Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

Access detailed insights with our Instagram datasets, featuring follower counts, verified status, account types, and engagement scores. Explore post information including URLs, descriptions, hashtags, comments, likes, media, posting dates, locations, and reel URLs. Perfect for understanding user engagement and content trends to drive informed decisions and optimize your social media strategies. Over 750M records available Price starts at $250/100K records Data formats are available in JSON, NDJSON, CSV, XLSX and Parquet. 100% ethical and compliant data collection Included datapoints:

Account Fbid Id Followers Posts Count Is Business Account Is Professional Account Is Verified Avg Engagement External Url Biography Business Category Name Category Name Post Hashtags Following Posts Profile Image Link Profile URL Profile Name Highlights Count Highlights Full Name Is Private Bio Hashtags URL Is Joined Recently And much more

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

Popular Use Cases

Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

This is a dataset of 1968 instagram photo posts totalling to 5,426 images.

There are 1968 folder each containing one or more image corresponding to the image, the post's metadata in a comprossed json file and the post's caption in a txt file.

Please cite the following paper when using this dataset:

N. Thakur, “Five Years of COVID-19 Discourse on Instagram: A Labeled Instagram Dataset of Over Half a Million Posts for Multilingual Sentiment Analysis”, Proceedings of the 7th International Conference on Machine Learning and Natural Language Processing (MLNLP 2024), Chengdu, China, October 18-20, 2024 (Paper accepted for publication, Preprint available at: https://arxiv.org/abs/2410.03293)

Abstract

The outbreak of COVID-19 served as a catalyst for content creation and dissemination on social media platforms, as such platforms serve as virtual communities where people can connect and communicate with one another seamlessly. While there have been several works related to the mining and analysis of COVID-19-related posts on social media platforms such as Twitter (or X), YouTube, Facebook, and TikTok, there is still limited research that focuses on the public discourse on Instagram in this context. Furthermore, the prior works in this field have only focused on the development and analysis of datasets of Instagram posts published during the first few months of the outbreak. The work presented in this paper aims to address this research gap and presents a novel multilingual dataset of 500,153 Instagram posts about COVID-19 published between January 2020 and September 2024. This dataset contains Instagram posts in 161 different languages. After the development of this dataset, multilingual sentiment analysis was performed using VADER and twitter-xlm-roberta-base-sentiment. This process involved classifying each post as positive, negative, or neutral. The results of sentiment analysis are presented as a separate attribute in this dataset.

For each of these posts, the Post ID, Post Description, Date of publication, language code, full version of the language, and sentiment label are presented as separate attributes in the dataset.

The Instagram posts in this dataset are present in 161 different languages out of which the top 10 languages in terms of frequency are English (343041 posts), Spanish (30220 posts), Hindi (15832 posts), Portuguese (15779 posts), Indonesian (11491 posts), Tamil (9592 posts), Arabic (9416 posts), German (7822 posts), Italian (5162 posts), Turkish (4632 posts)

There are 535,021 distinct hashtags in this dataset with the top 10 hashtags in terms of frequency being #covid19 (169865 posts), #covid (132485 posts), #coronavirus (117518 posts), #covid_19 (104069 posts), #covidtesting (95095 posts), #coronavirusupdates (75439 posts), #corona (39416 posts), #healthcare (38975 posts), #staysafe (36740 posts), #coronavirusoutbreak (34567 posts)

The following is a description of the attributes present in this dataset

• Post ID: Unique ID of each Instagram post
• Post Description: Complete description of each post in the language in which it was originally published
• Date: Date of publication in MM/DD/YYYY format
• Language code: Language code (for example: “en”) that represents the language of the post as detected using the Google Translate API
• Full Language: Full form of the language (for example: “English”) that represents the language of the post as detected using the Google Translate API
• Sentiment: Results of sentiment analysis (using the preprocessed version of each post) where each post was classified as positive, negative, or neutral

Open Research Questions

This dataset is expected to be helpful for the investigation of the following research questions and even beyond:

1. How does sentiment toward COVID-19 vary across different languages?
2. How has public sentiment toward COVID-19 evolved from 2020 to the present?
3. How do cultural differences affect social media discourse about COVID-19 across various languages?
4. How has COVID-19 impacted mental health, as reflected in social media posts across different languages?
5. How effective were public health campaigns in shifting public sentiment in different languages?
6. What patterns of vaccine hesitancy or support are present in different languages?
7. How did geopolitical events influence public sentiment about COVID-19 in multilingual social media discourse?
8. What role does social media discourse play in shaping public behavior toward COVID-19 in different linguistic communities?
9. How does the sentiment of minority or underrepresented languages compare to that of major world languages regarding COVID-19?
10. What insights can be gained by comparing the sentiment of COVID-19 posts in widely spoken languages (e.g., English, Spanish) to those in less common languages?

All the Instagram posts that were collected during this data mining process to develop this dataset were publicly available on Instagram and did not require a user to log in to Instagram to view the same (at the time of writing this paper).

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Context

By now you must have understood that the target variable or the value to be predicted is the likes column which has been referred to as "reach" so far. When do people get more likes on a social media platform like Instagram?

Content

The dataset has 101 rows and 6 main features namely, "USERNAME, Caption, Followers, Hashtags, Time since posted, Likes".

When a user has more followers, they are more likely to get more likes and their post reaches out to more people. Similarly, the number of people your post reaches increases with an increase in the time since the post has been put up. Now, this allows us to select our 2 input variables, which are "Followers and Time since posted" because these 2 variables together in a linear combination will show a linear (or somewhat linear relationship) with the target/output variable.

However, before building the model, the data needs to be cleaned. The variables "Followers" and "Likes" are both numbers only but the variable "Time since posted" has values like "1 hour", "4 hours", etc. This makes it of string type.

While building ML models, engineers generally want to make sure that all the values that are sent in as input are in the numerical format. So you will need to remove the string "hour" or "hours" from the "Time since posted" column.

This can be done by taking all the values in the column "Time since posted" in a list and replacing the string " hour" or " hours" at each index with an empty string and then typecasting each element into an integer.

Content

The dataset contains 101 rows and 6 main features namely 'UserName', 'Caption', 'Followers', 'HashTags', 'Time Since Posted', 'Likes'. By now you must have understood the target feature or value to be predicted is the Likes column which has been referred to as "reach" so far.

When Do people get more likes on a social media platform like Instagram? When a User has more followers, then the post reaches out to more peoples and chances are more to get more likes. To identify a linear relationship in data and build a simple Machine Learning model and put your best foot forward toward Machine Learning.

kkcosmos/instagram-images-with-captions dataset hosted on Hugging Face and contributed by the HF Datasets community

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

This dataset is flood data in the city of Parepare, South Sulawesi Province, which contains video data collected from social media Instagram. This dataset was created to develop deep learning methods for recognizing floods and surrounding objects, specializing in semantic segmentation methods. This dataset consists of three folders, namely raw video data collected from Instagram, image data resulting from splitting the video into several images, and annotation data containing images that have been color-labeled according to their objects. There are 6 object classifications based on color labels, namely: floods (blue light), buildings (red), plants (green), people (sage), vehicles (orange), and sky (dark blue). This dataset has data in image (JPEG/PNG) and video (MP4) formats. This dataset is suitable for object recognition tasks with the semantic segmentation method. In addition, because this dataset contains original data in the form of videos and images, it can be developed for other purposes in the future. As a note, if you intend to use this dataset, please ensure that you comply with applicable copyright, privacy, and regulatory requirements. If you intend to read the paper about this dataset, please visit this link: https://doi.org/10.1016/j.dib.2023.109768

Our fashion dataset is composed of information about 24,752 posts by 13,350 people on Instagram. The data collection was done over a month period in January, 2015. We searched for posts mentioning 48 internationally renowned fashion brand names as hashtag. Our data contain information about hashtags as well as image features based on deep learning (Convolutional Neural Network or CNN). The list of learned features include selfies, body snaps, marketing shots, non-fashion, faces, logo, etc. Please refer to our paper for the full description of how we built our deep learning model.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Context

Pfizer Vaccine Tweets is the motivation of gathering this datasets.

Content

This datasets include posts that contains Pfizer hashtag on Instagram. 'id' column equal to Instagram post id. 'text' column is caption of posts. 'accessibility_caption' column is generated automatic lay by Instagram's AI. 'edge_media_preview_like' number of likes. 'edge_media_to_comment_count' number of comments. zero for 'comments_disabled' column means that user allow others for commenting. 'taken_at_timestamp' = timestamp

Automatically describing images using natural sentences is an essential task for visually impaired people's inclusion on the Internet. Although there are many datasets in the literature, most of them contain only English captions, whereas datasets with captions described in other languages are scarce.

PraCegoVer arose on the Internet, stimulating users from social media to publish images, tag #PraCegoVer, and add a short description of their content. Inspired by this movement, we have proposed the #PraCegoVer, a multi-modal dataset with Portuguese captions based on posts from Instagram. It is the first large dataset for image captioning in Portuguese with freely annotated images.

#PraCegoVer has 533,523 pairs with images and captions described in Portuguese collected from more than 14 thousand different profiles. Also, the average caption length in #PraCegoVer is 39.3 words and the standard deviation is 29.7.

New Release

We release pracegover_400k.json which contains 403,337 examples from the original dataset.json after preprocessing and duplication removal. It is split into train, validation, and test with 242036, 80628, and 80673 examples, respectively.

Dataset Structure

#PraCegoVer dataset comprehends a main file dataset.json and a collection of compressed files named images.tar.gz.partX
containing the images. The file dataset.json comprehends a list of JSON objects with the attributes:

• user: anonymized user that made the post;
• filename: image file name;
• raw_caption: raw caption;
• caption: clean caption;
• date: post date.

Each instance in dataset.json is associated with exactly one image in the images directory whose filename is pointed by the attribute filename. Also, we provide a sample with five instances, so the users can download the sample to get an overview of the dataset before downloading it completely.

Download Instructions

If you just want to have an overview of the dataset structure, you can download sample.tar.gz. But, if you want to use the dataset, or any of its subsets (63k, 173k, and 400k), you must download all the files and run the following commands to uncompress and join the files:

cat images.tar.gz.part* > images.tar.gz
tar -xzvf images.tar.gz

Alternatively, you can download the entire dataset from the terminal using the python script download_dataset.py available in the PraCegoVer repository. In this case, first, you have to download the script and create an access token here. Then, you can run the following command to download and uncompress the image files:

python download_dataset.py --access_token=

-This Dataset was gathered by crawling Twitter's REST API using the Python library tweepy 3. This dataset contains the tweets of the 20 most popular twitter users (with the most followers) whereby retweets are neglected. These accounts belong to public people, such as Katy Perry and Barack Obama, platforms, YouTube, Instagram, and television channels shows, e.g., CNN Breaking News and The Ellen Show. -Consequently, the dataset contains a mix of relatively structured tweets, tweets written in a formal and informative manner, and completely unstructured tweets written in a colloquial style. Unfortunately, the geocoordinates were not available for those tweets. - H -This Dataset has been used to generate reserach paper under title "Machine Learning Techniques for Anomalies Detection in Post Arrays". -Crawled attributes are: Author (Twitter User), Content (Tweet), Date_Time, id (Twitter User ID), language (Tweet Langugage), Number_of_Likes, Number_of_Shares. Overall: 52543 tweets of top 20 users in twitter Screen_Name #Tweets Time span (in days) TheEllenShow 3,147 - 662 jimmyfallon 3,123 - 1231 ArianaGrande 3,104 - 613 YouTube 3,077 - 411 KimKardashian 2,939 - 603 katyperry 2,924 - 1,598 selenagomez 2,913 - 2,266 rihanna 2,877 - 1,557 BarackObama 2,863 - 849 britneyspears 2,776 - 1,548 instagram 2,577 - 456 shakira 2,530 - 1,850 Cristiano 2,507 - 2,407 jtimberlake 2,478 - 2,491 ladygaga 2,329 - 894 Twitter 2,290 - 2,593 ddlovato 2,217 - 741 taylorswift13 2,029 - 2,091 justinbieber 2,000 - 664 cnnbrk 1,842 - 183

The COVID-19 pandemic raises the problem of adapting face recognition systems to the new reality, where people may wear surgical masks to cover their noses and mouths. Traditional data sets (e.g., CelebA, CASIA-WebFace) used for training these systems were released before the pandemic, so they now seem unsuited due to the lack of examples of people wearing masks. We propose a method for enhancing data sets containing faces without masks by creating synthetic masks and overlaying them on faces in the original images. Our method relies on Spark AR Studio, a developer program made by Facebook that is used to create Instagram face filters. In our approach, we use 9 masks of different colors, shapes and fabrics. We employ our method to generate a number of 196,254 (96.8%) masks for the CelebA data set.