The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like the Americas and Asia.

The global smartphone penetration rate was estimated at 71 percent in 2024, up from 2023. This is based on an estimated 6.7 billion smartphone subscriptions worldwide and a global population of around 7.4 billion. Regional differences in smartphone penetration Throughout the world, the smartphone penetration rate in the general population varies greatly. For example, in North America and Europe, the smartphone adoption rate stands at roughly 86 and 82 percent, respectively. Whereas in Sub-Saharan Africa, the same rate only stands at 55 percent as of late 2023, showing a roughly 30 percent difference in adoption rates between the highest and lowest ranked regions. Global smartphone shipments The number of global smartphone shipments saw a drop in recent years. However, the number of shipments is expected to recover to previous levels in the upcoming years. Most recently, Samsung and Apple have been leading the share of smartphone shipments worldwide, with other competitors such as Xiaomi and Oppo are catching up. Most of the top contributors to the smartphone market are concentrated in the Asia-Pacific region, which is also the region is the one with the most smartphone sales to end users as a whole.

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

Snapshot img

Mobile Phone Market Size 2025-2029

The mobile phone market size is forecast to increase by USD 213.9 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of telecom services and the proliferation of mobile applications. Smartphones have become an integral part of daily life, with consumers using them for various purposes such as communication, entertainment, and productivity. The market is witnessing a surge in mobile phone sales from e-commerce platforms, making it more accessible to a wider audience. 
However, concerns regarding security and privacy with smartphone usage continue to pose challenges. In addition, the market is also witnessing trends such as the integration of mobile phones with data centers, mobile gaming consoles, and autonomous vehicles, providing new opportunities for market growth.

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The emergence of 5G devices and test sites signifies the next phase of network development, promising faster data transfer rates and improved connectivity. Chipmakers play a crucial role in powering the smartphone market, ensuring the production of high-performance components. Handset design continues to evolve, focusing on sleeker forms, larger displays, and longer battery life. The market's size is substantial, with millions of units sold annually, reflecting the ubiquity of smartphones in today's digital world.

How is this Mobile Phone Industry segmented?

The mobile phone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Smartphone
  Feature phone


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The offline distribution channel segment in the US market caters to consumers who prefer a tangible shopping experience. Approximately two-thirds of consumers prefer purchasing mobile phones from physical retail stores, primarily due to the aging population. Offline distribution channels include independent retailers, multi-brand stores, and exclusive brand outlets. Personal interaction and the ability to test and compare devices before purchasing are significant advantages of offline retail.

Telecom infrastructure development, including 5G technology, enhances the offline buying experience by enabling instant device demos and showcasing the latest AI-powered smartphones. The integration of IoT and e-commerce platforms in offline stores further broadens the shopping experience. Semiconductor shortages and increasing mobile phone production through initiatives like Production-linked Incentives (PLI) continue to fuel the demand for mobile handsets.

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The offline segment was valued at USD 372.00 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 54% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with major contributors being China, Japan, India, South Korea, and Indonesia. The expanding urban population and rising disposable income have fueled the demand for smartphones. Telecom infrastructure development and the introduction of budget-centric devices are key growth drivers. Established manufacturers have set up production facilities in China, Taiwan, South Korea, Japan, and India. The market is further propelled by technological advancements such as 5G technology, artificial intelligence, and IoT integration. Semiconductor components, e-commerce, and m-commerce are significant sectors driving market expansion. Consumers increasingly adopt smartphones for digital information access, trade activities, and entertainment.

Mid-range smartphones and 5G devices are popular choices, with chipmakers addressing the semiconductor shortage. Smartphone manufacturers prioritize handset design, Android operating system, and application developers for in-app purchases and IoT applications. 5G deployment and economic development are ongoing, with security architecture, eID, and retailers adapting to the digital society.

Market Dynamics

The smar

How many smartphone mobile network subscriptions are active worldwide? The number of smartphone mobile network subscriptions worldwide reached almost seven billion in 2023, and is forecast to exceed 7.7 billion by 2028. China, India, and the United States are the countries with the highest number of smartphone mobile network subscriptions. Smartphone unit sales levelling off The smartphone market still has high growth potential, with the smartphone penetration rate remaining lower than 70 percent in many highly populated markets, in particular China and India. Global smartphone revenue reached 481 billion U.S. dollars in 2021, but was expected to have fallen to 463 billion in 2022. Despite stagnating sales, the increasing average selling price of smartphones is expected to support the market over the coming years. Leading smartphone vendors The leading smartphone vendors today are Samsung and Apple. These technology companies account for about half of all smartphone shipments worldwide.

In 2022, China had more smartphone users than any country in the world at more than 974 million. India had the second most smartphone users, amounting to around 659. These two countries are expected to continue to lead the smartphone user ranking, as China and India also rank one and two in regards to the largest populations worldwide and still have strong growth potential due to a relatively low smartphone penetration rate.

Smartphone penetration as economic indicator
The smartphone penetration rate can be used as one indicator to measure how advanced the economy of a country is. A smartphone penetration rate above 70 percent, for example, is common in countries with advanced economies. Outside Western Europe and the United States, smartphone penetration was highest in South Korea, as more than 76 percent of the population is using a smartphone. Japan is a notable exception to the 70 percent line, with penetration rates just under 60 percent.

Smartphone growth opportunities
After annual smartphone sales more than tripled from 2009 to 2015, the market began to plateau around 1.5 million units per year. Growth for the smartphone market is, however, still possible in emerging economies in Africa with large populations, such as Egypt, Kenya, Ethiopia, Congo, Tanzania, and Nigeria, where mobile phone penetration is already high or picking up, but smartphones are not as pronounced yet.

In 2021, the number of mobile users worldwide stood at 7.1 billion, with forecasts suggesting this is likely to rise to 7.26 billion by 2022. In 2025, the number of mobile users worldwide is projected to reach 7.49 billion.

Introduction

Samsung Statistics: Samsung is one of the world’s biggest technology companies, known for its smartphones, TVs, home appliances, and more. It has a strong global presence, with millions of customers using its products daily. Over the years, Samsung’s sales and revenue have grown significantly, making it a leader in the electronics industry. The company invests heavily in research and innovation, constantly improving its products to stay ahead of competitors.

Samsung’s success is also reflected in its employment numbers, as it provides jobs to thousands of people worldwide. With its continuous growth, the company remains a key player in the global market. This article will explore key statistics about Samsung, including its revenue, market share, and other important business insights.

In 2024, the total amount of smartphone shipments reached 1.2 billion units worldwide, an increase Global smartphone shipments worldwide The global smartphone market saw an exceptional growth from 2009, when 173 million smartphones were shipped worldwide to 2016 when smartphone shipments amounted to 1.47 billion. Much of this increase can be attributed to the iPhone release in 2007. With its consumer-friendly design, Apple introduced multimedia functions to smartphones, offering more than basic features such as e-mail and web browsing. Apple’s release pushed the competitors to respond with new models, and started to shape the consumers’ habits. This shift can be observed in smartphone vendors’ shipment figures. Nokia and Blackberry/RIM – previous leaders in smartphone shipments – saw their figures slowly decrease over the years, whereas Samsung and Apple increased their market share. In 2024, Apple nearly 19 percent of the global market share, and Samsung accounted for nearly 18 percent.Google’s Android is the most popular smartphone operating system in the world. As of the fourth quarter of 2024, Android held over 70 percent of the global smartphone OS market, whereas Apple dominated less than 30 percent.

16878 Global import shipment records of Mobile Phone with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

Introduction

iPhone Vs. Android Statistics: As of 2024, Android OS-based smartphones are dominating the global market compared to iOS. However, iPhone and Android devices have the highest demand compared to other operating systems. Overall, the iPhone is known for its better user experience, improved privacy, and security, while Android significantly focuses on affordability.

As stated in these iPhone Vs. Android Statistics, developing countries are more likely to prefer Android phones than iPhones. In addition, there is more population in Asian countries; therefore, it makes a huge difference in the market share as well. These statistics specifically focus on the differences between these two brands by various segments. Let’s dive into these.Â

This statistic shows the number of smartphone users in the U.S. from 2009 to 2040. For 2022, the number of smartphone users in the United States is estimated to reach 307 million.

Smartphone users - additional information

Advances in telecommunication technology have been significant in recent years. These advances have led to a level of connectivity never seen before. The number of smartphone users in the US has risen steadily over the last several years and forecasts estimate that smartphone penetration in North America will also continue to rise steadily into the future. The United States is one of the leading countries in the world with respect to adoption of smartphone technology.

In America the most popular smartphone brands are Samsung and Apple, while the most popular smartphone operating systems / platforms with respect to market share are none other than Google Android and Apple’s own operating system, iOS. Other operating systems, such as Symbian, Blackberry OS, Bada and Windows have struggled to maintain a foothold in the market as iOS and Android clearly dominate the field.

The first official smartphones came onto the market in the early 1990s. Initially a smartphone was classified by its ability to offer features like e-mail capability, internet access, QUERTY keyboards, personal digital assistant functions and perhaps a built-in camera. As of today, smartphones have progressed even more and we typically classify smartphones as having a high definition touchscreen, various apps, navigation tools and high-speed internet on the go. More recently sales of smartphones have even exceeded that of traditional feature phones as smartphone usage has continued to rise.

9302 Global export shipment records of Mobile Phone with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

We are publishing a walking activity dataset including inertial and positioning information from 19 volunteers, including reference distance measured using a trundle wheel. The dataset includes a total of 96.7 Km walked by the volunteers, split into 203 separate tracks. The trundle wheel is of two types: it is either an analogue trundle wheel, which provides the total amount of meters walked in a single track, or it is a sensorized trundle wheel, which measures every revolution of the wheel, therefore recording a continuous incremental distance.
Each track has data from the accelerometer and gyroscope embedded in the phones, location information from the Global Navigation Satellite System (GNSS), and the step count obtained by the device. The dataset can be used to implement walking distance estimation algorithms and to explore data quality in the context of walking activity and physical capacity tests, fitness, and pedestrian navigation. Methods The proposed dataset is a collection of walks where participants used their own smartphones to capture inertial and positioning information. The participants involved in the data collection come from two sites. The first site is the Oxford University Hospitals NHS Foundation Trust, United Kingdom, where 10 participants (7 affected by cardiovascular diseases and 3 healthy individuals) performed unsupervised 6MWTs in an outdoor environment of their choice (ethical approval obtained by the UK National Health Service Health Research Authority protocol reference numbers: 17/WM/0355). All participants involved provided informed consent. The second site is at Malm ̈o University, in Sweden, where a group of 9 healthy researchers collected data. This dataset can be used by researchers to develop distance estimation algorithms and how data quality impacts the estimation.

All walks were performed by holding a smartphone in one hand, with an app collecting inertial data, the GNSS signal, and the step counting. On the other free hand, participants held a trundle wheel to obtain the ground truth distance. Two different trundle wheels were used: an analogue trundle wheel that allowed the registration of a total single value of walked distance, and a sensorized trundle wheel which collected timestamps and distance at every 1-meter revolution, resulting in continuous incremental distance information. The latter configuration is innovative and allows the use of temporal windows of the IMU data as input to machine learning algorithms to estimate walked distance. In the case of data collected by researchers, if the walks were done simultaneously and at a close distance from each other, only one person used the trundle wheel, and the reference distance was associated with all walks that were collected at the same time.The walked paths are of variable length, duration, and shape. Participants were instructed to walk paths of increasing curvature, from straight to rounded. Irregular paths are particularly useful in determining limitations in the accuracy of walked distance algorithms. Two smartphone applications were developed for collecting the information of interest from the participants' devices, both available for Android and iOS operating systems. The first is a web-application that retrieves inertial data (acceleration, rotation rate, orientation) while connecting to the sensorized trundle wheel to record incremental reference distance [1]. The second app is the Timed Walk app [2], which guides the user in performing a walking test by signalling when to start and when to stop the walk while collecting both inertial and positioning data. All participants in the UK used the Timed Walk app.

The data collected during the walk is from the Inertial Measurement Unit (IMU) of the phone and, when available, the Global Navigation Satellite System (GNSS). In addition, the step count information is retrieved by the sensors embedded in each participant’s smartphone. With the dataset, we provide a descriptive table with the characteristics of each recording, including brand and model of the smartphone, duration, reference total distance, types of signals included and additionally scoring some relevant parameters related to the quality of the various signals. The path curvature is one of the most relevant parameters. Previous literature from our team, in fact, confirmed the negative impact of curved-shaped paths with the use of multiple distance estimation algorithms [3]. We visually inspected the walked paths and clustered them in three groups, a) straight path, i.e. no turns wider than 90 degrees, b) gently curved path, i.e. between one and five turns wider than 90 degrees, and c) curved path, i.e. more than five turns wider than 90 degrees. Other features relevant to the quality of collected signals are the total amount of time above a threshold (0.05s and 6s) where, respectively, inertial and GNSS data were missing due to technical issues or due to the app going in the background thus losing access to the sensors, sampling frequency of different data streams, average walking speed and the smartphone position. The start of each walk is set as 0 ms, thus not reporting time-related information. Walks locations collected in the UK are anonymized using the following approach: the first position is fixed to a central location of the city of Oxford (latitude: 51.7520, longitude: -1.2577) and all other positions are reassigned by applying a translation along the longitudinal and latitudinal axes which maintains the original distance and angle between samples. This way, the exact geographical location is lost, but the path shape and distances between samples are maintained. The difference between consecutive points “as the crow flies” and path curvature was numerically and visually inspected to obtain the same results as the original walks. Computations were made possible by using the Haversine Python library.

Multiple datasets are available regarding walking activity recognition among other daily living tasks. However, few studies are published with datasets that focus on the distance for both indoor and outdoor environments and that provide relevant ground truth information for it. Yan et al. [4] introduced an inertial walking dataset within indoor scenarios using a smartphone placed in 4 positions (on the leg, in a bag, in the hand, and on the body) by six healthy participants. The reference measurement used in this study is a Visual Odometry System embedded in a smartphone that has to be worn at the chest level, using a strap to hold it. While interesting and detailed, this dataset lacks GNSS data, which is likely to be used in outdoor scenarios, and the reference used for localization also suffers from accuracy issues, especially outdoors. Vezovcnik et al. [5] analysed estimation models for step length and provided an open-source dataset for a total of 22 km of only inertial walking data from 15 healthy adults. While relevant, their dataset focuses on steps rather than total distance and was acquired on a treadmill, which limits the validity in real-world scenarios. Kang et al. [6] proposed a way to estimate travelled distance by using an Android app that uses outdoor walking patterns to match them in indoor contexts for each participant. They collect data outdoors by including both inertial and positioning information and they use average values of speed obtained by the GPS data as reference labels. Afterwards, they use deep learning models to estimate walked distance obtaining high performances. Their results share that 3% to 11% of the data for each participant was discarded due to low quality. Unfortunately, the name of the used app is not reported and the paper does not mention if the dataset can be made available.

This dataset is heterogeneous under multiple aspects. It includes a majority of healthy participants, therefore, it is not possible to generalize the outcomes from this dataset to all walking styles or physical conditions. The dataset is heterogeneous also from a technical perspective, given the difference in devices, acquired data, and used smartphone apps (i.e. some tests lack IMU or GNSS, sampling frequency in iPhone was particularly low). We suggest selecting the appropriate track based on desired characteristics to obtain reliable and consistent outcomes.

This dataset allows researchers to develop algorithms to compute walked distance and to explore data quality and reliability in the context of the walking activity. This dataset was initiated to investigate the digitalization of the 6MWT, however, the collected information can also be useful for other physical capacity tests that involve walking (distance- or duration-based), or for other purposes such as fitness, and pedestrian navigation.

The article related to this dataset will be published in the proceedings of the IEEE MetroXRAINE 2024 conference, held in St. Albans, UK, 21-23 October.

This research is partially funded by the Swedish Knowledge Foundation and the Internet of Things and People research center through the Synergy project Intelligent and Trustworthy IoT Systems.

In 2022, the number of smartphone users in China amounted to almost 1.04 billion. According to the forecast, the user number was expected to increase to around 1.18 billion by 2026. With around 6.6 billion people who use smartphones around the world, China accounts for over 15 percent of total users.

From copycats to global players

Over the past decade, Chinese smartphone manufacturers evolved from cheap alternatives to established, global brands. At the beginning of the 2010s, the market was still dominated by traditional cell phone vendors like Nokia and Sony. Halfway through the decade, Chinese manufacturers like Huawei, Xiaomi, and OPPO entered the market. Aided by the popularity among domestic consumers, these brands became integral parts of the global industry.

Like a Swiss army knife

Along with user base growth, the significance of the smartphone in Chinese every day life increased as well. Today, Chinese citizens use the smartphone for everything. From paying for groceries using mobile payment services, ordering take out, to finding a taxi, all require smartphone. Furthermore, during the pandemic, the Chinese government introduced digital health codes to monitor the citizen’s risk status.

China is leading the ranking by number of smartphone users , recording 859.38 million users. Following closely behind is India with 700.58 million users, while Seychelles is trailing the ranking with 0.05 million users, resulting in a difference of 859.33 million users to the ranking leader, China. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2022, the average data used per smartphone per month worldwide amounted to 15 gigabytes (GB). The source forecasts that this will increase almost four times reaching 46 GB per smartphone per month globally in 2028.

In 2020, more smartphones were sold in Greater China than any other region in the world at over 368 million units. The annual global smartphone sales plateaued at around 1.5 billion units in the previous years, but dropped in 2020 to 1.38 billion units, due to the coronavirus pandemic. Before 2020, only China and other emerging countries in Asia were still showing growth. The potential for growth in China is reflected in the country's smartphone penetration rate, as currently, only around half of the population is using a smartphone.

Americas and Europe stagnating
Sales in the Americas region and Europe are predicted to decrease compared to pre-pandemic sales, with the largest drop in smartphone sales in 2021 predicted for North America, where smartphone sales are expected to decrease by around 8 million units in 2021 compared to 2019.

Africa and Middle East with modest growth

In contrast to the decreasing markets in Europa and the Americas, smartphone sales are expected to increase in Sub-Saharan countries and North Africa as well as the Middle East from 2019 to 2021. Shipments to the Middle East and Africa have been steadily growing since 2013. Drivers for the growth in these markets are the still low smartphone penetration and the average selling price for smartphones that is only half of the average price in North America.