Dataset

This dataset was created by Tanya

Contents

Global C2C Fashion Store User Behaviour Analysis

Analyzing Buyer and Seller Profiles across Countries

By Jeffrey Mvutu Mabilama [source]

About this dataset

Welcome to an exciting exploration of global C2C fashion store user behaviour! This dataset seeks to serve as a benchmark by providing valuable insights into e-commerce users, enabling you to make informed decisions and effectively grow your business. Let's dive right into the data!

This dataset contains records on over 9 million registered users from a successful online C2C fashion store launched in Europe around 2009 and later expanded worldwide. It includes metrics such as country, gender, active users, top buyers/sellers/ratio*, products bought/sold/listed* and social network features (likes/follows). Furthermore this is just a preview of much larger data set which contains more detailed information including product listings, comments from listed products etc.

E-commerce has become an essential part of our lives - people are now accustomed to buying anything with a few clicks online. With so many unknown elements that come with not only selling but also providing good customer service - understanding user behavior is key for success in this domain. By utilizing this dataset you can answer questions such as 'how many customers are likely to drop off after years of using my service?,' 'are my users active enough compared to those in this dataset?,” or “how likely are people from other countries signing up in a C2C website?' In addition, if you think this kind odf dataset may be useful don't forget do show your support or appreciation by leaving an upvote or comment on the page!

My Telegram bot will answer any queries regarding the datasets as well allow you see contact me directly if necessary; also please don't forget check out the *[data.world page](https://data.world/jfreex/e-commerce-users-of-a-french-c2c

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How to use the dataset

This dataset provides a useful overview of global users' behavior in an online C2C fashion store. The data includes metrics such as buyers, top buyers, top buyer ratio, female buyers and their respective ratios, etc., per country. This dataset can be used to gain insights into how global audiences interact with the store and draw conclusions from comparison between different countries.

In order to make use of this dataset, one must first familiarize themselves with the various metrics included in it. These include: country; number of overall buyers; number of top buyers; ratio(s) of them (top buyer to total buyer); female-related data (buyers, top female buyers); bought-to-wish/like ration (top and non-top separately); overall products bought/wished/liked; total products sold by tops sellers in the same country versus what they sold outside the country; mean value for product stats (sold/listed/etc...) from looking at the whole population or just users that make those actions multiple times; average days for user offline /lurking around on the site without posting anything or buying anything etc.; mean follower(s) count(s).

Using this data one could generate reports about user behavior within particular countries either manually by computing all statistics or by using libraries like Pandas or SQL with queries made toward this datasets which consists of columns representing individual countries with all values necessary to answer any questions you might have regarding how many people buy something out there per region and what type they are –– Are they Top Buyer? Female? Etc.

Further potential work could involve utilising machine learning tools such as clustering algorithms to group similar customers together based on certain traits like age group, profession etc., so that personalised marketing promotions can be targetted at these customer clusters rather than aiming more generic ads at everyone!

Finally combined with other related product datasets which is available upon request via JfreexDatasets_bot provided by Jfreex team , this dataset can become another powerful tool providing you actionable insights into customers today — allowing you build better strategies towards improving customer experience tomorrow!

Research Ideas

• Analyzing the conversion rate of users on a website - Comparing user metrics like the overall number of buyers, female buyers, top buyers ratio and top buyer gender can help determine if users in certain countries are more or less likely to convert into customers. Additionally, comparing average metrics like products bought or offl...

Context

E-commerce has become a new channel to support businesses development. Through e-commerce, businesses can get access and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. E-commerce has also changed the way people shop and consume products and services. Many people are turning to their computers or smart devices to order goods, which can easily be delivered to their homes.

Content

This is a sales transaction data set of UK-based e-commerce (online retail) for one year. This London-based shop has been selling gifts and homewares for adults and children through the website since 2007. Their customers come from all over the world and usually make direct purchases for themselves. There are also small businesses that buy in bulk and sell to other customers through retail outlet channels.

The data set contains 500K rows and 8 columns. The following is the description of each column. 1. TransactionNo (categorical): a six-digit unique number that defines each transaction. The letter “C” in the code indicates a cancellation. 2. Date (numeric): the date when each transaction was generated. 3. ProductNo (categorical): a five or six-digit unique character used to identify a specific product. 4. Product (categorical): product/item name. 5. Price (numeric): the price of each product per unit in pound sterling (£). 6. Quantity (numeric): the quantity of each product per transaction. Negative values related to cancelled transactions. 7. CustomerNo (categorical): a five-digit unique number that defines each customer. 8. Country (categorical): name of the country where the customer resides.

There is a small percentage of order cancellation in the data set. Most of these cancellations were due to out-of-stock conditions on some products. Under this situation, customers tend to cancel an order as they want all products delivered all at once.

Inspiration

Information is a main asset of businesses nowadays. The success of a business in a competitive environment depends on its ability to acquire, store, and utilize information. Data is one of the main sources of information. Therefore, data analysis is an important activity for acquiring new and useful information. Analyze this dataset and try to answer the following questions. 1. How was the sales trend over the months? 2. What are the most frequently purchased products? 3. How many products does the customer purchase in each transaction? 4. What are the most profitable segment customers? 5. Based on your findings, what strategy could you recommend to the business to gain more profit?

Photo by CardMapr on Unsplash

Dataset: Online Shopping Dataset;

CustomerID

Description: Unique identifier for each customer. Data Type: Numeric;

Gender:

Description: Gender of the customer (e.g., Male, Female). Data Type: Categorical;

Location:

Description: Location or address information of the customer. Data Type: Text;

Tenure_Months:

Description: Number of months the customer has been associated with the platform. Data Type: Numeric;

Transaction_ID:

Description: Unique identifier for each transaction. Data Type: Numeric;

Transaction_Date:

Description: Date of the transaction. Data Type: Date;

Product_SKU:

Description: Stock Keeping Unit (SKU) identifier for the product. Data Type: Text;

Product_Description:

Description: Description of the product. Data Type: Text;

Product_Category:

Description: Category to which the product belongs. Data Type: Categorical;

Quantity:

Description: Quantity of the product purchased in the transaction. Data Type: Numeric;

Avg_Price:

Description: Average price of the product. Data Type: Numeric;

Delivery_Charges:

Description: Charges associated with the delivery of the product. Data Type: Numeric;

Coupon_Status:

Description: Status of the coupon associated with the transaction. Data Type: Categorical;

GST:

Description: Goods and Services Tax associated with the transaction. Data Type: Numeric;

Date:

Description: Date of the transaction (potentially redundant with Transaction_Date). Data Type: Date;

Offline_Spend:

Description: Amount spent offline by the customer. Data Type: Numeric;

Online_Spend:

Description: Amount spent online by the customer. Data Type: Numeric;

Month:

Description: Month of the transaction. Data Type: Categorical;

Coupon_Code:

Description: Code associated with a coupon, if applicable. Data Type: Text;

Discount_pct:

Description: Percentage of discount applied to the transaction. Data Type: Numeric;

A league table of the 120 cryptocurrencies with the highest market cap reveals how diverse each crypto is and potentially how much risk is involved when investing in one. Bitcoin (BTC), for instance, had a so-called "high cap" - a market cap worth more than 10 billion U.S. dollars - indicating this crypto project has a certain track record or, at the very least, is considered a major player in the cryptocurrency space. This is different in Decentralize Finance (DeFi), where Bitcoin is only a relatively new player. A concentrated market The number of existing cryptocurrencies is several thousands, even if most have a limited significance. Indeed, Bitcoin and Ethereum account for nearly 75 percent of the entire crypto market capitalization. As crypto is relatively easy to create, the range of projects varies significantly - from improving payments to solving real-world issues, but also meme coins and more speculative investments. Crypto is not considered a payment method While often talked about as an investment vehicle, cryptocurrencies have not yet established a clear use case in day-to-day life. Central bankers found that usefulness of crypto in domestic payments or remittances to be negligible. A forecast for the world's main online payment methods took a similar stance: It predicts that cryptocurrency would only take up 0.2 percent of total transaction value by 2027.

Source:

Mariusz Šapczyński, Cracow University of Economics, Poland, lapczynm '@' uek.krakow.pl Sylwester Białowąs, Poznan University of Economics and Business, Poland, sylwester.bialowas '@' ue.poznan.pl

Data Set Information:

The dataset contains information on clickstream from online store offering clothing for pregnant women. Data are from five months of 2008 and include, among others, product category, location of the photo on the page, country of origin of the IP address and product price in US dollars.

Attribute Information:

The dataset contains 14 variables described in a separate file (See 'Data set description')

Relevant Papers:

N/A

Citation Request:

If you use this dataset, please cite:

Šapczyński M., Białowąs S. (2013) Discovering Patterns of Users' Behaviour in an E-shop - Comparison of Consumer Buying Behaviours in Poland and Other European Countries, “Studia Ekonomiczne†, nr 151, “La société de l'information : perspective européenne et globale : les usages et les risques d'Internet pour les citoyens et les consommateurs†, p. 144-153

Data description ìe-shop clothing 2008î

Variables:

1. YEAR (2008)

========================================================

2. MONTH -> from April (4) to August (8)

========================================================

3. DAY -> day number of the month

========================================================

4. ORDER -> sequence of clicks during one session

========================================================

5. COUNTRY -> variable indicating the country of origin of the IP address with the

following categories:

1-Australia 2-Austria 3-Belgium 4-British Virgin Islands 5-Cayman Islands 6-Christmas Island 7-Croatia 8-Cyprus 9-Czech Republic 10-Denmark 11-Estonia 12-unidentified 13-Faroe Islands 14-Finland 15-France 16-Germany 17-Greece 18-Hungary 19-Iceland 20-India 21-Ireland 22-Italy 23-Latvia 24-Lithuania 25-Luxembourg 26-Mexico 27-Netherlands 28-Norway 29-Poland 30-Portugal 31-Romania 32-Russia 33-San Marino 34-Slovakia 35-Slovenia 36-Spain 37-Sweden 38-Switzerland 39-Ukraine 40-United Arab Emirates 41-United Kingdom 42-USA 43-biz (.biz) 44-com (.com) 45-int (.int) 46-net (.net) 47-org (*.org)

========================================================

6. SESSION ID -> variable indicating session id (short record)

========================================================

7. PAGE 1 (MAIN CATEGORY) -> concerns the main product category:

1-trousers 2-skirts 3-blouses 4-sale

========================================================

8. PAGE 2 (CLOTHING MODEL) -> contains information about the code for each product

(217 products)

========================================================

9. COLOUR -> colour of product

1-beige 2-black 3-blue 4-brown 5-burgundy 6-gray 7-green 8-navy blue 9-of many colors 10-olive 11-pink 12-red 13-violet 14-white

========================================================

10. LOCATION -> photo location on the page, the screen has been divided into six parts:

1-top left 2-top in the middle 3-top right 4-bottom left 5-bottom in the middle 6-bottom right

========================================================

11. MODEL PHOTOGRAPHY -> variable with two categories:

1-en face 2-profile

========================================================

12. PRICE -> price in US dollars

========================================================

13. PRICE 2 -> variable informing whether the price of a particular product is higher than

the average price for the entire product category

1-yes 2-no

========================================================

14. PAGE -> page number within the e-store website (from 1 to 5)

++++++++++++++++++++++++++++++++++++++++++++++++++++++++

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Use our Best Buy products to collect ratings, prices, and descriptions about products from an e-commerce online web. You can purchase either the entire dataset or a customized subset, depending on your requirements. The Best Buy Products Dataset stands as a comprehensive resource for businesses, researchers, and analysts aiming to navigate the vast array of products offered by Best Buy, a leading retailer in consumer electronics and technology. Tailored to provide a deep understanding of Best Buy's e-commerce ecosystem, this dataset facilitates market analysis, pricing optimization, customer behavior comprehension, and competitor assessment. At its core, the dataset encompasses essential attributes such as product ID, title, descriptions, ratings, reviews, pricing details, and seller information. These fundamental data elements empower users to glean insights into product performance, customer sentiment, and seller credibility, thereby facilitating informed decision-making processes. Whether you're a retailer looking to enhance your product portfolio, a researcher investigating trends in consumer electronics, or an analyst seeking to refine e-commerce strategies, the Best Buy Products Dataset offers a valuable resource for uncovering opportunities and driving success in the ever-evolving landscape of retail.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

This superstore dataset can be used for various analyses, including, but not limited to, profit analysis, customer segmentation, and profit prediction. Performing extensive data analysis on it to deliver insights on how the company can increase its profits while minimizing losses.

Guatemala number dataset provides millions of powerful contacts for direct marketing. Similarly, this List To Data team carefully gathers these leads from many trusted sources. Also, you can get all confirmed leads from our site for any business to communicate with new clients. This Guatemala number dataset creates significant opportunities for growing company sales. Further, this Guatemala number dataset is highly effective for business promotion through cold calls and text messages. This marketing tool gives instant feedback from the consumers and expands contracts. Despite this, we deliver the number directory to you in CSV or Excel layout. In fact, everyone can run it in any CRM software without any trouble. Guatemala phone data is a very helpful contact library for SMS and telemarketing. Besides, the number directory plays a vital role in direct business plans. Most importantly, we prioritize safety and precisely adhere to all GDPR rules. Moreover, people can purchase this without any doubt from List To Data. In other words, you can make your business more famous by increasing productivity. Moreover, the Guatemala phone data helps in many ways to earn more money from this country. This country is very wealthy in all those sectors, thus everyone can buy our data package now. Our List To Data website is the perfect place to get all faithful client mobile contact numbers. In addition, our skilled team is ready to assist you 24/7 in supplying your necessary leads. Guatemala phone number list makes your business more profitable in a couple of months. This country has the nominal GDP (US$104 billion) and the most extensive by purchasing power parity (US$228 trillion). For this reason, it can create a big chance to earn more from here. As such agriculture, services, industry, and trade, are the main sources of income in Guatemala. Thus, you can get their mobile numbers from us for cold calls or Text messages. In addition, this Guatemala phone number list is far better for your business activities nationwide. Actually, you can do the marketing with this enormous group of people. Mainly, it will increase your deals rapidly and develop the company’s wealth. Indeed, as a businessman, you take your required sales leads from our website at a low cost.

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AI Training Data | Annotated Checkout Flows for Retail, Restaurant, and Marketplace Websites Overview

Unlock the next generation of agentic commerce and automated shopping experiences with this comprehensive dataset of meticulously annotated checkout flows, sourced directly from leading retail, restaurant, and marketplace websites. Designed for developers, researchers, and AI labs building large language models (LLMs) and agentic systems capable of online purchasing, this dataset captures the real-world complexity of digital transactions—from cart initiation to final payment.

Key Features

Breadth of Coverage: Over 10,000 unique checkout journeys across hundreds of top e-commerce, food delivery, and service platforms, including but not limited to Walmart, Target, Kroger, Whole Foods, Uber Eats, Instacart, Shopify-powered sites, and more.

Actionable Annotation: Every flow is broken down into granular, step-by-step actions, complete with timestamped events, UI context, form field details, validation logic, and response feedback. Each step includes:

Page state (URL, DOM snapshot, and metadata)

User actions (clicks, taps, text input, dropdown selection, checkbox/radio interactions)

System responses (AJAX calls, error/success messages, cart/price updates)

Authentication and account linking steps where applicable

Payment entry (card, wallet, alternative methods)

Order review and confirmation

Multi-Vertical, Real-World Data: Flows sourced from a wide variety of verticals and real consumer environments, not just demo stores or test accounts. Includes complex cases such as multi-item carts, promo codes, loyalty integration, and split payments.

Structured for Machine Learning: Delivered in standard formats (JSONL, CSV, or your preferred schema), with every event mapped to action types, page features, and expected outcomes. Optional HAR files and raw network request logs provide an extra layer of technical fidelity for action modeling and RLHF pipelines.

Rich Context for LLMs and Agents: Every annotation includes both human-readable and model-consumable descriptions:

“What the user did” (natural language)

“What the system did in response”

“What a successful action should look like”

Error/edge case coverage (invalid forms, OOS, address/payment errors)

Privacy-Safe & Compliant: All flows are depersonalized and scrubbed of PII. Sensitive fields (like credit card numbers, user addresses, and login credentials) are replaced with realistic but synthetic data, ensuring compliance with privacy regulations.

Each flow tracks the user journey from cart to payment to confirmation, including:

Adding/removing items

Applying coupons or promo codes

Selecting shipping/delivery options

Account creation, login, or guest checkout

Inputting payment details (card, wallet, Buy Now Pay Later)

Handling validation errors or OOS scenarios

Order review and final placement

Confirmation page capture (including order summary details)

Why This Dataset?

Building LLMs, agentic shopping bots, or e-commerce automation tools demands more than just page screenshots or API logs. You need deeply contextualized, action-oriented data that reflects how real users interact with the complex, ever-changing UIs of digital commerce. Our dataset uniquely captures:

The full intent-action-outcome loop

Dynamic UI changes, modals, validation, and error handling

Nuances of cart modification, bundle pricing, delivery constraints, and multi-vendor checkouts

Mobile vs. desktop variations

Diverse merchant tech stacks (custom, Shopify, Magento, BigCommerce, native apps, etc.)

Use Cases

LLM Fine-Tuning: Teach models to reason through step-by-step transaction flows, infer next-best-actions, and generate robust, context-sensitive prompts for real-world ordering.

Agentic Shopping Bots: Train agents to navigate web/mobile checkouts autonomously, handle edge cases, and complete real purchases on behalf of users.

Action Model & RLHF Training: Provide reinforcement learning pipelines with ground truth “what happens if I do X?” data across hundreds of real merchants.

UI/UX Research & Synthetic User Studies: Identify friction points, bottlenecks, and drop-offs in modern checkout design by replaying flows and testing interventions.

Automated QA & Regression Testing: Use realistic flows as test cases for new features or third-party integrations.

What’s Included

10,000+ annotated checkout flows (retail, restaurant, marketplace)

Step-by-step event logs with metadata, DOM, and network context

Natural language explanations for each step and transition

All flows are depersonalized and privacy-compliant

Example scripts for ingesting, parsing, and analyzing the dataset

Flexible licensing for research or commercial use

Sample Categories Covered

Grocery delivery (Instacart, Walmart, Kroger, Target, etc.)

Restaurant takeout/delivery (Ub...

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In the recent years, many Chinese e-commerce platforms, for example TEMU, SHEIN and Alibaba, have been gaining a remarkable traction on the global market. These platforms attract millions of consumers every year, with their affordable prices, trendy fast fashion items, and very aggressive online marketing. According to the latest data, TEMU has around 292 million monthly active users, and their annual sales are estimated at 70.8 billion American dollars (Backlinko, 2025). SHEIN is also a largely popular and used app; in 2024, it was the second most downloaded shopping app worldwide, with approximately 235 million downloads (Analyzify, 2025). However, this growth in popularity raises some important questions about consumer behavior, particularly about the gap between consumers expressed attitudes, which would be the concern for ethical production, sustainability, or fair labor, and their actual purchasing decisions. This phenomenon, known as the attitude-behavior gap, has become increasingly relevant in the digital retail age.Attitude-behavior gap, also known as the value-action gap or the intention-behavior gap, describes the discrepancy between our intentions, or what we plan to achieve, and our actual actions, or what we ultimately do (Ajzen/Fishbein 1975, p. 39). An example of such behavior is when someone claims they care about the environment and says they want to reduce waste but don’t engage in eco-friendly practices in their daily life. This gap happens for many reasons, such as habits, convenience, price, or simply not thinking about it in the moment. (Zhuo/Ren/Zhu 2022, p. 16)The topic of attitude-behavior gap has been explored in many academic publications and other works but mostly in the context of traditional retail and Western fast fashion brands, such as Zara and H&M. There is, however, a lack of focused research on Chinese e-commerce platforms, like SHEIN and TEMU. These platforms operate with unique business models and digital strategies and are therefore a suitable topic for closer examination, especially in relation to consumer perceptions of sustainability, which is a very current topic nowadays.In this thesis the focus will be on the two following companies, TEMU and SHEIN. These two companies are the biggest players on the Chinese e-commerce market and are also among the most popular platforms in the FMCG (Fast-Moving Consumer Goods) sector, as can be seen from the numbers above.The aim of this thesis is to explore the gap in customer behavior, as well as to understand the psychological, social, and economic factors that influence consumer choices, and finding an answer to why conscious intentions often fail to translate into ethical actions online.The research of this master thesis will focus on three central questions. First, it will seek to answer why do customers shop at these platforms (SHEIN and TEMU), and if they care about sustainability while doing so. Second, it will investigate what factors contribute to the attitude-behavior gap. Finally, it will explore what are consumers expressed attitudes towards sustainability in online shopping on these Chinese e-commerce platforms (SHEIN and TEMU).The planned methodology of this thesis focuses on empirical research in the form of a consumer survey. A questionnaire will be developed based on the theory of the attitude-behavior gap, and it will also explore real world shopping behavior in comparison to respondents stated attitudes toward sustainability.The target group will consist of people who shop on platforms, TEMU and SHEIN. Participants will be reached mainly through social media channels (e.g., Instagram, Facebook, LinkedIn), where a link to the questionnaire will be shared, as well as through a paid survey platform called SurveySwap. A portion of the respondents will also be reached through personal contact. The estimated number of participants is between 100 and 150.In this thesis, the focus will be first on providing the context and applicable theories on the topic of attitude-behavior gap. Second, the focus will be on ethical and sustainable consumerism, describing correlation to the topic of the thesis and providing more dept to the topic. The third section will provide an overview of the Chinese e-commerce ecosystem, subsequently the following two chapters will describe and explore the two mentioned Chinese companies, SHEIN and TEMU, and will provide an overview of their environmental and ethical role on the consumers. The last part will present new findings on how attitude-behavior gap effects the consumers shopping on these platforms. A concluding section will derive final insights from the empirical findings

Context

In the field of e-commerce, the datasets are typically considered as proprietary, meaning they are owned and controlled by individual organizations and are not often made publicly available due to privacy and business considerations. In spite of this, The UCI Machine Learning Repository, known for its extensive collection of datasets beneficial for machine learning and data mining research, has curated and made accessible a unique dataset. This dataset comprises actual transactional data spanning from the year 2010 to 2011. For those interested, the dataset is maintained and readily available on the UCI Machine Learning Repository's site under the title "Online Retail".

Content

The dataset is a transnational one, capturing every transaction made from December 1, 2010, through December 9, 2011, by a UK-based non-store online retail company. As an online retail entity, the company doesn't have a physical store presence, and its operations and sales are conducted purely online. The company's primary product offering includes unique gifts for all occasions. While the company serves a diverse range of customers, a significant number of its clientele includes wholesalers.

Acknowledgements

In collaboration with the UCI Machine Learning Repository, the dataset was provided and made available by Dr. Daqing Chen. Dr. Chen is the Director of the Public Analytics group at London South Bank University, UK. Any correspondence regarding this dataset can be sent to Dr. Chen at 'chend' at 'lsbu.ac.uk'. We are grateful to him for providing such an invaluable resource for researchers and data science enthusiasts.

The image used has been sourced from Canva

Inspiration

The rich and extensive data within this dataset opens the door for a multitude of potential analyses. It lends itself well to various methods and techniques in data science, including but not limited to time series analysis, clustering, and classification. By exploring this dataset, one could derive key insights into customer behavior, transaction trends, and product performance, providing ample opportunities for deep and insightful explorations.

Introduction

The English-Korean Shopping Parallel Corpora is a high-quality bilingual dataset designed for developing multilingual language models, machine translation engines, and NLP systems in the Shopping and E-Commerce domain. With over 50,000 professionally translated sentence pairs, this dataset captures the linguistic diversity and domain-specific expressions commonly found across online retail platforms.

Dataset Content

Domain-Specific Focus

Format and Structure

Usage and Applications

This dataset collected from 2,341 people in online conference scenarios. Participants includes Asians, Caucasians, blacks, and browns. The age is mainly young and middle-aged. It collects a variety of indoor office scenes, covering meeting rooms, coffee shops, libraries, bedrooms, etc. Each person collected 11 videos, including human body behaviors such as shaking the body from side to side, eating, and stretching. This dataset can be applied to tasks including human activity recognition, human action recognition, human behavior analysis, human pose estimation, and gesture recognition.

Context

Typically e-commerce datasets are proprietary and consequently hard to find among publicly available data. However, The UCI Machine Learning Repository has made this dataset containing actual transactions from 2010 and 2011. The dataset is maintained on their site, where it can be found by the title "Online Retail".

Content

"This is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail.The company mainly sells unique all-occasion gifts. Many customers of the company are wholesalers."

Acknowledgements

Per the UCI Machine Learning Repository, this data was made available by Dr Daqing Chen, Director: Public Analytics group. chend '@' lsbu.ac.uk, School of Engineering, London South Bank University, London SE1 0AA, UK.

Image from stocksnap.io.

Inspiration

Analyses for this dataset could include time series, clustering, classification and more.