The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of just over 85 U.S. dollars during the Super Bowl. TV viewers spend big bucks on the big game The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs, was watched by roughly 130 million viewers, a big increase on the previous year. In total, consumers in the United States were expected to spend an estimated 18.6 billion U.S. dollars over Super Bowl weekend in 2025. Patriots reign supreme, but for how much longer? The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.