The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

Analysis of ‘Superbowl Ads Over The Years:’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/superbowl-adse on 28 January 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

About

This dataset contains the data behind the story According To Super Bowl Ads, Americans Love America, Animals And Sex.

superbowl-ads.csv contains a list of ads from the 10 brands that had the most advertisements in Super Bowls from 2000 to 2020, according to data from superbowl-ads.com, with matching videos found on YouTube. FiveThirtyEight staffers then came up with seven defining characteristics of a Super Bowl ad, watched every video and evaluated each according to the taxonomy in the table below.

License

Data released under the Creative Commons Attribution 4.0 License

Source

GitHub

This dataset was created by FiveThirtyEight and contains around 200 samples along with Use Sex, Celebrity, technical information and other features such as: - Patriotic - Danger - and more.

How to use this dataset

• Analyze Youtube Url in relation to Year
• Study the influence of Brand on Animals
• More datasets

Acknowledgements

If you use this dataset in your research, please credit data.world's Admin

Start A New Notebook!

--- Original source retains full ownership of the source dataset ---

Context

I originally wanted to see how NFL an player's game stats impact their Madden rating. I could not find a comprehensive Database of Madden Ratings and updates anywhere, so I created my own.

Content

The dataset contains weekly rating updates in Madden 21 for the top ~800 players. It includes overall ratings as well as ratings for each player attribute that Madden scores.

Acknowledgements

I'd like to acknowledge EA sports for posting ratings updates every week on their website ea.com.

Inspiration

Feel free to explore the ratings and see what players made big jumps or took big falls, and what may have contributed to these changes in rating.

Analysis suggests that buying a ticket on the secondary market for the NFL's championship game can be very expensive business. Average secondary market ticket prices for the Super Bowl increased from 2,329 U.S. dollars in 2010 to over 7,400 U.S. dollars in 2025.

Overview

Mountain Dew is running a $1,000,000 counting contest. Computer Vision can help you win.

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Watch our video explaining how to use this dataset.

https://i.imgur.com/ED4jpM3.png" alt="Mountain Dew">

During Super Bowl LV, Mountain Dew sponsored an ad that encourages viewers to count all unique occurrences of Mountain Dew bottles. You can watch the full ad here. The first person to tweet the exactly correct count at Mountain Dew is eligible to win $1 million (see rules here).

Counting things is a perfect place for where computer vision can help.

We uploaded the Mountain Dew video to Roboflow, created three images per each second of the commercial (91 images from ~30 seconds of commercial), and annotated all bottles we could see. This dataset is the result.

We trained a model to recognize the Mountain Dew bottles, and then ran the original commercial back through this model. This helps identify Mountain Dew bottles that the human eye may have missed when completing counts.

https://i.imgur.com/rjZCS2a.png" alt="Image example">

Getting Started

Click "Fork" in the upper right hand corner or download the raw annotations in your desired format.

Note that while the images are property of PepsiCo, we are using them here as fair-use for educational purposes and have released the annotations under a Creative Commons license.

About Roboflow

Roboflow enables teams to use computer vision. :fa-spacer: Our end-to-end platform enables developers to collect, organize, annotate, train, deploy, and improve their computer vision models -- all without needing to hire a new ML engineering team. :fa-spacer: