43 datasets found
  1. Average daily time spent on social media worldwide 2012-2024

    • statista.com
    • es.statista.com
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    Stacy Jo Dixon, Average daily time spent on social media worldwide 2012-2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    How much time do people spend on social media?

                  As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
                  the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
                  People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
                  During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.
    
  2. Wikipedia Web Traffic 2018-19

    • kaggle.com
    Updated Apr 12, 2021
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    san_bt (2021). Wikipedia Web Traffic 2018-19 [Dataset]. https://www.kaggle.com/datasets/sandeshbhat/wikipedia-web-traffic-201819/versions/1
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Apr 12, 2021
    Dataset provided by
    Kaggle
    Authors
    san_bt
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    Context

    • Time Series: Time series is a set of observations recorded over regular interval of time, Time series can be beneficial in many fields like stock market prediction, weather forecasting. - Accounts for the fact that data points taken over time may have an internal structure (such as auto correlation, trend or seasonal variation) that should be accounted for.

    • Web traffic: Amount of data sent and received by visitors to a website. - Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country

    Content

    Contains Page Views for 60k Wikipedia articles in 8 different languages taken on a daily basis for 2 years.

    https://i.ibb.co/h1JCgpY/DSLC.png" alt="DSLC">

    A Data Science Life Cycle can be used to create a project. Forecasting can be done for any interval provided sufficient dataset is available. Refer the Github link in the tasks to view the forecast done using ARIMA and Prophet. Further feel free to contribute. Several other models can be used including a neural network to improve the results by many folds.

    Acknowledgements

    Credits :
    1. Wikipedia 2. Google

  3. Social media as a news outlet worldwide 2024

    • statista.com
    • es.statista.com
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    Amy Watson, Social media as a news outlet worldwide 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Amy Watson
    Description

    During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

                  Social media: trust and consumption
    
                  Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.
    
                  What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
                  Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
                  Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.
    
  4. Amount of data created, consumed, and stored 2010-2023, with forecasts to...

    • statista.com
    Updated Jun 30, 2025
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    Statista (2025). Amount of data created, consumed, and stored 2010-2023, with forecasts to 2028 [Dataset]. https://www.statista.com/statistics/871513/worldwide-data-created/
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    Dataset updated
    Jun 30, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2024
    Area covered
    Worldwide
    Description

    The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching *** zettabytes in 2024. Over the next five years up to 2028, global data creation is projected to grow to more than *** zettabytes. In 2020, the amount of data created and replicated reached a new high. The growth was higher than previously expected, caused by the increased demand due to the COVID-19 pandemic, as more people worked and learned from home and used home entertainment options more often. Storage capacity also growing Only a small percentage of this newly created data is kept though, as just * percent of the data produced and consumed in 2020 was saved and retained into 2021. In line with the strong growth of the data volume, the installed base of storage capacity is forecast to increase, growing at a compound annual growth rate of **** percent over the forecast period from 2020 to 2025. In 2020, the installed base of storage capacity reached *** zettabytes.

  5. H

    Replication Data for: The Wikipedia Adventure: Field Evaluation of an...

    • dataverse.harvard.edu
    • search.dataone.org
    Updated Jun 7, 2017
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    Sneha Narayan; Jake Orlowitz; Aaron D. Shaw; Benjamin Mako Hill (2017). Replication Data for: The Wikipedia Adventure: Field Evaluation of an Interactive Tutorial for New Users [Dataset]. http://doi.org/10.7910/DVN/6HPRIG
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Jun 7, 2017
    Dataset provided by
    Harvard Dataverse
    Authors
    Sneha Narayan; Jake Orlowitz; Aaron D. Shaw; Benjamin Mako Hill
    License

    https://dataverse.harvard.edu/api/datasets/:persistentId/versions/1.0/customlicense?persistentId=doi:10.7910/DVN/6HPRIGhttps://dataverse.harvard.edu/api/datasets/:persistentId/versions/1.0/customlicense?persistentId=doi:10.7910/DVN/6HPRIG

    Dataset funded by
    National Science Foundation (NSF)
    Description

    This dataset contains the data and code necessary to replicate work in the following paper: Narayan, Sneha, Jake Orlowitz, Jonathan Morgan, Benjamin Mako Hill, and Aaron Shaw. 2017. “The Wikipedia Adventure: Field Evaluation of an Interactive Tutorial for New Users.” in Proceedings of the 20th ACM Conference on Computer-Supported Cooperative Work & Social Computing (CSCW '17). New York, New York: ACM Press. http://dx.doi.org/10.1145/2998181.2998307 The published paper contains two studies. Study 1 is a descriptive analysis of a survey of Wikipedia editors who played a gamified tutorial. Study 2 is a field experiment that evaluated the same the tutorial. These data are the data used in the field experiment described in Study 2. Description of Files This dataset contains the following files beyond this README: twa.RData — An RData file that includes all variables used in Study 2. twa_analysis.R — A GNU R script that includes all the code used to generate the tables and plots related to Study 2 in the paper. The RData file contains one variable (d) which is an R dataframe (i.e., table) that includes the following columns: userid (integer): The unique numerical ID representing each user on in our sample. These are 8-digit integers and describe public accounts on Wikipedia. sample.date (date string): The day the user was recruited to the study. Dates are formatted in “YYYY-MM-DD” format. In the case of invitees, it is the date their invitation was sent. For users in the control group, these is the date that they would have been invited to the study. edits.all (integer): The total number of edits made by the user on Wikipedia in the 180 days after they joined the study. Edits to user's user pages, user talk pages and subpages are ignored. edits.ns0 (integer): The total number of edits made by user to article pages on Wikipedia in the 180 days after they joined the study. edits.talk (integer): The total number of edits made by user to talk pages on Wikipedia in the 180 days after they joined the study. Edits to a user's user page, user talk page and subpages are ignored. treat (logical): TRUE if the user was invited, FALSE if the user was in control group. play (logical): TRUE if the user played the game. FALSE if the user did not. All users in control are listed as FALSE because any user who had not been invited to the game but played was removed. twa.level (integer): Takes a value 0 of if the user has not played the game. Ranges from 1 to 7 for those who did, indicating the highest level they reached in the game. quality.score (float). This is the average word persistence (over a 6 revision window) over all edits made by this userid. Our measure of word persistence (persistent word revision per word) is a measure of edit quality developed by Halfaker et al. that tracks how long words in an edit persist after subsequent revisions are made to the wiki-page. For more information on how word persistence is calculated, see the following paper: Halfaker, Aaron, Aniket Kittur, Robert Kraut, and John Riedl. 2009. “A Jury of Your Peers: Quality, Experience and Ownership in Wikipedia.” In Proceedings of the 5th International Symposium on Wikis and Open Collaboration (OpenSym '09), 1–10. New York, New York: ACM Press. doi:10.1145/1641309.1641332. Or this page: https://meta.wikimedia.org/wiki/Research:Content_persistence How we created twa.RData The files twa.RData combines datasets drawn from three places: A dataset created by Wikimedia Foundation staff that tracked the details of the experiment and how far people got in the game. The variables userid, sample.date, treat, play, and twa.level were all generated in a dataset created by WMF staff when The Wikipedia Adventure was deployed. All users in the sample created their accounts within 2 days before the date they were entered into the study. None of them had received a Teahouse invitation, a Level 4 user warning, or been blocked from editing at the time that they entered the study. Additionally, all users made at least one edit after the day they were invited. Users were sorted randomly into treatment and control groups, based on which they either received or did not receive an invite to play The Wikipedia Adventure. Edit and text persistence data drawn from public XML dumps created on May 21st, 2015. We used publicly available XML dumps to generate the outcome variables, namely edits.all, edits.ns0, edits.talk and quality.score. We first extracted all edits made by users in our sample during the six month period since they joined the study, excluding edits made to user pages or user talk pages using. We parsed the XML dumps using the Python based wikiq and MediaWikiUtilities software online at: http://projects.mako.cc/source/?p=mediawiki_dump_tools https://github.com/mediawiki-utilities/python-mediawiki-utilities We obtained the XML dumps from: https://dumps.wikimedia.org/enwiki/ A list of edits made by users in our study that were subsequently deleted, created on...

  6. FiveThirtyEight Daily Show Guests Dataset

    • kaggle.com
    zip
    Updated Jan 13, 2019
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    FiveThirtyEight (2019). FiveThirtyEight Daily Show Guests Dataset [Dataset]. https://www.kaggle.com/fivethirtyeight/fivethirtyeight-daily-show-guests-dataset
    Explore at:
    zip(37571 bytes)Available download formats
    Dataset updated
    Jan 13, 2019
    Dataset authored and provided by
    FiveThirtyEighthttps://abcnews.go.com/538
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    Content

    Daily Show Guests

    This folder contains data behind the story Every Guest Jon Stewart Ever Had On ‘The Daily Show’.

    HeaderDefinition
    YEARThe year the episode aired
    GoogleKnowlege_OccupationTheir occupation or office, according to Google's Knowledge Graph or, if they're not in there, how Stewart introduced them on the program.
    ShowAir date of episode. Not unique, as some shows had more than one guest
    GroupA larger group designation for the occupation. For instance, us senators, us presidents, and former presidents are all under "politicians"
    Raw_Guest_ListThe person or list of people who appeared on the show, according to Wikipedia. The GoogleKnowlege_Occupation only refers to one of them in a given row.

    Source: Google Knowlege Graph, The Daily Show clip library, Wikipedia.

    Context

    This is a dataset from FiveThirtyEight hosted on their GitHub. Explore FiveThirtyEight data using Kaggle and all of the data sources available through the FiveThirtyEight organization page!

    • Update Frequency: This dataset is updated daily.

    Acknowledgements

    This dataset is maintained using GitHub's API and Kaggle's API.

    This dataset is distributed under the Attribution 4.0 International (CC BY 4.0) license.

    Cover photo by Oscar Nord on Unsplash
    Unsplash Images are distributed under a unique Unsplash License.

  7. The Global Soundscapes Project: overview of datasets and meta-data

    • zenodo.org
    • explore.openaire.eu
    Updated Dec 8, 2022
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    Kevin F.A. Darras; Kevin F.A. Darras; Steven Van Wilgenburg; Steven Van Wilgenburg; 松海 李; 松海 李; Rodney Rountree; Rodney Rountree; 黎君 董; 黎君 董; Yuhang Song; Youfang Chen; Youfang Chen; Thomas Cherico Wanger; Thomas Cherico Wanger; Yuhang Song (2022). The Global Soundscapes Project: overview of datasets and meta-data [Dataset]. http://doi.org/10.5281/zenodo.6537739
    Explore at:
    Dataset updated
    Dec 8, 2022
    Dataset provided by
    Zenodohttp://zenodo.org/
    Authors
    Kevin F.A. Darras; Kevin F.A. Darras; Steven Van Wilgenburg; Steven Van Wilgenburg; 松海 李; 松海 李; Rodney Rountree; Rodney Rountree; 黎君 董; 黎君 董; Yuhang Song; Youfang Chen; Youfang Chen; Thomas Cherico Wanger; Thomas Cherico Wanger; Yuhang Song
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This is an overview of the soundscape recording datasets that have been contributed to the Global Soundscapes Project, as well as associated meta-data.

    The audio recording criteria justifying inclusion into the current meta-dataset are:

    • Stationary (no towed sensors or microphones mounted on cars)
    • Passive (no human disturbance by the recordist)
    • Ambient (no focus on a particular species or direction)
    • Recorded over multiple sites of a region and/or days

    The individual columns are described as follows.

    General:

    • ID: primary key
    • name: name of the dataset
    • subset: incremental integer that can be used to distinguish sub-datasets
    • collaborators: full names of people deemed responsible for the dataset, separated by commas
    • date_added: when the dataset was added

    Space:

    • realm_IUCN: realm from IUCN Global Ecosystem Typology (v2.0) (https://global-ecosystems.org/)
    • medium: the physical medium the microphone is situated in
    • GADM0: for terrestrial locations, Database of Global Administrative Areas level 0 unit as per https://gadm.org/
    • GADM1: for terrestrial locations, Database of Global Administrative Areas level 1 unit as per https://gadm.org/
    • GADM2: for terrestrial locations, Database of Global Administrative Areas level 2 unit as per https://gadm.org/
    • IHO: International Hydrographic Organisation sea area as per https://iho.int/
    • latitude_numeric_region: study region approximate centroid latitude in WGS84 decimal degrees
    • longitude_numeric_region: study region approximate centroid longitude in WGS84 decimal degrees
    • topography_min_m: minimum elevation of sites from sea level
    • topography_max_m: maximum elevation of sites from sea level
    • ground_distance_m: vertical distance of microphone from land ground or ocean floor
    • freshwater_depth_m: vertical distance from water surface for freshwater datasets
    • sites_number: number of sites sampled

    Time:

    Audio:

    • high_pass_filter_Hz: lower frequency of the high-pass filter
    • sampling_frequency_kHz: frequency the microphone was sampled at
    • audio_bit_depth: bit depth used for encoding audio
    • recorder_model: recorder model used
    • microphone: microphone used
    • recordist_position: position of the recordist relative to the microphone during sampling

    Others:

    • comments: free-text field
    • URL_project: internet link for further information
    • URL_publication: internet link of the corresponding publication

    More information on the project can be found here: https://ecosound-web.uni-goettingen.de/ecosound_web/project/gsp

  8. EOD data for all Dow Jones stocks

    • kaggle.com
    zip
    Updated Jun 12, 2019
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    Timo Bozsolik (2019). EOD data for all Dow Jones stocks [Dataset]. https://www.kaggle.com/datasets/timoboz/stock-data-dow-jones
    Explore at:
    zip(1697460 bytes)Available download formats
    Dataset updated
    Jun 12, 2019
    Authors
    Timo Bozsolik
    Description

    Update

    Unfortunately, the API this dataset used to pull the stock data isn't free anymore. Instead of having this auto-updating, I dropped the last version of the data files in here, so at least the historic data is still usable.

    Content

    This dataset provides free end of day data for all stocks currently in the Dow Jones Industrial Average. For each of the 30 components of the index, there is one CSV file named by the stock's symbol (e.g. AAPL for Apple). Each file provides historically adjusted market-wide data (daily, max. 5 years back). See here for description of the columns: https://iextrading.com/developer/docs/#chart

    Since this dataset uses remote URLs as files, it is automatically updated daily by the Kaggle platform and automatically represents the latest data.

    Acknowledgements

    List of stocks and symbols as per https://en.wikipedia.org/wiki/Dow_Jones_Industrial_Average

    Thanks to https://iextrading.com for providing this data for free!

    Terms of Use

    Data provided for free by IEX. View IEX’s Terms of Use.

  9. Technical Indicator Backtest

    • kaggle.com
    Updated May 30, 2017
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    Zhijin (2017). Technical Indicator Backtest [Dataset]. https://www.kaggle.com/datasets/zhijinzhai/technical-indicator-backtest/versions/1
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    May 30, 2017
    Dataset provided by
    Kaggle
    Authors
    Zhijin
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    Context

    Using TA-Lib : Technical Analysis Library. Backtest on the SPY Index data, using support and resistance indicators or any other indicator.

    Content

    Data contains daily SPY Index: Date Open High Low Close Adj Close Volume

    Acknowledgements

    Support for Resistance: Technical Analysis WIKI link: https://en.wikipedia.org/wiki/Support_and_resistance

    Inspiration

    Do your best for the backtest and technical indicator implementation

  10. U.S. Facebook data requests from government agencies 2013-2023

    • statista.com
    • es.statista.com
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    Stacy Jo Dixon, U.S. Facebook data requests from government agencies 2013-2023 [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.

  11. Facebook users worldwide 2017-2027

    • statista.com
    • es.statista.com
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    Stacy Jo Dixon, Facebook users worldwide 2017-2027 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  12. Natural Disasters in India ( 1990 - 2021 )

    • kaggle.com
    Updated Nov 1, 2021
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    Vaibhav1257 (2021). Natural Disasters in India ( 1990 - 2021 ) [Dataset]. https://www.kaggle.com/datasets/vaibhavrmankar/natural-disasters-in-india-1990-2021/discussion
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Nov 1, 2021
    Dataset provided by
    Kaggle
    Authors
    Vaibhav1257
    License

    Attribution-ShareAlike 3.0 (CC BY-SA 3.0)https://creativecommons.org/licenses/by-sa/3.0/
    License information was derived automatically

    Area covered
    India
    Description

    Context

    The geography of India is extremely diverse, from snowy mountains in the north to Coastal Plains in the south, it contains dense rain forests and the Thar Desert. Along with all this India is the second most populated country in the world ( 1.3 billion people). Such diversity brings a lot of different natural disasters from floods, earthquakes to hurricanes and cyclones. Not to mentation, different diseases spread that happen quickly due to the dance population.

    https://lh3.googleusercontent.com/proxy/Lt8NqrJYWp8OLAuh-H-ZwB76KHUIqAghCCi5smfILcxUMNw8hMB-C_t-Ljn7UThw5iu69NeZ5ZYHIJYHMet5y1meUHMfXQcoE4-lHWw1r1C0_PeeONOQh16rhyKWlDujFqnlyJKI" alt="im">

    REF

    This dataset contains all the disasters that happened in India from 1990 to 2021 with their information.

    Content

    The dataset has been acquired from Wikipedia. The text is extracted from the Wikipedia articles and then the text is cleaned, processed, and sorted according to the date.

    The dataset contains the following columns: * Title: Title of the disaster * Duration: includes day and month as we as intervals for some disasters that lasted more than a day * Year: year of the disaster * Disaster_Info: Information about the disaster ( contains the long and short text describing the disaster) * Date: Date in the specific format ( for some disasters that lasted more than a day we have added the first day of disaster)

    More specific information can be extracted from the text using natural language processing techniques.

    Acknowledgements

    This dataset has been created using Wikipedia articles: Ref

    Inspiration

    Study and understand the disasters in India using Natural language processing (NLP) and Natural language understanding (NLU) techniques

  13. Planned changes in use of selected social media for organic marketing...

    • statista.com
    • es.statista.com
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    Christopher Ross, Planned changes in use of selected social media for organic marketing worldwide 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Christopher Ross
    Description

    During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

  14. Instagram: most used hashtags 2024

    • statista.com
    • es.statista.com
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    Statista Research Department, Instagram: most used hashtags 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

  15. Instagram: distribution of global audiences 2024, by age group

    • statista.com
    • es.statista.com
    + more versions
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    Stacy Jo Dixon, Instagram: distribution of global audiences 2024, by age group [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

                  Instagram users
    
                  With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.
    
                  Instagram features
    
                  One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
                  As of the second quarter of 2021, Snapchat had 293 million daily active users.
    
  16. Leading social media platforms used by marketers worldwide 2024

    • statista.com
    • es.statista.com
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    Christopher Ross, Leading social media platforms used by marketers worldwide 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Statistahttp://statista.com/
    Authors
    Christopher Ross
    Description

    During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

                  The global social media marketing segment
    
                  According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.
    
                  Social media for B2B marketing
    
                  Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.
    
  17. Instagram: countries with the highest audience reach 2024

    • statista.com
    • es.statista.com
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    Stacy Jo Dixon, Instagram: countries with the highest audience reach 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

  18. Instagram accounts with the most followers worldwide 2024

    • statista.com
    • es.statista.com
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    Stacy Jo Dixon, Instagram accounts with the most followers worldwide 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

                  The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.
    
                  How popular is Instagram?
    
                  Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.
    
                  Who uses Instagram?
    
                  Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.
    
                  Celebrity influencers on Instagram
                  Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.
    
  19. Number of internet users worldwide 2014-2029

    • statista.com
    Updated Apr 11, 2025
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    Statista Research Department (2025). Number of internet users worldwide 2014-2029 [Dataset]. https://www.statista.com/topics/1145/internet-usage-worldwide/
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    Dataset updated
    Apr 11, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    World
    Description

    The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

  20. Countries with the most Facebook users 2024

    • statista.com
    • es.statista.com
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    Stacy Jo Dixon, Countries with the most Facebook users 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Which county has the most Facebook users?

                  There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.
    
                  Facebook – the most used social media
    
                  Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.
    
                  Facebook usage by device
                  As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.
    
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Stacy Jo Dixon, Average daily time spent on social media worldwide 2012-2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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Average daily time spent on social media worldwide 2012-2024

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Dataset provided by
Statistahttp://statista.com/
Authors
Stacy Jo Dixon
Description

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.
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