38 datasets found
  1. T

    TikTok Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    Search Logistics (2025). TikTok Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/tiktok-user-statistics/
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    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Search Logistics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

  2. Impact of Digital Habits on Mental Health

    • kaggle.com
    Updated Jun 14, 2025
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    Shahzad Aslam (2025). Impact of Digital Habits on Mental Health [Dataset]. https://www.kaggle.com/datasets/zeesolver/mental-health
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Jun 14, 2025
    Dataset provided by
    Kaggle
    Authors
    Shahzad Aslam
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    Context

    This dataset explores the relationship between digital behavior and mental well-being among 100,000 individuals. It records how much time people spend on screens, use of social media (including TikTok), and how these habits may influence their sleep, stress, and mood levels.

    It includes six numerical features, all clean and ready for analysis, making it ideal for machine learning tasks like regression or classification. The data enables researchers and analysts to investigate how modern digital lifestyles may impact mental health indicators in measurable ways.

    Dataset Applications

    • Quantify how screen‑time, TikTok use, or multi‑platform engagement statistically relate to stress, sleep loss, and mood.
    • Train regression or classification models that forecast stress level or mood score from real‑time digital‑usage metrics.
    • Feed user‑specific data into recommender systems that suggest screen‑time caps or bedtime routines to improve mental health.
    • Provide evidence for guidelines on youth screen‑time limits and platform moderation based on observed stress‑sleep trade‑offs.
    • Serve as a teaching dataset for EDA, feature engineering, and model evaluation in data‑science or psychology curricula.
    • Evaluate app interventions (e.g., screen‑time nudges) by comparing predicted versus actual post‑intervention stress or mood shifts.
    • Cluster individuals into digital‑behavior personas (e.g., “heavy late‑night scrollers”) to tailor mental‑health resources.
    • Generate synthetic time‑series scenarios (what‑if reductions in TikTok hours) to estimate downstream impacts on sleep and stress.
    • Use engineered features (ratio of TikTok hours to total screen‑time, etc.) in broader wellbeing models that include diet or exercise data.
    • Assess whether mental‑health prediction models remain accurate and unbiased across different screen‑time or platform‑use segments. # Column Descriptions
    • screen_time_hours – Daily total screen usage in hours across all devices.
    • social_media_platforms_used – Number of different social media platforms used per day.
    • hours_on_TikTok – Time spent on TikTok daily, in hours.
    • sleep_hours – Average number of sleep hours per night.
    • stress_level – Stress intensity reported on a scale from 1 (low) to 10 (high).
    • mood_score – Self-rated mood on a scale from 2 (poor) to 10 (excell # Inspiration This dataset was inspired by growing concerns about how screen time and social media affect mental health. It enables analysis of the links between digital habits, stress, sleep, and mood—encouraging data-driven solutions for healthier online behavior and emotional well-being. # Ethically Mined Data: This dataset has been ethically mined and synthetically generated without collecting any personally identifiable information. All values are artificial but statistically realistic, allowing safe use in academic, research, and public health projects while fully respecting user privacy and data ethics.
  3. Number of TikTok users in Malaysia 2018-2029

    • statista.com
    Updated Jun 27, 2025
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    Statista (2025). Number of TikTok users in Malaysia 2018-2029 [Dataset]. https://www.statista.com/forecasts/1380739/tiktok-users-in-malaysia
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    Dataset updated
    Jun 27, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Malaysia
    Description

    In 2023, the number of TikTok users in Malaysia was estimated to reach around ** million. The number was forecast to continuously increase between 2024 and 2029. Based on the forecast, the number of TikTok users in Malaysia will reach **** million by 2029.User figures, shown here with regards to the platform TikTok, have been estimated by considering company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  4. Instagram: distribution of global audiences 2024, by age and gender

    • statista.com
    • es.statista.com
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    Stacy Jo Dixon, Instagram: distribution of global audiences 2024, by age and gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

                  Teens and social media
    
                  As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
                  Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
    
  5. Average daily time spent on social media worldwide 2012-2024

    • statista.com
    • es.statista.com
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    Stacy Jo Dixon, Average daily time spent on social media worldwide 2012-2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    How much time do people spend on social media?

                  As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
                  the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
                  People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
                  During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.
    
  6. Instagram: distribution of global audiences 2024, by gender

    • statista.com
    • es.statista.com
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    Stacy Jo Dixon, Instagram: distribution of global audiences 2024, by gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

                  Instagram’s Global Audience
    
                  As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
                  As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.
    
                  Who is winning over the generations?
    
                  Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.
    
  7. Brazilian TikTok Trending Videos

    • kaggle.com
    Updated May 7, 2021
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    Ilan Brik (2021). Brazilian TikTok Trending Videos [Dataset]. https://www.kaggle.com/ilanbrik/brazilian-tiktok-trending-videos
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    May 7, 2021
    Dataset provided by
    Kaggle
    Authors
    Ilan Brik
    Area covered
    Brazil
    Description

    Context

    US Supermarkets have seen a recent shortage of Feta Cheese due to a TikTok pasta that went viral. "https://www.fox5ny.com/news/viral-tiktok-video-recipe-prompts-feta-cheese-shortage"

    The Brazilian music industry is already experiencing huge shifts in it's business model, TikTok changed young people playlists. Most of the biggest players in this market realized the day-light revolution of music going on, and are trying to influence as much as possible something many believe to be random: songs going viral.

    Content

    This data contains 10.000 rows, each describing a single video. Along with that, there are 14 columns: username, user id, video id, video desc, videotime, video length, video link, n likes, n shares, n comments, n plays, music name, music url

    Acknowledgements

    Thank you David Teather for developing a nice and easy-to-use API.

  8. Instagram: most used hashtags 2024

    • statista.com
    • es.statista.com
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    Statista Research Department, Instagram: most used hashtags 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

  9. Employee Engagement Statistics 2024

    • localyze.com
    Updated Jun 10, 2024
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    Localyze (2024). Employee Engagement Statistics 2024 [Dataset]. https://www.localyze.com/blog/global-employee-engagement-statistics
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    Dataset updated
    Jun 10, 2024
    Dataset provided by
    Localyze UG
    Authors
    Localyze
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    2024
    Area covered
    World
    Description

    This dataset of 289,870 people sampled across TikTok, X, and Reddit reveals statistics of employee engagement in 2024 to find out whether employees consider themselves engaged, why they were engaged, what would make them more engaged, and to learn more about their demographics.

  10. D

    Data from: Talking dogs: The paradoxes inherent in the cultural phenomenon...

    • danebadawcze.uw.edu.pl
    tsv
    Updated Nov 15, 2024
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    Włodarczyk, Justyna; Harrison, Jack; Kruszona-Barełkowska, Sara Lidia; Wynne, Clive D. L. (2024). Talking dogs: The paradoxes inherent in the cultural phenomenon of soundboard use by dogs [Dataset]. http://doi.org/10.58132/GZFKGO
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    tsv(6228)Available download formats
    Dataset updated
    Nov 15, 2024
    Dataset provided by
    Dane Badawcze UW
    Authors
    Włodarczyk, Justyna; Harrison, Jack; Kruszona-Barełkowska, Sara Lidia; Wynne, Clive D. L.
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Dataset funded by
    National Science Centre (Poland)
    Description

    The table contains data from TikTok videos that portray dogs and their caregivers communicating with one another using soundboards. It includes the date each video was posted; the TikTok account on which each video appears; the description of each video by the account user; hashtags given to each video by the user; the number of views for each video; the number of likes, comments, and saves added to each video by its viewers; and the duration of each video. This data provided the authors of the study with a general overview of the talking-dog videos, including the videos' shared contemporariness, popularity and brevity. Identification of these qualities shaped the analysis of the videos, particularly with regard to their history and their figuration of human-canine relations. The paper concludes that, while the use of a soundboard may appear to offer direct insight into a dog's thoughts (historically precedented in canine performances dating back at least to the Middle Ages), this method paradoxically relies on extensive training and human interpretation, overshadowing other kinds of canine sonic expression. The authors suggest that such videos risk encouraging anthropomorphic views, making people less attentive to dogs’ nonverbal communication and more inclined to view them as infant-like rather than as distinct adult animals.

  11. Number of LinkedIn users in the United Kingdom 2019-2028

    • statista.com
    Updated Nov 22, 2024
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    Statista Research Department (2024). Number of LinkedIn users in the United Kingdom 2019-2028 [Dataset]. https://www.statista.com/topics/3236/social-media-usage-in-the-uk/
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    Dataset updated
    Nov 22, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United Kingdom
    Description

    The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  12. Instagram: countries with the highest audience reach 2024

    • statista.com
    • es.statista.com
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    Stacy Jo Dixon, Instagram: countries with the highest audience reach 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

  13. Instagram accounts with the most followers worldwide 2024

    • statista.com
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    Stacy Jo Dixon, Instagram accounts with the most followers worldwide 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

                  The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.
    
                  How popular is Instagram?
    
                  Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.
    
                  Who uses Instagram?
    
                  Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.
    
                  Celebrity influencers on Instagram
                  Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.
    
  14. Instagram: distribution of global audiences 2024, by age group

    • statista.com
    • es.statista.com
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    Stacy Jo Dixon, Instagram: distribution of global audiences 2024, by age group [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

                  Instagram users
    
                  With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.
    
                  Instagram features
    
                  One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
                  As of the second quarter of 2021, Snapchat had 293 million daily active users.
    
  15. Instagram users in the United Kingdom 2019-2028

    • statista.com
    Updated Nov 22, 2024
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    Statista Research Department (2024). Instagram users in the United Kingdom 2019-2028 [Dataset]. https://www.statista.com/topics/3236/social-media-usage-in-the-uk/
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    Dataset updated
    Nov 22, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United Kingdom
    Description

    The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  16. Countries with the most Facebook users 2024

    • statista.com
    • ai-chatbox.pro
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    Stacy Jo Dixon, Countries with the most Facebook users 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Which county has the most Facebook users?

                  There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.
    
                  Facebook – the most used social media
    
                  Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.
    
                  Facebook usage by device
                  As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.
    
  17. Mental health effects of social media for users in the U.S. 2024

    • statista.com
    Updated Nov 22, 2024
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    Statista (2024). Mental health effects of social media for users in the U.S. 2024 [Dataset]. https://www.statista.com/statistics/1369032/mental-health-social-media-effect-us-users/
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    Dataset updated
    Nov 22, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 13, 2024
    Area covered
    United States
    Description

    According to a March 2024 survey conducted in the United States, 32 percent of adults reported feeling that social media had neither a positive nor negative effect on their own mental health. Only seven percent of social media users said that online platforms had a very positive effect on their mental health, while 12 percent of users said it had a very negative impact. Furthermore, 22 percent of respondents said social media had a somewhat negative effect on their mental health. Is social media addictive? A 2023 survey of individuals between 11 and 59 years old in the United States found that over 73 percent of TikTok users agreed that the platform was addictive. Furthermore, nearly 27 percent of those surveyed reported experiencing negative psychological effects related to TikTok use. Users belonging to Generation Z were the most likely to say that TikTok is addictive, yet millennials felt the negative effects of using the app more so than Gen Z. In the U.S., it is also not uncommon for social media users to take breaks from using online platforms, and as of March 2024, over a third of adults in the country had done so. Following mental health-related content Although online users may be aware of the negative and addictive aspects of social media, it is also a useful tool for finding supportive content. In a global survey conducted in 2023, 32 percent of social media users followed therapists and mental health professionals on social media. Overall, 24 percent of respondents said that they followed people on social media if they had the same condition as they did. Between January 2020 and March 2023, British actress and model Cara Delevingne was the celebrity mental health activist with the highest growth in searches tying her name to the topic.

  18. Pinterest users in the United Kingdom 2019-2028

    • statista.com
    Updated Nov 22, 2024
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    Statista Research Department (2024). Pinterest users in the United Kingdom 2019-2028 [Dataset]. https://www.statista.com/topics/3236/social-media-usage-in-the-uk/
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    Dataset updated
    Nov 22, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United Kingdom
    Description

    The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  19. Facebook: countries with the highest Facebook reach 2024

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    Stacy Jo Dixon, Facebook: countries with the highest Facebook reach 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

  20. Instagram: most popular posts as of 2024

    • statista.com
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    Stacy Jo Dixon, Instagram: most popular posts as of 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Instagram’s most popular post

                  As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
                  After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.
    
                  Instagram’s most popular accounts
    
                  As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.
    
                  Instagram influencers
    
                  In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.
    
                  Instagram around the globe
    
                  Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.
    
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Search Logistics (2025). TikTok Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/tiktok-user-statistics/

TikTok Statistics

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28 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Apr 1, 2025
Dataset authored and provided by
Search Logistics
License

Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically

Description

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

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