The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During an early-2024 survey in the United States, over half of respondents stated that it was likely that they would watch Super Bowl LVIII in February 2024. The share of people who plan to watch the Super Bowl was the highest among 30 to 44-year-olds.

Tom Brady is widely considered one of the greatest quarterbacks of all time and he tops the list of players with the most Super Bowl championships to his name. Brady won a record six titles with the New England Patriots, before winning a further ring in his first season with the Tampa Bay Buccaneers in 2021. The record-breaking quarterback announced his retirement from the sport for the second time in February 2023 after consecutive playoff defeats with the Bucs.

New England Patriots record-holders

In addition to Brady, numerous legendary players have featured for the New England Patriots throughout franchise history. Looking at the all-time receiving leaders of the New England Patriots, Stanley Morgan completed 10,352 yards during his 13- season spell with the team, setting a record that has lasted even three decades after his retirement from professional football. Meanwhile, Rob Gronkowski was the Patriots’ all-time touchdowns leader as of 2023, having scored 80 touchdowns for the franchise during the nine seasons he played for them. With 5,453 rushing yards during his career, Sam Cunningham was the all-time rushing leader for the Patriots.

NFL record-holders

Brady’s records extend beyond the Super Bowl and his career with the New England Patriots, demonstrated by his numerous achievements, such as being the NFL player with the most passing yards in history. He also ranks in the top ten NFL players with the most games played - the leader in this category was Danish placekicker Morten Andersen, who featured in 25 seasons in the league. Meanwhile, former Dallas Cowboys running back Emmitt Smith held the record for the most rushing yards in NFL history as of 2023.

In the 2025 NFL season, every eligible player in the Super Bowl-winning team's roster received a bonus of 171,000 U.S. dollars. Players on the winning side of the Pro Bowl earned an extra 32,000 U.S. dollars.

In February 2024, a survey was conducted to determine the most popular ways of betting on Super Bowl LVIII by those likely to bet in the United States. A total of 46 percent of respondents answered that they expected to place a bet online. Meanwhile, only 11 percent of respondents said they would bet with a physical sportsbook.

According to a survey from February 2024, 47 percent of adults in the United States who were betting on the Super Bowl were wagering on the Kansas City Chiefs. Meanwhile, 44 percent of respondents answered that they were betting on the San Francisco 49ers.

Overview

Mountain Dew is running a $1,000,000 counting contest. Computer Vision can help you win.

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Watch our video explaining how to use this dataset.

https://i.imgur.com/ED4jpM3.png" alt="Mountain Dew">

During Super Bowl LV, Mountain Dew sponsored an ad that encourages viewers to count all unique occurrences of Mountain Dew bottles. You can watch the full ad here. The first person to tweet the exactly correct count at Mountain Dew is eligible to win $1 million (see rules here).

Counting things is a perfect place for where computer vision can help.

We uploaded the Mountain Dew video to Roboflow, created three images per each second of the commercial (91 images from ~30 seconds of commercial), and annotated all bottles we could see. This dataset is the result.

We trained a model to recognize the Mountain Dew bottles, and then ran the original commercial back through this model. This helps identify Mountain Dew bottles that the human eye may have missed when completing counts.

https://i.imgur.com/rjZCS2a.png" alt="Image example">

Getting Started

Click "Fork" in the upper right hand corner or download the raw annotations in your desired format.

Note that while the images are property of PepsiCo, we are using them here as fair-use for educational purposes and have released the annotations under a Creative Commons license.

About Roboflow

Roboflow enables teams to use computer vision. :fa-spacer: Our end-to-end platform enables developers to collect, organize, annotate, train, deploy, and improve their computer vision models -- all without needing to hire a new ML engineering team. :fa-spacer:

The MLB All-Star Game is an exhibition game between the best players from the American League (AL) and National League (NL), as selected by fans, managers, and players. Viewership of the 2024 All-Star Game on FOX was at 7.44 million viewers, an increase of six percent on the previous year.

The 2024 Women's National Basketball Association (WNBA) regular season games were watched by an average of ******* viewers across media platforms in the United States. This was a significant increase from the previous year and made the **** season the league’s highest-viewed regular season in the last 24 years.