The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by 127.7 million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of six each. The Patriots have also appeared in the National Football League’s annual championship game a record 11 times, thereby topping the list for Super Bowl appearances.

At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of just over 85 U.S. dollars during the Super Bowl. TV viewers spend big bucks on the big game The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs, was watched by roughly 130 million viewers, a big increase on the previous year. In total, consumers in the United States were expected to spend an estimated 18.6 billion U.S. dollars over Super Bowl weekend in 2025. Patriots reign supreme, but for how much longer? The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.

The NFL is one of the most widely televised sporting leagues in the world. The average television viewership of a regular season NFL game in 2024 was calculated to be 17.5 million. Attendance In addition to this record-breaking TV viewership, the NFL attracts thousands of fans to the stadiums each week to see their favorite teams in action. The NFL has consistently been the major American sports league with the highest average attendance, with an average of almost 70 thousand people attending each game in the 2023 season. Moreover, during the 2024 regular season, the average total home attendance per team across the entire NFL was calculated to be 588,088. The franchise with the highest total attendance for its eight regular-season home games was the Dallas Cowboys, perhaps in part to their comparatively reasonably priced tickets, costing nearly 117 U.S. dollars on average, just less than the average ticket price across the NFL at 120 U.S. dollars per ticket. Best players Since 1957, the Associated Press NFL Most Valuable Player Award has been given to the NFL player considered to have been the most outstanding during the season. Since the award's introduction, Peyton Manning has received the award the greatest number of times during his career, closely followed by Aaron Rodgers, who has received the award on four occasions. One other potential indicator of the success of an NFL player is their annual salary. The highest-paid NFL player in 2024 was Dak Prescott, quarterback for the Dallas Cowboys, who earned 86.3 million U.S. dollars from salary and bonuses and 14 million U.S. dollars from endorsement deals during the 2024 season.

Overview

Mountain Dew is running a $1,000,000 counting contest. Computer Vision can help you win.

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Watch our video explaining how to use this dataset.

https://i.imgur.com/ED4jpM3.png" alt="Mountain Dew">

During Super Bowl LV, Mountain Dew sponsored an ad that encourages viewers to count all unique occurrences of Mountain Dew bottles. You can watch the full ad here. The first person to tweet the exactly correct count at Mountain Dew is eligible to win $1 million (see rules here).

Counting things is a perfect place for where computer vision can help.

We uploaded the Mountain Dew video to Roboflow, created three images per each second of the commercial (91 images from ~30 seconds of commercial), and annotated all bottles we could see. This dataset is the result.

We trained a model to recognize the Mountain Dew bottles, and then ran the original commercial back through this model. This helps identify Mountain Dew bottles that the human eye may have missed when completing counts.

https://i.imgur.com/rjZCS2a.png" alt="Image example">

Getting Started

Click "Fork" in the upper right hand corner or download the raw annotations in your desired format.

Note that while the images are property of PepsiCo, we are using them here as fair-use for educational purposes and have released the annotations under a Creative Commons license.

About Roboflow

Roboflow enables teams to use computer vision. :fa-spacer: Our end-to-end platform enables developers to collect, organize, annotate, train, deploy, and improve their computer vision models -- all without needing to hire a new ML engineering team. :fa-spacer:

As of 2022, Katy Perry's 2015 Super Bowl halftime show ranked as the most viewed halftime performance ever, with 118.5 million viewers tuning in to experience it. Perry's show saw her riding a giant mechanical lion, jam with Lenny Kravitz, and trade verses with Missy Elliott.

Lady Gaga's 2017 presentation set was the second highest-rated halftime show, with 117.5 million viewers watching the "Born This Way" star kick off her piece by jumping off the roof of Houston's NRG Stadium. Of the 10 most watched halftime sets, Gaga's was the only one that did not feature any guest performer.

Coldplay's 2016 show turn came in third, with 115.5 million viewers witnessing the British band fill the stadium with colorful lights and streamers. Beyoncé and Bruno Mars - both fresh from headlining halftime shows in the previous five years - appeared as guests, with the former paying homage to Black Lives Matter during the debut performance of her single "Formation".

The 2024 NBA Finals were watched by an average of 11.3 million viewers in the United States. This marked a decline from the previous year when over 11.6 million viewers tuned in to watch the Denver Nuggets beat the Miami Heat 4-1.

How did the 2024 Finals play out? The 2024 championship series was contested between the Dallas Mavericks, champions of the Western Conference, and the Boston Celtics, winners of the Eastern Conference. The Celtics emerged victorious in the best-of-seven playoff, seeing the franchise move into the outright lead at the top of the list of NBA championship title winners. On their way to their record-breaking 18th title, the Celtics' Jaylen Brown also won his first NBA Finals MVP. However, Brown still has some way to go to make the list of players with the most NBA Finals MVP awards.

How did viewership compare to other major US sporting events? In 2024, NBA Finals viewership was only a fraction of the number of viewers of the Super Bowl in the U.S., with the latter exceeding 123 million that year. However, when compared with the average TV viewership of the World Series, it was apparent that the NBA Finals were not alone in experiencing a declining number of TV viewers in recent years, with viewership for the World Series dropping from a high of 23.4 million in 2016 to 9.11 million in 2023.