Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The number of Apple iPhone unit sales dramatically increased between 2007 and 2024. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around **** million smartphones. By 2024, this number reached over ***** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2025, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A19 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

This dataset provides a comprehensive collection of information about all the latest smartphones available in the market as of the current time.

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The dataset was created by web scraping reputable online sources to gather accurate and up-to-date information about various smartphone models, their specifications, features, and pricing.

iPhone Reviews from Amazon.com

30,000+ User-Submitted Reviews

By Crawl Feeds [source]

About this dataset

This 30,000+ reviews dataset for Apple iPhone from Amazon.com provides insights and comprehensive opinion data that can be used to understand current customer sentiment towards the product. With helpful_count as one of the columns, this dataset provides an opportunity to find out which reviews are most helpful for customers and highlights the key areas of improvement for other brands in a similar product range. Exceptional review ratings and detailed text reviews give readers an idea about why customers liked or disliked the product, providing valuable market feedback information such as what went wrong (or right). Alongside this, knowledge about where a review was made gives better context on whether comments should be taken lightly or with more pressing importance. An invaluable resource for industry stakeholders and researchers alike, use this dataset to gain a clearer picture of customer satisfaction surrounding Apple's latest release - The iPhone!

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How to use the dataset

This dataset contains over 30,000 reviews for the Apple iPhone from Amazon.com. It includes information such as the product name, helpful count, total comments, URL of the review, review country, date and time of the review, rating of the product given by reviewer, product company name and profile name. You can use this dataset to analyze customer feedback about the Apple iPhone from Amazon.

To get started with this dataset you should first read through each column and understand what it represents. Once you are familiar with each column then you can start exploring the data further by filtering out particular reviews or performing a sentiment analysis on particular reviews using tools such as Python's Natural Language Toolkit (NLTK). You could also look at analyzing trends in customer ratings over time or breaking down customer feedback into gender specific segments to gain more insights about user preferences.

You can also group reviews based on their geographical location and look at regional differences in user opinion towards a particular product feature or implementation style which may indicate alterations in usability/ technicalities that need to be addressed along with other factors such as cultural influence which may have an effect on user opinion towards a certain brand/product feature etc. This info could be used to inform your marketing strategies across different parts of your target market region thus providing more targeted results while creating ad campaigns aimed at driving sales for the aforementioned products/brands-helping improve ROI performance efficiently!

Lastly if you are looking for insights particularly regarding Apple’s competitors-it would be useful for you to analyze comparative feedback between customers regarding similar competitive brands/products allowing potential investments pivoting around stronger performers!

We hope this guide provides some useful insight into how to use this dataset effectively from Amazon mobile phones reviews set! Have fun exploring!!

Research Ideas

• To train a sentiment analysis model to better understand customers’ attitudes towards Apple's iPhone.
• To analyze the review comments and look for correlations between certain words and ratings, in order to gain insights on how customers perceive the phone based on their experiences with it.
• Create a combination of product reviews with video reviews from YouTube in order to provide potential buyers a more comprehensive overview of the features, performance and beauty of the iPhone before purchasing it

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

Unknown License - Please check the dataset description for more information.

Columns

File: apple_iphone_11_reviews.csv | Column name | Description | |:--------------------|:-------------------------------------------------------------| | product | The product being reviewed. (String) | | helpful_count | The number of people who found the review helpful. (Integer) | | total_comments | The total number of comments on the review. (Integer) | | url | The URL of the review post. (String) | | review_country | The country from which the review was posted. (Strin...

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total *** billion users (+***** percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like the Americas and Asia.

📊 About the Dataset

Technology adoption has been evolving rapidly, shaping industries and consumer behaviors worldwide. This dataset provides insights into global gadget consumption trends from 2015 to 2025, covering smartphones, laptops, gaming consoles, smartwatches, and 5G penetration rates.

🎯 Use Cases

• 📈 Market research & consumer behavior analysis
• 🔮 Forecasting future tech adoption trends
• ♻️ Studying the impact of e-waste generation
• 🌐 Understanding 5G penetration across different countries

📑 Column Descriptions

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

In the fourth quarter of its 2025 fiscal year, Apple generated around ***billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than *** billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over ** percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about ********* of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly ** percent, equating to less than ** billion U.S. dollars in that quarter. In terms of units sold, Apple went from around **** million units in 2010 to about *** million in 2023, but registered a peak in the fourth quarter of 2020 with more than ** million iPhones sold worldwide.

The number of smartphone users in the Philippines was forecast to increase between 2024 and 2029 by in total 5.6 million users (+7.29 percent). This overall increase does not happen continuously, notably not in 2026, 2027, 2028 and 2029. The smartphone user base is estimated to amount to 82.33 million users in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).