Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

According to a 2023 survey of adults in the United States, most respondents expressed concern regarding social media companies data collection practices. About ** percent of respondents were very concerned about how social media platforms collect their personal data, while ** percent were somewhat concerned. In contrast, only ** percent of respondents were not very concerned, and a mere **** percent of respondents were not at all concerned about their personal data being collected by these companies.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

56.8% of the world’s total population is active on social media.

The results might surprise you when looking at internet users that are active on social media in each country.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

Gen Z and Millennials are the biggest social media users of all age groups.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

More than 100 social media channels and statistics for the National Archives and Records Administration.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

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Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

The number of social media users in North America was forecast to continuously increase between 2024 and 2029 by in total 70.3 million users (+16.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 495.12 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

Version 22 of the dataset, we have refactored the full_dataset.tsv and full_dataset_clean.tsv files (since version 20) to include two additional columns: language and place country code (when available). This change now includes language and country code for ALL the tweets in the dataset, not only clean tweets. With this change we have removed the clean_place_country.tar.gz and clean_languages.tar.gz files. With our refactoring of the dataset generating code we also found a small bug that made some of the retweets not be counted properly, hence the extra increase on tweets available. Due to the relevance of the COVID-19 global pandemic, we are releasing our dataset of tweets acquired from the Twitter Stream related to COVID-19 chatter. Since our first release we have received additional data from our new collaborators, allowing this resource to grow to its current size. Dedicated data gathering started from March 11th yielding over 4 million tweets a day. We have added additional data provided by our new collaborators from January 27th to March 27th, to provide extra longitudinal coverage. Version 10 added ~1.5 million tweets in the Russian language collected between January 1st and May 8th, gracefully provided to us by: Katya Artemova (NRU HSE) and Elena Tutubalina (KFU). From version 12 we have included daily hashtags, mentions and emoijis and their frequencies the respective zip files. From version 14 we have included the tweet identifiers and their respective language for the clean version of the dataset. Since version 20 we have included language and place location for all tweets. The data collected from the stream captures all languages, but the higher prevalence are: English, Spanish, and French. We release all tweets and retweets on the full_dataset.tsv file (602,921,788 unique tweets), and a cleaned version with no retweets on the full_dataset-clean.tsv file (142,360,288 unique tweets). There are several practical reasons for us to leave the retweets, tracing important tweets and their dissemination is one of them. For NLP tasks we provide the top 1000 frequent terms in frequent_terms.csv, the top 1000 bigrams in frequent_bigrams.csv, and the top 1000 trigrams in frequent_trigrams.csv. Some general statistics per day are included for both datasets in the full_dataset-statistics.tsv and full_dataset-clean-statistics.tsv files. For more statistics and some visualizations visit: http://www.panacealab.org/covid19/ More details can be found (and will be updated faster at: https://github.com/thepanacealab/covid19_twitter) and our pre-print about the dataset (https://arxiv.org/abs/2004.03688) As always, the tweets distributed here are only tweet identifiers (with date and time added) due to the terms and conditions of Twitter to re-distribute Twitter data ONLY for research purposes. They need to be hydrated to be used. This dataset will be updated bi-weekly at least with additional tweets, look at the github repo for these updates. Release: We have standardized the name of the resource to match our pre-print manuscript and to not have to update it every week.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

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Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

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Compliance Status: CCPA compliant with consent management

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Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

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Our consumer data aggregates from multiple verified sources:

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According to a May 2023 survey of internet users in the United States, more than 80 percent of social media users classified as most knowledgeable in data privacy and cybersecurity topics had the experience of changing the privacy settings on their social media accounts. Among the users who ranked as least familiar with digital privacy topics, around 50 percent modified the privacy settings of their social media accounts. Furthermore, most knowledgeable users were more likely to turn off cookies or website tracking.

Regional use of social media has a significant effect on the male and female social media statistics.

This study focuses on a unique social media user migration phenomenon: a large number of U.S. users shifted to another Chinese social platform, Xiaohongshu, against the backdrop of the U.S. government's push to ban TikTok. By constructing a multidimensional analysis framework, this study systematically analyzes 5,919 user reviews collected during January 2025. The study uses MediaCrawler crawler technology to collect data, TextBlob for sentiment analysis, and combines geographic distribution, time trend and text theme analysis methods to deeply explore this unique user migration pattern. The study finds that despite policy pressure, users have a neutral to positive attitude towards platform migration, with 59.6% of neutral comments and 32.7% of positive comments. The analysis of geographic distribution shows that 88.7% of users in the United States have a significant “digital backlash”. Temporal trend analysis reveals the “bimodal” character of user discussions, reflecting the dynamic change of policy impact and users' continuous attention. Text analysis further shows that users are more concerned about the functional experience of the platform than political factors, reflecting rationality beyond geopolitics. These findings provide new perspectives for understanding social media user behavior in the context of globalization, and have important implications for social media policymaking and platform operation. The study suggests that in the digital era, administrative means have limited influence on users' platform choices, and users' social needs and behavioral choices often transcend geopolitical constraints.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.