The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Context

With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those who have logged into Facebook during the past 30 days. During the first quarter of 2021, the company stated that 3.51 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month.

Content

This data was collected by Facebook and was released in July 2021.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Description:

The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

Dataset Breakdown:

• Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

• Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

• Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

• Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

• Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

• Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

• Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

Context and Use Cases:

• This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

Researchers, data scientists, and developers can use this dataset to:

• Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

• Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

• Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

• Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

• Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

• Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

Future Considerations:

As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

This statistical dataset contains estimates on the number of active online Facebook users living outside of their country of origin within the European Union. The dataset includes information on Facebook users' age, gender, country of residence, and country of previous residence. The data is divided in the number of Monthly Active Users and Daily Active Users. The data was collected through standard CSV format via an advertising API platform by using an R Studio code, and the data collection was conducted twice a month from January to November 2021.

The dataset was originally published in DiVA and moved to SND in 2024.

Facebook data is a valuable resource for businesses. It delivers essential information about your target audience. Over 2.9 billion people use Facebook worldwide. For example, you may learn about their demographics, hobbies, and online activities. Moreover, Facebook data may assist you in categorizing your target demographic. As a result, you may target your messaging to certain groups of people. This enhances the likelihood of your campaigns connecting with them. Furthermore, you may utilize Facebook data to monitor the effectiveness of your initiatives. This allows you to determine what is working and what is not. You can then make changes to enhance your outcomes. Facebook’s data is continually changing. Stay current with the newest trends and best practices. List To Data will help you get the most out of this important resource. Facebook number database is an invaluable tool for marketers looking to engage with their target demographic. This directory, often known as a contact list or dataset, contains crucial information such as user profiles and engagement metrics. This platform provides a wide reservoir of possible leads. Using this content, you may design tailored campaigns that increase engagement. Moving from general techniques to data-driven initiatives will help you achieve better outcomes. This information enables you to modify your messaging for higher response rates. Furthermore, this resource is updated regularly, guaranteeing that your campaigns always have new connections. Visit List To Data to get premium Facebook number databases and boost your company!

The Facebook Users by Country Data (Cleaned) dataset is a collection of information on Facebook users from different countries. The dataset contains five columns of data, which are named as follows:

• Names: This column contains the names of the countries for which the data is collected.
• Users: This column provides the number of Facebook users in millions for each respective country.
• Facebook_Users: This column shows the percentage of the total population of each country that uses Facebook.
• Date_of_Data: This column indicates the date on which the data was collected and compiled.
• Population: This column represents the total population of each country.

How you can use this Dataset?

The Facebook Users by Country Data (Cleaned) dataset can be used in several ways. Here are some potential use cases:

• Market Research: Marketers can use this dataset to identify markets with the highest concentration of Facebook users. This information can be used to target Facebook ads to specific regions, optimize social media campaigns, and determine which markets to expand into.

• Business Strategy: Businesses can use this dataset to identify potential markets for their products or services. By analyzing Facebook usage rates in different countries, businesses can identify countries with high engagement rates and target those markets.

• Social Media Analysis: Researchers can use this dataset to analyze social media behavior in different countries. By comparing Facebook usage rates across different countries, researchers can identify cultural and social differences that affect social media behavior.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

This table includes platform data for Facebook participants in the Deactivation experiment. Each row of the dataset corresponds to data from a participant’s Facebook user account. Each column contains a value, or set of values, that aggregates log data for this specific participant over a certain period of time.

This dataset contains information about posts made on Famous Cosmetic Brand's Facebook page from 1st of January to 31th of December of 2014. Each row represents a single post and includes the following attributes:

1. Page total likes: The total number of likes for the page at the time of the post. Example: 139441
2. Type: The type of post (e.g., photo, status, video, link). Example: Photo
3. Category: A categorical variable representing the content category of the post (the specific meaning of the categories is not defined in the provided data). Example: 2
4. Post Month: The month the post was published (likely represented numerically, e.g., 12 for December). Example: 12
5. Post Weekday: The day of the week the post was published (likely represented numerically, e.g., 1 for Monday). Example: 4
6. Post Hour: The hour of the day the post was published (likely in 24-hour format). Example: 3
7. Paid: A binary variable indicating whether the post was a paid advertisement (1 for yes, 0 for no). Example: 0
8. Lifetime Post Total Reach: The total number of unique people who saw the post during its lifetime. Example: 2752
9. Lifetime Post Total Impressions: The total number of times the post was displayed, regardless of whether it was clicked or seen. Example: 5091
10. Lifetime Engaged Users: The number of unique people who engaged with the post (e.g., liked, commented, shared, clicked). Example: 178
11. Lifetime Post Consumers: The number of unique people who clicked anywhere in the post. Example: 109
12. Lifetime Post Consumptions: The total number of clicks anywhere in the post. Example: 159
13. Lifetime Post Impressions by people who have liked your Page: The number of times the post was shown to people who liked the page. Example: 3078
14. Lifetime Post reach by people who like your Page: The number of people who like the page that saw the post. Example: 1640
15. Lifetime People who have liked your Page and engaged with your post: The number of people who liked the page that engaged with the post. Example: 119
16. comment: Number of comments on the post. Example: 4
17. like: Number of likes on the post. Example: 79
18. share: Number of shares of the post. Example: 17
19. Total Interactions: Total number of interactions with the post (likely sum of comments, likes, and shares). Example: 100

Citation: (Moro et al., 2016) S. Moro, P. Rita and B. Vala. Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach. Journal of Business Research, Elsevier, In press. Available at: http://dx.doi.org/10.1016/j.jbusres.2016.02.010

TechCorner Mobile Purchase & Engagement Data (2024-2025)

Context

TechCorner Mobile Sales & Customer Insights is a real-world dataset capturing 10 months of mobile phone sales transactions from a retail shop in Bangladesh. This dataset was designed to analyze customer location, buying behavior, and the impact of Facebook marketing efforts.

The primary goal was to identify whether customers are from the local area (Rangamati Sadar, Inside Rangamati) or completely outside Rangamati. Since TechCorner operates a Facebook page, the dataset also includes insights into whether Facebook marketing is effectively reaching potential buyers.

Additionally, the dataset helps in determining: ✔ How many customers are new vs. returning buyers ✔ If customers are followers of the shop’s Facebook page ✔ Whether a customer was recommended by an existing buyer

This dataset is valuable for:

Retail sales analysis to understand product demand fluctuations.

Marketing impact measurement (Facebook engagement vs. actual purchase behavior).

Customer segmentation (local vs. non-local buyers, social media influence, word-of-mouth impact).

Sales trend analysis based on preferred phone models and price ranges.

With a realistic, non-uniform distribution of daily sales and some intentional missing values, this dataset reflects actual retail business conditions rather than artificially smooth AI-generated data.

Marketing & Customer Queries

Does he/she Come from Facebook Page? → Whether the customer came from a Facebook page (Yes/No). Used to analyze Facebook marketing reach.

Does he/she Followed Our Page? → Whether the customer is already a follower of the shop’s Facebook page (Yes/No). Helps measure brand loyalty and organic engagement.

Did he/she buy any mobile before? → Whether the customer is a repeat buyer (Yes/No). Determines the percentage of returning customers.

Did he/she hear of our shop before? → Whether the customer knew about the shop before purchasing (Yes/No). Identifies the impact of referrals or previous marketing efforts.

Was this customer recommended by an old customer? → Whether an existing customer referred them to the shop (Yes/No). Helps evaluate the effectiveness of word-of-mouth marketing.

Acknowledgements

This dataset is derived from real-world mobile sales transactions recorded at TechCorner, a retail shop in Bangladesh. It accurately reflects customer purchasing behavior, pricing trends, and the effectiveness of Facebook marketing in driving sales. Special appreciation to TechCorner for providing comprehensive insights into daily sales patterns, customer demographics, and market dynamics.

This dataset can be used for:

📊 Predictive modeling of sales trends based on customer demographics and marketing channels. 📈 Marketing effectiveness analysis (impact of Facebook promotions vs. organic sales). 🔍 Clustering customers based on purchasing habits (new vs. returning buyers, Facebook users vs. walk-ins). 📌 Understanding demand for different smartphone brands in a local retail market. 🚀 Analyzing how word-of-mouth recommendations influence new customer acquisition.

💡 Can you build a model to predict if a customer is likely to return? 💬 How effective is Facebook in driving actual sales compared to walk-ins? 🔍 Can we cluster customers based on behavior and brand preferences?

This is a codebook for data on the demographics of people who viewed, shared, and otherwise interacted with web pages (URLs) shared on Facebook, between January 1, 2017 and October 31, 2022. The data has about 68 million URLs, over 3.1 trillion rows, and over 71 trillion cell values. It results from a collaboration between Facebook and Social Science One (at IQSS at Harvard), originally prepared for Social Science One grantees and describes the "full" URLs dataset, including its scope, structure, and fields. This is version 10 of the codebook and data (released 4/13/2023), first described by Gary King and Nathaniel Persily at https://socialscience.one/blog/update-social-science-one.

Context

Worldwide Social Media User in 2021 (Quarterly)

Acknowledgements

Facebook: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ Twitter: https://investor.twitterinc.com/home/default.aspx Instagram: https://investor.fb.com/home/default.aspx

Context

I've been exploring on how to use https://pypi.org/project/google-play-scraper/ and as one of my initial pet projects, I extracted the Facebook Google App reviews of the top 40 countries with most Facebook users as stated in this website https://wisevoter.com/country-rankings/facebook-users-by-country/ .

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F1842206%2F2fbcdd42770c3f8492e505fbd7d685bd%2Ffacebook2.png?generation=1699794691453126&alt=media" alt="">

Im currently extracting the top 31st to 60th countries and will add to this dataset as soon as it finishes.

Note

Images generated using Bing Image Generator

The metrics in this dataset measure users who viewed posts with links to civic news URLs. The dataset contains URL-level metrics from Facebook activity data for adult U.S. monthly active users, aggregated over the study period. Includes content views, audience size, content attributes, user attributes.

Facebook is becoming an essential tool for more than just family and friends. Discover how Cheltenham Township (USA), a diverse community just outside of Philadelphia, deals with major issues such as the Bill Cosby trial, everyday traffic issues, sewer I/I problems and lost cats and dogs. And yes, theft.

Communities work when they're connected and exchanging information. What and who are the essential forces making a positive impact, and when and how do conversational threads get directed or misdirected?

Use Any Facebook Public Group

You can leverage the examples here for any public Facebook group. For an example of the source code used to collect this data, and a quick start docker image, take a look at the following project: facebook-group-scrape.

Data Sources

There are 4 csv files in the dataset, with data from the following 5 public Facebook groups:

• Unofficial Cheltenham Township
• Elkins Park Happenings!
• Free Speech Zone
• Cheltenham Lateral Solutions
• Cheltenham Township Residents

post.csv

These are the main posts you will see on the page. It might help to take a quick look at the page. Commas in the msg field have been replaced with {COMMA}, and apostrophes have been replaced with {APOST}.

• gid Group id (5 different Facebook groups)
• pid Main Post id
• id Id of the user posting
• name User's name
• timeStamp
• shares
• url
• msg Text of the message posted.
• likes Number of likes

comment.csv

These are comments to the main post. Note, Facebook postings have comments, and comments on comments.

• gid Group id
• pid Matches Main Post identifier in post.csv
• cid Comment Id.
• timeStamp
• id Id of user commenting
• name Name of user commenting
• rid Id of user responding to first comment
• msg Message

like.csv

These are likes and responses. The two keys in this file (pid,cid) will join to post and comment respectively.

• gid Group id
• pid Matches Main Post identifier in post.csv
• cid Matches Comments id.
• response Response such as LIKE, ANGRY etc.
• id The id of user responding
• name Name of the user responding

member.csv

These are all the members in the group. Some members never, or rarely, post or comment. You may find multiple entries in this table for the same person. The name of the individual never changes, but they change their profile picture. Each profile picture change is captured in this table. Facebook gives users a new id in this table when they change their profile picture.

• gid Group id
• id Id of the member
• name Name of the member
• url URL of the member

Access our extensive Facebook datasets that provide detailed information on public posts, pages, and user engagement. Gain insights into post performance, audience interactions, page details, and content trends with our ethically sourced data. Free samples are available for evaluation. Over 940M records available Price starts at $250/100K records Data formats are available in JSON, NDJSON, CSV, XLSX and Parquet. 100% ethical and compliant data collection Included datapoints:

Post ID Post Content & URL Date Posted Hashtags Number of Comments Number of Shares Likes & Reaction Counts (by type) Video View Count Page Name & Category Page Followers & Likes Page Verification Status Page Website & Contact Info Is Sponsored Post Attachments (Images/Videos) External Link Data And much more

Facebook Meta: Unveiling the Next Era of Social Media

Facebook, the leading social media platform, has embarked on a transformative journey, rebranding itself as Meta. This bold move marks a significant shift in their vision and strategy, as they aim to redefine social media and explore the potential of the metaverse. In this dataset, we delve into the world of Facebook Meta, providing a comprehensive overview of its features, impact, and the implications for the future of social media.

Data Dictionary

Date Range : Last 12 Months Data from July 8, 2023

The Metaverse: Facebook Meta introduces the concept of the metaverse, a virtual reality space where users can interact and engage in a variety of experiences. This immersive environment goes beyond the confines of traditional social media, offering a new level of connectivity, creativity, and shared experiences.

Enhanced Virtual Reality (VR) Capabilities: One of the key elements of Facebook Meta is its focus on VR technology. By leveraging their Oculus virtual reality platform, Meta aims to bring people together in virtual spaces, transcending physical boundaries. Users can connect, play games, attend events, and explore new dimensions through virtual reality.

Avatars and Digital Identity: With the metaverse, users can create personalized avatars that represent their digital identity. These avatars allow individuals to express themselves creatively and engage in virtual interactions with others. Meta is working towards enabling more realistic and customizable avatars to enhance the social experience within the metaverse.

Social Connections and Communities: Facebook Meta emphasizes the importance of social connections and communities within the metaverse. Users can join interest-based groups, form communities, and connect with like-minded individuals. This promotes collaboration, knowledge sharing, and fosters a sense of belonging within the virtual space.

New Content Formats: As part of Meta's expansion, the pl...

Data produced in Impact-of-social-media-on-suicide-rates .

Acknowledgements:

• WHO data export (https://apps.who.int/gho/athena/api/GHO/SDGSUICIDE.csv) was used bound by the following poilcy: https://www.who.int/about/who-we-are/publishing-policies/data-policy

• Kaggle dataset regarding social media usage was used (https://www.kaggle.com/margarethamartinez/socialmedia2021) with additional acknowledgements of the original sources necessary:

  • Acknowledgements:
    • Facebook: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
    • Twitter: https://investor.twitterinc.com/home/default.aspx
    • Instagram: https://investor.fb.com/home/default.aspx