The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

As of 2024, the estimated number of internet users worldwide was 5.5 billion, up from 5.3 billion in the previous year. This share represents 68 percent of the global population. Internet access around the world Easier access to computers, the modernization of countries worldwide, and increased utilization of smartphones have allowed people to use the internet more frequently and conveniently. However, internet penetration often pertains to the current state of development regarding communications networks. As of January 2023, there were approximately 1.05 billion total internet users in China and 692 million total internet users in the United States. Online activities Social networking is one of the most popular online activities worldwide, and Facebook is the most popular online network based on active usage. As of the fourth quarter of 2023, there were over 3.07 billion monthly active Facebook users, accounting for well more than half of the internet users worldwide. Connecting with family and friends, expressing opinions, entertainment, and online shopping are amongst the most popular reasons for internet usage.

When asked about "Attitudes towards the internet", most Japanese respondents pick "I'm concerned that my data is being misused on the internet" as an answer. 35 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place" as an answer. 56 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Australia & Oceania and Asia.

When asked about "Attitudes towards the internet", most Chinese respondents pick "It is important to me to have mobile internet access in any place" as an answer. 48 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

When asked about "Attitudes towards the internet", most Australian respondents pick "It is important to me to have mobile internet access in any place" as an answer. 54 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

The number of smartphone users in Eastern Europe was forecast to increase between 2024 and 2029 by in total 23.5 million users (+12.83 percent). This overall increase does not happen continuously, notably not in 2029. The smartphone user base is estimated to amount to 206.69 million users in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Southern Europe and Central & Western Europe.

The percentage of households with internet access in Central & Western Europe was forecast to continuously increase between 2024 and 2029 by in total 3.2 percentage points. After the seventh consecutive increasing year, the internet penetration is estimated to reach 96.21 percent and therefore a new peak in 2029. Depicted is the share of housholds with internet access in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the percentage of households with internet access in countries like Northern Europe and Russia.

Switzerland is leading the ranking by population share with mobile internet access , recording 95.06 percent. Following closely behind is Ukraine with 95.06 percent, while Moldova is trailing the ranking with 46.83 percent, resulting in a difference of 48.23 percentage points to the ranking leader, Switzerland. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The percentage of households with internet access in Southern Europe was forecast to continuously increase between 2024 and 2029 by in total 4.3 percentage points. After the twenty-eighth consecutive increasing year, the internet penetration is estimated to reach 96.89 percent and therefore a new peak in 2029. Notably, the percentage of households with internet access of was continuously increasing over the past years.Depicted is the share of housholds with internet access in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the percentage of households with internet access in countries like Eastern Europe and Central & Western Europe.

The number of households with internet access in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 3.8 million households (+6.49 percent). After the fifteenth consecutive increasing year, the number of households is estimated to reach 62.36 million households and therefore a new peak in 2029. Notably, the number of households with internet access of was continuously increasing over the past years.Depicted is the number of housholds with internet access in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of households with internet access in countries like Singapore and Vietnam.

The number of internet users in Africa was forecast to continuously increase between 2024 and 2029 by in total 327.8 million users (+51.52 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 964.1 million users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like Europe and the Americas.

The number of internet users in Southeast Asia was forecast to continuously increase between 2024 and 2029 by 86.4 million users (+15.32 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach a new peak at 650.4 million in 2029. Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the data source clarifies, connection quality and usage frequency are distinct aspects, not taken into account here. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic, and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press, and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like Central Asia and Eastern Asia.

The percentage of households with internet access in Africa was forecast to continuously increase between 2024 and 2029 by in total 14.5 percentage points. After the twenty-eighth consecutive increasing year, the internet penetration is estimated to reach 68.81 percent and therefore a new peak in 2029. Notably, the percentage of households with internet access of was continuously increasing over the past years.Depicted is the share of housholds with internet access in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the percentage of households with internet access in countries like Caribbean and Asia.

As of February 2025, Northern Europe ranked first by the internet penetration rate, with over 97.9 percent of its population using the internet. Western Europe followed, with 95.1 percent. Overall, the global average internet penetration rate was roughly 67.9 percent. Global internet use The ongoing development of telecommunication networks and infrastructure has directly impacted internet penetration on a global scale. Thanks to advancing mobile technology and the continuous modernization of previously less-developed regions, the number of internet users worldwide has been on the rise in recent years, reaching 5.45 billion as of July 2024. In the world-wide-web, Google's Chrome still holds the largest market share for internet browsers, roughly 65.2 percent of the total market as of August 2024, followed by Apple's Safari at nearly 19 percent. Majority of global internet users are in Asia Asia has the most extensive internet user base – more than an estimated 2.9 billion internet users in this region alone – with East Asia accounting for most of this share. Despite this region's large volume of internet users, Asia is far from being a leader regarding online penetration. Eastern Asia, for instance, had an online penetration rate of 75.3 percent as of April 2023.

The number of social media users in Central & Western Europe was forecast to continuously increase between 2024 and 2029 by in total 43.4 million users (+19.56 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 265.37 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Russia and Northern Europe.

The number of social media users in Eastern Europe was forecast to continuously increase between 2024 and 2029 by in total 40.5 million users (+23.11 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 215.71 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Central & Western Europe and Russia.