More than 100 social media channels and statistics for the National Archives and Records Administration.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Context

Social Media has been taking up everything on the Internet. People getting the latest news, useful resources, life partner and what not. In a world where Social media plays a big role in giving news, we must also know that news which affects our sentiments are going to get spread like a wildfire. Based on the Headline and the title, and according to the date given and the Social media platforms, you have to predict how it has affected the human sentiment scores. You have to predict the column “SentimentTitle” and “SentimentHeadline”.

Content

This is a subset of the dataset of the same name available in the UCI Machine Learning Repository The collected data relates to a period of 8 months, between November 2015 and July 2016, accounting for about 100,000 news items on four different topics: economy, microsoft, obama and palestine.

Dataset Information

The attributes for each of the dataset are : - IDLink (numeric): Unique identifier of news items - Title (string): Title of the news item according to the official media sources - Headline (string): Headline of the news item according to the official media sources - Source (string): Original news outlet that published the news item - Topic (string): Query topic used to obtain the items in the official media sources - Publish-Date (timestamp): Date and time of the news items' publication - Facebook (numeric): Final value of the news items' popularity according to the social media source Facebook - Google-Plus (numeric): Final value of the news items' popularity according to the social media source Google+ - LinkedIn (numeric): Final value of the news items' popularity according to the social media source LinkedIn - SentimentTitle: Sentiment score of the title, Higher the score, better is the impact or +ve sentiment and vice-versa. (Target Variable 1) - SentimentHeadline: Sentiment score of the text in the news items' headline. Higher the score, better is the impact or +ve sentiment. (Target Variable 2)

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

Popular Use Cases

Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.

MultiSocial is a dataset (described in a paper) for multilingual (22 languages) machine-generated text detection benchmark in social-media domain (5 platforms). It contains 472,097 texts, of which about 58k are human-written and approximately the same amount is generated by each of 7 multilingual large language models by using 3 iterations of paraphrasing. The dataset has been anonymized to minimize amount of sensitive data by hiding email addresses, usernames, and phone numbers.

If you use this dataset in any publication, project, tool or in any other form, please, cite the paper.

Disclaimer

Due to data source (described below), the dataset may contain harmful, disinformation, or offensive content. Based on a multilingual toxicity detector, about 8% of the text samples are probably toxic (from 5% in WhatsApp to 10% in Twitter). Although we have used data sources of older date (lower probability to include machine-generated texts), the labeling (of human-written text) might not be 100% accurate. The anonymization procedure might not successfully hiden all the sensitive/personal content; thus, use the data cautiously (if feeling affected by such content, report the found issues in this regard to dpo[at]kinit.sk). The intended use if for non-commercial research purpose only.

Data Source

The human-written part consists of a pseudo-randomly selected subset of social media posts from 6 publicly available datasets:

1. Telegram data originated in Pushshift Telegram, containing 317M messages (Baumgartner et al., 2020). It contains messages from 27k+ channels. The collection started with a set of right-wing extremist and cryptocurrency channels (about 300 in total) and was expanded based on occurrence of forwarded messages from other channels. In the end, it thus contains a wide variety of topics and societal movements reflecting the data collection time.

2. Twitter data originated in CLEF2022-CheckThat! Task 1, containing 34k tweets on COVID-19 and politics (Nakov et al., 2022, combined with Sentiment140, containing 1.6M tweets on various topics (Go et al., 2009).

3. Gab data originated in the dataset containing 22M posts from Gab social network. The authors of the dataset (Zannettou et al., 2018) found out that “Gab is predominantly used for the dissemination and discussion of news and world events, and that it attracts alt-right users, conspiracy theorists, and other trolls.” They also found out that hate speech is much more prevalent there compared to Twitter, but lower than 4chan's Politically Incorrect board.

4. Discord data originated in Discord-Data, containing 51M messages. This is a long-context, anonymized, clean, multi-turn and single-turn conversational dataset based on Discord data scraped from a large variety of servers, big and small. According to the dataset authors, it contains around 0.1% of potentially toxic comments (based on the applied heuristic/classifier).

5. WhatsApp data originated in whatsapp-public-groups, containing 300k messages (Garimella & Tyson, 2018). The public dataset contains the anonymised data, collected for around 5 months from around 178 groups. Original messages were made available to us on request to dataset authors for research purposes.

From these datasets, we have pseudo-randomly sampled up to 1300 texts (up to 300 for test split and the remaining up to 1000 for train split if available) for each of the selected 22 languages (using a combination of automated approaches to detect the language) and platform. This process resulted in 61,592 human-written texts, which were further filtered out based on occurrence of some characters or their length, resulting in about 58k human-written texts.

The machine-generated part contains texts generated by 7 LLMs (Aya-101, Gemini-1.0-pro, GPT-3.5-Turbo-0125, Mistral-7B-Instruct-v0.2, opt-iml-max-30b, v5-Eagle-7B-HF, vicuna-13b). All these models were self-hosted except for GPT and Gemini, where we used the publicly available APIs. We generated the texts using 3 paraphrases of the original human-written data and then preprocessed the generated texts (filtered out cases when the generation obviously failed).

The dataset has the following fields:

• 'text' - a text sample,

• 'label' - 0 for human-written text, 1 for machine-generated text,

• 'multi_label' - a string representing a large language model that generated the text or the string "human" representing a human-written text,

• 'split' - a string identifying train or test split of the dataset for the purpose of training and evaluation respectively,

• 'language' - the ISO 639-1 language code identifying the detected language of the given text,

• 'length' - word count of the given text,

• 'source' - a string identifying the source dataset / platform of the given text,

• 'potential_noise' - 0 for text without identified noise, 1 for text with potential noise.

ToDo Statistics (under construction)

1) Data Introduction • The Social Media Usage Dataset(Applications) features patterns and activity indicators that 1,000 users use seven major social media platforms, including Facebook, Instagram, and Twitter.

2) Data Utilization (1) Social Media Usage Dataset(Applications) has characteristics that: • This dataset provides different social media activity data for each user, including daily usage time, number of posts, number of likes received, and number of new followers. (2) Social Media Usage Dataset(Applications) can be used to: • Analysis of User Participation by Platform: You can analyze participation and popular trends by platform by comparing usage time and activity for each social media. • Establish marketing strategy: Based on user activity data, it can be used for targeted marketing, content production, and user retention strategies.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

This dataset covers the use of social media to influence politics by promoting propaganda, advocating controversial viewpoints, and spreading disinformation. Influence efforts are defined as: (i) coordinated campaigns by a state, or the ruling party in an autocracy, to impact one or more specific aspects of politics at home or in another state, (ii) through media channels, including social media, by (iii) producing content designed to appear indigenous to the target state. Our data draw on more than 1000 media reports and 500 research articles/reports to identify IEs, track their progress, and classify their features. The data cover 78 foreign influence efforts (FIEs) and 25 domestic influence efforts (DIEs)—in which governments targeted their own citizens—against 51 different countries from 2011 through early-2021. The Influence Effort dataset measures covert information campaigns by state actors, facilitating research on contemporary statecraft.

This database is comprised of 951 participants who provided self-report data online in their school classrooms. The data was collected in 2016 and 2017. The dataset is comprised of 509 males (54%) and 442 females (46%). Their ages ranged from 12 to 16 years (M = 13.69, SD = 0.72). Seven participants did not report their age. The majority were born in Australia (N = 849, 89%). The next most common countries of birth were China (N = 24, 2.5%), the UK (N = 23, 2.4%), and the USA (N = 9, 0.9%). Data were drawn from students at five Australian independent secondary schools. The data contains item responses for the Spence Children’s Anxiety Scale (SCAS; Spence, 1998) which is comprised of 44 items. The Social media question asked about frequency of use with the question “How often do you use social media?”. The response options ranged from constantly to once a week or less. Items measuring Fear of Missing Out were included and incorporated the following five questions based on the APS Stress and Wellbeing in Australia Survey (APS, 2015). These were “When I have a good time it is important for me to share the details online; I am afraid that I will miss out on something if I don’t stay connected to my online social networks; I feel worried and uncomfortable when I can’t access my social media accounts; I find it difficult to relax or sleep after spending time on social networking sites; I feel my brain burnout with the constant connectivity of social media. Internal consistency for this measure was α = .81. Self compassion was measured using the 12-item short-form of the Self-Compassion Scale (SCS-SF; Raes et al., 2011). The data set has the option of downloading an excel file (composed of two worksheet tabs) or CSV files 1) Data and 2) Variable labels. References: Australian Psychological Society. (2015). Stress and wellbeing in Australia survey. https://www.headsup.org.au/docs/default-source/default-document-library/stress-and-wellbeing-in-australia-report.pdf?sfvrsn=7f08274d_4 Raes, F., Pommier, E., Neff, K. D., & Van Gucht, D. (2011). Construction and factorial validation of a short form of the self-compassion scale. Clinical Psychology and Psychotherapy, 18(3), 250-255. https://doi.org/10.1002/cpp.702 Spence, S. H. (1998). A measure of anxiety symptoms among children. Behaviour Research and Therapy, 36(5), 545-566. https://doi.org/10.1016/S0005-7967(98)00034-5

Introducing a comprehensive and meticulously curated dataset: "European Interest Groups' Social Media Engagement Dataset." This dataset offers a panoramic view of the digital footprint and social media presence of various interest groups within Europe. Encompassing a diverse range of platforms including Twitter, Facebook, Instagram, TikTok, and YouTube. This are the variables:

1. Name: The name of the organization

2. twitter_link: The link of twitter if it is

3. facebook_link: The link of facebook if it is

4. instagram_link: The link of instagram if it is

5. tiktok_link: The link of tiktok if it is

6. linkedin_link: The link of linkedin if it is

7. youtube_link: The link of youtube if it is

With a focus on transparency and relevance, this dataset presents a wealth of information that delves into the strategies, content, and reach of interest groups across these dynamic online platforms. Researchers, policymakers, and analysts can explore trends, patterns, and correlations between online activities and real-world influence, shedding light on the evolving landscape of digital interaction within the realm of European interest groups.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

Social media platforms have become integral tools in the conduct of foreign policy for many nations, including India. This dataset serves as a resource for analyzing ‘Social Media and India’s Foreign Policy: The Case Study of ‘X’ Diplomacy during the Covid-19 Pandemic.’ The data were collected through a web-based questionnaire distributed primarily to people aged 18 – 61 and above in India. A total of 171 valid data were collected from 17 states offering extensive geographic coverage and stored in Mendeley. The 15 contributor states are Goa, Maharashtra, Tamil Nadu, Gujarat, Delhi, Assam, Haryana, Jammu and Kashmir, Karnataka, Kerala, Punjab, Rajasthan, Tripura, Uttar Pradesh and West Bengal. It encompasses diverse question formats, including single-choice, multiple-choice, quizzes, and open-ended. The study underscores the opportunities and challenges of employing 'X' diplomacy in India's foreign policy. Thus, there were two hypotheses. First, India's effective use of 'X' diplomacy positively impacts public perception of India's foreign policy effectiveness. Second, India's adept use of 'X' diplomacy during the COVID-19 pandemic enhances its ability to manage and respond to the crisis effectively. This data shows public perception of the effective use of social media by the Government of India, particularly in the crisis situation. Data also highlight the significant change in India’s narrative through its ‘X’ diplomacy, effectively setting the narratives, public perceptions, and diplomatic strategies. This data can be fully utilized in the study of the significance of social media in India’s foreign policy, the role of social media like ‘X’ in the making of India’s foreign policy, how effective social media like ‘X’ was during the Covid-19 pandemic and how Indian government utilized social media like ‘X’ to delivered messages and to set the narrative in the international politics.

These datasets consist of qualitative data collected through semi-structured in-depth interviews as well as a focus group from three different companies with seven industry experts.The data collected was to address the use of social media to enhance organisational learning and also to address the gap that exists in terms of the integration of organisational learning (OL) and social media and also address the lack of guidelines for organisations that would like to implement the use of social media to facilitate OL. The data were triangulated by comparing the results from the three companies.

The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1500 participants. Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. However, the 2022 survey results show that the COVID-19 pandemic has ushered in some changes in how and where Canadians are spending their time on social media. Dominant platforms such as Facebook, messaging apps and YouTube are still on top but are losing ground to newer platforms such as TikTok and more niche platforms such as Reddit and Twitch.

This ai-generated dataset provides detailed information on how individuals allocate their time across various social media platforms, including Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, LinkedIn, WhatsApp, and Pinterest. Each entry represents the number of hours spent on each platform and includes location data to explore geographic trends in social media consumption.

The dataset is ideal for analyzing:

• Time distribution across social platforms.
• Location-based patterns in social media usage.
• Comparative studies on platform preferences.

Perfect for social behavior analysis and data-driven marketing insights!

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.040 % in 02 May 2024. This records an increase from the previous number of 0.010 % for 01 May 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 02 May 2024, with 111 observations. The data reached an all-time high of 0.200 % in 26 Mar 2024 and a record low of 0.000 % in 30 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s India – Table IN.SC.IU: Internet Usage: Social Media Market Share.

This dataset is part of the Monash, UEA & UCR time series regression repository. http://tseregression.org/

The goal of this dataset is to predict sentiment score for news title. This dataset contains 83164 time series obtained from the News Popularity in Multiple Social Media Platforms dataset from the UCI repository. This is a large data set of news items and their respective social feedback on multiple platforms: Facebook, Google+ and LinkedIn. The collected data relates to a period of 8 months, between November 2015 and July 2016, accounting for about 100,000 news items on four different topics: economy, microsoft, obama and palestine. This data set is tailored for evaluative comparisons in predictive analytics tasks, although allowing for tasks in other research areas such as topic detection and tracking, sentiment analysis in short text, first story detection or news recommendation. The time series has 3 dimensions.

Please refer to https://archive.ics.uci.edu/ml/datasets/News+Popularity+in+Multiple+Social+Media+Platforms for more details

Citation request
Nuno Moniz and Luis Torgo (2018), Multi-Source Social Feedback of Online News Feeds, CoRR

This data is an Excel file that has links to downloaded photographs posted to social media sites. There is a sheet with metadata in the file. This dataset is associated with the following publication: Angradi, T., J. Launspach, and R. Debbout. Determining preferences for ecosystem benefits in Great Lakes Areas of Concern from photographs posted to social media. JOURNAL OF GREAT LAKES RESEARCH. International Association for Great Lakes Research, Ann Arbor, MI, USA, 44(2): 340-351, (2018). NOTE: This dataset has been removed from public access due to revocation. Please refer inquiries regarding this dataset to the listed contact person.

Please cite the following paper when using this dataset: N. Thakur, “Mpox narrative on Instagram: A labeled multilingual dataset of Instagram posts on mpox for sentiment, hate speech, and anxiety analysis,” arXiv [cs.LG], 2024, URL: https://arxiv.org/abs/2409.05292 Abstract The world is currently experiencing an outbreak of mpox, which has been declared a Public Health Emergency of International Concern by WHO. During recent virus outbreaks, social media platforms have played a crucial role in keeping the global population informed and updated regarding various aspects of the outbreaks. As a result, in the last few years, researchers from different disciplines have focused on the development of social media datasets focusing on different virus outbreaks. No prior work in this field has focused on the development of a dataset of Instagram posts about the mpox outbreak. The work presented in this paper (stated above) aims to address this research gap. It presents this multilingual dataset of 60,127 Instagram posts about mpox, published between July 23, 2022, and September 5, 2024. This dataset contains Instagram posts about mpox in 52 languages. For each of these posts, the Post ID, Post Description, Date of publication, language, and translated version of the post (translation to English was performed using the Google Translate API) are presented as separate attributes in the dataset. After developing this dataset, sentiment analysis, hate speech detection, and anxiety or stress detection were also performed. This process included classifying each post into one of the fine-grain sentiment classes, i.e., fear, surprise, joy, sadness, anger, disgust, or neutral hate or not hate anxiety/stress detected or no anxiety/stress detected These results are presented as separate attributes in the dataset for the training and testing of machine learning algorithms for sentiment, hate speech, and anxiety or stress detection, as well as for other applications. The distinct languages in which Instagram posts are present in this dataset are English, Portuguese, Indonesian, Spanish, Korean, French, Hindi, Finnish, Turkish, Italian, German, Tamil, Urdu, Thai, Arabic, Persian, Tagalog, Dutch, Catalan, Bengali, Marathi, Malayalam, Swahili, Afrikaans, Panjabi, Gujarati, Somali, Lithuanian, Norwegian, Estonian, Swedish, Telugu, Russian, Danish, Slovak, Japanese, Kannada, Polish, Vietnamese, Hebrew, Romanian, Nepali, Czech, Modern Greek, Albanian, Croatian, Slovenian, Bulgarian, Ukrainian, Welsh, Hungarian, and Latvian The following is a description of the attributes present in this dataset: Post ID: Unique ID of each Instagram post Post Description: Complete description of each post in the language in which it was originally published Date: Date of publication in MM/DD/YYYY format Language: Language of the post as detected using the Google Translate API Translated Post Description: Translated version of the post description. All posts which were not in English were translated into English using the Google Translate API. No language translation was performed for English posts. Sentiment: Results of sentiment analysis (using the preprocessed version of the translated Post Description) where each post was classified into one of the sentiment classes: fear, surprise, joy, sadness, anger, disgust, and neutral Hate: Results of hate speech detection (using the preprocessed version of the translated Post Description) where each post was classified as hate or not hate Anxiety or Stress: Results of anxiety or stress detection (using the preprocessed version of the translated Post Description) where each post was classified as stress/anxiety detected or no stress/anxiety detected. All the Instagram posts that were collected during this data mining process to develop this dataset were publicly available on Instagram and did not require a user to log in to Instagram to view the same (at the time of writing this paper).