Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

56.8% of the world’s total population is active on social media.

The results might surprise you when looking at internet users that are active on social media in each country.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

Online social networks enable individuals to present a version of themselves to their immediate social circle and beyond. Those presentations express cultural factors such as an individual's gender, location, political, philosophical, and religious values. However, obtaining such data is often challenging on the aggregate level as it typically involves negotiations with private entities and ownership restrictions. This study presents a dataset of 244,629,979 user accounts from the platform Vkontakte, an online social network collected in June of 2020. Vkontakte is a social media platform similar to Facebook that allows individuals to connect with other users, communicate with them through public and private messages, and create public personas. This dataset can perform cross-national and cross-cultural analyses of online values from a large portion of the world.

Gen Z and Millennials are the biggest social media users of all age groups.

In a world where complex networks are an increasingly important part of science, it is interesting to question how the new reading of social realities they provide applies to our cultural background and in particular, popular culture. Are authors of successful novels able to reproduce social networks faithful to the ones found in reality? Is there any common trend connecting an author's oeuvre, or a genre of fiction? Such an analysis could provide new insight on how we, as a culture, perceive human interactions and consume media. The purpose of the work presented in this paper is to define the signature of a novel's story based on the topological analysis of its social network of characters. For this purpose, an automated tool was built that analyses the dialogs in novels, identifies characters and computes their relationships in a time-dependent manner in order to assess the network's evolution over the course of the story.

All the real-world data sets are employed in the paper "Competition Between Homophily and Information Entropy Maximization in Social Networks", which will be published in PLOS ONE 2015. Three soical networks are included, in which CA-HepPh .txt is a collaboration network from the e-print arXiv(http://www.arxiv.org) and covers scientific collaborations between authors of papers submitted to High Energy Physics, neworleans-links-connected.txt is the giant component of the Facebook network in New Orleans (all node ids are converted to random numbers), jure_Email-Enron.txt is an email communication network that covers all the email communication within a data set of around half million emails. In each file, one line represtnes an edge and two nodes are seperated by a Tab. The demo code to read the graph can be found in test.py. These datasets are obtained from public available soruces in the Internet and their original download links or contacts can also be found as follows: CA-HepPh: http://snap.stanford.edu/data/ca-HepPh.html NewOrleans: http://socialnetworks.mpi-sws.org/datasets.html Email-Enron: http://snap.stanford.edu/data/email-Enron.html

trends

This dataset consists on 5234 news events obtained from Twitter. The file tweets.csv.gz (available upon request via email to the authors) contains a CSV file, called tweets.csv, with all the tweets IDs corresponding to each event in events.csv. The format of each line of the file is the following:tweet_id, event_idWhere:tweet_id is an long number indicating the Twitter ID of the given tweet. Using the Twitter REST API it is possible to retrieve all the information about the given tweet.event_id corresponds to the event ID of the given tweet. The file events.csv.gz contains a CSV file, called events.csv with all the news events captured from Twitter since August, 2013 until June, 2014. The format of each line of the file is the following:

event_ID,date,total_keywords,total_tweets,keywords

Where:

event_ID is an integer which identifies the corresponding event. There are 5234 events, then event_ID ranges from 1 to 5234. date is the date of the event or connected component. The format is YYYY-MM-DD. total_keywords is an integer indicating how many keywords are in the event or connected component. total_tweets is an integer indicating how many tweets belongs to this event. keywords is a string containing total keywords keywords. There is a semicolon between two keywords.

The files cluster_labels.txt and time_resolutions.txt contain the cluster labels for each event and the time resolutions learned from all events, respectively.

cluster_labels.txt contains one integer number per line, from 0 to 19. In line i, the cluster label in that line corresponds to the event ID number i. time_resolutions.txt contains one floating point number per line, indicating the time resolution learned for all events, in minutes. There are 20 numbers in the file, one per line, in increasing order, with at most 13 decimal numbers after the point.

The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1500 participants. Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. However, the 2022 survey results show that the COVID-19 pandemic has ushered in some changes in how and where Canadians are spending their time on social media. Dominant platforms such as Facebook, messaging apps and YouTube are still on top but are losing ground to newer platforms such as TikTok and more niche platforms such as Reddit and Twitch.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

Replication Data for: Predicting Community Evolution in Social Networks. There are 25 data sets obtained from 3 real-world sources: DBLP, Facebook, Salon24. Data sets correspond to different evolution chain lengths, from 2 to 10. For the Salon24 source the limited amount of data is provided due to extremely large number of data for longer chains. Data sets have different number of features. The class being classified is "eventX_Y". It can have the following values: continuing, dissolving, growing, merging, shrinking, splitting. Data sets are in CSV format with header row. Please note, that this data set was obtained with the GED method. In the article the SGCI method was used as well, and this data set does not include files generated with SGCI.

This dataset includes long-term (about 22 months from Apr. 2012 to Jan. 2014) global-scale check-in data collected from Foursquare, and also two snapshots of user social networks before and after the check-in data collection period (see more details in our paper). The check-in dataset contains 22,809,624 checkins by 114,324 users on 3,820,891 venues. The social network data contains 363,704 (old) and 607,333 (new) friendships. Due to frequent requests, we also include the raw check-in dataset containing 90,048,627 checkins by 2,733,324 users on 11,180,160 venues.Please cite our paper if you publish material based on this dataset:+ Dingqi Yang, Bingqing Qu, Jie Yang, Philippe Cudre-Mauroux, Revisiting User Mobility and Social Relationships in LBSNs: A Hypergraph Embedding Approach, In Proc. of The Web Conference (WWW'19). May. 2019, San Francisco, USA. + Dingqi Yang, Bingqing Qu, Jie Yang, Philippe Cudre-Mauroux, LBSN2Vec++: Heterogeneous Hypergraph Embedding for Location-Based Social Networks, IEEE Transactions on Knowledge and Data Engineering (TKDE), 2020.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.040 % in 02 May 2024. This records an increase from the previous number of 0.010 % for 01 May 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 02 May 2024, with 111 observations. The data reached an all-time high of 0.200 % in 26 Mar 2024 and a record low of 0.000 % in 30 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s India – Table IN.SC.IU: Internet Usage: Social Media Market Share.

Facebook and YouTube are still the most used social media platforms today.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.