Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

The average Twitter user spends 5.1 hours per month on the platform.

Facebook is the leading social network worldwide, and its accessibility through multiple mobile apps as well as its mobile website. In January 2021, over 98 percent of active user accounts worldwide accessed the social network via any kind of mobile phone.

Facebook in mobile-first markets India is thecountry with the largest Facebook audience by far, with 340 million users on the platform, followed the United States, Indonesia, and Brazil all of which have more than 100 million Facebook users each. With the exception of the United States, all of these are digital markets with mobile-first audiences. In many emerging markets, mobile is often the first online experience, providing online users with their first internet experience through inexpensive smartphones and mobile data contracts. In India and Indonesia, mobile by far surpasses desktop in terms of audiences and time spent.

Mobile Facebook access Due to the social network’s wide reach on mobile, it is unsurprising that Facebook consistently ranks as one of the most-downloaded app publishers worldwide. Some of the apps published by Facebook include the eponymous social networking app (and its low-bandwidth version, Facebook Lite), Facebook Messenger (also available as Messenger Lite), Facebook Pages Manager and Facebook Local. In the Google Play Store, Facebook Messenger, Messenger Lite and Facebook frequently rank among the top downloaded apps every month.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total *** million users (+***** percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach *** billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years.User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

36.8% of the entire world’s population uses Facebook at least once per month.

Abstract

Facebook’s Survey on Gender Equality at Home generates a global snapshot of women and men’s access to resources, their time spent on unpaid care work, and their attitudes about equality. This survey covers topics about gender dynamics and norms, unpaid caregiving, and life during the COVID-19 pandemic. Aggregated data is available publicly on Humanitarian Data Exchange (HDX). De-identified microdata is also available to eligible nonprofits and universities through Facebook’s Data for Good (DFG) program. For more information, please email dataforgood@fb.com.

Geographic coverage

This survey is fielded once a year in over 200 countries and 60 languages. The data can help researchers track trends in gender equality and progress on the Sustainable Development Goals.

Analysis unit

• Public Aggregate Data on HDX: country or regional levels
• De-identified Microdata through Facebook Data for Good program: Individual level

Universe

The survey was fielded to active Facebook users.

Kind of data

Sample survey data [ssd]

Sampling procedure

Respondents were sampled across seven regions: - East Asia and Pacific; Europe and Central Asia - Latin America and Caribbean - Middle East and North Africa - North America - Sub-Saharan Africa - South Asia

For the purposes of this report, responses have been aggregated up to the regional level; these regional estimates form the basis of this report and its associated products (Regional Briefs). In order to ensure respondent confidentiality, these estimates are based on responses where a sufficient number of people responded to each question and thus where confidentiality can be assured. This results in a sample of 461,748 respondents.

The sampling frame for this survey is the global database of Facebook users who were active on the platform at least once over the past 28 days, which offers a number of advantages: It allows for the design, implementation, and launch of a survey in a timely manner. Large sample sizes allow for more questions to be asked through random assignment of modules, avoiding respondent fatigue. Samples may be drawn from diverse segments of the online population. Knowledge of the overall sampling frame allowed for more rigorous probabilistic sampling techniques and non-response adjustments than is typical for online and phone surveys

Mode of data collection

Internet [int]

Research instrument

The survey includes a total of 75 questions, split across into the following sections: - Basic demographics and gender norms - Decision making and resource allocation across household members - Unpaid caregiving - Additional household demographics and COVID-19 impact - Optional questions for special groups (e.g. students, business owners, the employed, and the unemployed)

Questions were developed collaboratively by a team of economists and gender experts from the World Bank, UN Women, Equal Measures 2030, and Ladysmith. Some of the questions have been borrowed from other surveys that employ alternative modes of administration (e.g., face-to-face, telephone surveys, etc.); this allows for comparability and identification of potential gaps and biases inherent to Facebook and other online survey platforms. As such, the survey also generates methodological insights that are useful to researchers undertaking alternative modes of data collection during the COVID-19 era.

In order to avoid “survey fatigue,” wherein respondents begin to disengage from the survey content and responses become less reliable, each respondent was only asked to answer a subset of questions. Specifically, each respondent saw a maximum of 30 questions, comprising demographics (asked of all respondents) and a set of additional questions randomly and purposely allocated to them.

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

Other factors beyond sampling error that contribute to such potential differences are frame or coverage error and nonresponse error.

Data appraisal

Survey Limitations The survey only captures respondents who: (1) have access to the Internet (2) are Facebook users (3) opt to take this survey through the Facebook platform. Knowledge of the overall demographics of the online population in each region allows for calibration such that estimates are representative at this level. However, this means the results only tell us something about the online population in each region, not the overall population. As such, the survey cannot generate global estimates or meaningful comparisons across countries and regions, given the heterogeneity in internet connectivity across countries. Estimates have only been generated for respondents who gave their gender as male or female. The survey included an “other” option but very few respondents selected it, making it impossible to generate meaningful estimates for non-binary populations. It is important to note that the survey was not designed to paint a comprehensive picture of household dynamics but rather to shed light on respondents’ reported experiences and roles within households

The files of this dataset are no longer available. A revised version has been published at: https://doi.org/10.17026/dans-235-tba9The main goal of the DFS data collection project is to map the online friendship networks of Dutch adolescents. Specifically, the Facebook networks of Dutch adolescents participating in the offline CILS4EU and CILSNL data collection are mapped. Facebook is an American social networking site (SNS) where users create an online profile, provide personal information on this profile and invite other users to become connected as friends. With these connections, users can interact via personal messaging, post directly on others’ personal profile pages and react to others’ posts. During the time of our data collection, in 2014, Facebook was the largest SNS of the world with approximately 1.3 billion members. The DFS data are collected to study the relationship between offline face-to-face contacts, and online friendship network on Facebook. To this purpose we coded variables that show respondents’ Facebook friends’ gender, numbers of friends, privacy settings and ethnicity.

People Data Labs is an aggregator of B2B person and company data. We source our globally compliant person dataset via our "Data Union".

The "Data Union" is our proprietary data sharing co-op. Customers opt-in to sharing their data and warrant that their data is fully compliant with global data privacy regulations. Some data sources are provided as a one time dump, others are refreshed every time we do a new data build. Our data sources come from a variety of verticals including HR Tech, Real Estate Tech, Identity/Anti-Fraud, Martech, and others. People Data Labs works with customers on compliance based topics. If a customer wishes to ensure anonymity, we work with them to anonymize the data.

Our person data has over 100 fields including resume data (work history, education), contact information (email, phone), demographic info (name, gender, birth date) and social profile information (linkedin, github, twitter, facebook, etc...).

According to a global survey conducted in February 2024, almost 40 percent of Facebook users paid attention to news from mainstram news outlets and mainstream journalists on the social network. Additionally, 39 percent reported paying attention to personalities, such as celebrities and influencers. Around one in four Facebook users paid attention to politicians and politican activists on the network.

Abstract

In partnership with the Yale Program on Climate Change Communication, Facebook launched a Climate Change Opinion Survey that explores public climate change knowledge, attitudes, policy preferences, and behaviors across 31 countries and territories. Aggregated data is available publicly on Humanitarian Data Exchange (HDX). De-identified microdata is also available to nonprofits and universities under a data license agreement through Facebook’s Data for Good (DFG) program. For more information please email dataforgood@fb.com.

Analysis unit

Public Aggregate Data on HDX: country or regional levels De-identified Microdata through Facebook Data for Good program: Individual level

Universe

The survey was fielded to active Facebook users ages 18+

Kind of data

Sample survey data [ssd]

Sampling procedure

Sampled Facebook users saw an invitation to answer a short survey at the top of their Facebook Newsfeed and had the option to click the invitation to complete the survey on the Facebook platform. The sample was drawn from the population of Facebook monthly active users, defined as registered and logged-in Facebook users who had visited Facebook through the website or a mobile device in the last 30 days.

Within each country or territory surveyed, Facebook drew a sample in proportion to publicly available age and gender benchmarks. The sample population in the United States was drawn in proportion to the U.S. Census Bureau Current Population Survey 2018 March Supplement. All other countries and territories were sampled in proportion to data from the United Nations Population Division 2019 World Population Projections. Data were weighted separately for each country and territory using a multi-stage, pre- and post-survey weighting process based on census and nationally representative survey benchmarks, Facebook demographics, and Facebook engagement metrics, balanced to the total number of survey completions.

Mode of data collection

Internet [int]

Research instrument

The survey includes questions about people’s climate change knowledge, attitudes, policy preferences, and behaviors. The codebook with survey questions is available here.

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design. Facebook provides survey weights to help make the sample more representative of each country or territory’s population.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

Other factors beyond sampling error that contribute to such potential differences are frame or coverage error and nonresponse error.

The main goal of the DFS data collection project is to map the online friendship networks of Dutch adolescents. Specifically, the Facebook networks of Dutch adolescents participating in the offline CILS4EU and CILSNL data collection are mapped. Facebook is an American social networking site (SNS) where users create an online profile, provide personal information on this profile and invite other users to become connected as friends. With these connections, users can interact via personal messaging, post directly on others’ personal profile pages and react to others’ posts. During the time of our data collection, in 2014, Facebook was the largest SNS of the world with approximately 1.3 billion members. The DFS data are collected to study the relationship between offline face-to-face contacts, and online friendship network on Facebook. To this purpose we coded variables that show respondents’ Facebook friends’ gender, numbers of friends, privacy settings and ethnicity.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

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56.8% of the world’s total population is active on social media.