At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of just over 85 U.S. dollars during the Super Bowl. TV viewers spend big bucks on the big game The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs, was watched by roughly 130 million viewers, a big increase on the previous year. In total, consumers in the United States were expected to spend an estimated 18.6 billion U.S. dollars over Super Bowl weekend in 2025. Patriots reign supreme, but for how much longer? The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.

The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

The Super Bowl is an annual American football game that determines the champion of the National Football League (NFL). The game culminates a season that begins in the previous calendar year, and is the conclusion of the NFL playoffs. The contest is held in an American city, chosen three to four years beforehand, usually at warm-weather sites or domed stadiums. Since January 1971, the winner of the American Football Conference (AFC) Championship Game has faced the winner of the National Football Conference (NFC) Championship Game in the culmination of the NFL playoffs.

Before the 1970 merger between the American Football League (AFL) and the National Football League (NFL), the two leagues met in four such contests. The first two were known as the "AFL–NFL World Championship Game". Super Bowl III in January 1969 was the first such game that carried the "Super Bowl" moniker, the names "Super Bowl I" and "Super Bowl II" were retroactively applied to the first two games.[3] The NFC/NFL leads in Super Bowl wins with 26, while the AFC/AFL has won 24. Nineteen different franchises, including teams that relocated to another city, have won the Super Bowl.
-Wikipedia: List of Super Bowl Champions

Overview

Mountain Dew is running a $1,000,000 counting contest. Computer Vision can help you win.

:fa-spacer:

Watch our video explaining how to use this dataset.

https://i.imgur.com/ED4jpM3.png" alt="Mountain Dew">

During Super Bowl LV, Mountain Dew sponsored an ad that encourages viewers to count all unique occurrences of Mountain Dew bottles. You can watch the full ad here. The first person to tweet the exactly correct count at Mountain Dew is eligible to win $1 million (see rules here).

Counting things is a perfect place for where computer vision can help.

We uploaded the Mountain Dew video to Roboflow, created three images per each second of the commercial (91 images from ~30 seconds of commercial), and annotated all bottles we could see. This dataset is the result.

We trained a model to recognize the Mountain Dew bottles, and then ran the original commercial back through this model. This helps identify Mountain Dew bottles that the human eye may have missed when completing counts.

https://i.imgur.com/rjZCS2a.png" alt="Image example">

Getting Started

Click "Fork" in the upper right hand corner or download the raw annotations in your desired format.

Note that while the images are property of PepsiCo, we are using them here as fair-use for educational purposes and have released the annotations under a Creative Commons license.

About Roboflow

Roboflow enables teams to use computer vision. :fa-spacer: Our end-to-end platform enables developers to collect, organize, annotate, train, deploy, and improve their computer vision models -- all without needing to hire a new ML engineering team. :fa-spacer:

Analysis of ‘Walmart Dataset (Retail)’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/rutuspatel/walmart-dataset-retail on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Dataset Description :

This is the historical data that covers sales from 2010-02-05 to 2012-11-01, in the file Walmart_Store_sales. Within this file you will find the following fields:

Store - the store number

Date - the week of sales

Weekly_Sales - sales for the given store

Holiday_Flag - whether the week is a special holiday week 1 – Holiday week 0 – Non-holiday week

Temperature - Temperature on the day of sale

Fuel_Price - Cost of fuel in the region

CPI – Prevailing consumer price index

Unemployment - Prevailing unemployment rate

Holiday Events Super Bowl: 12-Feb-10, 11-Feb-11, 10-Feb-12, 8-Feb-13 Labour Day: 10-Sep-10, 9-Sep-11, 7-Sep-12, 6-Sep-13 Thanksgiving: 26-Nov-10, 25-Nov-11, 23-Nov-12, 29-Nov-13 Christmas: 31-Dec-10, 30-Dec-11, 28-Dec-12, 27-Dec-13

Analysis Tasks

Basic Statistics tasks

1) Which store has maximum sales

2) Which store has maximum standard deviation i.e., the sales vary a lot. Also, find out the coefficient of mean to standard deviation

3) Which store/s has good quarterly growth rate in Q3’2012

4) Some holidays have a negative impact on sales. Find out holidays which have higher sales than the mean sales in non-holiday season for all stores together

5) Provide a monthly and semester view of sales in units and give insights

Statistical Model

For Store 1 – Build prediction models to forecast demand

Linear Regression – Utilize variables like date and restructure dates as 1 for 5 Feb 2010 (starting from the earliest date in order). Hypothesize if CPI, unemployment, and fuel price have any impact on sales.

Change dates into days by creating new variable.

Select the model which gives best accuracy.

--- Original source retains full ownership of the source dataset ---

Amazon dataset was retrieved from data.world, an open-access repository. Created by @revanthkrishnaa.The DataSet contains historical sales data for 45 Amazon stores located in different regions.Dataset DescriptionThe DataSet contains historical sales data for 45 Amazon stores located in different regions. Each store contains a number of departments, and have to predict the department-wide sales for each store.In addition, Amazon runs several promotional markdown events throughout the year. These markdowns precede prominent holidays, the four largest of which are the Super Bowl, Labor Day, Thanksgiving, and Christmas. The weeks including these holidays are weighted five times higher in the evaluation than non-holiday weeks. Part of the Dataset is modeling the effects of markdowns on these holiday weeks in the absence of complete/ideal historical data.This file contains anonymized information about the 45 stores, indicating the type and size of store.This is the historical training data, which covers to 2019-02-05 to 2021-11-01. Within this file you following are the different fields:Store - the store numberDept - the department numberDate - the weekWeekly_Sales - sales for the given department in the given store IsHoliday - whether the week is a special holiday week Temperature - average temperature in the region Fuel_Price - cost of fuel in the regionMarkDown1-5 - anonymized data related to promotional markdowns that Amazon is running. MarkDown data is only available after Nov 2020 and is not available for all stores all the time. Any missing value is marked with an NA.CPI - the consumer price indexUnemployment - the unemployment rateFor convenience, the four holidays fall within the following weeks in the dataset (not all holidays are in the data):Super Bowl: 12-Feb-19, 11-Feb-20, 10-Feb-21, 8-Feb-18Labor Day: 10-Sep-19, 9-Sep-20, 7-Sep-21, 6-Sep-18Thanksgiving: 26-Nov-19, 25-Nov-20, 23-Nov-21, 29-Nov-18Christmas: 31-Dec-19, 30-Dec-20, 28-Dec-21, 27-Dec-18Show less

Analysis suggests that buying a ticket on the secondary market for the NFL's championship game can be very expensive business. Average secondary market ticket prices for the Super Bowl increased from 2,329 U.S. dollars in 2010 to over 7,400 U.S. dollars in 2025.