Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Analysis of ‘1000 Netflix Shows’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/chasewillden/netflix-shows on 21 November 2021.

--- Dataset description provided by original source is as follows ---

Context

Netflix in the past 5-10 years has captured a large populate of viewers. With more viewers, there most likely an increase of show variety. However, do people understand the distribution of ratings on Netflix shows?

Content

Because of the vast amount of time it would take to gather 1,000 shows one by one, the gathering method took advantage of the Netflix’s suggestion engine. The suggestion engine recommends shows similar to the selected show. As part of this data set, I took 4 videos from 4 ratings (totaling 16 unique shows), then pulled 53 suggested shows per video. The ratings include: G, PG, TV-14, TV-MA. I chose not to pull from every rating (e.g. TV-G, TV-Y, etc.).

Acknowledgements

The data set and the research article can be found at The Concept Center

Inspiration

I was watching Netflix with my wife and we asked ourselves, why are there so many R and TV-MA rating shows?

--- Original source retains full ownership of the source dataset ---

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

About this Dataset: Disney+ is another one of the most popular media and video streaming platforms. They have close to 1300 movies or tv shows available on their platform, as of mid-2021, they have over 116M Subscribers globally. This tabular dataset consists of listings of all the movies and tv shows available on Amazon Prime, along with details such as - cast, directors, ratings, release year, duration, etc.

Interesting Task Ideas

1. Understanding what content is available in different countries
2. Identifying similar content by matching text-based features
3. Network analysis of Actors / Directors and find interesting insights
4. Does Disney+ has more focus on TV Shows than movies in recent years.

Other Platform's Datasets (Click on the logos to view)

![alt text][1] ![alt text][3] ![alt text][5] ![alt text][7] [1]: https://i.imgur.com/As0PMcL.jpg =75x20

[3]: https://i.imgur.com/r5t3MpQ.jpg =75x20

[5]: https://i.imgur.com/4a4ZMuy.png =75x30

[7]: https://i.imgur.com/nCL8Skc.png?1 =75x32

• Amazon Prime Video Movies and TV Shows
• Disney+ Movies and TV Shows
• Netflix Prime Video Movies and TV Shows
• Hulu Movies and TV Shows

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

In 2024, Netflix revealed that it had 89.63 million paying streaming subscribers in the United States and Canada. North America had long been Netflix's biggest market, though subscriber numbers in the EMEA region surpassed that in the U.S. and Canada for the first time during 2022. The number of paid streaming memberships in Asia Pacific grew the most, by 13 percent compared with the previous year.

Industry data revealed that Iceland had the most extensive Netflix media library worldwide as of February 2025, with over 9,700 titles available on the platform. Interestingly, the top 10 ranking was spearheaded by European countries. Where do you get the most bang for your Netflix buck? In February 2025, Liechtenstein and Switzerland were the countries with the most expensive Netflix subscription rates. Viewers had to pay around 22.89 U.S. dollars per month for a standard subscription. Subscribers in these countries could choose from between around 7,900 and 8,500 titles. On the other end of the spectrum, Pakistan, Egypt, and Nigeria are some of the countries with the cheapest Netflix subscription costs, at around 2.87 to 3.66 U.S. dollars per month. Popular content on Netflix While viewing preferences can differ across countries and regions, some titles have proven particularly popular with international audiences. As of September 2025, "KPop Demon Hunters" and "Red Notice" were the most popular English-language movies on Netflix, with over 200 million views in their first 91 days available on the platform. Meanwhile, "Troll" ranks first among the top non-English language Netflix movies of all time. The monster film has amassed 103 million views on Netflix, making it the most successful Norwegian-language film on the platform to date.

In 2021, the global box office revenue added up to approximately **** billion U.S. dollars, up from **** billion dollars a year earlier – an annual increase of **** percent. Still, the 2021 result amounted to only little more than half of the ****-billion-dollar box office revenue recorded in 2019, before the COVID-19 outbreak. Furthermore, the share of ** films in the global revenue went from *** percent in 2020 to *** percent in 2021. Cinema market: a challenging comeback The pandemic changed the film industry by emptying movie theaters and accelerating the increase in video streaming penetration. In the so-called North American movie market – which consists of Canada and the United States (including the unincorporated territories of Guam and Puerto Rico) – the box office revenue more than doubled between 2020 and 2021. But the latter figure amounted to less than ** percent of the pre-COVID-19 result. Meanwhile, subscription video-on-demand (SVoD) platforms went even further. Netflix kept the top spot while new competitors such as Disney+ diversified the offering. Big players on the big screen The global cinema segment spans way beyond North America, though. China alone sold more than *** billion movie tickets throughout 2021, making it the leading market worldwide, right above the U.S. India ranked third with almost *** million tickets sold that same year. With a vast film culture – even larger than its iconic Bollywood industry – India and its cinema feature a myriad of languages and advertising opportunities to its gargantuan audience.