How high is the brand awareness of Truth Social in the United States?When it comes to social media users, brand awareness of Truth Social is at 28 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Truth Social in the United States?In total, 5 percent of U.S. social media users say they like Truth Social. However, in actuality, among the 28 percent of U.S. respondents who know Truth Social, 18 percent of people like the brand.What is the usage share of Truth Social in the United States?All in all, 3 percent of social media users in the United States use Truth Social. That means, of the 28 percent who know the brand, 11 percent use them.How loyal are the users of Truth Social?Around 2 percent of social media users in the United States say they are likely to use Truth Social again. Set in relation to the 3 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.What's the buzz around Truth Social in the United States?In February 2024, about 5 percent of U.S. social media users had heard about Truth Social in the media, on social media, or in advertising over the past four weeks. Of the 28 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Truth Social in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The eighth of 20 years of International Social Survey Programme (ISSP) surveys within New Zealand by Professor Philip Gendall, Department of Marketing, Massey University.A verbose rundown on topics covered follows.Attitudes towards religious practices. Assessment of personal happiness; assessment of the responsibility of the government regarding creation of jobs and equalization of incomes; attitude to pre-marital as well as extra-marital sexual intercourse; attitude to homosexuality and abortion; judgement on distribution of roles in marriage and attitude to working women; attitude to living together with a partner before marriage and also without intent to marry; tax honesty and attitude to honesty of citizens towards the government; trust in other people as well as institutions such as parliament, businesses, industry, churches, judiciary and schools.Attitude to influence of church leaders on voters and governments; attitude to benefit of modern science; greater trust in science than in religion; more conflicts instead of peace from religions; intolerance of very religious people; too much influence of religion in one’s country; frequency of personal honorary activities in the last year in political, charitable, religious or other organisations; judgement on the power of churches and religious organisations; doubt or firm belief in God; perceived nearness to God; belief in a life after death, heaven, hell and miracles.Attitude to the Bible; God is concerned with every human; fatalism; the meaning of life and Christian interpretation of life; religious tie at a turning point in life; religious affiliation of father, mother and spouse/partner; frequency of church attendance of father and mother; personal direction of belief and frequency of church attendance when young; frequency of prayer and participation in religious activities; self-classification of personal religiousness; truth in one or in all religions; priority for loyalty to a friend before truth; anticipation of false testimony for the benefit of a friend; belief in lucky charms, fortune tellers, miracle healers and horoscopes; conversion of faith after crucial experience; concept of God; judgement on the world and people as good or bad; social rules or God’s laws as basis for deciding between right and wrong.Demography: sex; age, marital status; living together with a partner; school education; type and time extent of occupation activity; occupation (ISCO-Code); private or public employer; occupational self-employment and number of employees; supervisor function and span of control; time worked each week; income; household size; composition of household; number of co-workers; union membership; party inclination and election behaviour; self-classification on a left-right continuum; religious affiliation; frequency of church attendance; self-classification of social class.Also encoded were: region; rural or urban area; city size; ethnic identification.