The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like the Americas and Asia.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

China is leading the ranking by number of smartphone users , recording 859.38 million users. Following closely behind is India with 700.58 million users, while Seychelles is trailing the ranking with 0.05 million users, resulting in a difference of 859.33 million users to the ranking leader, China. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In the fourth quarter of 2024, Samsung shipped around 52 million smartphones, a decrease from the both the previous quarter and the same quarter of the previous year. Samsung’s sales consistently place the smartphone giant among the top three smartphone vendors in the world, alongside Xiaomi and Apple. Samsung smartphone sales – how many phones does Samsung sell? Global smartphone sales reached over 1.2 billion units during 2024. While the global smartphone market is led by Samsung and Apple, Xiaomi has gained ground following the decline of Huawei. Together, these three companies hold more than 50 percent of the global smartphone market share.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

In 2024, the total amount of smartphone shipments reached 1.2 billion units worldwide, an increase Global smartphone shipments worldwide The global smartphone market saw an exceptional growth from 2009, when 173 million smartphones were shipped worldwide to 2016 when smartphone shipments amounted to 1.47 billion. Much of this increase can be attributed to the iPhone release in 2007. With its consumer-friendly design, Apple introduced multimedia functions to smartphones, offering more than basic features such as e-mail and web browsing. Apple’s release pushed the competitors to respond with new models, and started to shape the consumers’ habits. This shift can be observed in smartphone vendors’ shipment figures. Nokia and Blackberry/RIM – previous leaders in smartphone shipments – saw their figures slowly decrease over the years, whereas Samsung and Apple increased their market share. In 2024, Apple nearly 19 percent of the global market share, and Samsung accounted for nearly 18 percent.Google’s Android is the most popular smartphone operating system in the world. As of the fourth quarter of 2024, Android held over 70 percent of the global smartphone OS market, whereas Apple dominated less than 30 percent.

The average time spent daily on a phone, not counting talking on the phone, has increased in recent years, reaching a total of 4 hours and 30 minutes as of April 2022. This figure is expected to reach around 4 hours and 39 minutes by 2024.

The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

Switzerland is leading the ranking by population share with mobile internet access , recording 95.06 percent. Following closely behind is Ukraine with 95.06 percent, while Moldova is trailing the ranking with 46.83 percent, resulting in a difference of 48.23 percentage points to the ranking leader, Switzerland. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of smartphone users in the Philippines was forecast to increase between 2024 and 2029 by in total 5.6 million users (+7.29 percent). This overall increase does not happen continuously, notably not in 2026, 2027, 2028 and 2029. The smartphone user base is estimated to amount to 82.33 million users in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

This forecast shows the number of smartphone users in Canada from 2018 to 2024. For 2020, the number of smartphone users in Canada is estimated to reach 31.38 million.

Smartphone users in Canada – additional information Smartphones are mobile phones that have more advanced computing capabilities and connectivity than regular mobile phones. Starting with the introduction of the Apple iPhone in 2007, smartphones have risen in popularity. In 2007, around 120 million smartphones were sold worldwide. By 2014, this figure had already passed 1.2 billion. Over a third of the world’s population is projected to own a smartphone by 2017.The number of smartphone users worldwide is expected to reach 2.56 billion by 2018. In Canada, the smartphone market is an important segment of the telecommunication industry, given that the country is amongst the leaders in regards to the share of mobile phone subscribers who use smartphones. The smartphone penetration rate is expected to increase in the next few years, and reach about 65 percent of mobile users by 2017. Apart from the basic features of smartphones such as making phone calls and sending text messages, Canadians use their smartphones for a range of activities. They use their devices primarily to take photos and videos, check the time and weather. Canadians also check emails, search the web and visit social networks on their smartphones on a weekly basis. When they are on the go, many Canadian smartphone users look up directions or search for a new restaurant on their mobile devices.

In 2023, the number of smartphone users in Singapore reached about 5.7 million. This number has been increasing since 2020 and is expected to grow to over 5.9 million by 2029. The use of smartphones and the internet Smartphones and internet use are growing hand in hand. In Singapore, internet penetration has been steadily increasing and is expected to rise even further in the following years, with the mobile internet penetration rate there among the highest in the world. Thanks to its well-developed telecommunications infrastructure, Singapore has one of the fastest mobile internet connection speeds in the region, becoming the first country in the world to achieve nationwide 5G coverage. Social media use The smartphone penetration in Singapore is high and social media are widely used. Meta’s platforms are the most popular, with WhatsApp and Facebook leading the way. Twitter has the largest advertising audience in the country. The growing use of social networks allows advertisers to reach a broad audience, resulting in revenues that are expected to reach 483.24 million U.S. dollars in 2022.

The number of smartphone users in India was estimated to reach over one billion in 2023. It was estimated by 2040, the number of smartphone users in India will reach 1.55 billion.

Smartphone users in India – additional information

The number of smartphone users worldwide is projected to amount to nearly 7.7 billion by 2027. It is expected that, by 2022, more than two third of the total global population will use a smartphone. Due to China’s rapid growth, the country has become a distant leader in the smartphone market, leaving the U.S., which previously held the top position, far behind. Smartphone users in China already accounted for 72 percent of the country’s population in 2022. By 2028, more than 83 percent of the population in China is projected to use a smartphone. For 2022, the number of smartphone users in China amounted to nearly 1.04 billion.

India, the second most populous country in the world, passed the United States in number of smartphone users in 2017. Around 223 million people in the U.S. use a smartphone by 2017, compared to 340 million in India. Despite this increase in volume, the U.S. still has a higher smartphone penetration rate than India. The smartphone penetration rate in India reached close to 71 percent by 2023, a penetration rate that the U.S. already reached in 2019. Samsung was the leading smartphone vendor in India in 2022, followed by Xiaomi and Vivo.

The smartphone penetration in Europe was forecast to continuously increase between 2024 and 2029 by in total 7.9 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 89.83 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like the Americas and North America.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around 1.4 million smartphones. By 2023, this number reached over 231 million units.

The newest models and iPhone’s lasting popularity

Apple has ventured into its 17th smartphone generation with its Phone 15 lineup, which, released in September 2023, includes the 15, 15 Plus, 15 Pro and Pro Max. Powered by the A16 bionic chip and running on iOS 17, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of 1,000 U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over 60 million smartphones, while Apple recorded shipments of roughly 50 million units.

Success of Apple’s other products

Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around 50 percent of the market share as of the latest quarter.

The data set provides estimates of country-level daily mobility metrics (uncertainty included) for 17 countries from March 11, 2020 to present. Estimates are based on more than 3.8 million smartphone trajectories.

• Metrics:
  • Estimated daily average travelled distance by people.
  • Estimated percentage of people who did not move during the 24 hours of the day.
• Countries: Argentina (ARG), Chile (CHL), Colombia (COL), Costa Rica (CRI), Ecuador (ECU), Greece (GRC), Guatemala (GTM), Italy (ITA), Mexico (MEX), Nicaragua (NIC), Panama (PAN), Peru (PER), Philippines (PHL), Slovenia (SVN), Turkey (TUR), United States (USA) and Venezuela (VEN).
• Covered period: from March 11, 2020 to present.
• Temporal resolution: daily.
• Temporal smoothing:
  • No smoothing.
  • 7-day moving average.
  • 14-day moving average.
  • 21-day moving average.
  • 28-day moving average.
• Uncertainty: 95% bootstrap confidence interval.

Data ownership

Anonymized data on smartphone trajectories are collected, owned and managed by Futura Innovation SRL. Smartphone trajectories are stored and analyzed on servers owned by Futura Innovation SRL and not shared with third parties, including the author of this repository and his organization (University of Bergamo).

Contribution

• Ilaria Cremonesi of Futura Innovation SRL is the data owner and data manager.
• Francesco Finazzi of University of Bergamo developed the statistical methodology for the data analysis and the algorithms implemented on Futura Innovation SRL servers.

16878 Global import shipment records of Mobile Phone with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

The number of smartphone users in Africa was forecast to continuously increase between 2024 and 2029 by in total 353.1 million users (+109.45 percent). After the eighteenth consecutive increasing year, the smartphone user base is estimated to reach 675.71 million users and therefore a new peak in 2029. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Caribbean and Europe.

The number of smartphone users in Southeast Asia was forecast to continuously increase between 2024 and 2029 by in total 105.9 million users (+23.9 percent). After the nineteenth consecutive increasing year, the smartphone user base is estimated to reach 548.92 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Western Asia and Southern Asia.