In 2024, social media platform TikTok had *** million users in the United States. By 2029, the app, which is very successful with Generation Z, is estimated to reach over *** million users in the region. In 2024, over ****** TikTok videos were uploaded every minute.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

TikTok has 136 million monthly active users in the US alone.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

The average adult TikTok user in America spends 33 minutes per day on the app.

Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.

Teenagers make up the largest group of active users on TikTok.

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.

TikTok-10M Dataset

  Dataset Description

TikTok-10M is a large-scale dataset containing 10 million short-form posts from TikTok, designed for video understanding, multimodal learning, and social media content analysis. The dataset was curated to bridge the gap between academic video datasets and actual user-generated content, providing researchers with authentic patterns and characteristics of modern short-form video content that dominates social media platforms.… See the full description on the dataset page: https://huggingface.co/datasets/The-data-company/TikTok-10M.

There are currently over 1.5 billion active users on TikTok worldwide.

This study focuses on a unique social media user migration phenomenon: a large number of U.S. users shifted to another Chinese social platform, Xiaohongshu, against the backdrop of the U.S. government's push to ban TikTok. By constructing a multidimensional analysis framework, this study systematically analyzes 5,919 user reviews collected during January 2025. The study uses MediaCrawler crawler technology to collect data, TextBlob for sentiment analysis, and combines geographic distribution, time trend and text theme analysis methods to deeply explore this unique user migration pattern. The study finds that despite policy pressure, users have a neutral to positive attitude towards platform migration, with 59.6% of neutral comments and 32.7% of positive comments. The analysis of geographic distribution shows that 88.7% of users in the United States have a significant “digital backlash”. Temporal trend analysis reveals the “bimodal” character of user discussions, reflecting the dynamic change of policy impact and users' continuous attention. Text analysis further shows that users are more concerned about the functional experience of the platform than political factors, reflecting rationality beyond geopolitics. These findings provide new perspectives for understanding social media user behavior in the context of globalization, and have important implications for social media policymaking and platform operation. The study suggests that in the digital era, administrative means have limited influence on users' platform choices, and users' social needs and behavioral choices often transcend geopolitical constraints.

A comprehensive dataset of 11M U.S.-based TikTok influencers across all niches and follower tiers. Includes bios, follower counts, engagement data, and regional tags—ideal for campaign targeting and influencer analytics.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Explore the TikTok Mom Creators Dataset, a curated collection of content and performance insights from over 45,000 TikTok creators in the parenting and lifestyle space. This dataset unlocks a powerful view into social engagement, creator behavior, and content trends.

Niche Audience Focus: Targeted dataset featuring verified Mom creators across a wide range of parenting, wellness, and family-related niches.

Rich Engagement Metrics: Includes views, likes, shares, comments, views, verified creator, and more—ideal for benchmarking and influencer evaluation.

Flexible & Ready to Use: Delivered via API, CSV, or custom format with clean, structured data and supporting documentation for seamless integration and custom analysis.

Post data: By default the dataset provides the latest 10 posts per profile. This can be expanded at request.

A curated dataset of TikTok Mom creators with rich engagement metrics and post-level insights. Ideal for analyzing parenting and lifestyle content trends, influencer performance, and audience behavior—delivered in flexible, structured formats for easy integration.

Explore the U.S. TikTok Influencers Dataset—11 million creator profiles from across the United States, ideal for large-scale influencer discovery, regional analysis, and campaign targeting.

🇺🇸 Nationwide Creator Coverage: Features influencers of all follower tiers—from nano to celebrity—across diverse verticals including lifestyle, beauty, fashion, parenting, fitness, and more.

🌎 Global Coverage is available, just ask!

👤 Comprehensive Profile Data: Includes bios, usernames, follower counts, engagement metrics, and geographic tags, enabling localized strategy and precise segmentation.

🗃️ Structured & Scalable: Delivered in clean CSV format with full documentation for smooth integration into analytics, marketing, or data science pipelines.

📱Post Data: Includes the latest 10 posts per profile by default—expandable upon request.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.