In the fourth quarter of 2024, Samsung shipped around ** million smartphones, a decrease from the both the previous quarter and the same quarter of the previous year. Samsung’s sales consistently place the smartphone giant among the top three smartphone vendors in the world, alongside Xiaomi and Apple. Samsung smartphone sales – how many phones does Samsung sell? Global smartphone sales reached over *** billion units during 2024. While the global smartphone market is led by Samsung and Apple, Xiaomi has gained ground following the decline of Huawei. Together, these three companies hold more than ** percent of the global smartphone market share.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

Samsung has been a consistent front-row competitor in the global smartphone market. In the fourth quarter of 2024, Samsung held a global smartphone market share of 15.6 percent. Samsung’s smartphone market shareThe smartphone market has fluctuated considerably since 2009. Nokia used to lead the industry with almost 50 percent of the smartphone market share in 2007, but the company’s market presence dropped to around three percent in 2013. Apple and Samsung have remained among the top five smartphone vendors in the world since 2009. Samsung’s Galaxy, first released in 2009, is their main line of smartphone products, while Apple heavily invests in the iPhone, a primary source of revenue for the company. Samsung’s smartphone market share increased significantly in a span of three years, going from three percent in the second quarter of 2009 to 32.2 percent in the second quarter of 2012. None of its competitors have experienced a similar growth. As the overall smartphone market also grew, Samsung was able to maintain its position as the global market leader. In 2024 alone, the Korean electronics giant shipped around 223.5 million smartphones worldwide, and accounted for 19.4 percent of all smartphone shipments worldwide.

The size of the MEA Smartphones Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 9.00% during the forecast period. MEA's smartphone market is highly healthy, with very robust growth in the market. Smartphone penetration is increasing, as is disposable income, with greater demand for more sophisticated mobile technologies. The demand varies from country to country according to the development stage of the economy, preference levels of consumers, and levels of technological advancement at different regional levels. The MEA region has shifted towards more affordable smartphones, especially in emerging markets like Nigeria, South Africa, and Egypt. Budget-conscious consumers there want to get high-quality, feature-rich devices at competitive prices. Both global players, such as Apple, Samsung, and Huawei, and regional players are increasingly coming up with devices that can meet the needs of this tech-savvy and youthful population. Besides the low-end mobile phones, mid-range and premium smartphones are in greater demand with higher quality cameras, 5G connectivity, and more storage. The establishment of 5G in some countries like the UAE and Saudi Arabia is making people crave more next-generation smartphones. Increases in the demand for mobile gaming, e-commerce, and digital payments for higher growth in the mobile data, and evolution in smartphone usage patterns across MEA. Some of these are an issue of unstable economies and also political facets as well as some highly price sensitive geographies to impede further growth will drive upward traction in this smartphone market during its evolution by the end. Recent developments include: Mar 2021 - Samsung announced the launch of its Mid-Tier smartphone Galaxy A32 smartphone, which will offer both LTE and 5G options for South African consumers. The company also stated that the new Galaxy A32 being offered in both versions will not only make innovation more accessible to more South Africans but will also enable the users to experience 5G-capabilities for the first time in the Galaxy A Series smartphones., May 2021 - Xiaomi announced the expansion of its lineup of mid-range smartphone devices to include Redmi Note 10S and Redmi Note 10 5G. From The 64MP Adventurer to the 5G, these two models continue Xiaomi's commitment to providing the latest smartphone advancements to all and redefining the mid-range king in the industry. Redmi Note 10 5G with 4GB of RAM and 64GB of storage will be available for Dh 699; 4GB of RAM and 128GB of storage will be available for Dh 799, and 6GB of RAM and 128GB of storage will be available for Dh 899. UAE customers can purchase via Xiaomi's official sales channels of storage will be available for Dh 799, and 6GB of RAM and 128GB of storage will be available for Dh 899. UAE customers can purchase via Xiaomi's official sales channels. Key drivers for this market are: , Growing Adoption of Energy-Efficient Devices. Potential restraints include: Growing Production Costs and Vendor Consolidation Cited as the Key Reasons for Slow Growth Forecast, Given that the Market is on the Verge of Reaching Maturity. Notable trends are: Android is Expected to Grow Significantly.

The ubiquity of Smartphone applications that aim to identify organisms, including plants, make them potentially useful for increasing people’s engagement with the natural world. However, how well such applications actually identify plants has not been compressively investigated nor has an easily repeatable scoring system to compare across plant groups been developed. This study investigated the ability of six common Smartphone applications (Google Lens, iNaturalist, Leaf Snap, Plant Net, Plant Snap, Seek) to identify herbaceous plants and developed a repeatable scoring system to assess their success. Thirty-eight species of plant were photographed in their natural habitats using a standard Smartphone (Samsung Galaxy A50) and assessed in each app without image enhancement. All apps showed considerable variation across plant species and were better able to identify flowers than leaves. Plant Net and Leaf Snap outperformed the other apps. Even the higher preforming apps did not have an accuracy above ~88% and lower scoring apps were considerably below this. Smartphone apps present a clear opportunity to encourage people to engage more with plants. Their accuracy can be good, but should not be considered excellent or assumed to be correct, particularly if the species in question may be toxic or otherwise problematic.

The number of smartphone users in Vietnam was forecast to continuously increase between 2024 and 2029 by in total 12.9 million users (+15.05 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 98.64 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Malaysia and Indonesia.

The Middle East and Africa (MEA) IT device market, encompassing PCs (laptops, desktops, tablets), and phones (landlines, smartphones, feature phones), is experiencing robust growth. The market, valued at approximately XX million in 2025 (assuming a logical extrapolation based on the provided 7.10% CAGR and 2019-2024 data – specific figures are unavailable in the prompt and thus can't be provided), is projected to expand significantly by 2033. Key drivers include increasing smartphone penetration, particularly in rapidly developing economies like Nigeria and Egypt; rising internet and mobile network connectivity; and government initiatives promoting digital transformation across various sectors. The increasing adoption of cloud computing and the growing demand for high-performance computing also contribute to this expansion. However, the market faces challenges like economic volatility in certain regions, uneven digital literacy levels, and infrastructure limitations in some areas, potentially hindering growth in specific segments. The strong presence of major international brands like Samsung, Apple, and Xiaomi, alongside regional players like Tecno Mobile, indicates intense competition. The market's segmentation by device type and geography offers opportunities for tailored strategies, with smartphone penetration expected to be a key growth driver, particularly in the emerging markets within the MEA region. The diverse market landscape suggests a need for understanding local preferences, regulations, and infrastructure constraints for successful market entry and expansion. The regional distribution of the market reveals diverse growth trajectories. While the UAE and Saudi Arabia likely represent the largest segments currently, driven by high disposable incomes and advanced infrastructure, countries like Nigeria and Egypt exhibit substantial potential for future growth based on their burgeoning populations and increasing smartphone adoption. Future growth will depend on the sustained rollout of robust digital infrastructure, addressing affordability concerns for devices, and tailored marketing strategies focusing on the unique needs of each regional market within MEA. The increasing emphasis on mobile payments and the growth of the e-commerce sector further underpin the market's future growth trajectory. Further research into specific regional data points (missing from the prompt) would significantly enhance the precision of these projections. This report provides a detailed analysis of the rapidly evolving Middle East and Africa IT device market, covering the period from 2019 to 2033. With a base year of 2025 and an estimated year of 2025, this study offers valuable insights into market trends, growth drivers, challenges, and opportunities for key players. The market is segmented by device type (PCs – laptops, desktops, tablets; phones – landlines, smartphones, feature phones) and geography (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Egypt, Nigeria, and the Rest of Middle East and Africa). We analyze the performance of leading players like Xiaomi, Samsung, Huawei, and Apple, alongside others, to present a holistic view of this dynamic market. The report projects substantial growth, reaching millions of units by 2033. Recent developments include: October 2022: Xiaomi, the top smartphone manufacturer, launched the 12T Series in the Saudi Market. The event was arranged to give customers in the Kingdom access to the Xiaomi 12T smartphone series and a variety of luxury tech solutions as part of its mission to make high-quality technology available to individuals and communities worldwide., September 2022: Lenovo introduced brand-new ThinkPad computers in the UAE, showcasing striking, innovative designs that defy convention and add new hues and materials to its premium business laptop line-up.. Key drivers for this market are: Increased Smartphone Usage Across the Region, Robust Demand for Online Gaming. Potential restraints include: Adverse Effects of Inflation Impacting the Market. Notable trends are: Growing Demand for Smartphones.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

The global smartphone penetration rate was estimated at ** percent in 2024, up from 2023. This is based on an estimated *** billion smartphone subscriptions worldwide and a global population of around *** billion. Regional differences in smartphone penetration Throughout the world, the smartphone penetration rate in the general population varies greatly. For example, in North America and Europe, the smartphone adoption rate stands at roughly ** and ** percent, respectively. Whereas in Sub-Saharan Africa, the same rate only stands at ** percent as of late 2023, showing a roughly ** percent difference in adoption rates between the highest and lowest ranked regions. Global smartphone shipments The number of global smartphone shipments saw a drop in recent years. However, the number of shipments is expected to recover to previous levels in the upcoming years. Most recently, Samsung and Apple have been leading the share of smartphone shipments worldwide, with other competitors such as Xiaomi and Oppo are catching up. Most of the top contributors to the smartphone market are concentrated in the Asia-Pacific region, which is also the region is the one with the most smartphone sales to end users as a whole.

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

The number of smartphone users in Nigeria, Africa’s biggest economy and most populous country, is forecast to grow to more than *** million by 2025. Currently, estimates from different sources put the number of smartphone users in Nigeria at roughly ** and ** million. The exact number of users is hard to pin down - however, the data found shows a strong growth outlook for the Nigerian smartphone market with user numbers to at least triple within the next five to six years. Strong population and GDP growth forecast The population and gross domestic product (GDP) in Nigeria are both forecast to grow steadily at an annual rate of * to * percent until 2022. Nigeria’s population is very young (average age of 18) and expected to grow to more than *** million people by 2020. Concurrently, the GDP is set to reach more than *** billion U.S. dollars by that time. The country’s telecoms industry also stands to profit from Nigeria’s overall growth due to its contribution to the country’s GDP being steady as of 2012 (*** to ** percent of annual GDP). Smartphone penetration set to rise The dynamic growth of Nigeria’s economy and population is set to impact the development of the country’s mobile market as well. There are around *** million mobile subscriptions in Nigeria. But currently, only around ** to ** percent of the population is using a smartphone. The majority of mobile users are still using feature phones which offer basic phone functions like voice calling and text messaging. Smartphone penetration is set to grow though to around ** percent by 2025, presenting strong growth opportunities for feature phone and smartphone manufacturers alike. At present, Samsung is the leading smartphone vendor in Nigeria. Although, Chinese manufacturers like Tecno, Itel (Hong Kong), and Infinix (Hong Kong) are also holding strong positions in the market.

The number of smartphone users in Asia was forecast to continuously increase between 2024 and 2029 by in total 1.2 billion users (+49.46 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 3.7 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Europe and Worldwide.

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

In 2025, the number of monthly active smartphone users in Italy is projected to reach ***** million individuals. This would be an increase of approximately twenty million new users compared to 2018. The penetration rate is also expected to increase. As of 2018, about **** in *** mobile surfers believed that smartphones were as important or more important than personal computers, as stated by Osservatori Digital Innovation. The most popular smartphone brands in the country were Samsung, Huawei, and Apple. Constantly on their phonesAccording to Deloitte's Global Mobile Consumer Survey 2017, Italians ranked well above the European average in many aspects. For example, they ranked first for voice search and virtual assistant usage. At the same time, ** percent of the respondents thought that they used their smartphone excessively. Only Spain ranked higher, with ** percent of the respondents believing they used their smartphones too much. Privacy concernsExcessive use was not the only concern among smartphone users: Italians were also worried about privacy and personal data protection. In general, mobile surfers were against companies tracking them online. However, there was a noticeable generational difference in the willingness to give away personal data for marketing purposes. In particular, Millennials were more willing to monetize their data than previous generations.

As of January 2025, Apple was leading the South Korean smartphone market with the iPhone 16 Pro accounting for around ** percent of all smartphones sold in that month, according to Counterpoint Research. This was followed by the Apple iPhone 16 Pro Max. Launched in September 2024, various versions of the iPhone 16 were popular in the country that month.Rapid growth in 5G smartphones in South KoreaIn recent years, smartphone adoption in South Korea had seen a remarkable surge, with ownership becoming nearly universal compared to a relatively modest rate in the early 2010s. Among the various smartphone types, 5G models had gained the largest market share, showing a shift towards faster and more advanced mobile networks. 5G, or fifth-generation mobile communication, significantly increases internet speeds, allows more devices to connect simultaneously, and reduces latency for smoother app usage and streaming. Among these users, SK Telecom had significantly more 5G subscribers compared to other providers.Global smartphone market led by Apple and SamsungApple and Samsung are two of the largest players in the global smartphone market, consistently ranking among the top vendors alongside competitors like Xiaomi. Apple typically saw stronger performance in later parts of the year, while Samsung tended to gain momentum earlier in the year. This difference was largely influenced by the timing of their product launches, which could shift market share depending on when the data was collected. Together, the performance of these brands reflected broader trends in consumer demand and ongoing developments in the global smartphone industry.

With fast and cheap mobile data plans and the largest population in the world, India has a lot to offer in the smartphone industry. Most of the Indian people use smartphones to connect to the internet, making it a huge market for many smartphone brands. Around ** million smartphone units were shipped across India in the first quarter of 2025. Over the presented period, a general growth trend could be observed. Smartphone users in India The Indian smartphone user base has a lot of potential to grow since many people still do not have internet subscription. However, the initiative by the central government to digitize the economy and the availability of cheap internet plans by private sector firms such as Reliance Jio, has resulted in a significant increase. In 2024, around ***** percent of people in India purchased smartphones online and was estimated to reach *** percent in 2029. The market of smartphones in India The Indian smartphone market is filled with many brands. Vivo, the Chinese smartphone manufacturer from China, accounted for around **** percent of the shipment share of smartphones across India in 2024. In January 2025, the Samsung Galaxy A16 5G was the best-selling smartphone in the country with four percent of the total market share.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

The number of smartphone users in India was estimated to reach over *********** in 2023. It was estimated that by 2040, the number of smartphone users in India will reach **** billion. Smartphone users in IndiaThe number of smartphone users worldwide is projected to amount to nearly *** billion by 2027. It is expected that, by 2022, more than two thirds of the total global population will use a smartphone. Due to China’s rapid growth, the country has become a distant leader in the smartphone market, leaving the U.S., which previously held the top position, far behind. Smartphone users in China already accounted for ** percent of the country’s population in 2022. By 2028, more than ** percent of the population in China is projected to use a smartphone. For 2022, the number of smartphone users in China amounted to nearly **** billion. India, the second most populous country in the world, passed the United States in the number of smartphone users in 2017. Around *** million people in the U.S. use a smartphone by 2017, compared to *** million in India. Despite this increase in volume, the U.S. still has a higher smartphone penetration rate than India. The smartphone penetration rate in India reached close to ** percent by 2023, a penetration rate that the U.S. already reached in 2019. Samsung was the leading smartphone vendor in India in 2022, followed by Xiaomi and Vivo.

The iPhone was the most common smartphone type among Swedes in 2024, owned by ***** percent of the respondents taking part in a survey on smartphone ownership. Android smartphones were owned by ***** percent, while only **** percent of Swedes used a Samsung phone. iPhone versus Android     Smartphone usage is getting more and more popular. A survey, conducted in 2019, found that ** percent of Swedish people aged between 16 and 25 used the internet daily via smartphones. The leading iPhone apps in Sweden, by number of downloads, were HBO Max, Melodifestivalen, and Talking Ben the Dog. They had approximately *** thousand, ** thousand and ** thousand downloads respectively. In contrast, the leading Android apps were Amazon Shopping, Subway Surfers, and Zen Match that year. They had roughly *** thousand, *** thousand and *** thousand downloads as of February 2022. What is important for Nordic citizens?   Quality and coverage of the network when accessing the internet or data services was the leading feature that Nordic respondents (** percent) found important when owning a phone in 2017. This percentage grew in 2018, amounting to ** percent. In addition, ** percent of respondents in 2018 also said quality and coverage of the network for voice calls was important.