The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

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Mobile Phone Market Size 2025-2029

The mobile phone market size is forecast to increase by USD 213.9 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing adoption of smartphones. According to recent data, sales of mobile phones, particularly smartphones, through e-commerce platforms have surged, indicating a strong consumer demand. This trend is expected to continue as more consumers shift towards online shopping for convenience and accessibility. However, the market faces challenges related to security and privacy concerns with smartphone usage. With the increasing amount of personal data being stored and transmitted through mobile devices, there is a growing need for robust security measures to protect against cyber threats. Companies in the market must prioritize addressing these concerns through innovative solutions and transparent communication with consumers to build trust and maintain market competitiveness. Effective strategies for navigating these challenges include investing in advanced security features, implementing data protection policies, and providing clear and concise information to consumers about their privacy practices. By focusing on these key drivers and challenges, companies can capitalize on market opportunities and position themselves for long-term success in the market.

What will be the Size of the Mobile Phone Market during the forecast period?

Request Free SampleThe market continues to evolve at an unprecedented pace, with technological advancements and shifting consumer preferences shaping its dynamics. Optical and digital zoom capabilities enhance photographic experiences, while artificial intelligence (AI) and machine learning algorithms elevate user experience (UX) through personalized recommendations and seamless interactions. Mobile gaming gains traction, fueled by improved graphics and processing power. Fingerprint sensors and biometric authentication offer enhanced security, and image stabilization ensures crisp, clear images. Mobile hardware innovations, such as high refresh rates, push the boundaries of performance. The integration of AI, biometric authentication, and UX design continues to redefine mobile design, as mobile data, network, and advertising industries adapt to meet evolving consumer demands. Camera technology, mobile payments, app development, and streaming services further expand the market's reach, with augmented reality (AR) and virtual reality (VR) applications poised to revolutionize industries. Mobile marketing and wireless charging solutions cater to the growing need for convenience and connectivity. The mobile landscape remains a dynamic and ever-evolving ecosystem, with continuous innovation and adaptation shaping its future.

How is this Mobile Phone Industry segmented?

The mobile phone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlineTypeSmartphoneFeature phonePrice-RangeBudgetMid-RangePremiumOperating System AndroidiOSOthersGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.In the dynamic the market, various entities shape consumer behavior and market trends. Social media platforms serve as a powerful tool for mobile marketing, enabling brands to engage with customers and promote their latest offerings. Mobile security remains a top priority, with mobile software providers continuously releasing updates to safeguard against threats. Mobile tariffs vary, offering consumers diverse pricing plans, including pay-as-you-go and monthly subscriptions. Feature phones cater to budget-conscious consumers, while fast charging and long battery life are desirable features for power users. Mobile operating systems, such as Android and iOS, dominate the market, providing a seamless user experience (UX) through mobile design and intuitive mobile apps. Virtual reality (VR) and augmented reality (AR) technologies offer immersive experiences, while optical zoom and digital zoom enhance camera capabilities. Artificial intelligence (AI) and machine learning integrate into mobile hardware, improving functionality and convenience. Biometric authentication, including fingerprint sensors and facial recognition, adds an extra layer of security. Mobile gaming, streaming services, and mobile payments cater to diverse consumer preferences. App development continues to evolve, with mobile advertising and data privacy becoming increasingly important considerations. Mobile service provide

281 Latin American people recorded in a relatively quiet environment in authentic English. The recorded script is designed by linguists and covers a wide range of topics including generic, interactive, on-board and home. The text is manually proofread with high accuracy. It matches with mainstream Android and Apple system phones. Format：16kHz, 16bit, uncompressed wav, mono channel.Recording environment：quiet indoor environment, low background noise, without echo.Recording content (read speech)：generic category; human-machine interaction category; smart home command and control category; in-car command and control category; numbers.Demographics：281 speakers totally, with 48% males and 52% females; and 56% speakers of all are in the age group of 16-25,42% speakers of all are in the age group of 26-45, 2% speakers of all are in the age group of 46-60.Device：Android mobile phone, iPhone.Language：EnglishApplication scenarios：speech recognition; voiceprint recognition.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

According to Cognitive Market Research, the global smartphone market size will be USD 492814.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 7.10% fro m 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 182341.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 142916.29 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 118275.55 million in 2025 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 18726.96 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.1% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 19712.59 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 10841.93 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2025 to 2033.
Android are the fastest growing segment of the smartphone industry

Market Dynamics of Smartphone Market

Key Drivers for Smartphone Market

The Growing Internet Penetration to Boost Market Growth

The increased internet penetration worldwide is considerably supporting smartphone market growth. The need for smartphones is growing as more areas, particularly in developing nations, get access to reasonably priced and dependable internet services. Additionally, for online activities like social media, e-commerce, video streaming, and remote work, consumers are depending more and more on smartphones. Furthermore, government programs to increase digital infrastructure and connection are speeding up this trend even more. Additionally, smartphones act as the main entry point as internet connection becomes a need rather than a luxury, propelling ongoing development and rising market growth. For instance, in March 2025, Adtran and Sonic Fiber Internet announced their strategic partnership to provide a 50Gbit/s passive optical network (50G PON) connection in California. In order to fulfil the increasing demand for faster speeds and greater capacity throughout the United States, Sonic has partnered to ensure that it will continue to provide ultra-fast internet services.

https://www.adtran.com/en/newsroom/press-releases/20241101-adtran-and-sonic-fiber-internet-partner-to-deliver-50g-pon-connectivity-across-california

Rising Disposable Income to Boost Market Growth

One of the main factors propelling the expansion of the smartphone market is rising disposable income, particularly in emerging economies. People are more inclined to spend money on cellphones and other modern technology when their financial situation improves. Additionally, because of their increased purchasing power, users may now invest in mid-range or premium smartphones with cutting-edge features instead of only basic phones. Further promoting smartphone adoption is the fact that rising income levels frequently correspond with an increase in the demand for digital services. In addition, the smartphone market is still growing as a result of customers’ increased spending power and preference for convenience, connectivity, and more scalable solutions.

Restraint Factor for the Smartphone Market

Rising Security and Privacy Issues Will Limit Market Growth

The expansion of the smartphone market is anticipated to be constrained by growing security and privacy concerns. Concerns about data breaches, hacking, and spying have grown dramatically as cellphones contain sensitive financial, personal, and professional data. Moreover, customers are hesitant to embrace new apps or technologies because they are growing more concerned about how their data is gathered, shared, and safeguarded. Furthermore, some brands’ credibility has been damaged by well-publicized instances of data breaches and illegal access. Growing regulatory scrutiny and compliance requirements could also impede industry expansion and innovation, particularly in areas with stringent privacy regulations.

Introdu...

It collects 4,888 speakers from Guangdong Province and is recorded in quiet indoor environment. The recorded content covers 500,000 commonly used spoken sentences, including high-frequency words in weico and daily used expressions. The average number of repetitions is 1.5 and the average sentence length is 12.5 words. Recording devices are mainstream Android phones and iPhones.Format：16kHz, 16bit, uncompressed wav, mono channelRecording environment：quiet indoor environment, without echoRecording content：500,000 colloquial sentencesaverage repetition number of sentence：1.5 Average sentence length: 12.5 wordsSpeaker：4,888 people, 3,299 females, accounting for 67%Device：Android mobile phone and iPhoneLanguage：CantoneseAccuracy rate：95%Application scenarios：speech recognition, voiceprint recognition

In December 2022, a survey of people who use mobile phones in the United States found that 33 percent of iPhone users agreed with the notion that new app privacy features made their data safer. In comparison, 43 percent of Android respondents reported having neutral views of the issue, while 10 percent of Android users disagreed with the statement.

As of May 2025, nearly ** percent of apps in the Google Play app store were freely available. The number of free apps on the Google Play Store and the Apple Store alike has been consistently higher than the number of paid apps. By comparison, free Android apps on Amazon Appstore were roughly ** percent, while paid apps accounted for a share of ** percent of the total apps available in the store. Mobile apps and consumer spending Mobile apps have become integral to our daily routine, offering convenience and entertainment. In the second quarter of 2024, the total value of the global consumer spending on mobile apps was almost ** billion U.S. dollars, highlighting the significant role that mobile apps play in the digital economy. As of the third quarter of 2023, consumers spent an average of **** U.S. dollars on mobile apps per smartphone, which underlines the high demand for these digital solutions. App stores commission rates under scrutiny As of August 2023, the standard commission rates on revenues generated from apps hosted on the Apple App Store and the Google Play Store were set at ** percent. However, between the end of 2020 and mid-2021, both Apple and Google were forced to address the criticism of their app store policies. In 2020, the European Union drafted the Digital Market Act, with the purpose of ensuring a healthy degree of competition in the tech environment. In December 2022, Apple was reported to start planning to allow sideloading and the presence of alternative app stores on its devices. In August 2021, the United States Senate presented the Open Apps Market Act to reduce tech giants‘ control over the digital app market. As regulations are expected to promote competition in the tech and mobile environment, in March 2023, Microsoft was reported to preparing to launch a new mobile gaming store, which will compete with the Apple App Store and the Google Play Store.In 2026, mobile app spending is forecasted to reach *** billion U.S. dollars and ** billion U.S. dollars on the Apple App Store and the Google Play Store, respectively. While both Google and Apple started applying some changes in their app store policies in 2021, like lowering commission fees for small publishers generating less than *** million U.S. dollars in yearly revenues, the two tech giants might face additional restrictions and limitations in all their major markets. In the case of Apple, in 2021, the company updated its App Store policies, allowing developers to offer alternative payment methods. In 2022, Apple updated its review guidelines, requiring developers to share more information about collecting and using data, including disclosing the types of collected data and how it's used.

Pie 9.0 was the most popular version of Android operating system as of April 2020, with a market share of 31.3 percent. Despite being released in the fall of 2015, Marshmallow 6.0 was still the second most widely used version of Android’s operating system on smartphone devices as of then. Developers Google previously named its Android versions after items of confectionery, but in a break from tradition the latest release in September 2019 is simply called Android 10, which had a share of 8.3 percent seven months after its release.

Google took the Android distribution chart off of the web in 2020. For more updated Android version data please this other statistic based on StatCounter data.

Why are older Android versions still being used?

It is considered good practice to install the latest version of software on to your smartphone for security reasons, but Android updates vary by device, manufacturer, and mobile carrier. It is also true that older devices cannot always run newer Android versions. Around 60 percent of Android devices are running a mobile operating system that is over two years old. In comparison, 81 percent of iPhone devices are running on the latest version of iOS.

Unlocking the code to Android’s success

Android is the mobile operating systems’ market leader worldwide. Since its initial unveiling in 2007, the platform has pursued a commitment to openness – its source code is freely available which allows smartphone manufacturers to install the software without having to pay a license. This reduction in costs allows vendors to make their devices cheaper than the competition. The average selling price of an Android smartphone worldwide was around 200 U.S. dollars in 2018 – more than 400 U.S. dollars cheaper than an iPhone.

Facebook is the leading social network worldwide, and its accessibility through multiple mobile apps as well as its mobile website. In January 2021, over 98 percent of active user accounts worldwide accessed the social network via any kind of mobile phone.

Facebook in mobile-first markets India is thecountry with the largest Facebook audience by far, with 340 million users on the platform, followed the United States, Indonesia, and Brazil all of which have more than 100 million Facebook users each. With the exception of the United States, all of these are digital markets with mobile-first audiences. In many emerging markets, mobile is often the first online experience, providing online users with their first internet experience through inexpensive smartphones and mobile data contracts. In India and Indonesia, mobile by far surpasses desktop in terms of audiences and time spent.

Mobile Facebook access Due to the social network’s wide reach on mobile, it is unsurprising that Facebook consistently ranks as one of the most-downloaded app publishers worldwide. Some of the apps published by Facebook include the eponymous social networking app (and its low-bandwidth version, Facebook Lite), Facebook Messenger (also available as Messenger Lite), Facebook Pages Manager and Facebook Local. In the Google Play Store, Facebook Messenger, Messenger Lite and Facebook frequently rank among the top downloaded apps every month.

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

The number of smartphone users in India was estimated to reach over one billion in 2023. It was estimated by 2040, the number of smartphone users in India will reach 1.55 billion.

Smartphone users in India – additional information

The number of smartphone users worldwide is projected to amount to nearly 7.7 billion by 2027. It is expected that, by 2022, more than two third of the total global population will use a smartphone. Due to China’s rapid growth, the country has become a distant leader in the smartphone market, leaving the U.S., which previously held the top position, far behind. Smartphone users in China already accounted for 72 percent of the country’s population in 2022. By 2028, more than 83 percent of the population in China is projected to use a smartphone. For 2022, the number of smartphone users in China amounted to nearly 1.04 billion.

India, the second most populous country in the world, passed the United States in number of smartphone users in 2017. Around 223 million people in the U.S. use a smartphone by 2017, compared to 340 million in India. Despite this increase in volume, the U.S. still has a higher smartphone penetration rate than India. The smartphone penetration rate in India reached close to 71 percent by 2023, a penetration rate that the U.S. already reached in 2019. Samsung was the leading smartphone vendor in India in 2022, followed by Xiaomi and Vivo.

In 2023, Google Maps was the most downloaded map and navigation app in the United States, despite being a standard pre-installed app on Android smartphones. Waze followed, with 9.89 million downloads in the examined period. The app, which comes with maps and the possibility to access information on traffic via users reports, was developed in 2006 by the homonymous Waze company, acquired by Google in 2013.

Usage of navigation apps in the U.S. As of 2021, less than two in 10 U.S. adults were using a voice assistant in their cars, in order to place voice calls or follow voice directions to a destination. Navigation apps generally offer the possibility for users to download maps to access when offline. Native iOS app Apple Maps, which does not offer this possibility, was by far the navigation app with the highest data consumption, while Google-owned Waze used only 0.23 MB per 20 minutes.

Usage of navigation apps worldwide In July 2022, Google Maps was the second most popular Google-owned mobile app, with 13.35 million downloads from global users during the examined month. In China, the Gaode Map app, which is operated along with other navigation services by the Alibaba owned AutoNavi, had approximately 730 million monthly active users as of September 2022.

The number of smartphone users in Nigeria, Africa’s biggest economy and most populous country, is forecast to grow to more than *** million by 2025. Currently, estimates from different sources put the number of smartphone users in Nigeria at roughly ** and ** million. The exact number of users is hard to pin down - however, the data found shows a strong growth outlook for the Nigerian smartphone market with user numbers to at least triple within the next five to six years. Strong population and GDP growth forecast The population and gross domestic product (GDP) in Nigeria are both forecast to grow steadily at an annual rate of * to * percent until 2022. Nigeria’s population is very young (average age of 18) and expected to grow to more than *** million people by 2020. Concurrently, the GDP is set to reach more than *** billion U.S. dollars by that time. The country’s telecoms industry also stands to profit from Nigeria’s overall growth due to its contribution to the country’s GDP being steady as of 2012 (*** to ** percent of annual GDP). Smartphone penetration set to rise The dynamic growth of Nigeria’s economy and population is set to impact the development of the country’s mobile market as well. There are around *** million mobile subscriptions in Nigeria. But currently, only around ** to ** percent of the population is using a smartphone. The majority of mobile users are still using feature phones which offer basic phone functions like voice calling and text messaging. Smartphone penetration is set to grow though to around ** percent by 2025, presenting strong growth opportunities for feature phone and smartphone manufacturers alike. At present, Samsung is the leading smartphone vendor in Nigeria. Although, Chinese manufacturers like Tecno, Itel (Hong Kong), and Infinix (Hong Kong) are also holding strong positions in the market.