57 datasets found
  1. Average daily time spent on social media worldwide 2012-2024

    • statista.com
    • wwwexpressvpn.online
    • +1more
    Updated Apr 10, 2024
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    Statista (2024). Average daily time spent on social media worldwide 2012-2024 [Dataset]. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
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    Dataset updated
    Apr 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

  2. Social media users in the United States 2020-2029

    • statista.com
    Updated Dec 12, 2024
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    Statista (2024). Social media users in the United States 2020-2029 [Dataset]. https://www.statista.com/statistics/278409/number-of-social-network-users-in-the-united-states/
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    Dataset updated
    Dec 12, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  3. Social Media Channels and Statistics at the National Archives

    • catalog.data.gov
    • data.amerigeoss.org
    • +1more
    Updated Nov 7, 2024
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    Social Media Channels and Statistics at the National Archives [Dataset]. https://catalog.data.gov/dataset/social-media-channels-and-statistics-at-the-national-archives
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    Dataset updated
    Nov 7, 2024
    Dataset provided by
    National Archives and Records Administrationhttp://www.archives.gov/
    Description

    More than 100 social media channels and statistics for the National Archives and Records Administration.

  4. s

    Data from: Facebook Users

    • searchlogistics.com
    Updated Mar 17, 2025
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    (2025). Facebook Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Mar 17, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

  5. Twitter users in the United States 2019-2028

    • statista.com
    Updated Jun 13, 2024
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    Twitter users in the United States 2019-2028 [Dataset]. https://www.statista.com/topics/3196/social-media-usage-in-the-united-states/
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    Dataset updated
    Jun 13, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United States
    Description

    The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

  6. s

    Data from: Twitter Users

    • searchlogistics.com
    Updated Mar 17, 2025
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    (2025). Twitter Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Mar 17, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The average Twitter user spends 5.1 hours per month on the platform.

  7. c

    Provenance of social media: survey data, 2016

    • datacatalogue.cessda.eu
    Updated Mar 25, 2025
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    Edwards, P; Corsar, D; Markovic, M (2025). Provenance of social media: survey data, 2016 [Dataset]. http://doi.org/10.5255/UKDA-SN-852507
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    Dataset updated
    Mar 25, 2025
    Dataset provided by
    University of Aberdeen
    Authors
    Edwards, P; Corsar, D; Markovic, M
    Time period covered
    Aug 1, 2016 - Aug 31, 2016
    Area covered
    United Kingdom
    Variables measured
    Individual
    Measurement technique
    This dataset was created via an online survey. Respondents were self selecting from emails to social science researchers and Tweets requesting participants to complete the form. The sample population were social science researchers that have used or plan to use data from social media services in their research.
    Description

    Survey instrument and anonymised responses collected as part of Sub-Project B4 “Provenance of Social Media” of the larger Social Media - Developing Understanding, Infrastructure & Engagement (Social Media Enhancement) award (ES/M001628/1). The survey aimed to further our understanding of the current practices and attitudes towards the provenance of data collected from social media platforms and its analysis by researchers in the social sciences. This includes all forms of social media, such as Twitter, Facebook, Wikipedia, Quora, blogs, discussion forums, etc. The survey was conducted as an online-survey using Google Forms. Findings from this survey influenced the work of the sub-project, and the development of tools to support researchers who wish to increase the transparency of their research using social media data.

    Dataset of collected survey responses, and pdf versions of the Google Forms online survey instrument. Each PDF file denotes one possible survey path that depended on the response of a participant to the question “What level of experience do you have using data from a social media platforms as part of your research?” The three paths are:

    (1) SurveyInstrument-Path-1.pdf - is used if the participant selected the option "I have used/am currently using social media data as part of my research."

    (2) SurveyInstrument-Path-2.pdf - is used if the participant selected the option "I am aware of others using social media data as part of their research and may consider using it within mine."

    (3) SurveyInstrument-Path-3.pdf - is used if the participant selected the option "Neither of the above."

    There is now a broad consensus that new forms of social data emerging from people’s day-to-day activities on the web have the potential to transform the social sciences. However, there is also agreement that current analytical techniques fall short of the methodological standards required for academic research and policymaking and that conclusions drawn from social media data have much greater utility when combined with results drawn from other datasets (including various public sector resources made available through open data initiatives). In this proposal we outline the case for further investigations into the challenges surrounding social media data and the social sciences. Aspects of the work will involve analysis of social media data in a number of contexts, including: -transport disruption around the 2014 Commonwealth Games (Glasgow) - news stories about Scottish independence and UK-EU relations - island communities in the Western Isles. Guided by insights from these case studies we will: - develop a suite of software tools to support various aspects of data analysis and curation; - provide guidance on ethical considerations surrounding analysis of social media data; - deliver training workshops for social science researchers; - engage with the public on this important topic through a series of festivals (food, music, science).

  8. Reddit users in the United States 2019-2028

    • statista.com
    Updated Jun 13, 2024
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    Statista Research Department (2024). Reddit users in the United States 2019-2028 [Dataset]. https://www.statista.com/topics/3196/social-media-usage-in-the-united-states/
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    Dataset updated
    Jun 13, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United States
    Description

    The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

  9. A Twitter Dataset of 100+ million tweets related to COVID-19

    • zenodo.org
    application/gzip, csv +1
    Updated Apr 17, 2023
    + more versions
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    Juan M. Banda; Juan M. Banda; Ramya Tekumalla; Ramya Tekumalla; Guanyu Wang; Jingyuan Yu; Tuo Liu; Yuning Ding; Gerardo Chowell; Gerardo Chowell; Guanyu Wang; Jingyuan Yu; Tuo Liu; Yuning Ding (2023). A Twitter Dataset of 100+ million tweets related to COVID-19 [Dataset]. http://doi.org/10.5281/zenodo.3735274
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    application/gzip, tsv, csvAvailable download formats
    Dataset updated
    Apr 17, 2023
    Dataset provided by
    Zenodohttp://zenodo.org/
    Authors
    Juan M. Banda; Juan M. Banda; Ramya Tekumalla; Ramya Tekumalla; Guanyu Wang; Jingyuan Yu; Tuo Liu; Yuning Ding; Gerardo Chowell; Gerardo Chowell; Guanyu Wang; Jingyuan Yu; Tuo Liu; Yuning Ding
    Description

    Due to the relevance of the COVID-19 global pandemic, we are releasing our dataset of tweets acquired from the Twitter Stream related to COVID-19 chatter. The first 9 weeks of data (from January 1st, 2020 to March 11th, 2020) contain very low tweet counts as we filtered other data we were collecting for other research purposes, however, one can see the dramatic increase as the awareness for the virus spread. Dedicated data gathering started from March 11th to March 30th which yielded over 4 million tweets a day. We have added additional data provided by our new collaborators from January 27th to February 27th, to provide extra longitudinal coverage.

    The data collected from the stream captures all languages, but the higher prevalence are: English, Spanish, and French. We release all tweets and retweets on the full_dataset.tsv file (101,400,452 unique tweets), and a cleaned version with no retweets on the full_dataset-clean.tsv file (20,244,746 unique tweets). There are several practical reasons for us to leave the retweets, tracing important tweets and their dissemination is one of them. For NLP tasks we provide the top 1000 frequent terms in frequent_terms.csv, the top 1000 bigrams in frequent_bigrams.csv, and the top 1000 trigrams in frequent_trigrams.csv. Some general statistics per day are included for both datasets in the statistics-full_dataset.tsv and statistics-full_dataset-clean.tsv files.

    More details can be found (and will be updated faster at: https://github.com/thepanacealab/covid19_twitter)

    As always, the tweets distributed here are only tweet identifiers (with date and time added) due to the terms and conditions of Twitter to re-distribute Twitter data. The need to be hydrated to be used.

  10. Data from: A large-scale COVID-19 Twitter chatter dataset for open...

    • zenodo.org
    • explore.openaire.eu
    • +1more
    application/gzip, csv +1
    Updated Apr 17, 2023
    + more versions
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    Juan M. Banda; Juan M. Banda; Ramya Tekumalla; Ramya Tekumalla; Guanyu Wang; Jingyuan Yu; Tuo Liu; Yuning Ding; Gerardo Chowell; Gerardo Chowell; Guanyu Wang; Jingyuan Yu; Tuo Liu; Yuning Ding (2023). A large-scale COVID-19 Twitter chatter dataset for open scientific research - an international collaboration [Dataset]. http://doi.org/10.5281/zenodo.3783737
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    application/gzip, tsv, csvAvailable download formats
    Dataset updated
    Apr 17, 2023
    Dataset provided by
    Zenodohttp://zenodo.org/
    Authors
    Juan M. Banda; Juan M. Banda; Ramya Tekumalla; Ramya Tekumalla; Guanyu Wang; Jingyuan Yu; Tuo Liu; Yuning Ding; Gerardo Chowell; Gerardo Chowell; Guanyu Wang; Jingyuan Yu; Tuo Liu; Yuning Ding
    Description

    Due to the relevance of the COVID-19 global pandemic, we are releasing our dataset of tweets acquired from the Twitter Stream related to COVID-19 chatter. Since our first release we have received additional data from our new collaborators, allowing this resource to grow to its current size. Dedicated data gathering started from March 11th yielding over 4 million tweets a day. We have added additional data provided by our new collaborators from January 27th to March 27th, to provide extra longitudinal coverage.

    The data collected from the stream captures all languages, but the higher prevalence are: English, Spanish, and French. We release all tweets and retweets on the full_dataset.tsv file (255,494,846 unique tweets), and a cleaned version with no retweets on the full_dataset-clean.tsv file (59,105,358 unique tweets). There are several practical reasons for us to leave the retweets, tracing important tweets and their dissemination is one of them. For NLP tasks we provide the top 1000 frequent terms in frequent_terms.csv, the top 1000 bigrams in frequent_bigrams.csv, and the top 1000 trigrams in frequent_trigrams.csv. Some general statistics per day are included for both datasets in the statistics-full_dataset.tsv and statistics-full_dataset-clean.tsv files. For more statistics and some visualizations visit: http://www.panacealab.org/covid19/

    More details can be found (and will be updated faster at: https://github.com/thepanacealab/covid19_twitter) and our pre-print about the dataset (https://arxiv.org/abs/2004.03688)

    As always, the tweets distributed here are only tweet identifiers (with date and time added) due to the terms and conditions of Twitter to re-distribute Twitter data ONLY for research purposes. The need to be hydrated to be used.

  11. Instagram users in the United Kingdom 2019-2028

    • statista.com
    • flwrdeptvarieties.store
    Updated Nov 22, 2024
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    Statista Research Department (2024). Instagram users in the United Kingdom 2019-2028 [Dataset]. https://www.statista.com/topics/3236/social-media-usage-in-the-uk/
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    Dataset updated
    Nov 22, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United Kingdom
    Description

    The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  12. Pinterest users in the United Kingdom 2019-2028

    • statista.com
    • flwrdeptvarieties.store
    Updated Nov 22, 2024
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    Statista Research Department (2024). Pinterest users in the United Kingdom 2019-2028 [Dataset]. https://www.statista.com/topics/3236/social-media-usage-in-the-uk/
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    Dataset updated
    Nov 22, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United Kingdom
    Description

    The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  13. Facebook users in Indonesia 2019-2028

    • statista.com
    Updated Mar 28, 2024
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    Facebook users in Indonesia 2019-2028 [Dataset]. https://www.statista.com/topics/8306/social-media-in-indonesia/
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    Dataset updated
    Mar 28, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    Indonesia
    Description

    The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Thailand and Vietnam.

  14. Twitter users in Indonesia 2019-2028

    • statista.com
    Updated Mar 28, 2024
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    Statista Research Department (2024). Twitter users in Indonesia 2019-2028 [Dataset]. https://www.statista.com/topics/8306/social-media-in-indonesia/
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    Dataset updated
    Mar 28, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    Indonesia
    Description

    The number of Twitter users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 1.4 million users (+6.14 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 24.25 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Malaysia and Singapore.

  15. c

    How people perceive likelihood and risk of inferring sensitive information...

    • datacatalogue.cessda.eu
    Updated Mar 16, 2025
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    Toniolo, A; Oren, N (2025). How people perceive likelihood and risk of inferring sensitive information from social media data: survey data, 2016 [Dataset]. http://doi.org/10.5255/UKDA-SN-852540
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    Dataset updated
    Mar 16, 2025
    Dataset provided by
    University of St Andrews
    University of Aberdeen
    Authors
    Toniolo, A; Oren, N
    Time period covered
    Aug 1, 2016 - Aug 31, 2016
    Area covered
    United Kingdom
    Variables measured
    Individual
    Measurement technique
    Online survey instrument via Amazon Mechanical Turk. The population was self-recruiting, and consent was obtained as part of the survey (see Scenarios/Common.pdf, Section 2).
    Description

    This data collection consists anonymised survey data collected as part of a study into how people perceive likelihood and risk of inferring sensitive information from social media data when injecting conflicts and uncertainty. Electronic files include XLS spreadsheet of collected survey responses, and pdf versions of the online survey instrument.

    There is now a broad consensus that new forms of social data emerging from people’s day-to-day activities on the web have the potential to transform the social sciences. However, there is also agreement that current analytical techniques fall short of the methodological standards required for academic research and policymaking and that conclusions drawn from social media data have much greater utility when combined with results drawn from other datasets (including various public sector resources made available through open data initiatives).

    In this proposal we outline the case for further investigations into the challenges surrounding social media data and the social sciences. Aspects of the work will involve analysis of social media data in a number of contexts, including:

    • transport disruption around the 2014 Commonwealth Games (Glasgow)
    • news stories about Scottish independence and UK-EU relations
    • island communities in the Western Isles.

    Guided by insights from these case studies we will:

    -develop a suite of software tools to support various aspects of data analysis and curation; -provide guidance on ethical considerations surrounding analysis of social media data; deliver training workshops for social science researchers; - engage with the public on this important topic through a series of festivals (food, music, science).

  16. m

    Raw Twitter Datasets Based on Depressive Words

    • data.mendeley.com
    Updated Sep 2, 2020
    + more versions
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    Sawrav Chowdhury (2020). Raw Twitter Datasets Based on Depressive Words [Dataset]. http://doi.org/10.17632/4rd637tddf.1
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    Dataset updated
    Sep 2, 2020
    Authors
    Sawrav Chowdhury
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Right now we see that depression is one of the most common problems in our society. Most of the time people are committed suicide only cause of depression. And till now there is no proper lab test way for detecting depression. Generally, doctors are detecting depression by asking some knowledge-base questions. On the other hand, there are a good number of people using social media platforms right now, where they are sharing their daily experiences, emotion, and other activity with their friends. Twitter is one of the common social platforms and also popular for data collection. I was collecting these datasets from twitter based on some depressive words. I hope that this twitter datasets will help researchers to detect depression more precisely.

  17. Number of LinkedIn users worldwide 2019-2028

    • statista.com
    Updated Mar 3, 2025
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    Statista (2025). Number of LinkedIn users worldwide 2019-2028 [Dataset]. https://www.statista.com/forecasts/1147197/linkedin-users-in-the-world
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    Dataset updated
    Mar 3, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    World
    Description

    The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total 171.9 million users (+22.3 percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach 942.84 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

  18. Instagram users in Indonesia 2019-2028

    • statista.com
    Updated Mar 28, 2024
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    Instagram users in Indonesia 2019-2028 [Dataset]. https://www.statista.com/topics/8306/social-media-in-indonesia/
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    Dataset updated
    Mar 28, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    Indonesia
    Description

    The number of Instagram users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+4.25 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 129.83 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Philippines and Thailand.

  19. Daily time spent using various media and devices in Indonesia Q3 2024, by...

    • statista.com
    Updated Mar 14, 2025
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    Statista (2025). Daily time spent using various media and devices in Indonesia Q3 2024, by activity [Dataset]. https://www.statista.com/statistics/803524/daily-time-spent-using-online-media-by-activity-indonesia/
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    Dataset updated
    Mar 14, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Indonesia
    Description

    As of the third quarter of 2024, Indonesians spent an average of around seven hours and 22 minutes on the internet. Meanwhile, they spent an average of three hours and eight minutes on social media every day. These figures show how the internet has been well incorporated into the daily activities of the population in the country. Internet accessibility in Indonesia  Indonesia has emerged as one of the largest online markets in Asia. The majority of the Indonesians were mobile internet users. This may be due to the affordability and user-friendliness of the mobile devices that are available in the Indonesian market. Embracing the online world The accessibility and affordability of internet data plans made it easier for Indonesians to be more active on social media. As of the third quarter of 2024, Whatsapp and Instagram were the leading social networks in terms of user penetration in Indonesia. In addition, streaming music and podcasts are among the most popular online activities in the country.

  20. Daily time spent online by users worldwide Q3 2024, by region

    • statista.com
    Updated Feb 6, 2025
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    Statista (2025). Daily time spent online by users worldwide Q3 2024, by region [Dataset]. https://www.statista.com/statistics/1258232/daily-time-spent-online-worldwide/
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    Dataset updated
    Feb 6, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    World
    Description

    As of the third quarter of 2024, internet users in South Africa spent more than nine hours and 37 minutes online per day, ranking first among the regions worldwide. Brazil followed, with roughly nine hours of daily online usage. As of the examined period, Japan registered the lowest number of daily hours spent online, with users in the country spending an average of over four hours per day using the internet. The data includes the daily time spent online on any device. Social media usage In recent years, social media has become integral to internet users' daily lives, with users spending an average of 143 minutes daily on social media activities. In April 2024, global social network penetration reached 62.2 percent, highlighting its widespread adoption. Among the various platforms, YouTube stands out, with over 2.5 billion monthly active users, making it one of the most popular social media platforms. YouTube’s global popularity In 2023, the keyword "YouTube" ranked among the most popular search queries on Google, highlighting the platform's immense popularity. YouTube generated most of its traffic through mobile devices, with about 98 billion visits. This popularity was particularly evident in the United Arab Emirates, where YouTube penetration reached approximately 94.2 percent, the highest in the world.

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Statista (2024). Average daily time spent on social media worldwide 2012-2024 [Dataset]. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
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Average daily time spent on social media worldwide 2012-2024

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Dataset updated
Apr 10, 2024
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
Worldwide
Description

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

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