How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

Ghana Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 19 Apr 2024. This stayed constant from the previous number of 0.000 % for 18 Apr 2024. Ghana Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 19 Apr 2024, with 25 observations. The data reached an all-time high of 0.110 % in 15 Apr 2024 and a record low of 0.000 % in 19 Apr 2024. Ghana Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Ghana – Table GH.SC.IU: Internet Usage: Social Media Market Share.

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Thailand and Vietnam.

United Kingdom E Commerce: 50-249 Employees data was reported at 73.300 % in 2016. This records an increase from the previous number of 70.200 % for 2015. United Kingdom E Commerce: 50-249 Employees data is updated yearly, averaging 66.100 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 73.300 % in 2016 and a record low of 55.100 % in 2012. United Kingdom E Commerce: 50-249 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.

The number of Twitter users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 1.4 million users (+6.14 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 24.25 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Malaysia and Singapore.

AI Content Detector Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global AI Content Detector Market Drivers

Rising Concerns Over Misinformation: The proliferation of fake news, misinformation, and inappropriate content on digital platforms has led to increased demand for AI content detectors. These systems can identify and flag misleading or harmful content, helping to combat the spread of misinformation online.

Regulatory Compliance Requirements: Stringent regulations and legal obligations regarding content moderation, data privacy, and online safety drive the adoption of AI content detectors. Organizations need to comply with regulations such as the General Data Protection Regulation (GDPR) and the Digital Millennium Copyright Act (DMCA), spurring investment in AI-powered content moderation solutions.

Growing Volume of User-Generated Content: The exponential growth of user-generated content on social media platforms, forums, and websites has overwhelmed traditional moderation methods. AI content detectors offer scalable and efficient solutions for analyzing vast amounts of content in real-time, enabling platforms to maintain a safe and healthy online environment for users.

Advancements in AI and Machine Learning Technologies: Continuous advancements in artificial intelligence and machine learning algorithms have enhanced the capabilities of content detection systems. AI models trained on large datasets can accurately identify various types of content, including text, images, videos, and audio, with high precision and speed.

Brand Protection and Reputation Management: Businesses prioritize brand protection and reputation management in the digital age, as negative content or misinformation can severely impact brand image and consumer trust. AI content detectors help organizations identify and address potentially damaging content proactively, safeguarding their reputation and brand integrity.

Demand for Personalized User Experiences: Consumers increasingly expect personalized online experiences tailored to their preferences and interests. AI content detectors analyze user behavior and content interactions to deliver relevant and engaging content, driving user engagement and satisfaction.

Adoption of AI-Powered Moderation Tools by Social Media Platforms: Major social media platforms and online communities are investing in AI-powered moderation tools to enforce community guidelines, prevent abuse and harassment, and maintain a positive user experience. The need to address content moderation challenges at scale drives the adoption of AI content detectors.

Mitigation of Online Risks and Threats: Online platforms face various risks and threats, including cyberbullying, hate speech, terrorist propaganda, and child exploitation content. AI content detectors help mitigate these risks by identifying and removing harmful content, thereby creating a safer online environment for users.

Cost and Resource Efficiency: Traditional content moderation methods, such as manual review by human moderators, are time-consuming, labor-intensive, and costly. AI content detectors automate the moderation process, reducing the need for human intervention and minimizing operational expenses for organizations.

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Instagram users in Central & Western Europe was forecast to increase between 2024 and 2028 by in total 4.5 million users (+3.52 percent). This overall increase does not happen continuously, notably not in 2028. The Instagram user base is estimated to amount to 132.21 million users in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Eastern Europe and Northern Europe.

The number of Facebook users in Europe was forecast to continuously increase between 2024 and 2028 by in total 15.5 million users (+3.91 percent). According to this forecast, in 2028, the Facebook user base will have increased for the sixth consecutive year to 412.26 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like South America and North America.

The number of Instagram users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+4.25 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 129.83 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Philippines and Thailand.

The number of Facebook users in Central & Western Europe was forecast to decrease between 2024 and 2028 by in total 29.8 million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The Facebook user base is estimated to amount to 192.47 million users in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Eastern Europe and Russia.

The number of WhatsApp users in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 7.3 million users (+5.83 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 132.49 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Vietnam and Malaysia.

According to a March 2024 survey conducted in the United States, 32 percent of adults reported feeling that social media had neither a positive nor negative effect on their own mental health. Only seven percent of social media users said that online platforms had a very positive effect on their mental health, while 12 percent of users said it had a very negative impact. Furthermore, 22 percent of respondents said social media had a somewhat negative effect on their mental health. Is social media addictive? A 2023 survey of individuals between 11 and 59 years old in the United States found that over 73 percent of TikTok users agreed that the platform was addictive. Furthermore, nearly 27 percent of those surveyed reported experiencing negative psychological effects related to TikTok use. Users belonging to Generation Z were the most likely to say that TikTok is addictive, yet millennials felt the negative effects of using the app more so than Gen Z. In the U.S., it is also not uncommon for social media users to take breaks from using online platforms, and as of March 2024, over a third of adults in the country had done so. Following mental health-related content Although online users may be aware of the negative and addictive aspects of social media, it is also a useful tool for finding supportive content. In a global survey conducted in 2023, 32 percent of social media users followed therapists and mental health professionals on social media. Overall, 24 percent of respondents said that they followed people on social media if they had the same condition as they did. Between January 2020 and March 2023, British actress and model Cara Delevingne was the celebrity mental health activist with the highest growth in searches tying her name to the topic.

The number of snapchat users in Africa was forecast to continuously increase between 2024 and 2028 by in total 40.3 million users (+52.07 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 117.68 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Asia and Australia & Oceania.

The number of LinkedIn users in Africa was forecast to continuously increase between 2024 and 2028 by in total 37 million users (+68.13 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 91.29 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like South America and Caribbean.

The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total 171.9 million users (+22.3 percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach 942.84 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

The number of Pinterest users in Africa was forecast to continuously increase between 2024 and 2028 by in total 15 million users (+68.81 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 36.81 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Europe and Australia & Oceania.