London’s Tourism Direct GVA (TDGVA) in 2019 is estimated by taking London’s share of the latest ONS regional TDGVA publication (2013) and multiplying it with the latest TDGVA estimate (2017) for the UK. The resulting figure is then multiplied with a ratio of London spend data from VisitBritain’s International Passenger Surveys from 2019 and 2017. This approach assumes 1) that London’s share of UK TDGVA has remained constant from 2013 to 2017 and 2) a constant relation between spend and GVA from 2017 to 2019. The annual VisitBritain forecast for the volume and value of inbound tourism to the UK is issued in December each year. They have however updated this to reflect the impact of COVID-19 on inbound tourism to the UK, as well as an estimate of impact on domestic tourism within England. These were used to estimate London’s tourism spend for 2020. More details on the inbound tourism forecast for 2020 to the UK and domestic tourism with in England for 2020 can be found at Visit Britain.

🇬🇧 영국 English London’s Tourism Direct GVA (TDGVA) in 2019 is estimated by taking London’s share of the latest ONS regional TDGVA publication (2013) and multiplying it with the latest TDGVA estimate (2017) for the UK. The resulting figure is then multiplied with a ratio of London spend data from VisitBritain’s International Passenger Surveys from 2019 and 2017. This approach assumes 1) that London’s share of UK TDGVA has remained constant from 2013 to 2017 and 2) a constant relation between spend and GVA from 2017 to 2019. The annual VisitBritain forecast for the volume and value of inbound tourism to the UK is issued in December each year. They have however updated this to reflect the impact of COVID-19 on inbound tourism to the UK, as well as an estimate of impact on domestic tourism within England. These were used to estimate London’s tourism spend for 2020. More details on the inbound tourism forecast for 2020 to the UK and domestic tourism with in England for 2020 can be found at Visit Britain.

In 2023, London was the leading European city tourism destination based on the number of bed nights. That year, bed nights in the United Kingdom's capital exceeded 78 million, denoting a sharp annual increase but not fully recovering yet from the impact of COVID-19. Meanwhile, Paris and Istanbul followed in the ranking in 2023, with roughly 52 million and nearly 30 million bed nights. What are the most visited countries in Europe? While the French capital came in second among leading European cities based on bed nights, France topped the ranking of the European countries with the highest number of inbound tourist arrivals in 2023, ahead of Spain, Italy, and Turkey. Meanwhile, when looking at European countries with the highest tourism receipts that year, Spain recorded the highest figure, with over 90 billion U.S. dollars, followed by the United Kingdom. How many international tourists visit Europe every year? In 2023, the number of international tourist arrivals in Europe grew significantly over the previous year, totaling over 700 million. This figure, however, remained below pre-pandemic levels. Overall, either before and after the impact of COVID-19, Europe was the region with the highest number of international tourist arrivals worldwide.