Netflix is distinctly more popular with younger consumers in the United States than with older generations. According to the findings of a recent survey, around ** percent of respondents aged 18 to 34 subscribed to Netflix as of mid-2021, compared to just ** percent of those aged 65 or above. Netflix predicts further subscriber loss Netflix is the most popular subscription video-on-demand (SVOD) service worldwide. Millions of viewers from various demographics access the platform each day, but despite its availability in over *** countries and its ever-expanding content catalog, Netflix reported a subscriber loss of around *** thousand in the first quarter of 2022. It was the first time in over a decade that the streamer experienced a drop in user numbers, but according to the company, this downward trend might very well continue in the second quarter of the year. According to company reports, Netflix expects to lose an additional * million subscribers by mid-2022. Cracking down on password sharing Credential sharing has become an essential part of the video-on-demand (VOD) experience. Companies can stand out in today’s crowded streaming space by offering viewers to create multiple profiles and split subscription costs with other people in their household – which might be particularly appealing to younger audiences. Netflix is one of the first services to have provided multiple subscription options at various price tiers, but even so, the company has also acknowledged that millions of people share their login data without paying for additional accounts. In 2021, Netflix was estimated to have lost over **** billion U.S. dollars in revenue due to password sharing. In 2022, the company reacted by announcing to charge additional sub-account fees for people streaming content outside the primary account holder’s household.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

Context

Netflix, Inc. is an American media company engaged in paid streaming and the production of films and series.

Market cap

Market capitalization of Netflix (NFLX)

Market cap: $517.08 Billion USD

As of June 2025 Netflix has a market cap of $517.08 Billion USD. This makes Netflix the world's 19th most valuable company by market cap according to our data. The market capitalization, commonly called market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth.

Revenue

Revenue for Netflix (NFLX)

Revenue in 2025: $40.17 Billion USD

According to Netflix's latest financial reports the company's current revenue (TTM ) is $40.17 Billion USD. In 2024 the company made a revenue of $39.00 Billion USD an increase over the revenue in the year 2023 that were of $33.72 Billion USD. The revenue is the total amount of income that a company generates by the sale of goods or services. Unlike with the earnings no expenses are subtracted.

Earnings

Earnings for Netflix (NFLX)

Earnings in 2025 (TTM): $11.31 Billion USD

According to Netflix's latest financial reports the company's current earnings are $40.17 Billion USD. In 2024 the company made an earning of $10.70 Billion USD, an increase over its 2023 earnings that were of $7.02 Billion USD. The earnings displayed on this page is the company's Pretax Income.

End of Day market cap according to different sources

On Jun 12th, 2025 the market cap of Netflix was reported to be:

$517.08 Billion USD by Yahoo Finance

$517.08 Billion USD by CompaniesMarketCap

$517.21 Billion USD by Nasdaq

Content

Geography: USA

Time period: May 2002- June 2025

Unit of analysis: Netflix Stock Data 2025

Variables

Acknowledgements

This dataset belongs to me. I’m sharing it here for free. You may do with it as you wish.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

According to the most recent data, ** percent of consumers in the United States were using a subscription video-on-demand service in 2023, an increase of over ** percentage points in five years. It is no secret that one of the most popular platforms (and certainly the one with the most U.S. subscribers) is Netflix. The number of Netflix streaming subscribers in the United States and Canada passed the ** million mark for the first time in early 2020. Netflix as the most used video streaming service in the U.S. To say Netflix has the monopoly on the U.S. streaming market would be an understatement, and with a wealth of original content appearing all the time, Netflix’s appeal is built to last. Data shows that Netflix has more viewers than Hulu and Amazon in the U.S., leaving services such as Disney+, Apple TV+, and ESPN+ trailing far behind. How to satisfy subscribers? However, the threat of new competitors could cause Netflix's subscriber base to dwindle if video consumers decide to go elsewhere. Upcoming services ranging from the long anticipated Disney+ to Warner Bros. Discovery's HBO Max and Discovery+ will likely draw some customers away from Netflix by virtue of what they can offer, and as new services enter the market, they will likely reclaim their own. Additionally, recent price increases in light of an upcoming recession led to losses in Netflix's subscriber numbers in the first half of 2022.

Here is the full breakdown of Netflix subscribers by region.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

Here is the full breakdown of Netflix global subscribers by year since 2013.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...

The company reported that its users are 49% women and 51% men.

Context

According to Investopedia:

FAANG is an acronym referring to the stocks of the five most popular and best-performing American technology companies: Facebook, Amazon, Apple, Netflix and Alphabet (formerly known as Google). In addition to being widely known among consumers, the five FAANG stocks are among the largest companies in the world, with a combined market capitalization of over $4.1 trillion as of January 2020. Some have raised concerns that the FAANG stocks may be in the midst of a bubble, whereas others argue that their growth is justified by the stellar financial and operational performance they have shown in recent years.

Regardless of the myriad of accolades, comments, and even controversies surrounding the FAANG stocks, they are nevertheless a data science/mining treasure and the bellwether of the NASDAQ index, if not the entire US technology sector.

This Kaggle dataset contains over 20 years of daily historical data for the five FAANG constituents, as retrieved from this free stock API. It is a public-domain dataset that gives the data science practitioners (a.k.a., you!) the full flexibility to derive second-order insights and investment heuristics from it.

Content

Over 20 years of daily historical data (2000-01-01 to 2020-10-01) for the five FAANG stocks: Facebook, Amazon, Apple, Netflix, and Alphabet/Google. For completeness, both raw and adjusted prices are included, along with historical split events and dividend payouts (check out here for how stock market API providers perform price adjustments).

Acknowledgements

Data source: https://www.alphavantage.co/

These are the top 10 countries for Netflix in terms of penetration rate.

In the fourth quarter of 2024, Netflix generated total revenue of over **** billion U.S. dollars, up from about *** billion dollars in the corresponding quarter of 2023. The company's annual revenue in 2024 amounted to around ** billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade. Netflix’s global position Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is Europe, Middle East, and Africa, surpassing the U.S. and Canada in terms of subscriber count. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability. Netflix’s original content Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as “Orange is the New Black,” “Black Mirror,” and “House of Cards” won the hearts of subscribers long ago, but newer content such as English-language shows “Bridgerton,” “Wednesday,” and “Stranger Things,” as well as local TV shows such as “Squid Game” have also been favorably reviewed and proved popular among users.

In the last quarter of 2024, the number of music streaming subscribers worldwide amounted to 818 million, up from 713 million at the end of the third quarter of 2023. Paid music streaming subscriptions have become the norm for many music fans, and the market has seen consistently impressive increases in subscriber numbers over the last few years. Recent forecasts show however that whilst both subscriber numbers and revenue are expected to continue to rise, growth will slow down in the near future. Changes can already be seen from 2016 onwards. Year-on-year music streaming revenue growth was 65.1 percent worldwide, but fell by more than 20 percent in 2017 and was just seven percent in 2024It is expected that the U.S. and the UK will continue to be the biggest streaming markets in years to come, but reports also show that Brazil, India, China, and MENA countries will catch up over the next decade and rank among the top global markets by 2026. Other changes to the market include a growing focus on podcasts, which have more potential than many music buffs may realize. Music streaming and podcasts Several companies have reaped the benefits of consumers’ growing interest in on-the-go digital music consumption, especially market leader Spotify, which made its first profit in early 2019. Spotify has announced plans to spend hundreds of millions on podcasting, hoping to capitalize on the potential podcasts have to generate ad revenue and plotting to invest in exclusive content so podcasts fans go to Spotify first. But it is not only the companies offering digital music services who are making money from music streaming: consumers are, too (and some more than others). Whilst recording artists battle for streams to secure as many royalty payments as possible, the lesser-known beneficiaries of music streaming services are, in fact, podcast curators. A 2019 report showed that podcast curators with an average audience of 20 thousand listeners per weekly podcast would need just 80 thousand streams per month to generate an income of around 6,500 U.S. dollars. Meanwhile, major record label artists would need over seven million streams of their content to earn the same amount.

According to the most recent data, U.S. viewers aged 15 years and older spent on average *** hours and ** minutes watching TV per day in 2024. Adults aged 75 and above spent the most time watching television at over **** hours, whilst 20 to 24-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.