This statistic depicts the sales of the H&M Group worldwide from 2006 to 2023. In the fiscal year 2023, global net sales of the H&M Group amounted to about 236 billion Swedish kronor. H&MH&M offers a broad and varied range of fashion including collections for women, men, teenagers and children. The range also includes sportswear, underwear, shoes, accessories and cosmetics, as well as home textiles and decorations from H&M Home.Germany is H&M's largest market. In 2023, over 35 billion Swedish kronor were generated from that country alone. The company operates roughly 4,370 stores worldwide and employs over 100,000 people. H&M dropped out of the top ten most valuable apparel brands in the world as of 2023.H&M aims to be a more sustainable choice for today’s increasingly aware customers. To this end, H&M’s investments in social improvements and reduced environmental impact extend throughout the product life cycle – from responsible use of natural resources to ensuring good working conditions at suppliers’ factories. Sustainability work is thoroughly integrated into the business, not only because it is an investment in the customer offering,but also because it is vital to the group’s long-term growth and development. However, there have been questions raised as to how effective and trustworthy H&M's sustainability practices really are.

Number of employees by North American Industry Classification System (NAICS) and type of employee, last 5 years.

In 2023, nearly 40 percent of the adidas Group's net sales were generated in the EMEA region. Sales shares from the key regions of North America and Greater China stood at 25 and 15 percent, respectively. That year, the adidas Group generated some 21.4 billion euros in net sales worldwide.

The adidas Group’s global appeal

The adidas Group had consistently increased its global sales figures since 2013, exceeding 21 billion euros annually from 2017. In the year of the pandemic in 2020, however, sales had dropped slightly. In terms of product categories, footwear sales reached over 12 billion euros in 2023 – about the same amount in the previous year – and this corresponded to just over 55 percent share of adidas’ net sales. Apparel makes up the company's second-largest product segment.

The departure of Reebok

The Reebok brand had been part of the adidas Group since the mid-2000s, continuously generating annual net sales worldwide of more than 1.4 billion euros. North America was the subsidiary's best performing region in 2020, with net sales of 397 million euros. However, adidas announced its plans to sell the brand in 2021, and in 2022, Reebok was acquired by Authentic Brands Group (ABG).

The combined number of full- and part-time employees of Amazon.com has increased significantly since 2017. Amazon’s headcount peaked in 2021 when the American multinational e-commerce company employed 1,608,000 full- and part-time employees, not counting external contractors. However, in 2024, the number dropped to 1,556,000. E-commerce crunch The workforce reduction of Amazon follows the mass layoffs hitting the entire e-commerce sector. With the full reopening of physical stores after the COVID-19 pandemic, online shopping demand decreased, leading online retailers to restructure their businesses, including personnel costs. Diversifying business With online retail sales growing slower due to recession and inflation, Amazon can still leverage other profitable revenue segments — from media subscriptions to server hosting and cloud services. On top of that, in 2023 Amazon monitored small enterprises operating in different fields and strategically invested in them, as disclosed startup acquisitions indicate.