The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During an early-2024 survey in the United States, over half of respondents stated that it was likely that they would watch Super Bowl LVIII in February 2024. The share of people who plan to watch the Super Bowl was the highest among 30 to 44-year-olds.

Overview

Mountain Dew is running a $1,000,000 counting contest. Computer Vision can help you win.

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Watch our video explaining how to use this dataset.

https://i.imgur.com/ED4jpM3.png" alt="Mountain Dew">

During Super Bowl LV, Mountain Dew sponsored an ad that encourages viewers to count all unique occurrences of Mountain Dew bottles. You can watch the full ad here. The first person to tweet the exactly correct count at Mountain Dew is eligible to win $1 million (see rules here).

Counting things is a perfect place for where computer vision can help.

We uploaded the Mountain Dew video to Roboflow, created three images per each second of the commercial (91 images from ~30 seconds of commercial), and annotated all bottles we could see. This dataset is the result.

We trained a model to recognize the Mountain Dew bottles, and then ran the original commercial back through this model. This helps identify Mountain Dew bottles that the human eye may have missed when completing counts.

https://i.imgur.com/rjZCS2a.png" alt="Image example">

Getting Started

Click "Fork" in the upper right hand corner or download the raw annotations in your desired format.

Note that while the images are property of PepsiCo, we are using them here as fair-use for educational purposes and have released the annotations under a Creative Commons license.

About Roboflow

Roboflow enables teams to use computer vision. :fa-spacer: Our end-to-end platform enables developers to collect, organize, annotate, train, deploy, and improve their computer vision models -- all without needing to hire a new ML engineering team. :fa-spacer:

The 2024 Women's National Basketball Association (WNBA) regular season games were watched by an average of ******* viewers across media platforms in the United States. This was a significant increase from the previous year and made the **** season the league’s highest-viewed regular season in the last 24 years.