In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

Description:

The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

Dataset Breakdown:

• Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

• Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

• Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

• Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

• Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

• Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

• Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

Context and Use Cases:

• This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

Researchers, data scientists, and developers can use this dataset to:

• Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

• Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

• Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

• Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

• Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

• Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

Future Considerations:

As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

During the fourth quarter 2024, approximately 20.6 million TikTok accounts were removed from the platform due to suspicion of being operated by users under the age of 13. During the last measured period, around 185 million fake accounts were removed from fake accounts removed from TikTok.

TikTok is the leading destination for short-form mobile video. The platform is built to help imaginations thrive. TikTok's mission is to create a place for inclusive, joyful, and authentic content–where people can safely discover, create, and connect.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Trending on TikTok

We are probably all familiar with TikTok. People tend to spend hours each day scrolling through the millions of videos which are uploaded every single day. Not to mention the uploaders who are giving anything to get as many likes and followers as possible. But what makes one TikTok video a true hit or a miss? I give you an opportunity to figure this out ;)

I scraped the first 1000 trending videos on TikTok, using an unofficial TikTok web-scraper. Note to mention I had to provide my user information to scrape the trending information, so trending might be a personalized page. But that doesn't change the fact that certain people and videos got a certain amount of likes and comments.

I transformed the data into usable csv files and attached the actual videos as well.

What's in the files

Videos.zip This file contains the actual 1000 trending TikTok videos. Each filename corresponds to the id key in the trending.json file.

trending.json The raw scraped dataset. I figured splitting up the dataset resulted in messy errors. For example: a user might have one avatar while posting a video and another while posting the next video. This resulted in multiple users with the same name, id etc. except for the avatar. So I decided to post the raw data and I will show you how to translate this multi-level JSON structure to a single DataFrame in my first Notebook.

Acknowledgements

Many thanks to Andrew Nord the creator of the tiktok-scraper, and his contributers.

Inspiration

So what does make a TikTok video a true hit? Is it the moment when a video is uploaded? Or perhaps the amount of followers is an important factor? Maybe the hashtags or even the music being used?

So... are you the one who unlocks the mystery?

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

Context

This dataset explores the relationship between digital behavior and mental well-being among 100,000 individuals. It records how much time people spend on screens, use of social media (including TikTok), and how these habits may influence their sleep, stress, and mood levels.

It includes six numerical features, all clean and ready for analysis, making it ideal for machine learning tasks like regression or classification. The data enables researchers and analysts to investigate how modern digital lifestyles may impact mental health indicators in measurable ways.

Dataset Applications

• Quantify how screen‑time, TikTok use, or multi‑platform engagement statistically relate to stress, sleep loss, and mood.
• Train regression or classification models that forecast stress level or mood score from real‑time digital‑usage metrics.
• Feed user‑specific data into recommender systems that suggest screen‑time caps or bedtime routines to improve mental health.
• Provide evidence for guidelines on youth screen‑time limits and platform moderation based on observed stress‑sleep trade‑offs.
• Serve as a teaching dataset for EDA, feature engineering, and model evaluation in data‑science or psychology curricula.
• Evaluate app interventions (e.g., screen‑time nudges) by comparing predicted versus actual post‑intervention stress or mood shifts.
• Cluster individuals into digital‑behavior personas (e.g., “heavy late‑night scrollers”) to tailor mental‑health resources.
• Generate synthetic time‑series scenarios (what‑if reductions in TikTok hours) to estimate downstream impacts on sleep and stress.
• Use engineered features (ratio of TikTok hours to total screen‑time, etc.) in broader wellbeing models that include diet or exercise data.
• Assess whether mental‑health prediction models remain accurate and unbiased across different screen‑time or platform‑use segments. # Column Descriptions
• screen_time_hours – Daily total screen usage in hours across all devices.
• social_media_platforms_used – Number of different social media platforms used per day.
• hours_on_TikTok – Time spent on TikTok daily, in hours.
• sleep_hours – Average number of sleep hours per night.
• stress_level – Stress intensity reported on a scale from 1 (low) to 10 (high).
• mood_score – Self-rated mood on a scale from 2 (poor) to 10 (excell # Inspiration This dataset was inspired by growing concerns about how screen time and social media affect mental health. It enables analysis of the links between digital habits, stress, sleep, and mood—encouraging data-driven solutions for healthier online behavior and emotional well-being. # Ethically Mined Data: This dataset has been ethically mined and synthetically generated without collecting any personally identifiable information. All values are artificial but statistically realistic, allowing safe use in academic, research, and public health projects while fully respecting user privacy and data ethics.

Stock Data of Top USA Companies: Apple, Tesla, Amazon

👨‍💻 Author: Azhar Saleem

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Dataset Description

This dataset provides daily stock data for some of the top companies in the USA stock market, including major players like Apple, Microsoft, Amazon, Tesla, and others. The data is collected from Yahoo Finance, covering each company’s historical data from its starting date until today. This comprehensive dataset enables in-depth analysis of key financial indicators and stock trends for each company, making it valuable for multiple applications.

Column Descriptions

The dataset contains the following columns, consistent across all companies:

• Date: The date of the stock data entry.
• Open: The stock's opening price for the day.
• High: The highest price reached during the trading day.
• Low: The lowest price during the trading day.
• Close: The stock’s closing price for the day.
• Volume: The total number of shares traded on that day.
• Dividends: Any dividends paid out on that day.
• Stock Splits: Records stock split events, if any, on that day.

Potential Use Cases

1. Machine Learning & Deep Learning:

   • Stock Price Prediction: Use historical prices to train models for forecasting future stock prices.
   • Sentiment Analysis and Price Correlation: Combine with external sentiment data to predict price movements based on market sentiment.
   • Anomaly Detection: Detect unusual price patterns or volume spikes using classification algorithms.

2. Data Science:

   • Trend Analysis: Identify long-term trends for each company or compare trends between companies.
   • Volatility Analysis: Calculate volatility to assess risk and return patterns over time.
   • Correlation Analysis: Compare stock performance across companies to study market relationships.

3. Data Analysis:

   • Historical Performance: Review historical data to understand growth trends, market impact of stock splits, and dividends.
   • Seasonal Patterns: Analyze data for seasonal trends or recurring patterns across years.
   • Investment Strategy Backtesting: Test various investment strategies based on historical data to assess potential profitability.

4. Financial Research:

   • Economic Impact Studies: Investigate how major events affected stock prices across top companies.
   • Sector-Specific Analysis: Identify performance differences across sectors, such as tech, healthcare, and retail.

This dataset is a powerful tool for analysts, researchers, and financial enthusiasts, offering versatility across multiple domains from stock analysis to algorithmic trading models.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

Context

From the beginning of 2020 to April 8th (the day Wuhan reopened), this dataset summarizes the social media hotspots and what people focused in the mainland of China, as well as the epidemic development trend during this period. The dataset containing four .csv files covers most social media platforms in the mainland: Sina Weibo, TikTok, Toutiao and Douban.

Sina Weibo

a platform based on fostering user relationships to share, disseminate and receive information. Through either the website or the mobile app, users can upload pictures and videos publicly for instant sharing, with other users being able to comment with text, pictures and videos, or use a multimedia instant messaging service. The company initially invited a large number of celebrities to join the platform at the beginning, and has since invited many media personalities, government departments, businesses and non-governmental organizations to open accounts as well for the purpose of publishing and communicating information. To avoid the impersonation of celebrities, Sina Weibo uses verification symbols; celebrity accounts have an orange letter "V" and organizations' accounts have a blue letter "V". Sina Weibo has more than 500 million registered users;[12] out of these, 313 million are monthly active users, 85% use the Weibo mobile app, 70% are college-aged, 50.10% are male and 49.90% are female. There are over 100 million messages posted by users each day. With 90 million followers, actress Xie Na holds the record for the most followers on the platform. Despite fierce competition among Chinese social media platforms, Sina Weibo has proven to be the most popular; part of this success may be attributable to the wider use of mobile technologies in China.[https://en.wikipedia.org/wiki/Sina_Weibo]

Douyin

Douyin (English: TikTok), referred to as TikTok, is a short-video social application on mobile phones. Users can record 15-second short videos, which can easily complete mouth-to-mouth (to mouth), and built-in special effects The user can leave a message to the video. Since September 2016, Toutiao has been launched online and is positioned as a short music video community suitable for Chinese young people. The application is vertical music UGC short videos, and the number of users has grown rapidly since 2017. In June 2018, Douyin reached 500 million monthly active users worldwide and 150 million daily active users in China. [https://zh.wikipedia.org/wiki/%E6%8A%96%E9%9F%B3]

Toutiao

Toutiao or Jinri Toutiao is a Chinese news and information content platform, a core product of the Beijing-based company ByteDance. By analyzing the features of content, users and users’ interaction with content, the company's algorithm models generate a tailored feed list of content for each user. Toutiao is one of China's largest mobile platforms of content creation, aggregation and distribution underpinned by machine learning techniques, with 120 million daily active users as of September 2017. [https://en.wikipedia.org/wiki/Toutiao]

Douban

Douban.com (Chinese: 豆瓣; pinyin: Dòubàn), launched on March 6, 2005, is a Chinese social networking service website that allows registered users to record information and create content related to film, books, music, recent events, and activities in Chinese cities. It could be seen as one of the most influential web 2.0 websites in China. Douban also owns an internet radio station, which ranks No.1 in the iOS App Store in 2012. Douban was formerly open to both registered and unregistered users. For registered users, the site recommends potentially interesting books, movies, and music to them in addition to serving as a social network website such as WeChat, Weibo and record keeper; for unregistered users, the site is a place to find ratings and reviews of media. Douban has about 200 million registered users as of 2013. The site serves pan-Chinese users, and its contents are in Chinese. It covers works and media in Chinese and in foreign languages. Some Chinese authors and critics register their official personal pages on the site. [https://en.wikipedia.org/wiki/Douban]

Content

Weibo realTimeHotSearchList can be regarded as a platform for gathering celebrity gossip, social life and major news. In this document, I collect the top 50 topics of the hot search list every 12 hours during the day, so there are 100 hot topics each day. These topics are converted into English by Google translation, although the translation effect is not ideal due to sentence segmentation and language background deviation. In this document, I created a new column ['Coron-Related ( 1 yes, 0 not ) '] to mark topics related to the new crown, if relevant, it is marked as 1, if not then marked empty or 0. The google translation is extremely inaccurate (so maybe google the Chinese title to confirm is the best bet...

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

In 2024, Google ranked as the most valuable media and entertainment brand worldwide, with a brand value of 683 billion U.S. dollars. Facebook ranked second, valued at around 167 billion dollars. Part of the Tencent Group, WeChat and v.qq.com (Tencent Video) had a brand value of 56 billion and 17.5 billion dollars, respectively.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.