics. , In May 2023, Insightly announced the release of its ‘Insightly Modern CRM Checklist’ to aid fast-growing businesses in evaluating their software platforms. The company aims to help businesses understand the evolution of CRM software with changing customer requirements and enquire about features such as mobile access, customization, implementation, security, and cost, among others. , In May 2023, SugarCRM announced that its AI-driven CRM platform was selected by Barnardos Australia for modernizing its tech stack and improving its data management, operational visibility, compliance, collaboration, and efficiency. Barnardos is a leading charity in Australia, providing care for children at risk of neglect and abuse. The partnership would enable the charity to build relationships with stakeholders such as case workers, volunteers, caregivers, and funders. , In January 2023, Zoho Corporation introduced the latest version of its ‘Bigin’ CRM solution for small businesses. The most significant addition to this version is ‘Team Pipelines’, which enables customer-facing teams to use a single ‘Bigin’ account for managing their distinct operations using a unique set of pipelines and sub-pipelines. Other notable updates include the launch of ‘Connected Pipelines’ and ‘Toppings’, as well as improvements to Bigin’s mobile app. .

Data Eraser Software Market Outlook

In 2023, the global data eraser software market size was valued at $1.2 billion, with an expected CAGR of 15.6% from 2024 to 2032, driving the market size to reach approximately $4.1 billion by 2032. The significant growth factors contributing to this market expansion include the increasing concerns over data privacy and security, stringent data protection regulations, and the rising incidences of data breaches. Growing awareness about the importance of securely erasing data to prevent unauthorized access also fuels the demand for data eraser software globally.

The demand for data eraser software is significantly driven by the increasing adoption of digital technologies across various industries. Businesses and organizations are increasingly generating large volumes of data, necessitating the need for robust data management and security solutions. The growing frequency of data breaches and cyber-attacks has heightened the awareness of data security, compelling organizations to adopt data eraser software to securely dispose of sensitive information. Moreover, the enforcement of stringent data protection regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, mandates organizations to ensure data privacy and secure data disposal practices.

Another critical factor driving the growth of the data eraser software market is the increasing trend of remote working and digital transformation across enterprises. The COVID-19 pandemic has accelerated the adoption of remote working, leading to a surge in the use of personal devices and cloud storage solutions. This shift has increased the risk of data breaches, propelling organizations to invest in data eraser software to mitigate potential security threats. Additionally, the growing trend of digital transformation has led to the proliferation of data, further emphasizing the need for efficient data management and secure data disposal solutions.

The rising awareness among consumers regarding data privacy and the potential risks associated with improper data disposal has also contributed to the market's growth. With the increasing use of electronic devices and the rapid pace of technological advancements, consumers are becoming more conscious of the need to securely erase data before disposing or selling their devices. This heightened awareness is driving the demand for data eraser software, as individuals seek reliable solutions to permanently remove data and protect their personal information from falling into the wrong hands.

In addition to data eraser solutions, the market for Computer Junk Cleanup Software is gaining traction as organizations and individuals seek to optimize their digital environments. This type of software is designed to remove unnecessary files, temporary data, and other digital clutter that can accumulate over time, slowing down system performance and consuming valuable storage space. As digital transformation continues to accelerate, the need for efficient system maintenance tools becomes more pronounced. Computer Junk Cleanup Software not only helps in enhancing system performance but also plays a crucial role in maintaining data privacy by eliminating residual data that could potentially be exploited. This growing demand is reflected in the increasing adoption of such software across various sectors, as users strive to maintain optimal system efficiency and security.

Regionally, North America is expected to dominate the data eraser software market, accounting for the largest market share during the forecast period. This can be attributed to the presence of major technology companies, stringent data protection regulations, and high awareness of data security practices in the region. Europe is also anticipated to witness significant growth, driven by the enforcement of GDPR and increasing adoption of data eraser software across various industries. The Asia Pacific region is projected to exhibit the highest CAGR, fueled by the rapid digitalization, increasing number of small and medium enterprises (SMEs), and growing awareness of data privacy and security in emerging economies such as China and India.

Component Analysis

The data eraser software market can be broadly segmented into software and services. The software segment encompasses various data erasure tools and applications that enable users to securely delete data from storage devices, such